48
NPS
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Pipedrive is ranked #296 in Tech Brands
Pipedrive is ranked #296 in Tech Brands
About Pipedrive's Brand
Founded in 2010, Pipedrive is the easy and effective sales CRM that drives small business growth. Today, Pipedrive is used by revenue teams at more than 100,000 companies worldwide. Pipedrive is headquartered in New York and has offices across Europe and the US. The company is backed by majority holder Vista Equity Partners, and Bessemer Venture Partners, Insight Partners, Atomico, and DTCP. Pipedrive’s brand is ranked #895 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Pipedrive. When compared to other organizations within the Tech industry, Pipedrive is ranked #296. Among its major competitors, Pipedrive is ranked in 2nd place for NPS while Porter Novelli is 1st, and Zoho is 3rd. Overall, Pipedrive has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $300.00M
Brand at a Glance
84%
Customer Loyalty
4.2/5
Product Quality
4.2/5
Pricing
4.1/5
Customer Service
Pipedrive Ranking
- #895 in Global Best Brands
- #296 in Tech
- #1 / 4 of its competitors
Pipedrive NPS
Pipedrive's Net Promoter Score (NPS) is a 48 with 66% Promoters, 16% Passives, and 18% Detractors. Net Promoter Score tracks whether Pipedrive's customers would recommend using the product based on a scale of -100 to 100.
Pipedrive Overall NPS
| 66% | Promoters |
|---|---|
| 16% | Passives |
| 18% | Detractors |
Pipedrive NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 55 | Nov 2022 | 55 |
Dec 2022 55 | Dec 2022 | 55 |
Feb 2023 55 | Feb 2023 | 55 |
Mar 2023 54 | Mar 2023 | 54 |
May 2023 52 | May 2023 | 52 |
Sep 2023 51 | Sep 2023 | 51 |
Nov 2023 49 | Nov 2023 | 49 |
Dec 2023 49 | Dec 2023 | 49 |
Apr 2024 49 | Apr 2024 | 49 |
Jul 2024 49 | Jul 2024 | 49 |
Aug 2025 47 | Aug 2025 | 47 |
Oct 2025 47 | Oct 2025 | 47 |
How Other Brands Compare
Pipedrive is ranked first for NPS among its competitors. Salesforce and Yesware come in second and third, with SugarCRM coming in at #4. Among those competitors, it is the third most valued company behind Salesforce.
 Pipedrive |  Salesforce |  SugarCRM |  Yesware | |
| Global Ranking | #895 | #- | #- | #- |
| NPS | 48 | 36 | 0 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $300.00M | $201.44B | $450.00M | $150.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pipedrive NPS by Gender
Female customers rated Pipedrive's NPS 36 points higher than Male customers.
Male
14
Pipedrive's NPS was rated 14 by Male customers on Comparably.
47%
Promoters
20%
Passives
33%
Detractors
Female
50
Pipedrive's NPS was rated 50 by Female customers on Comparably.
50%
Promoters
50%
Passives
0%
Detractors
Pipedrive NPS by Ethnicity
Pipedrive's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 33 | Caucasian | 33 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other 0 | Other | 0 |
Pipedrive NPS by Age
Pipedrive's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Pipedrive NPS by Usage
Pipedrive's NPS was rated the highest by customers who have used Pipedrive's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 36 | Less than 1 Year | 36 |
1 to 2 Years 18 | 1 to 2 Years | 18 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years 65 | 5 to 10 Years | 65 |
Pipedrive NPS vs. Competitors
Compared to its competitors, Pipedrive's NPS is rated right above Zoho, and is preceded by Porter Novelli.
| COMPANY | NPS Score | |
|---|---|---|
 | Porter Novelli | 50 |
| Pipedrive | 48 |
 | Zoho | 41 |
| Salesforce | 36 |
| Yesware | 28 |
 | G2 | 5 |
| SugarCRM | 0 |
 | XANT | 0 |
 | Totango | -8 |
Pipedrive Customer Reviews
Out of the 3 Pipedrive customer reviews 2 were positive and 1 was constructive. Pipedrive customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Pipedrive Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Pipedrive users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pipedrive Customer Loyalty Score by Gender
Male customers rated Pipedrive's Customer Loyalty score 9% higher than Female customers.
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Male
94%
Yes
Female
85%
Yes
Pipedrive Customer Loyalty Score by Ethnicity
Pipedrive's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
78
out of 100
Other
Pipedrive Customer Loyalty Score by Age
Pipedrive's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
Pipedrive Customer Loyalty Score by Usage
Pipedrive's Customer Loyalty score was rated the highest by customers who have used Pipedrive's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Pipedrive Customer Loyalty Score by Industry
Pipedrive's Customer Loyalty score was rated 84% by Tech industry customers.
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Pipedrive Customer Loyalty vs. Competitors
Compared to its competitors, Pipedrive's Customer Loyalty score is rated right above SugarCRM, and is preceded by XANT.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Porter Novelli | 100% |
| XANT | 100% |
| Pipedrive | 84% |
| SugarCRM | 84% |
| Zoho | 80% |
| Salesforce | 75% |
| G2 | 67% |
| Yesware | 65% |
| Totango | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Pipedrive's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.
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Pipedrive Product Quality
4.2/5
Pipedrive has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Pipedrive Product Information
Pipedrive serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Pipedrive supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Pipedrive’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Pipedrive's product the highest. Reviewers from the Real Estate industry rated Pipedrive the lowest at 3.9.
- Website
- https://www.pipedrive.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Analytics
Business Services
SaaS
Languages Supported
English
Dutch
French
German
Portuguese
Spanish
Japanese
Turkish
Italian
Korean
Russian
Polish
Finnish
Norwegian
Product Type
CRM Software
Lead Management Software
Customer Experience Software
Sales Management Software
Sales Forecasting & Analytics Software
Sales Force Automation Software
Sales Enablement Software
Contact Management Software
Predictive Lead Scoring Software
Inside Sales Software
Lead Capture Software
Lead Generation Software
Customer Engagement Software
Account Based Marketing Software
Online CRM Software
Construction CRM Software
Financial CRM Software
Real Estate CRM Software
Healthcare CRM Software
Quick Insights into Pipedrive Product Quality
Pipedrive's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked Pipedrive Product Quality the Highest
Ranked Pipedrive Product Quality the Lowest
Pipedrive Product Quality Score by Gender
Female customers rated Pipedrive's Product Quality score 0.3 stars higher than Male customers.
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Male
3.8/5
Female
4.1/5
Pipedrive Product Quality Score by Ethnicity
Pipedrive's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
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2
3
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 3.2 | Other | 3.2 |
Pipedrive Product Quality Score by Age
Pipedrive's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
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2
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| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.8 | 41-45 | 3.8 |
Pipedrive Product Quality Score by Usage
Pipedrive's Product Quality score was rated the highest by customers who have used Pipedrive's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Pipedrive Product Quality Score by Industry
Pipedrive's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Real Estate industry customers.
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Pipedrive Product Quality vs. Competitors
Compared to its competitors, Pipedrive's Product Quality score is rated right above Totango, and is preceded by Zoho.
| COMPANY | Product Quality Score | |
|---|---|---|
| XANT | 5/5 |
| Porter Novelli | 4.5/5 |
| Zoho | 4.2/5 |
| Pipedrive | 4.2/5 |
| Totango | 4.1/5 |
| Salesforce | 4/5 |
| SugarCRM | 3.8/5 |
| Yesware | 3.8/5 |
| G2 | 3.5/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Pipedrive's Product Quality score is rated right above Google, and is preceded by Spotify.
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Pipedrive Pricing
Pipedrive ROI & Value For Money
4.2/5
Pipedrive has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Pipedrive Pricing Plans
Pipedrive has a pricing structure that accommodates small, medium, and large businesses. Starting from $15/month, Pipedrive uses a subscription model.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Tech industry think that they had the lowest ROI from Pipedrive.
Who Uses Pipedrive?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Pipedrive ROI
Pipedrive's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers ages 41-45.
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Ranked Pipedrive ROI the Highest
Ranked Pipedrive ROI the Lowest
Pipedrive ROI Score by Gender
Female customers rated Pipedrive's ROI score 0.6 stars higher than Male customers.
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Male
3.7/5
Female
4.3/5
Pipedrive ROI Score by Ethnicity
Pipedrive's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
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2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Other 3.6 | Other | 3.6 |
Pipedrive ROI Score by Age
Pipedrive's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4 | 36-40 | 4 |
41-45 3.3 | 41-45 | 3.3 |
Pipedrive ROI Score by Usage
Pipedrive's ROI score was rated the highest by customers who have used Pipedrive's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pipedrive ROI Score by Industry
Pipedrive's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Pipedrive Pricing vs. Competitors
Compared to its competitors, Pipedrive's ROI score is rated right above Salesforce, and is preceded by Zoho.
| COMPANY | Pricing Score | |
|---|---|---|
| XANT | 4.7/5 |
| Porter Novelli | 4.5/5 |
| Zoho | 4.3/5 |
| Pipedrive | 4.2/5 |
| Salesforce | 4/5 |
| SugarCRM | 3.9/5 |
| Totango | 3.8/5 |
| Yesware | 3.7/5 |
| G2 | 3.4/5 |
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ROI for Other Tech Brands
In the Tech industry, Pipedrive's ROI score is rated right above Zoom Video Communications.
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Pipedrive Customer Satisfaction (CSAT)
Pipedrive Customer Satisfaction (CSAT) Score
81 / 100
Pipedrive has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Very Satisfied
50%
Satisfied
31%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
3%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pipedrive Customer Satisfaction
Pipedrive's Customer Satisfaction score was rated highest by customers who have used Pipedrive's products/services for 2 to 5 Years, and rated lowest by Other customers.
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Ranked Pipedrive Customer Satisfaction the Highest
Ranked Pipedrive Customer Satisfaction the Lowest
Pipedrive Customer Satisfaction Score by Gender
Female customers rated Pipedrive's Customer Satisfaction score 10 points higher than Male customers.
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73 / 100
MaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 18% |
83 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Pipedrive Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pipedrive's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Asian or Pacific Islander
Pipedrive's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Pipedrive's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
Pipedrive Customer Satisfaction Score by Age
Pipedrive's Customer Satisfaction score was rated 67 points by customers ages 41-45 on Comparably.
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0
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 67% |
Pipedrive Customer Satisfaction Score by Usage
Pipedrive's Customer Satisfaction score was rated the highest by customers who have used Pipedrive's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Pipedrive Customer Satisfaction Score by Industry
Pipedrive's Customer Satisfaction score was rated 80 points by Tech industry customers.
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"label": "Tech",
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}Pipedrive Customer Satisfaction vs. Competitors
Compared to its competitors, Pipedrive's Customer Satisfaction score is rated right above Salesforce, and is preceded by Zoho.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Porter Novelli | 100% |
| Totango | 100% |
| Zoho | 87% |
| Pipedrive | 82% |
| Salesforce | 79% |
| G2 | 69% |
| SugarCRM | 67% |
| Yesware | 60% |
| XANT | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Pipedrive's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.
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Pipedrive Customer Service
4.1/5
Pipedrive has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Pipedrive's Customer Service
Address
New York City, NY 10036
Website
https://www.pipedrive.com
Phone Number
555-555-5555
Pipedrive's Social Links
Quick Insights into Pipedrive Customer Service
Pipedrive's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
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Ranked Pipedrive Customer Service the Highest
Ranked Pipedrive Customer Service the Lowest
Pipedrive Customer Service Score by Gender
Female customers rated Pipedrive's Customer Service score 0.6 stars higher than Male customers.
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Male
3.7/5
Female
4.3/5
Pipedrive Customer Service Score by Ethnicity
Pipedrive's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pipedrive.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Asian or Pacific Islander 4.9 | Asian or Pacific Islander | 4.9 |
Other 2.9 | Other | 2.9 |
Pipedrive Customer Service Score by Age
Pipedrive's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
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40
60
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| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.3 | 41-45 | 3.3 |
Pipedrive Customer Service Score by Usage
Pipedrive's Customer Service score was rated the highest by customers who have used Pipedrive's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Pipedrive Customer Service Score by Industry
Pipedrive's Customer Service score was rated 4 stars by Tech industry customers.
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Pipedrive Customer Service vs. Competitors
Compared to its competitors, Pipedrive's Customer Service score is rated right above Zoho, and is preceded by XANT.
| COMPANY | Customer Service Score | |
|---|---|---|
| Porter Novelli | 4.5/5 |
| XANT | 4.5/5 |
| Pipedrive | 4.1/5 |
| Zoho | 4.1/5 |
| Salesforce | 4/5 |
| SugarCRM | 3.9/5 |
| Totango | 3.7/5 |
| G2 | 3.3/5 |
| Yesware | 3/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Pipedrive's Customer Service score is rated right above Google, and is preceded by Apple.
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Pipedrive as an Employer
4.9/5
Pipedrive has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Pipedrive scored a 48 for Net Promoter Score and a 84 for Employee Net Promoter Score. NPS gauges how likely a customer of Pipedrive would recommend the brand to a friend. ENPS measures how likely Pipedrive employees would recommend working at Pipedrive to a friend.
Net Promoter Score
48
NPS Score
| 66% | Promoters |
|---|---|
| 16% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
84
eNPS Score
| 87% | Promoters |
|---|---|
| 10% | Passive |
| 3% | Detractors |
Global Ranking Snapshot
Pipedrive is ranked #895 in the Global Top 100 Brands. It ranks just behind Aldi UK and just ahead of Genesys.
Tech Ranking Snapshot
Pipedrive is ranked #296 in the Tech Industry. It ranks just behind Primerica and just ahead of Genesys.
| RANK | COMPANY | Location | |
|---|---|---|---|
294 |  | LIDL | |
295 |  | Primerica | Duluth, GA |
296 | | Pipedrive | New York City, NY |
297 |  | Genesys | Menlo Park, CA |
298 |  | ServiceTitan Inc. | Glendale, CA |
299 |  | DTCC | New York City, NY |
300 |  | Novo Nordisk |
