19
NPS
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Fast Company
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About Fast Company's Brand
Fast Company is the world's leading progressive business media brand, with a focus on innovation in technology, leadership, and design. Among its major competitors, Fast Company is ranked in 2nd place for NPS while The New York Times is 1st, and USA Today is 3rd.
Brand at a Glance
58%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Fast Company Ranking
- #2 / 4 of its competitors
Fast Company NPS
Fast Company's Net Promoter Score (NPS) is a 19 with 55% Promoters, 9% Passives, and 36% Detractors. Net Promoter Score tracks whether Fast Company's customers would recommend using the product based on a scale of -100 to 100.
Fast Company Overall NPS
| 55% | Promoters |
|---|---|
| 9% | Passives |
| 36% | Detractors |
Fast Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2020 100 | Nov 2020 | 100 |
Jan 2021 50 | Jan 2021 | 50 |
Jun 2021 25 | Jun 2021 | 25 |
Nov 2021 40 | Nov 2021 | 40 |
Jan 2022 17 | Jan 2022 | 17 |
Jul 2022 13 | Jul 2022 | 13 |
Jul 2023 22 | Jul 2023 | 22 |
Oct 2023 30 | Oct 2023 | 30 |
Mar 2024 18 | Mar 2024 | 18 |
How Other Brands Compare
Fast Company is ranked second for NPS among its competitors. The New York Times and USA Today come in first and third, with AOL coming in at #4.
Fast Company |  The New York Times |  USA Today |  AOL | |
| Global Ranking | #- | #627 | #- | #- |
| NPS | 19 | 29 | -18 | -70 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $8.49B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Fast Company NPS vs. Competitors
Compared to its competitors, Fast Company's NPS is rated right above USA Today, and is preceded by The New York Times.
| COMPANY | NPS Score | |
|---|---|---|
| The New York Times | 29 |
| Fast Company | 19 |
| USA Today | -18 |
| AOL | -70 |
Fast Company Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of Fast Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Fast Company Customer Loyalty vs. Competitors
Compared to its competitors, Fast Company's Customer Loyalty score is rated right below USA Today.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| AOL | 81% |
| The New York Times | 78% |
| USA Today | 72% |
| Fast Company | 58% |
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Fast Company Product Quality
3.8/5
Fast Company has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Fast Company Product Information
Fast Company’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.fastcompany.com/
- Company Size
- 201-500 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Fast Company Product Quality vs. Competitors
Compared to its competitors, Fast Company's Product Quality score is rated right above USA Today, and is preceded by The New York Times.
| COMPANY | Product Quality Score | |
|---|---|---|
| The New York Times | 4.1/5 |
| Fast Company | 3.8/5 |
| USA Today | 2.7/5 |
| AOL | 1.6/5 |
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Fast Company Pricing
Fast Company ROI & Value For Money
3.7/5
Fast Company has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Fast Company Pricing vs. Competitors
Compared to its competitors, Fast Company's ROI score is rated right above USA Today, and is preceded by The New York Times.
| COMPANY | Pricing Score | |
|---|---|---|
| The New York Times | 3.9/5 |
| Fast Company | 3.7/5 |
| USA Today | 2.7/5 |
| AOL | 1.6/5 |
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Fast Company Customer Satisfaction (CSAT)
Fast Company Customer Satisfaction (CSAT) Score
57 / 100
Fast Company has an overall Customer Satisfaction score of 57 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
29%
Dissatisfied
14%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Fast Company Customer Satisfaction vs. Competitors
Compared to its competitors, Fast Company's Customer Satisfaction score is rated right above USA Today, and is preceded by The New York Times.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The New York Times | 77% |
| Fast Company | 57% |
| USA Today | 43% |
| AOL | 15% |
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Fast Company Customer Service
3.7/5
Fast Company has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Fast Company's Customer Service
Address
7 World Trade Center, New York City, NY 10007
Website
http://www.fastcompany.com/
Fast Company Customer Service vs. Competitors
Compared to its competitors, Fast Company's Customer Service score is rated right above USA Today, and is preceded by The New York Times.
| COMPANY | Customer Service Score | |
|---|---|---|
| The New York Times | 3.8/5 |
| Fast Company | 3.7/5 |
| USA Today | 3/5 |
| AOL | 1.5/5 |
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Fast Company as an Employer
4.1/5
Fast Company has a 4.1/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Fast Company scored a 19 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Fast Company would recommend the brand to a friend. ENPS measures how likely Fast Company employees would recommend working at Fast Company to a friend.
Net Promoter Score
19
NPS Score
| 55% | Promoters |
|---|---|
| 9% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
14
eNPS Score
| 57% | Promoters |
|---|---|
| 0% | Passive |
| 43% | Detractors |
