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NPS
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Wall Street Journal
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About Wall Street Journal's Brand
The Wall Street Journal is a daily newspaper that publishes news related to business and economics in the United Kingdom. Among its major competitors, Wall Street Journal is ranked in 5th place for NPS while Forbes Media is 1st, and The economist is 2nd.
Brand at a Glance
73%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
3.2/5
Customer Service
Wall Street Journal CMO
Wall Street Journal Ranking
- #3 / 4 of its competitors
Wall Street Journal NPS
Wall Street Journal's Net Promoter Score (NPS) is a 7 with 47% Promoters, 13% Passives, and 40% Detractors. Net Promoter Score tracks whether Wall Street Journal's customers would recommend using the product based on a scale of -100 to 100.
Wall Street Journal Overall NPS
| 47% | Promoters |
|---|---|
| 13% | Passives |
| 40% | Detractors |
Wall Street Journal NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 31 | Mar 2024 | 31 |
Apr 2024 23 | Apr 2024 | 23 |
Jun 2024 14 | Jun 2024 | 14 |
Jul 2024 14 | Jul 2024 | 14 |
Sep 2024 14 | Sep 2024 | 14 |
Nov 2024 13 | Nov 2024 | 13 |
Jan 2025 13 | Jan 2025 | 13 |
Feb 2025 12 | Feb 2025 | 12 |
Mar 2025 10 | Mar 2025 | 10 |
May 2025 8 | May 2025 | 8 |
Jul 2025 9 | Jul 2025 | 9 |
Jan 2026 7 | Jan 2026 | 7 |
How Other Brands Compare
Wall Street Journal is ranked third for NPS among its competitors. The New York Times and Forbes come in first and second, with The Washington Post coming in at #4.
Wall Street Journal |  Forbes |  The New York Times |  The Washington Post | |
| Global Ranking | #- | #414 | #627 | #- |
| NPS | 7 | 18 | 29 | -7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $8.49B | $2.27B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Wall Street Journal NPS by Gender
Male customers rated Wall Street Journal's NPS 32 points higher than Female customers.
Male
4
Wall Street Journal's NPS was rated 4 by Male customers on Comparably.
46%
Promoters
12%
Passives
42%
Detractors
Female
-28
Wall Street Journal's NPS was rated -28 by Female customers on Comparably.
36%
Promoters
0%
Passives
64%
Detractors
Wall Street Journal NPS by Ethnicity
Wall Street Journal's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -24 | Caucasian | -24 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
Other 0 | Other | 0 |
Wall Street Journal NPS by Age
Wall Street Journal's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Wall Street Journal NPS by Usage
Wall Street Journal's NPS was rated the highest by customers who have used Wall Street Journal's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years -20 | 1 to 2 Years | -20 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years -21 | Over 10 Years | -21 |
Wall Street Journal NPS vs. Competitors
Compared to its competitors, Wall Street Journal's NPS is rated right above TheStreet, and is preceded by Forbes.
| COMPANY | NPS Score | |
|---|---|---|
 | Forbes Media | 67 |
 | The economist | 47 |
| The New York Times | 29 |
| Forbes | 18 |
| Wall Street Journal | 7 |
 | TheStreet | 0 |
 | Fortune | 0 |
| The Washington Post | -7 |
 | USA Today | -18 |
Wall Street Journal Customer Reviews
Out of the 8 Wall Street Journal customer reviews 4 were positive and 4 were constructive. Wall Street Journal customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Wall Street Journal Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Wall Street Journal users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Wall Street Journal Customer Loyalty Score by Gender
Female customers rated Wall Street Journal's Customer Loyalty score 15% higher than Male customers.
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Male
69%
Yes
Female
84%
Yes
Wall Street Journal Customer Loyalty Score by Ethnicity
Wall Street Journal's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Wall Street Journal.
79
out of 100
Caucasian
70
out of 100
Hispanic or Latino
60
out of 100
Other
Wall Street Journal Customer Loyalty Score by Age
Wall Street Journal's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 78% | 26-30 | 78% |
51-55 70% | 51-55 | 70% |
56-60 100% | 56-60 | 100% |
61-65 78% | 61-65 | 78% |
66+ 76% | 66+ | 76% |
Wall Street Journal Customer Loyalty Score by Usage
Wall Street Journal's Customer Loyalty score was rated the highest by customers who have used Wall Street Journal's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Wall Street Journal Customer Loyalty Score by Industry
Wall Street Journal's Customer Loyalty score was rated the highest by Telecommunications industry customers, and the lowest by Media and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Wall Street Journal Customer Loyalty vs. Competitors
Compared to its competitors, Wall Street Journal's Customer Loyalty score is rated right above USA Today, and is preceded by Forbes.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fortune | 100% |
| The economist | 86% |
| The New York Times | 78% |
| The Washington Post | 75% |
| Forbes | 73% |
| Wall Street Journal | 73% |
| USA Today | 72% |
| Forbes Media | 55% |
| TheStreet | 55% |
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Wall Street Journal Product Quality
3.5/5
Wall Street Journal has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Wall Street Journal Product Information
Wall Street Journal’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Telecommunications industry rated Wall Street Journal's product the highest. Reviewers from the Accounting industry rated Wall Street Journal the lowest at 2.3.
- Website
- www.wsj.com
- Company Size
- 1,001-5,000 Employees
Industry
Media
Sports & Entertainment
Quick Insights into Wall Street Journal Product Quality
Wall Street Journal's Product Quality score was rated highest by customers who have used Wall Street Journal's products/services for Less than 1 Year, and rated lowest by customers from the Accounting industry.
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Ranked Wall Street Journal Product Quality the Highest
Ranked Wall Street Journal Product Quality the Lowest
Wall Street Journal Product Quality Score by Gender
Male customers rated Wall Street Journal's Product Quality score 0.3 stars higher than Female customers.
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Male
3.6/5
Female
3.3/5
Wall Street Journal Product Quality Score by Ethnicity
Wall Street Journal's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Wall Street Journal.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Other 4.3 | Other | 4.3 |
Wall Street Journal Product Quality Score by Age
Wall Street Journal's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.7 | 26-30 | 4.7 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.7 | 66+ | 2.7 |
Wall Street Journal Product Quality Score by Usage
Wall Street Journal's Product Quality score was rated the highest by customers who have used Wall Street Journal's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Wall Street Journal Product Quality Score by Industry
Wall Street Journal's Product Quality score was rated the highest by Telecommunications industry customers, and the lowest by Accounting industry customers.
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Wall Street Journal Product Quality vs. Competitors
Compared to its competitors, Wall Street Journal's Product Quality score is rated right above The Washington Post, and is preceded by TheStreet.
| COMPANY | Product Quality Score | |
|---|---|---|
| Forbes Media | 4.1/5 |
| The New York Times | 4.1/5 |
| The economist | 4/5 |
| Fortune | 4/5 |
| Forbes | 3.9/5 |
| TheStreet | 3.8/5 |
| Wall Street Journal | 3.5/5 |
| The Washington Post | 3.5/5 |
| USA Today | 2.7/5 |
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Wall Street Journal Pricing
Wall Street Journal ROI & Value For Money
3.2/5
Wall Street Journal has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Wall Street Journal Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Media and Entertainment industry. The users from the Accounting industry think that they had the lowest ROI from Wall Street Journal.
Quick Insights into Wall Street Journal ROI
Wall Street Journal's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
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Ranked Wall Street Journal ROI the Highest
Ranked Wall Street Journal ROI the Lowest
Wall Street Journal ROI Score by Gender
Male customers rated Wall Street Journal's ROI score 0.1 stars higher than Female customers.
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Male
3.2/5
Female
3.1/5
Wall Street Journal ROI Score by Ethnicity
Wall Street Journal's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Wall Street Journal.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
Other 4 | Other | 4 |
Wall Street Journal ROI Score by Age
Wall Street Journal's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.6 | 26-30 | 4.6 |
51-55 3.8 | 51-55 | 3.8 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.2 | 66+ | 2.2 |
Wall Street Journal ROI Score by Usage
Wall Street Journal's ROI score was rated the highest by customers who have used Wall Street Journal's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Wall Street Journal ROI Score by Industry
Wall Street Journal's ROI score was rated the highest by Media and Entertainment industry customers, and the lowest by Accounting industry customers.
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Wall Street Journal Pricing vs. Competitors
Compared to its competitors, Wall Street Journal's ROI score is rated right above The Washington Post, and is preceded by The New York Times.
| COMPANY | Pricing Score | |
|---|---|---|
| TheStreet | 4.7/5 |
| Forbes Media | 4.5/5 |
| The economist | 4/5 |
| Forbes | 3.9/5 |
| The New York Times | 3.9/5 |
| Wall Street Journal | 3.2/5 |
| The Washington Post | 3.2/5 |
| Fortune | 3/5 |
| USA Today | 2.7/5 |
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Wall Street Journal Customer Satisfaction (CSAT)
Wall Street Journal Customer Satisfaction (CSAT) Score
53 / 100
Wall Street Journal has an overall Customer Satisfaction score of 53 rated by its users and customers.
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Very Satisfied
35%
Satisfied
18%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
18%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Wall Street Journal Customer Satisfaction
Wall Street Journal's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
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Ranked Wall Street Journal Customer Satisfaction the Highest
Ranked Wall Street Journal Customer Satisfaction the Lowest
Wall Street Journal Customer Satisfaction Score by Gender
Male customers rated Wall Street Journal's Customer Satisfaction score 20 points higher than Female customers.
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57 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 19% | |
Very Dissatisfied | 12% |
37 / 100
FemaleVery Satisfied | 19% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 36% | |
Very Dissatisfied | 18% |
Wall Street Journal Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Wall Street Journal's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
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34 / 100
Very Satisfied
24%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
33%
Very Dissatisfied
23%
CSAT according to Hispanic or Latino
Wall Street Journal's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Wall Street Journal's Customer Satisfaction (CSAT) score was rated 78% according to Other users and customers.
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78 / 100
Very Satisfied
45%
Satisfied
33%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
0%
Wall Street Journal Customer Satisfaction Score by Age
Wall Street Journal's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 50% | |||||||||||||||
| 66+ | 21% |
Wall Street Journal Customer Satisfaction Score by Usage
Wall Street Journal's Customer Satisfaction score was rated the highest by customers who have used Wall Street Journal's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Wall Street Journal Customer Satisfaction Score by Industry
Wall Street Journal's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Wall Street Journal Customer Satisfaction vs. Competitors
Compared to its competitors, Wall Street Journal's Customer Satisfaction score is rated right above The Washington Post, and is preceded by Forbes.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Forbes Media | 100% |
| TheStreet | 100% |
| Fortune | 100% |
| The economist | 81% |
| The New York Times | 77% |
| Forbes | 77% |
| Wall Street Journal | 53% |
| The Washington Post | 53% |
| USA Today | 43% |
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Wall Street Journal Customer Service
3.2/5
Wall Street Journal has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Wall Street Journal's Customer Service
Address
York, NY
Website
www.wsj.com
Quick Insights into Wall Street Journal Customer Service
Wall Street Journal's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
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Ranked Wall Street Journal Customer Service the Highest
Ranked Wall Street Journal Customer Service the Lowest
Wall Street Journal Customer Service Score by Gender
Male customers rated Wall Street Journal's Customer Service score 0.2 stars higher than Female customers.
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Male
3.2/5
Female
3/5
Wall Street Journal Customer Service Score by Ethnicity
Wall Street Journal's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Wall Street Journal.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Other 3.6 | Other | 3.6 |
Wall Street Journal Customer Service Score by Age
Wall Street Journal's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Wall Street Journal.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4.7 | 26-30 | 4.7 |
51-55 3.8 | 51-55 | 3.8 |
56-60 2.8 | 56-60 | 2.8 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.6 | 66+ | 2.6 |
Wall Street Journal Customer Service Score by Usage
Wall Street Journal's Customer Service score was rated the highest by customers who have used Wall Street Journal's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Wall Street Journal Customer Service Score by Industry
Wall Street Journal's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Accounting industry customers.
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Wall Street Journal Customer Service vs. Competitors
Compared to its competitors, Wall Street Journal's Customer Service score is rated right above Fortune, and is preceded by TheStreet.
| COMPANY | Customer Service Score | |
|---|---|---|
| Forbes Media | 4.7/5 |
| The economist | 4.1/5 |
| Forbes | 3.9/5 |
| The New York Times | 3.8/5 |
| TheStreet | 3.7/5 |
| Wall Street Journal | 3.2/5 |
| Fortune | 3/5 |
| USA Today | 3/5 |
| The Washington Post | 2.9/5 |
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Wall Street Journal as an Employer
Consumer vs. Employees
Wall Street Journal scored a 7 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Wall Street Journal would recommend the brand to a friend. ENPS measures how likely Wall Street Journal employees would recommend working at Wall Street Journal to a friend.
Net Promoter Score
7
NPS Score
| 47% | Promoters |
|---|---|
| 13% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 36% | Promoters |
|---|---|
| 37% | Passive |
| 27% | Detractors |
