5
NPS
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G2
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About G2 Brand
G2 is the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the FORTUNE 500 - use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. Among its major competitors, G2 is ranked in 6th place for NPS while TrustRadius is 1st, and Capterra is 2nd.
Brand at a Glance
67%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service
G2 Ranking
- #4 / 4 of its competitors
G2 NPS
G2's Net Promoter Score (NPS) is a 5 with 38% Promoters, 29% Passives, and 33% Detractors. Net Promoter Score tracks whether G2's customers would recommend using the product based on a scale of -100 to 100.
G2 Overall NPS
| 38% | Promoters |
|---|---|
| 29% | Passives |
| 33% | Detractors |
G2 NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 -9 | Sep 2022 | -9 |
Nov 2022 0 | Nov 2022 | 0 |
Feb 2023 13 | Feb 2023 | 13 |
Jul 2023 14 | Jul 2023 | 14 |
Sep 2023 18 | Sep 2023 | 18 |
Nov 2023 12 | Nov 2023 | 12 |
Mar 2024 16 | Mar 2024 | 16 |
Apr 2024 5 | Apr 2024 | 5 |
Oct 2024 5 | Oct 2024 | 5 |
Dec 2024 0 | Dec 2024 | 0 |
Jan 2025 5 | Jan 2025 | 5 |
Aug 2025 4 | Aug 2025 | 4 |
How Other Brands Compare
G2 is ranked #4 for NPS among its competitors. TrustRadius and Pipedrive come in first and second, with Gartner coming in at third.
G2 |  Gartner |  Pipedrive |  TrustRadius | |
| Global Ranking | #- | #477 | #895 | #- |
| NPS | 5 | 27 | 48 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $16.42B | $300.00M | $70.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
G2 NPS by Gender
G2's NPS was rated 12 by Male customers on Comparably.
Male
12
G2's NPS was rated 12 by Male customers on Comparably.
37%
Promoters
38%
Passives
25%
Detractors
Female
N/A
G2's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
G2 NPS by Ethnicity
G2's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
G2 NPS by Age
G2's NPS was rated 0 points by customers ages 18-25 on Comparably.
G2 NPS by Usage
G2's NPS was rated the highest by customers who have used G2's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
1 to 2 Years 40 | 1 to 2 Years | 40 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
G2 NPS vs. Competitors
Compared to its competitors, G2's NPS is rated right above Software Advice, and is preceded by TechnologyAdvice.
| COMPANY | NPS Score | |
|---|---|---|
| TrustRadius | 100 |
 | Capterra | 61 |
| Pipedrive | 48 |
| Gartner | 27 |
 | TechnologyAdvice | 20 |
| G2 | 5 |
 | Software Advice | 0 |
 | Siftery | N/A |
 | IT Central Station | N/A |
 | Get Satisfaction | -100 |
G2 Customer Reviews
Out of the 2 G2 customer reviews 2 were positive and 0 were constructive. G2 customer reviews reflect that all customers have a favorable experience using the products/services of the company.
G2 Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of G2 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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G2 Customer Loyalty Score by Gender
G2's Customer Loyalty score was rated 66 by Male customers on Comparably.
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Male
66%
Yes
Female
N/A
Yes
G2 Customer Loyalty Score by Ethnicity
G2's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
G2 Customer Loyalty Score by Age
G2's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
G2 Customer Loyalty Score by Usage
G2's Customer Loyalty score was rated the highest by customers who have used G2's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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G2 Customer Loyalty Score by Industry
G2's Customer Loyalty score was rated 46% by Tech industry customers.
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G2 Customer Loyalty vs. Competitors
Compared to its competitors, G2's Customer Loyalty score is rated right above Software Advice, and is preceded by Gartner.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| TrustRadius | 100% |
| Pipedrive | 84% |
| TechnologyAdvice | 83% |
| Gartner | 79% |
| G2 | 67% |
| Software Advice | 10% |
| Capterra | N/A |
| Get Satisfaction | N/A |
| Siftery | N/A |
| IT Central Station | N/A |
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G2 Product Quality
3.5/5
G2 has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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G2 Product Information
G2’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated G2's product the highest.
- Website
- https://www.g2.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Business Services
Marketplaces
SaaS
Quick Insights into G2 Product Quality
G2's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used G2's products/services for 2 to 5 Years.
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Ranked G2 Product Quality the Highest
Ranked G2 Product Quality the Lowest
G2 Product Quality Score by Gender
G2's Product Quality score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
G2 Product Quality Score by Ethnicity
G2's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
G2 Product Quality Score by Age
G2's Product Quality score was rated 4.3 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
G2 Product Quality Score by Usage
G2's Product Quality score was rated the highest by customers who have used G2's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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G2 Product Quality Score by Industry
G2's Product Quality score was rated 2.8 stars by Tech industry customers.
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G2 Product Quality vs. Competitors
Compared to its competitors, G2's Product Quality score is rated right above Software Advice, and is preceded by TechnologyAdvice.
| COMPANY | Product Quality Score | |
|---|---|---|
| TrustRadius | 5/5 |
| Pipedrive | 4.2/5 |
| Capterra | 4.1/5 |
| Gartner | 3.9/5 |
| Get Satisfaction | 3.8/5 |
| TechnologyAdvice | 3.5/5 |
| G2 | 3.5/5 |
| Software Advice | 2.5/5 |
| Siftery | N/A |
| IT Central Station | N/A |
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G2 Pricing
G2 ROI & Value For Money
3.4/5
G2 has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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G2 Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into G2 ROI
G2's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used G2's products/services for 2 to 5 Years.
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Ranked G2 ROI the Highest
Ranked G2 ROI the Lowest
G2 ROI Score by Gender
G2's ROI score was rated 3.6 by Male customers on Comparably.
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Male
3.6/5
Female
N/A
G2 ROI Score by Ethnicity
G2's ROI score was rated 3.3 stars by both Asian or Pacific Islander and Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
G2 ROI Score by Age
G2's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
G2 ROI Score by Usage
G2's ROI score was rated the highest by customers who have used G2's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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G2 ROI Score by Industry
G2's ROI score was rated 2.6 stars by Tech industry customers.
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G2 Pricing vs. Competitors
Compared to its competitors, G2's ROI score is rated right above Get Satisfaction, and is preceded by TechnologyAdvice.
| COMPANY | Pricing Score | |
|---|---|---|
| Pipedrive | 4.2/5 |
| Capterra | 4/5 |
| TrustRadius | 4/5 |
| Gartner | 3.8/5 |
| TechnologyAdvice | 3.6/5 |
| G2 | 3.4/5 |
| Get Satisfaction | 3.3/5 |
| Software Advice | 2.5/5 |
| Siftery | N/A |
| IT Central Station | N/A |
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G2 Customer Satisfaction (CSAT)
G2 Customer Satisfaction (CSAT) Score
69 / 100
G2 has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Very Satisfied
19%
Satisfied
50%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
13%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into G2 Customer Satisfaction
G2's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Caucasian customers.
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Ranked G2 Customer Satisfaction the Highest
Ranked G2 Customer Satisfaction the Lowest
G2 Customer Satisfaction Score by Gender
G2's Customer Satisfaction score was rated 80 by Male customers on Comparably.
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80 / 100
MaleVery Satisfied | 20% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
G2 Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
G2 Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
G2 Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
G2 Customer Satisfaction Score by Usage
G2's Customer Satisfaction score was rated 100 points by customers who have used G2's products/services for Less than 1 Year.
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G2 Customer Satisfaction vs. Competitors
Compared to its competitors, G2's Customer Satisfaction score is rated right above TechnologyAdvice, and is preceded by Gartner.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| TrustRadius | 100% |
| Software Advice | 100% |
| Pipedrive | 82% |
| Gartner | 78% |
| G2 | 69% |
| TechnologyAdvice | 25% |
| Capterra | 0% |
| Get Satisfaction | 0% |
| Siftery | 0% |
| IT Central Station | 0% |
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G2 Customer Service
3.3/5
G2 has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About G2's Customer Service
Address
100 S Wacker Dr #600, Chicago, IL 60606
Website
https://www.g2.com/
Phone Number
(847) 748-7559
G2's Social Links
Quick Insights into G2 Customer Service
G2's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used G2's products/services for 2 to 5 Years.
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Ranked G2 Customer Service the Highest
Ranked G2 Customer Service the Lowest
G2 Customer Service Score by Gender
G2's Customer Service score was rated 3.5 by Male customers on Comparably.
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Male
3.5/5
Female
N/A
G2 Customer Service Score by Ethnicity
G2's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of G2.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
G2 Customer Service Score by Age
G2's Customer Service score was rated 3.5 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
G2 Customer Service Score by Usage
G2's Customer Service score was rated the highest by customers who have used G2's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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G2 Customer Service Score by Industry
G2's Customer Service score was rated 2.3 stars by Tech industry customers.
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G2 Customer Service vs. Competitors
Compared to its competitors, G2's Customer Service score is rated right above Software Advice, and is preceded by TechnologyAdvice.
| COMPANY | Customer Service Score | |
|---|---|---|
| TrustRadius | 4.5/5 |
| Pipedrive | 4.1/5 |
| Gartner | 3.9/5 |
| Capterra | 3.7/5 |
| Get Satisfaction | 3.7/5 |
| TechnologyAdvice | 3.6/5 |
| G2 | 3.3/5 |
| Software Advice | 2/5 |
| Siftery | N/A |
| IT Central Station | N/A |
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G2 as an Employer
4.5/5
G2 has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
G2 scored a 5 for Net Promoter Score and a 28 for Employee Net Promoter Score. NPS gauges how likely a customer of G2 would recommend the brand to a friend. ENPS measures how likely G2 employees would recommend working at G2 to a friend.
Net Promoter Score
5
NPS Score
| 38% | Promoters |
|---|---|
| 29% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
28
eNPS Score
| 54% | Promoters |
|---|---|
| 20% | Passive |
| 26% | Detractors |
