-7
NPS
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The Washington Post
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About The Washington Post's Brand
The Washington Post was named the #8 Most Innovative Company of 2018 in the world by Fast Company. Among its major competitors, The Washington Post is ranked in 3rd place for NPS while The New York Times is 1st, and Wall Street Journal is 2nd.Their current valuation is $2.27B
Brand at a Glance
75%
Customer Loyalty
3.5/5
Product Quality
3.2/5
Pricing
2.9/5
Customer Service
The Washington Post CMO
The Washington Post Ranking
- #3 / 4 of its competitors
The Washington Post NPS
The Washington Post's Net Promoter Score (NPS) is a -7 with 39% Promoters, 15% Passives, and 46% Detractors. Net Promoter Score tracks whether The Washington Post's customers would recommend using the product based on a scale of -100 to 100.
The Washington Post Overall NPS
| 39% | Promoters |
|---|---|
| 15% | Passives |
| 46% | Detractors |
The Washington Post NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 -3 | Jun 2024 | -3 |
Dec 2024 -2 | Dec 2024 | -2 |
Jan 2025 -4 | Jan 2025 | -4 |
Feb 2025 -4 | Feb 2025 | -4 |
Mar 2025 -4 | Mar 2025 | -4 |
Apr 2025 -4 | Apr 2025 | -4 |
May 2025 -6 | May 2025 | -6 |
Jun 2025 -6 | Jun 2025 | -6 |
Jul 2025 -6 | Jul 2025 | -6 |
Aug 2025 -7 | Aug 2025 | -7 |
Sep 2025 -7 | Sep 2025 | -7 |
Oct 2025 -6 | Oct 2025 | -6 |
How Other Brands Compare
The Washington Post is ranked third for NPS among its competitors. The New York Times and Wall Street Journal come in first and second, with Capital One coming in at #4. Among those competitors, it is the lowest valued company behind Capital One.
The Washington Post |  The New York Times |  Capital One |  Wall Street Journal | |
| Global Ranking | #- | #627 | #- | #- |
| NPS | -7 | 29 | -41 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.27B | $8.49B | $54.69B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Washington Post NPS by Gender
Male customers rated The Washington Post's NPS 2 points higher than Female customers.
Male
-12
The Washington Post's NPS was rated -12 by Male customers on Comparably.
38%
Promoters
12%
Passives
50%
Detractors
Female
-14
The Washington Post's NPS was rated -14 by Female customers on Comparably.
37%
Promoters
12%
Passives
51%
Detractors
The Washington Post NPS by Ethnicity
The Washington Post's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -14 | Caucasian | -14 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 14 | African American/Black | 14 |
Asian or Pacific Islander 14 | Asian or Pacific Islander | 14 |
Other -39 | Other | -39 |
The Washington Post NPS by Age
The Washington Post's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
The Washington Post NPS by Usage
The Washington Post's NPS was rated the highest by customers who have used The Washington Post's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -7 | Less than 1 Year | -7 |
1 to 2 Years -25 | 1 to 2 Years | -25 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
5 to 10 Years 24 | 5 to 10 Years | 24 |
Over 10 Years -52 | Over 10 Years | -52 |
The Washington Post NPS vs. Competitors
Compared to its competitors, The Washington Post's NPS is rated right above USA Today, and is preceded by News UK.
| COMPANY | NPS Score | |
|---|---|---|
| The New York Times | 29 |
| Wall Street Journal | 7 |
 | News UK | N/A |
| The Washington Post | -7 |
 | USA Today | -18 |
| Capital One | -41 |
The Washington Post Customer Reviews
Out of the 23 The Washington Post customer reviews 10 were positive and 13 were constructive. The Washington Post customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
The Washington Post Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of The Washington Post users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Washington Post Customer Loyalty Score by Gender
Male customers rated The Washington Post's Customer Loyalty score 6% higher than Female customers.
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Male
80%
Yes
Female
74%
Yes
The Washington Post Customer Loyalty Score by Ethnicity
The Washington Post's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Washington Post.
76
out of 100
Caucasian
78
out of 100
Hispanic or Latino
87
out of 100
African American/Black
87
out of 100
Asian or Pacific Islander
72
out of 100
Other
The Washington Post Customer Loyalty Score by Age
The Washington Post's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 10% | 26-30 | 10% |
41-45 100% | 41-45 | 100% |
46-50 66% | 46-50 | 66% |
51-55 70% | 51-55 | 70% |
56-60 55% | 56-60 | 55% |
61-65 75% | 61-65 | 75% |
66+ 84% | 66+ | 84% |
The Washington Post Customer Loyalty Score by Usage
The Washington Post's Customer Loyalty score was rated the highest by customers who have used The Washington Post's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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The Washington Post Customer Loyalty Score by Industry
The Washington Post's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Business and Consumer Services industry customers.
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The Washington Post Customer Loyalty vs. Competitors
Compared to its competitors, The Washington Post's Customer Loyalty score is rated right above Wall Street Journal, and is preceded by The New York Times.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Capital One | 79% |
| The New York Times | 78% |
| The Washington Post | 75% |
| Wall Street Journal | 73% |
| USA Today | 72% |
| News UK | N/A |
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The Washington Post Product Quality
3.5/5
The Washington Post has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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The Washington Post Product Information
The Washington Post’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Media and Entertainment industry rated The Washington Post's product the highest. Reviewers from the Business and Consumer Services industry rated The Washington Post the lowest at 3.1.
- Company Size
- 1,001-5,000 Employees
Industry
Media
Mobile App
Quick Insights into The Washington Post Product Quality
The Washington Post's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked The Washington Post Product Quality the Highest
Ranked The Washington Post Product Quality the Lowest
The Washington Post Product Quality Score by Gender
Male customers rated The Washington Post's Product Quality score 0.1 stars higher than Female customers.
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Male
3.6/5
Female
3.5/5
The Washington Post Product Quality Score by Ethnicity
The Washington Post's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Washington Post.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 3.3 | Other | 3.3 |
The Washington Post Product Quality Score by Age
The Washington Post's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 3.1 | 26-30 | 3.1 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.5 | 66+ | 3.5 |
The Washington Post Product Quality Score by Usage
The Washington Post's Product Quality score was rated the highest by customers who have used The Washington Post's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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The Washington Post Product Quality Score by Industry
The Washington Post's Product Quality score was rated the highest by Media and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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The Washington Post Product Quality vs. Competitors
Compared to its competitors, The Washington Post's Product Quality score is rated right above USA Today, and is preceded by Wall Street Journal.
| COMPANY | Product Quality Score | |
|---|---|---|
| The New York Times | 4.1/5 |
| Wall Street Journal | 3.5/5 |
| The Washington Post | 3.5/5 |
| USA Today | 2.7/5 |
| Capital One | 2.3/5 |
| News UK | N/A |
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The Washington Post Pricing
The Washington Post ROI & Value For Money
3.2/5
The Washington Post has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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The Washington Post Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from The Washington Post.
Quick Insights into The Washington Post ROI
The Washington Post's ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked The Washington Post ROI the Highest
Ranked The Washington Post ROI the Lowest
The Washington Post ROI Score by Gender
Male customers rated The Washington Post's ROI score 0.1 stars higher than Female customers.
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Male
3.1/5
Female
3/5
The Washington Post ROI Score by Ethnicity
The Washington Post's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Washington Post.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 2.6 | Other | 2.6 |
The Washington Post ROI Score by Age
The Washington Post's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.1 | 26-30 | 3.1 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3 | 51-55 | 3 |
56-60 2.5 | 56-60 | 2.5 |
61-65 2.9 | 61-65 | 2.9 |
66+ 3 | 66+ | 3 |
The Washington Post ROI Score by Usage
The Washington Post's ROI score was rated the highest by customers who have used The Washington Post's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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The Washington Post ROI Score by Industry
The Washington Post's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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The Washington Post Pricing vs. Competitors
Compared to its competitors, The Washington Post's ROI score is rated right above USA Today, and is preceded by Wall Street Journal.
| COMPANY | Pricing Score | |
|---|---|---|
| The New York Times | 3.9/5 |
| Wall Street Journal | 3.2/5 |
| The Washington Post | 3.2/5 |
| USA Today | 2.7/5 |
| Capital One | 2.1/5 |
| News UK | N/A |
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The Washington Post Customer Satisfaction (CSAT)
The Washington Post Customer Satisfaction (CSAT) Score
53 / 100
The Washington Post has an overall Customer Satisfaction score of 53 rated by its users and customers.
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Very Satisfied
27%
Satisfied
26%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
17%
Very Dissatisfied
15%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Washington Post Customer Satisfaction
The Washington Post's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked The Washington Post Customer Satisfaction the Highest
Ranked The Washington Post Customer Satisfaction the Lowest
The Washington Post Customer Satisfaction Score by Gender
Female customers rated The Washington Post's Customer Satisfaction score 12 points higher than Male customers.
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45 / 100
MaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 23% | |
Very Dissatisfied | 16% |
57 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 26% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 14% | |
Very Dissatisfied | 20% |
The Washington Post Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Washington Post's Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.
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46 / 100
Very Satisfied
26%
Satisfied
20%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
26%
Very Dissatisfied
11%
CSAT according to Hispanic or Latino
The Washington Post's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
The Washington Post's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.
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72 / 100
Very Satisfied
57%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
14%
CSAT according to Asian or Pacific Islander
The Washington Post's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Other
The Washington Post's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
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38 / 100
Very Satisfied
15%
Satisfied
23%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
8%
Very Dissatisfied
38%
The Washington Post Customer Satisfaction Score by Age
The Washington Post's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 80% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 72% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 33% | |||||||||||||||
| 61-65 | 45% | |||||||||||||||
| 66+ | 42% |
The Washington Post Customer Satisfaction Score by Usage
The Washington Post's Customer Satisfaction score was rated the highest by customers who have used The Washington Post's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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The Washington Post Customer Satisfaction Score by Industry
The Washington Post's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.
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{
"title": "The Washington Post Customer Satisfaction Score by Industry",
"text": "The Washington Post's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Aerospace and Aviation industry customers.",
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}The Washington Post Customer Satisfaction vs. Competitors
Compared to its competitors, The Washington Post's Customer Satisfaction score is rated right above USA Today, and is preceded by Wall Street Journal.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The New York Times | 77% |
| Wall Street Journal | 53% |
| The Washington Post | 53% |
| USA Today | 43% |
| Capital One | 14% |
| News UK | 0% |
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The Washington Post Customer Service
2.9/5
The Washington Post has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About The Washington Post's Customer Service
Address
1301 K St NW, Washington, DC 20071
Website
https://www.washingtonpost.com/
Phone Number
800.627.1150
The Washington Post's Social Links
Quick Insights into The Washington Post Customer Service
The Washington Post's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked The Washington Post Customer Service the Highest
Ranked The Washington Post Customer Service the Lowest
The Washington Post Customer Service Score by Gender
Female customers rated The Washington Post's Customer Service score 0.1 stars higher than Male customers.
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Male
2.8/5
Female
2.9/5
The Washington Post Customer Service Score by Ethnicity
The Washington Post's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Washington Post.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 2.1 | Other | 2.1 |
The Washington Post Customer Service Score by Age
The Washington Post's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Washington Post.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.3 | 26-30 | 3.3 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3 | 46-50 | 3 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.2 | 56-60 | 2.2 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.6 | 66+ | 2.6 |
The Washington Post Customer Service Score by Usage
The Washington Post's Customer Service score was rated the highest by customers who have used The Washington Post's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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The Washington Post Customer Service Score by Industry
The Washington Post's Customer Service score was rated the highest by Media and Entertainment industry customers, and the lowest by Aerospace and Aviation industry customers.
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The Washington Post Customer Service vs. Competitors
Compared to its competitors, The Washington Post's Customer Service score is rated right above Capital One, and is preceded by USA Today.
| COMPANY | Customer Service Score | |
|---|---|---|
| The New York Times | 3.8/5 |
| Wall Street Journal | 3.2/5 |
| USA Today | 3/5 |
| The Washington Post | 2.9/5 |
| Capital One | 2/5 |
| News UK | N/A |
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The Washington Post as an Employer
3.9/5
The Washington Post has a 3.9/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
The Washington Post scored a -7 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of The Washington Post would recommend the brand to a friend. ENPS measures how likely The Washington Post employees would recommend working at The Washington Post to a friend.
Net Promoter Score
-7
NPS Score
| 39% | Promoters |
|---|---|
| 15% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
14
eNPS Score
| 48% | Promoters |
|---|---|
| 18% | Passive |
| 34% | Detractors |
