-70
NPS
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Brand Page
AOL
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About AOL's Brand
AOL is a global digital media and technology company with four focuses: video, mobile, ad technology and platforms, and open ecosystems.
Brand at a Glance
81%
Customer Loyalty
1.6/5
Product Quality
1.6/5
Pricing
1.5/5
Customer Service
AOL NPS
AOL's Net Promoter Score (NPS) is a -70 with 13% Promoters, 4% Passives, and 83% Detractors. Net Promoter Score tracks whether AOL's customers would recommend using the product based on a scale of -100 to 100.
AOL Overall NPS
| 13% | Promoters |
|---|---|
| 4% | Passives |
| 83% | Detractors |
AOL NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 -71 | Jan 2025 | -71 |
Feb 2025 -71 | Feb 2025 | -71 |
Mar 2025 -71 | Mar 2025 | -71 |
Apr 2025 -73 | Apr 2025 | -73 |
May 2025 -73 | May 2025 | -73 |
Jun 2025 -71 | Jun 2025 | -71 |
Aug 2025 -71 | Aug 2025 | -71 |
Sep 2025 -73 | Sep 2025 | -73 |
Oct 2025 -71 | Oct 2025 | -71 |
Nov 2025 -71 | Nov 2025 | -71 |
Dec 2025 -71 | Dec 2025 | -71 |
Jan 2026 -69 | Jan 2026 | -69 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AOL NPS by Gender
Male customers rated AOL's NPS 12 points higher than Female customers.
Male
-72
AOL's NPS was rated -72 by Male customers on Comparably.
12%
Promoters
4%
Passives
84%
Detractors
Female
-84
AOL's NPS was rated -84 by Female customers on Comparably.
8%
Promoters
0%
Passives
92%
Detractors
AOL NPS by Ethnicity
AOL's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -94 | Caucasian | -94 |
African American/Black -35 | African American/Black | -35 |
Other -56 | Other | -56 |
AOL NPS by Age
AOL's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
AOL NPS by Usage
AOL's NPS was rated the highest by customers who have used AOL's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years -84 | Over 10 Years | -84 |
AOL Customer Reviews
Out of the 22 AOL customer reviews 4 were positive and 18 were constructive. AOL customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
AOL Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of AOL users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AOL Customer Loyalty Score by Gender
Male customers rated AOL's Customer Loyalty score 4% higher than Female customers.
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Male
84%
Yes
Female
80%
Yes
AOL Customer Loyalty Score by Ethnicity
AOL's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AOL.
85
out of 100
Caucasian
81
out of 100
African American/Black
70
out of 100
Other
AOL Customer Loyalty Score by Age
AOL's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of AOL.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
31-35 73% | 31-35 | 73% |
46-50 40% | 46-50 | 40% |
51-55 80% | 51-55 | 80% |
56-60 78% | 56-60 | 78% |
61-65 74% | 61-65 | 74% |
66+ 88% | 66+ | 88% |
AOL Customer Loyalty Score by Usage
AOL's Customer Loyalty score was rated the highest by customers who have used AOL's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
AOL Customer Loyalty Score by Industry
AOL's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Retail industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
AOL Product Quality
1.6/5
AOL has an overall Product Quality score of 1.6 out of 5 stars rated by its users and customers.
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AOL Product Information
AOL’s product quality score is a 1.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated AOL's product the highest. Reviewers from the Accounting industry rated AOL the lowest at 1.5.
- Website
- http://www.aol.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Manufacturing and Machinery
Professional Services
AdTech
Content
Media
Mobile App
Quick Insights into AOL Product Quality
AOL's Product Quality score was rated highest by customers who have used AOL's products/services for 1 to 2 Years, and rated lowest by customers from the Travel and Hospitality industry.
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Ranked AOL Product Quality the Highest
Ranked AOL Product Quality the Lowest
AOL Product Quality Score by Gender
AOL's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of AOL.
Male
1.5/5
Female
1.5/5
AOL Product Quality Score by Ethnicity
AOL's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of AOL.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.9 | African American/Black | 1.9 |
Other 1.9 | Other | 1.9 |
AOL Product Quality Score by Age
AOL's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of AOL.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.6 | 26-30 | 1.6 |
31-35 1.8 | 31-35 | 1.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.8 | 56-60 | 1.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
AOL Product Quality Score by Usage
AOL's Product Quality score was rated the highest by customers who have used AOL's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AOL Product Quality Score by Industry
AOL's Product Quality score was rated the highest by Education industry customers, and the lowest by Travel and Hospitality industry customers.
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AOL Pricing
AOL ROI & Value For Money
1.6/5
AOL has a value for money and ROI score of 1.6 out of 5 stars rated by its users and customers.
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AOL Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Accounting industry think that they had the lowest ROI from AOL.
Quick Insights into AOL ROI
AOL's ROI score was rated highest by customers who have used AOL's products/services for 1 to 2 Years, and rated lowest by customers from the Travel and Hospitality industry.
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Ranked AOL ROI the Highest
Ranked AOL ROI the Lowest
AOL ROI Score by Gender
AOL's ROI score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of AOL.
Male
1.5/5
Female
1.5/5
AOL ROI Score by Ethnicity
AOL's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of AOL.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.9 | African American/Black | 1.9 |
Other 1.6 | Other | 1.6 |
AOL ROI Score by Age
AOL's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of AOL.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 1.6 | 31-35 | 1.6 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
AOL ROI Score by Usage
AOL's ROI score was rated the highest by customers who have used AOL's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AOL ROI Score by Industry
AOL's ROI score was rated the highest by Consulting industry customers, and the lowest by Travel and Hospitality industry customers.
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AOL Customer Satisfaction (CSAT)
AOL Customer Satisfaction (CSAT) Score
15 / 100
AOL has an overall Customer Satisfaction score of 15 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
9%
Satisfied
6%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
12%
Very Dissatisfied
68%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AOL Customer Satisfaction
AOL's Customer Satisfaction score was rated highest by customers who have used AOL's products/services for 1 to 2 Years, and rated lowest by customers from the Travel and Hospitality industry.
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Ranked AOL Customer Satisfaction the Highest
Ranked AOL Customer Satisfaction the Lowest
AOL Customer Satisfaction Score by Gender
Male customers rated AOL's Customer Satisfaction score 10 points higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of AOL.
16 / 100
MaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 13% | |
Very Dissatisfied | 68% |
6 / 100
FemaleVery Satisfied | 6% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 16% | |
Very Dissatisfied | 76% |
AOL Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
AOL's Customer Satisfaction (CSAT) score was rated 4% according to Caucasian users and customers.
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4 / 100
Very Satisfied
4%
Satisfied
0%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
15%
Very Dissatisfied
78%
CSAT according to African American/Black
AOL's Customer Satisfaction (CSAT) score was rated 28% according to African American/Black users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
21%
Very Dissatisfied
51%
CSAT according to Other
AOL's Customer Satisfaction (CSAT) score was rated 22% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of AOL.
22 / 100
Very Satisfied
16%
Satisfied
6%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
72%
AOL Customer Satisfaction Score by Age
AOL's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of AOL.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 11% | |||||||||||||||
| 56-60 | 12% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 8% |
AOL Customer Satisfaction Score by Usage
AOL's Customer Satisfaction score was rated the highest by customers who have used AOL's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AOL Customer Satisfaction Score by Industry
AOL's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Travel and Hospitality industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "AOL Customer Satisfaction Score by Industry",
"text": "AOL's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Travel and Hospitality industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 13,
"stars": 0,
"csatScore": 13,
"text": "AOL's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 13
},
{
"label": "Accounting",
"groupId": 495,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AOL's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "AOL's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 40
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 20,
"stars": 0,
"csatScore": 20,
"text": "AOL's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 20
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AOL's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Consulting",
"groupId": 511,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "AOL's Customer Satisfaction score is rated by Consulting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "AOL's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AOL's Customer Satisfaction score is rated by Government and Public Policy customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AOL's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Legal",
"groupId": 529,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "AOL's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Travel and Hospitality",
"groupId": 530,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AOL's Customer Satisfaction score is rated by Travel and Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AOL's Customer Satisfaction score is rated by Energy and Manufacturing customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Real Estate",
"groupId": 554,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AOL's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Retail",
"groupId": 559,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "AOL's Customer Satisfaction score is rated by Retail customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}AOL Customer Service
1.5/5
AOL has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
Sign Up to unlock AOL's overall Customer Service score rated by its users and customers.
About AOL's Customer Service
Address
New York City, NY 10003
Website
http://www.aol.com
Quick Insights into AOL Customer Service
AOL's Customer Service score was rated highest by customers who have used AOL's products/services for 1 to 2 Years, and rated lowest by customers from the Travel and Hospitality industry.
Sign Up to unlock insights into how customers have ranked AOL's Customer Service score.
Ranked AOL Customer Service the Highest
Ranked AOL Customer Service the Lowest
AOL Customer Service Score by Gender
AOL's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of AOL.
Male
1.5/5
Female
1.5/5
AOL Customer Service Score by Ethnicity
AOL's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of AOL.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2 | African American/Black | 2 |
Other 1.5 | Other | 1.5 |
AOL Customer Service Score by Age
AOL's Customer Service score was rated 1.5 stars by customers ages 26-30 and customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of AOL.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
AOL Customer Service Score by Usage
AOL's Customer Service score was rated the highest by customers who have used AOL's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AOL Customer Service Score by Industry
AOL's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Travel and Hospitality industry customers.
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AOL as an Employer
3.6/5
AOL has a 3.6/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
AOL scored a -70 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of AOL would recommend the brand to a friend. ENPS measures how likely AOL employees would recommend working at AOL to a friend.
Net Promoter Score
-70
NPS Score
| 13% | Promoters |
|---|---|
| 4% | Passive |
| 83% | Detractors |
Employee Net Promoter Score
-13
eNPS Score
| 31% | Promoters |
|---|---|
| 25% | Passive |
| 44% | Detractors |
