47
NPS
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The economist
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About The economist's Brand
The Economist is one of the most widely recognised and well-read current affairs publications in the world. Among its major competitors, The economist is ranked in 1st place for NPS while Forbes is 2nd, and Wall Street Journal is 3rd.
Brand at a Glance
86%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
The economist CMO
Mark Cripps
Mark Cripps serves as the Chief Marketing Officer of The Economist. Mark started at The Economist in April of 2018. Mark currently resides in the Greater New York City Area.
The economist Ranking
- #1 / 4 of its competitors
The economist NPS
The economist's Net Promoter Score (NPS) is a 47 with 60% Promoters, 27% Passives, and 13% Detractors. Net Promoter Score tracks whether The economist's customers would recommend using the product based on a scale of -100 to 100.
The economist Overall NPS
| 60% | Promoters |
|---|---|
| 27% | Passives |
| 13% | Detractors |
The economist NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 64 | Mar 2023 | 64 |
Apr 2023 60 | Apr 2023 | 60 |
May 2023 53 | May 2023 | 53 |
Jun 2023 50 | Jun 2023 | 50 |
Aug 2023 51 | Aug 2023 | 51 |
Oct 2023 57 | Oct 2023 | 57 |
Nov 2023 60 | Nov 2023 | 60 |
Jan 2024 57 | Jan 2024 | 57 |
Feb 2024 50 | Feb 2024 | 50 |
Apr 2024 46 | Apr 2024 | 46 |
Nov 2024 44 | Nov 2024 | 44 |
Jun 2025 47 | Jun 2025 | 47 |
How Other Brands Compare
The economist is ranked first for NPS among its competitors. Forbes and Wall Street Journal come in second and third, with ALM Media coming in at #4.
The economist |  Forbes |  Wall Street Journal |  ALM Media | |
| Global Ranking | #- | #414 | #- | #- |
| NPS | 47 | 18 | 7 | -8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The economist NPS by Gender
Male customers rated The economist's NPS 4 points higher than Female customers.
Male
33
The economist's NPS was rated 33 by Male customers on Comparably.
50%
Promoters
33%
Passives
17%
Detractors
Female
29
The economist's NPS was rated 29 by Female customers on Comparably.
43%
Promoters
43%
Passives
14%
Detractors
The economist NPS by Ethnicity
The economist's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 29 | Caucasian | 29 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
The economist NPS by Age
The economist's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
The economist NPS by Usage
The economist's NPS was rated the highest by customers who have used The economist's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years -33 | 2 to 5 Years | -33 |
Over 10 Years 100 | Over 10 Years | 100 |
The economist NPS vs. Competitors
Compared to its competitors, The economist's NPS is rated right above Forbes.
| COMPANY | NPS Score | |
|---|---|---|
| The economist | 47 |
| Forbes | 18 |
| Wall Street Journal | 7 |
 | The Times | N/A |
| ALM Media | -8 |
 | SAGE Publications | -25 |
The economist Customer Reviews
Out of the 3 The economist customer reviews 3 were positive and 0 were constructive. The economist customer reviews reflect that all customers have a favorable experience using the products/services of the company.
The economist Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of The economist users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The economist Customer Loyalty Score by Gender
Female customers rated The economist's Customer Loyalty score 17% higher than Male customers.
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Male
70%
Yes
Female
87%
Yes
The economist Customer Loyalty Score by Ethnicity
The economist's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The economist.
74
out of 100
Caucasian
78
out of 100
Asian or Pacific Islander
The economist Customer Loyalty Score by Age
The economist's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
31-35 100% | 31-35 | 100% |
36-40 70% | 36-40 | 70% |
The economist Customer Loyalty Score by Usage
The economist's Customer Loyalty score was rated the highest by customers who have used The economist's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The economist Customer Loyalty Score by Industry
The economist's Customer Loyalty score was rated 82% by Tech industry customers.
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The economist Customer Loyalty vs. Competitors
Compared to its competitors, The economist's Customer Loyalty score is rated right above ALM Media.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The economist | 86% |
| ALM Media | 74% |
| Forbes | 73% |
| Wall Street Journal | 73% |
| SAGE Publications | 65% |
| The Times | N/A |
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The economist Product Quality
4/5
The economist has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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The economist Product Information
The economist’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated The economist's product the highest.
- Website
- https://www.economist.com/
- Company Size
- 1,001-5,000 Employees
Industry
Media
Quick Insights into The economist Product Quality
The economist's Product Quality score was rated highest by customers who have used The economist's products/services for Over 10 Years, and rated lowest by Asian or Pacific Islander customers.
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Ranked The economist Product Quality the Highest
Ranked The economist Product Quality the Lowest
The economist Product Quality Score by Gender
The economist's Product Quality score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
The economist Product Quality Score by Ethnicity
The economist's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The economist.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
The economist Product Quality Score by Age
The economist's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 3 | 31-35 | 3 |
36-40 4.1 | 36-40 | 4.1 |
The economist Product Quality Score by Usage
The economist's Product Quality score was rated the highest by customers who have used The economist's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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The economist Product Quality Score by Industry
The economist's Product Quality score was rated 3.8 stars by Tech industry customers.
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The economist Product Quality vs. Competitors
Compared to its competitors, The economist's Product Quality score is rated right above Forbes.
| COMPANY | Product Quality Score | |
|---|---|---|
| The economist | 4/5 |
| Forbes | 3.9/5 |
| Wall Street Journal | 3.5/5 |
| SAGE Publications | 3.3/5 |
| ALM Media | 3.1/5 |
| The Times | N/A |
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The economist Pricing
The economist ROI & Value For Money
4/5
The economist has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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The economist Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into The economist ROI
The economist's ROI score was rated highest by customers who have used The economist's products/services for Over 10 Years, and rated lowest by customers ages 36-40.
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Ranked The economist ROI the Highest
Ranked The economist ROI the Lowest
The economist ROI Score by Gender
Female customers rated The economist's ROI score 0.6 stars higher than Male customers.
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Male
3.6/5
Female
4.2/5
The economist ROI Score by Ethnicity
The economist's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The economist.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
The economist ROI Score by Age
The economist's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full ROI by Age data of The economist.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 2.8 | 36-40 | 2.8 |
The economist ROI Score by Usage
The economist's ROI score was rated the highest by customers who have used The economist's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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The economist ROI Score by Industry
The economist's ROI score was rated 4.5 stars by Tech industry customers.
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The economist Pricing vs. Competitors
Compared to its competitors, The economist's ROI score is rated right above Forbes.
| COMPANY | Pricing Score | |
|---|---|---|
| The economist | 4/5 |
| Forbes | 3.9/5 |
| ALM Media | 3.3/5 |
| Wall Street Journal | 3.2/5 |
| SAGE Publications | 3.2/5 |
| The Times | N/A |
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The economist Customer Satisfaction (CSAT)
The economist Customer Satisfaction (CSAT) Score
81 / 100
The economist has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
35%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
3%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The economist Customer Satisfaction
The economist's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.
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Ranked The economist Customer Satisfaction the Highest
Ranked The economist Customer Satisfaction the Lowest
The economist Customer Satisfaction Score by Gender
Female customers rated The economist's Customer Satisfaction score 33 points higher than Male customers.
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67 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 16% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 71% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
The economist Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The economist's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
The economist's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
0%
Satisfied
75%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
The economist Customer Satisfaction Score by Age
The economist's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 67% |
The economist Customer Satisfaction Score by Usage
The economist's Customer Satisfaction score was rated the highest by customers who have used The economist's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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The economist Customer Satisfaction Score by Industry
The economist's Customer Satisfaction score was rated 80 points by Tech industry customers.
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"label": "Tech",
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}The economist Customer Satisfaction vs. Competitors
Compared to its competitors, The economist's Customer Satisfaction score is rated right above Forbes.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The economist | 81% |
| Forbes | 77% |
| ALM Media | 63% |
| SAGE Publications | 57% |
| Wall Street Journal | 53% |
| The Times | 0% |
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The economist Customer Service
4.1/5
The economist has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About The economist's Customer Service
Address
20 Cabot Square, London, AR E14 4QW United Kingdom
Website
https://www.economist.com/
Phone Number
2125410500
Quick Insights into The economist Customer Service
The economist's Customer Service score was rated highest by customers who have used The economist's products/services for Over 10 Years, and rated lowest by customers who have used The economist's products/services for 2 to 5 Years.
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Ranked The economist Customer Service the Highest
Ranked The economist Customer Service the Lowest
The economist Customer Service Score by Gender
Male customers rated The economist's Customer Service score 0.2 stars higher than Female customers.
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Male
4.3/5
Female
4.1/5
The economist Customer Service Score by Ethnicity
The economist's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The economist.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
The economist Customer Service Score by Age
The economist's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The economist.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 4.3 | 36-40 | 4.3 |
The economist Customer Service Score by Usage
The economist's Customer Service score was rated the highest by customers who have used The economist's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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The economist Customer Service Score by Industry
The economist's Customer Service score was rated 4.8 stars by Tech industry customers.
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The economist Customer Service vs. Competitors
Compared to its competitors, The economist's Customer Service score is rated right above Forbes.
| COMPANY | Customer Service Score | |
|---|---|---|
| The economist | 4.1/5 |
| Forbes | 3.9/5 |
| SAGE Publications | 3.5/5 |
| Wall Street Journal | 3.2/5 |
| ALM Media | 2.9/5 |
| The Times | N/A |
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The economist as an Employer
2.9/5
The economist has a 2.9/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
The economist scored a 47 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of The economist would recommend the brand to a friend. ENPS measures how likely The economist employees would recommend working at The economist to a friend.
Net Promoter Score
47
NPS Score
| 60% | Promoters |
|---|---|
| 27% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
