
Trustpilot is an online review community helping consumers choose with confidence while enabling companies to grow their business. Trustpilot’s brand is ranked #614 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Trustpilot. When compared to other organizations within the Tech industry, Trustpilot is ranked #210. Among its major competitors, Trustpilot is ranked in 2nd place for NPS while SiteJabber is 1st, and Yotpo is 3rd.Their current valuation is $1.67B
Trustpilot's Net Promoter Score (NPS) is a 30 with 60% Promoters, 10% Passives, and 30% Detractors. Net Promoter Score tracks whether Trustpilot's customers would recommend using the product based on a scale of -100 to 100.
| 60% | Promoters |
|---|---|
| 10% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2023 35 | Feb 2023 | 35 |
Apr 2023 34 | Apr 2023 | 34 |
Jun 2023 34 | Jun 2023 | 34 |
Jul 2023 31 | Jul 2023 | 31 |
Sep 2023 29 | Sep 2023 | 29 |
Oct 2023 29 | Oct 2023 | 29 |
Jan 2024 31 | Jan 2024 | 31 |
Feb 2024 31 | Feb 2024 | 31 |
May 2024 30 | May 2024 | 30 |
Nov 2024 32 | Nov 2024 | 32 |
Jun 2025 30 | Jun 2025 | 30 |
Jul 2025 30 | Jul 2025 | 30 |
Trustpilot is ranked second for NPS among its competitors. SiteJabber and Yotpo come in first and third, with G2 coming in at #4. Among those competitors, it is the third most valued company behind Yotpo.
![]() Trustpilot | ![]() Yotpo | ![]() SiteJabber | ![]() G2 | |
| Global Ranking | #614 | #- | #- | #- |
| NPS | 30 | 30 | 74 | 5 |
| Valuation Updated every 24 hours for public companies | $1.67B | $1.83B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Trustpilot's NPS 6 points higher than Male customers.
Trustpilot's NPS was rated -25 by Male customers on Comparably.
Trustpilot's NPS was rated -19 by Female customers on Comparably.
Trustpilot's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander -34 | Asian or Pacific Islander | -34 |
Trustpilot's NPS was rated 0 points by customers ages 18-25 and customers ages 46-50 on Comparably.
Trustpilot's NPS was rated the highest by customers who have used Trustpilot's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 32 | Less than 1 Year | 32 |
1 to 2 Years 8 | 1 to 2 Years | 8 |
2 to 5 Years 42 | 2 to 5 Years | 42 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years -100 | Over 10 Years | -100 |
Compared to its competitors, Trustpilot's NPS is rated right above Yotpo, and is preceded by SiteJabber.
| COMPANY | NPS Score | |
|---|---|---|
![]() | SiteJabber | 74 |
![]() | Trustpilot | 30 |
![]() | Yotpo | 30 |
![]() | G2 | 5 |
![]() | Feefo | N/A |
![]() | TrustSpot | N/A |
![]() | Crowd Reviews, LLC | N/A |
![]() | TruRating | N/A |
In the Tech industry, Trustpilot's NPS is rated right below Peloton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Zoom Video Communications | 44 |
![]() | Netflix | 43 |
![]() | 42 | |
![]() | ROBLOX | 38 |
![]() | Peloton | 31 |
![]() | Trustpilot | 30 |
Out of the 7 Trustpilot customer reviews 3 were positive and 4 were constructive. Trustpilot customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Trustpilot users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Trustpilot's Customer Loyalty score 14% higher than Male customers.
Trustpilot's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Trustpilot's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
41-45 46% | 41-45 | 46% |
46-50 100% | 46-50 | 100% |
Trustpilot's Customer Loyalty score was rated the highest by customers who have used Trustpilot's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Trustpilot's Customer Loyalty score was rated the highest by Real Estate industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Trustpilot's Customer Loyalty score is rated right above G2.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Trustpilot | 81% |
![]() | G2 | 67% |
![]() | Yotpo | 63% |
![]() | SiteJabber | N/A |
![]() | Feefo | N/A |
![]() | TrustSpot | N/A |
![]() | Crowd Reviews, LLC | N/A |
![]() | TruRating | N/A |
In the Tech industry, Trustpilot's Customer Loyalty score is rated right below Peloton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | 87% | |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | Zoom Video Communications | 84% |
![]() | Peloton | 82% |
![]() | Trustpilot | 81% |
Trustpilot has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Trustpilot serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Latin America, and Brazil. Trustpilot supports Web devices and offers products for small, medium, and large sized businesses.
Trustpilot’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Trustpilot's product the highest. Reviewers from the Education industry rated Trustpilot the lowest at 3.7.
Trustpilot's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers who have used Trustpilot's products/services for Over 10 Years.
Trustpilot's Product Quality score was rated 2.8 by both Female and Male customers on Comparably.
Trustpilot's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Trustpilot's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
41-45 3 | 41-45 | 3 |
46-50 3.7 | 46-50 | 3.7 |
Trustpilot's Product Quality score was rated the highest by customers who have used Trustpilot's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Trustpilot's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Trustpilot's Product Quality score is rated right above G2, and is preceded by SiteJabber.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Yotpo | 4.2/5 |
![]() | SiteJabber | 4.1/5 |
![]() | Trustpilot | 3.7/5 |
![]() | G2 | 3.5/5 |
![]() | Feefo | N/A |
![]() | TrustSpot | N/A |
![]() | Crowd Reviews, LLC | N/A |
![]() | TruRating | N/A |
In the Tech industry, Trustpilot's Product Quality score is rated right below ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Zoom Video Communications | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | 4.1/5 | |
![]() | Peloton | 4/5 |
![]() | ROBLOX | 4/5 |
![]() | Trustpilot | 3.7/5 |
Trustpilot has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Trustpilot has a pricing structure that accommodates small, medium, and large businesses. Starting from $299/month, Trustpilot uses a subscription model and offers the following: Lite: From $299 per month (paid annually), Pro: From $549 per month (paid annually), and Enterprise: contact Trustpilot.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Real Estate industry think that they had the lowest ROI from Trustpilot.
Trustpilot's ROI score was rated highest by customers from the Hospitality industry, and rated lowest by customers who have used Trustpilot's products/services for Over 10 Years.
Trustpilot's ROI score was rated 2.4 by both Female and Male customers on Comparably.
Trustpilot's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Trustpilot's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3 | 46-50 | 3 |
Trustpilot's ROI score was rated the highest by customers who have used Trustpilot's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Trustpilot's ROI score was rated the highest by Hospitality industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Trustpilot's ROI score is rated right above Feefo, and is preceded by G2.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | SiteJabber | 4/5 |
![]() | Yotpo | 3.7/5 |
![]() | G2 | 3.4/5 |
![]() | Trustpilot | 3.3/5 |
![]() | Feefo | N/A |
![]() | TrustSpot | N/A |
![]() | Crowd Reviews, LLC | N/A |
![]() | TruRating | N/A |
In the Tech industry, Trustpilot's ROI score is rated right below ROBLOX.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Zoom Video Communications | 4.1/5 |
![]() | 4/5 | |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | ROBLOX | 3.8/5 |
![]() | Trustpilot | 3.3/5 |
Trustpilot has an overall Customer Satisfaction score of 53 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Trustpilot's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers from the Real Estate industry.
Trustpilot's Customer Satisfaction score was rated 55 by both Female and Male customers on Comparably.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 34% |
Very Satisfied | 11% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 34% |
Trustpilot's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
Trustpilot's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
Trustpilot's Customer Satisfaction (CSAT) score was rated 33% according to Asian or Pacific Islander users and customers.
Trustpilot's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 80% |
Trustpilot's Customer Satisfaction score was rated the highest by customers who have used Trustpilot's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Trustpilot's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Trustpilot's Customer Satisfaction score is rated right above SiteJabber, and is preceded by G2.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Yotpo | 72% |
![]() | G2 | 69% |
![]() | Trustpilot | 54% |
![]() | SiteJabber | 0% |
![]() | Feefo | 0% |
![]() | TrustSpot | 0% |
![]() | Crowd Reviews, LLC | 0% |
![]() | TruRating | 0% |
In the Tech industry, Trustpilot's Customer Satisfaction score is rated right below Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | 81% | |
![]() | Zoom Video Communications | 74% |
![]() | ROBLOX | 73% |
![]() | Peloton | 63% |
![]() | Trustpilot | 54% |
Trustpilot has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Trustpilot's overall Customer Service score rated by its users and customers.
Pilestræde 58, 5th floor, New York City, NY 1112 Denmark
http://www.trustpilot.com
Trustpilot's Customer Service score was rated highest by customers who have used Trustpilot's products/services for Less than 1 Year, and rated lowest by customers who have used Trustpilot's products/services for Over 10 Years.
Female customers rated Trustpilot's Customer Service score 0.2 stars higher than Male customers.
Trustpilot's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Trustpilot's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
41-45 2.8 | 41-45 | 2.8 |
46-50 3.2 | 46-50 | 3.2 |
Trustpilot's Customer Service score was rated the highest by customers who have used Trustpilot's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Trustpilot's Customer Service score was rated the highest by Tech industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Trustpilot's Customer Service score is rated right above Feefo, and is preceded by G2.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | SiteJabber | 5/5 |
![]() | Yotpo | 3.9/5 |
![]() | G2 | 3.3/5 |
![]() | Trustpilot | 2.9/5 |
![]() | Feefo | N/A |
![]() | TrustSpot | N/A |
![]() | Crowd Reviews, LLC | N/A |
![]() | TruRating | N/A |
In the Tech industry, Trustpilot's Customer Service score is rated right below ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | 4/5 | |
![]() | Zoom Video Communications | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Peloton | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | ROBLOX | 3.6/5 |
![]() | Trustpilot | 2.9/5 |
Trustpilot has a 2.5/5 stars for its overall company culture rated by their employees

Trustpilot scored a 30 for Net Promoter Score and a -10 for Employee Net Promoter Score. NPS gauges how likely a customer of Trustpilot would recommend the brand to a friend. ENPS measures how likely Trustpilot employees would recommend working at Trustpilot to a friend.
| 60% | Promoters |
|---|---|
| 10% | Passive |
| 30% | Detractors |
| 32% | Promoters |
|---|---|
| 26% | Passive |
| 42% | Detractors |
Trustpilot is ranked #614 in the Global Top 100 Brands. It ranks just behind Equinix and just ahead of Smithfield.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
612 | ![]() | PagerDuty | ![]() | Jennifer Tejada | Tech |
613 | ![]() | Equinix | ![]() | Adaire Fox Martin | Banking and Financial Services |
614 | ![]() | Trustpilot | ![]() | Peter Muhlmann | Tech |
615 | ![]() | Smithfield | ![]() | Shane Smith | Food and Beverages |
616 | ![]() | Altria | ![]() | Billy Gifford | Consumer Goods |
617 | ![]() | ADT Corporation | ![]() | Jim DeVries | Business and Consumer Services |
618 | ![]() | Prada | ![]() | Fashion and Beauty |
Trustpilot is ranked #210 in the Tech Industry. It ranks just behind PagerDuty and just ahead of Alarm.com.
| RANK | COMPANY | Location | |
|---|---|---|---|
208 | ![]() | T. Rowe Price Group | Baltimore, MD |
209 | ![]() | PagerDuty | San Francisco, CA |
210 | ![]() | Trustpilot | New York City, NY |
211 | ![]() | Alarm.com | Vienna, VA |
212 | ![]() | Adyen | San Francisco, CA |
213 | ![]() | The Trade Desk, Inc. | Ventura, CA |
214 | ![]() | MailChimp | Atlanta, GA |