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Novo Nordisk is

Ranked

#84

Health and Wellness Brands

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Novo Nordisk

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Novo Nordisk

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Novo Nordisk is ranked #84 in Health and Wellness Brands

About Novo Nordisk's Brand

Novo Nordisk is a healthcare company and a world leader in diabetes care. In addition, Novo Nordisk has a leading position within areas Novo Nordisk’s brand is ranked #909 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Novo Nordisk. When compared to other organizations within the Health and Wellness industry, Novo Nordisk is ranked #84. Among its major competitors, Novo Nordisk is ranked in 2nd place for NPS while Aimmune Therapeutics is 1st, and Abbott is 3rd. Overall, Novo Nordisk has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $122.20B

Brand at a Glance

84%

Customer Loyalty

4/5

Product Quality

3.8/5

Pricing

3.9/5

Customer Service

Novo Nordisk Ranking

^#909 in Global Best Brands
^#84 in Health and Wellness
^#1 / 4 of its competitors

Novo Nordisk NPS

Novo Nordisk's Net Promoter Score (NPS) is a 38 with 61% Promoters, 16% Passives, and 23% Detractors. Net Promoter Score tracks whether Novo Nordisk's customers would recommend using the product based on a scale of -100 to 100.

Novo Nordisk Overall NPS

NPS

61%	Promoters
16%	Passives
23%	Detractors

Novo Nordisk NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 39	Oct 2024	39
Nov 2024 38	Nov 2024	38
Dec 2024 38	Dec 2024	38
Jan 2025 36	Jan 2025	36
Mar 2025 36	Mar 2025	36
Apr 2025 38	Apr 2025	38
Jun 2025 38	Jun 2025	38
Jul 2025 38	Jul 2025	38
Aug 2025 38	Aug 2025	38
Sep 2025 38	Sep 2025	38
Dec 2025 38	Dec 2025	38
Jan 2026 38	Jan 2026	38

How Other Brands Compare

Novo Nordisk is ranked first for NPS among its competitors. Abbott and Amgen come in second and third, with Gilead Sciences coming in at #4. Among those competitors, it is the third most valued company behind Abbott.

	Novo Nordisk	Abbott	Gilead Sciences	Amgen
Global Ranking	#909	#168	#478	#-
NPS	38	35	20	24
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	-
Valuation Updated every 24 hours for public companies	$122.20B	$210.71B	$83.65B	$145.56B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Novo Nordisk NPS by Gender

Male customers rated Novo Nordisk's NPS 3 points higher than Female customers.

Male

Novo Nordisk's NPS was rated 38 by Male customers on Comparably.

63%

Promoters

12%

Passives

25%

Detractors

Female

Novo Nordisk's NPS was rated 35 by Female customers on Comparably.

65%

Promoters

Passives

30%

Detractors

Novo Nordisk NPS by Ethnicity

Novo Nordisk's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 3	Caucasian	3
Hispanic or Latino 49	Hispanic or Latino	49
African American/Black 43	African American/Black	43
Asian or Pacific Islander 53	Asian or Pacific Islander	53
Other 50	Other	50

Novo Nordisk NPS by Age

Novo Nordisk's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

75%

19%

26-30

79%

21%

31-35

56%

22%

36-40

36%

28%

36%

41-45

71%

29%

46-50

71%

29%

51-55

66%

17%

56-60

71%

29%

61-65

40%

60%

66+

44%

56%

Novo Nordisk NPS by Usage

Novo Nordisk's NPS was rated the highest by customers who have used Novo Nordisk's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 47	Less than 1 Year	47
1 to 2 Years 35	1 to 2 Years	35
2 to 5 Years 7	2 to 5 Years	7
5 to 10 Years 54	5 to 10 Years	54
Over 10 Years 24	Over 10 Years	24

Novo Nordisk NPS vs. Competitors

Compared to its competitors, Novo Nordisk's NPS is rated right above Abbott, and is preceded by Aimmune Therapeutics.

COMPANY		NPS Score
	Aimmune Therapeutics	40
	Novo Nordisk	38
	Abbott	35
	Amgen	24
	Sanofi	21
	Gilead Sciences	20
	MannKind Corporation	-20
	Prometheon Pharma	-100

Novo Nordisk NPS vs Companies in Health and Wellness

In the Health and Wellness industry, Novo Nordisk's NPS is rated right above Glossier, and is preceded by Headspace.

COMPANY		NPS Score
	Headspace	41
	Novo Nordisk	38
	Glossier	38
	Colgate Palmolive	36
	Peloton	31
	Johnson & Johnson	26
	Philips	18
	CVS Health	18
	WW (formally Weight Watchers)	-11

Novo Nordisk Customer Reviews

Out of the 14 Novo Nordisk customer reviews 9 were positive and 5 were constructive. Novo Nordisk customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Novo Nordisk Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of Novo Nordisk users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

84%

16%

Novo Nordisk Customer Loyalty Score by Gender

Male customers rated Novo Nordisk's Customer Loyalty score 5% higher than Female customers.

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Male

88%

Yes

Female

83%

Yes

Novo Nordisk Customer Loyalty Score by Ethnicity

Novo Nordisk's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

100

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Novo Nordisk Customer Loyalty Score by Age

Novo Nordisk's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Novo Nordisk.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 78%	18-25	78%
26-30 94%	26-30	94%
31-35 80%	31-35	80%
36-40 84%	36-40	84%
41-45 61%	41-45	61%
46-50 100%	46-50	100%
51-55 100%	51-55	100%
56-60 100%	56-60	100%
61-65 100%	61-65	100%
66+ 80%	66+	80%

Novo Nordisk Customer Loyalty Score by Usage

Novo Nordisk's Customer Loyalty score was rated the highest by customers who have used Novo Nordisk's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	81%
1 to 2 Years	87%
2 to 5 Years	82%
5 to 10 Years	93%
Over 10 Years	100%

Novo Nordisk Customer Loyalty Score by Industry

Novo Nordisk's Customer Loyalty score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	88%
Accounting	86%
Architecture and Planning	70%
Biotech and Pharmaceuticals	100%
Business and Consumer Services	70%
Education	82%
Healthcare, Hospitals and Medicine	84%
Manufacturing and Machinery	78%

Novo Nordisk Customer Loyalty vs. Competitors

Compared to its competitors, Novo Nordisk's Customer Loyalty score is rated right above Abbott, and is preceded by Prometheon Pharma.

COMPANY		Customer Loyalty Score
	Aimmune Therapeutics	100%
	Prometheon Pharma	100%
	Novo Nordisk	84%
	Abbott	81%
	Amgen	77%
	Sanofi	75%
	Gilead Sciences	71%
	MannKind Corporation	53%

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Customer Loyalty for Other Health and Wellness Brands

In the Health and Wellness industry, Novo Nordisk's Customer Loyalty score is rated right above Peloton, and is preceded by Colgate Palmolive.

COMPANY		Customer Loyalty Score
	Colgate Palmolive	85%
	Novo Nordisk	84%
	Peloton	82%
	Headspace	82%
	CVS Health	80%
	Johnson & Johnson	79%
	Glossier	77%
	Philips	76%
	WW (formally Weight Watchers)	73%

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Novo Nordisk Product Quality

4/5

Novo Nordisk has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Novo Nordisk Product Information

Novo Nordisk’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Novo Nordisk's product the highest. Reviewers from the Business and Consumer Services industry rated Novo Nordisk the lowest at 3.1.

Website: http://www.novonordisk.com

Company Size: 10,000+ Employees

Industry

Tech

Biotech and Pharmaceuticals

Healthcare

Quick Insights into Novo Nordisk Product Quality

Novo Nordisk's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers ages 66+.

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Ranked Novo Nordisk Product Quality the Highest

Education	4.8
18-25	4.4
Other	4.4

Ranked Novo Nordisk Product Quality the Lowest

Caucasian	3.5
Business and Consumer Services	3.1
66+	2.7

Novo Nordisk Product Quality Score by Gender

Male customers rated Novo Nordisk's Product Quality score 0.4 stars higher than Female customers.

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Male

4.2/5

Female

3.8/5

Novo Nordisk Product Quality Score by Ethnicity

Novo Nordisk's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Other 4.4	Other	4.4

Novo Nordisk Product Quality Score by Age

Novo Nordisk's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.4	26-30	4.4
31-35 4.1	31-35	4.1
36-40 4	36-40	4
41-45 4.1	41-45	4.1
46-50 4.3	46-50	4.3
51-55 4.1	51-55	4.1
56-60 3.5	56-60	3.5
61-65 4.1	61-65	4.1
66+ 2.7	66+	2.7

Novo Nordisk Product Quality Score by Usage

Novo Nordisk's Product Quality score was rated the highest by customers who have used Novo Nordisk's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4
2 to 5 Years	3.5
5 to 10 Years	4.2
Over 10 Years	4.4

Novo Nordisk Product Quality Score by Industry

Novo Nordisk's Product Quality score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	4.3
Accounting	3.6
Architecture and Planning	3.8
Biotech and Pharmaceuticals	4.5
Business and Consumer Services	3.1
Education	4.8
Healthcare, Hospitals and Medicine	3.7
Manufacturing and Machinery	4.5

Novo Nordisk Product Quality vs. Competitors

Compared to its competitors, Novo Nordisk's Product Quality score is rated right above Abbott, and is preceded by Prometheon Pharma.

COMPANY		Product Quality Score
	Prometheon Pharma	5/5
	Novo Nordisk	4/5
	Abbott	4/5
	Sanofi	4/5
	Amgen	3.8/5
	Gilead Sciences	3.8/5
	Aimmune Therapeutics	3.4/5
	MannKind Corporation	3/5

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Product Quality for Other Health and Wellness Brands

In the Health and Wellness industry, Novo Nordisk's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.

COMPANY		Product Quality Score
	Headspace	4.3/5
	Glossier	4.3/5
	Colgate Palmolive	4.2/5
	Novo Nordisk	4/5
	Peloton	4/5
	Johnson & Johnson	4/5
	Philips	3.8/5
	CVS Health	3.5/5
	WW (formally Weight Watchers)	3.1/5

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Novo Nordisk Pricing

Novo Nordisk ROI & Value For Money

3.8/5

Novo Nordisk has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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Novo Nordisk Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Biotech and Pharmaceuticals industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Novo Nordisk.

Quick Insights into Novo Nordisk ROI

Novo Nordisk's ROI score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers ages 61-65.

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Ranked Novo Nordisk ROI the Highest

Biotech and Pharmaceuticals	4.5
26-30	4.2
African American/Black	4.1

Ranked Novo Nordisk ROI the Lowest

Over 10 Years	3.2
Architecture and Planning	3.1
61-65	2.8

Novo Nordisk ROI Score by Gender

Novo Nordisk's ROI score was rated 3.8 by both Female and Male customers on Comparably.

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Male

3.8/5

Female

3.8/5

Novo Nordisk ROI Score by Ethnicity

Novo Nordisk's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 3.8	Other	3.8

Novo Nordisk ROI Score by Age

Novo Nordisk's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.2	26-30	4.2
31-35 3.9	31-35	3.9
36-40 3.6	36-40	3.6
41-45 4	41-45	4
46-50 4.1	46-50	4.1
51-55 4.2	51-55	4.2
56-60 3.3	56-60	3.3
61-65 2.8	61-65	2.8
66+ 3.1	66+	3.1

Novo Nordisk ROI Score by Usage

Novo Nordisk's ROI score was rated the highest by customers who have used Novo Nordisk's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.7
2 to 5 Years	3.6
5 to 10 Years	3.9
Over 10 Years	3.2

Novo Nordisk ROI Score by Industry

Novo Nordisk's ROI score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	4.1
Accounting	3.4
Architecture and Planning	3.1
Biotech and Pharmaceuticals	4.5
Business and Consumer Services	3.3
Education	4.4
Healthcare, Hospitals and Medicine	3.5
Manufacturing and Machinery	4

Novo Nordisk Pricing vs. Competitors

Compared to its competitors, Novo Nordisk's ROI score is rated right above Sanofi, and is preceded by Abbott.

COMPANY		Pricing Score
	Prometheon Pharma	5/5
	Abbott	3.9/5
	Novo Nordisk	3.8/5
	Sanofi	3.8/5
	Amgen	3.8/5
	Gilead Sciences	3.6/5
	MannKind Corporation	2.7/5
	Aimmune Therapeutics	2.5/5

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ROI for Other Health and Wellness Brands

In the Health and Wellness industry, Novo Nordisk's ROI score is rated right above Philips, and is preceded by Johnson & Johnson.

COMPANY		Pricing Score
	Peloton	4/5
	Colgate Palmolive	4/5
	Headspace	3.9/5
	Glossier	3.9/5
	Johnson & Johnson	3.9/5
	Novo Nordisk	3.8/5
	Philips	3.6/5
	CVS Health	3.4/5
	WW (formally Weight Watchers)	2.8/5

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Novo Nordisk Customer Satisfaction (CSAT)

Novo Nordisk Customer Satisfaction (CSAT) Score

76 / 100

Novo Nordisk has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied	45%
Satisfied	31%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	5%
Very Dissatisfied	9%

Very Satisfied

45%

Satisfied

31%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Novo Nordisk Customer Satisfaction

Novo Nordisk's Customer Satisfaction score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers ages 66+.

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Ranked Novo Nordisk Customer Satisfaction the Highest

Biotech and Pharmaceuticals	100%
26-30	92%
Other	92%

Ranked Novo Nordisk Customer Satisfaction the Lowest

Caucasian	55%
Healthcare, Hospitals and Medicine	40%
66+	38%

Novo Nordisk Customer Satisfaction Score by Gender

Male customers rated Novo Nordisk's Customer Satisfaction score 12 points higher than Female customers.

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77 / 100

Male

	Very Satisfied	44%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	7%
	Very Dissatisfied	7%

65 / 100

Female

	Very Satisfied	39%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	10%
	Very Dissatisfied	16%

Novo Nordisk Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Novo Nordisk's Customer Satisfaction (CSAT) score was rated 55% according to Caucasian users and customers.

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55 / 100

Very Satisfied	31%
Satisfied	24%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	10%
Very Dissatisfied	21%

Very Satisfied

31%

Satisfied

24%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

10%

Very Dissatisfied

21%

CSAT according to Hispanic or Latino

Novo Nordisk's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.

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67 / 100

Very Satisfied	17%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	16%

Very Satisfied

17%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

16%

CSAT according to African American/Black

Novo Nordisk's Customer Satisfaction (CSAT) score was rated 85% according to African American/Black users and customers.

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85 / 100

Very Satisfied	54%
Satisfied	31%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

54%

Satisfied

31%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Novo Nordisk's Customer Satisfaction (CSAT) score was rated 77% according to Asian or Pacific Islander users and customers.

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77 / 100

Very Satisfied	54%
Satisfied	23%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	8%
Very Dissatisfied	8%

Very Satisfied

54%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Novo Nordisk's Customer Satisfaction (CSAT) score was rated 92% according to Other users and customers.

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92 / 100

Very Satisfied	54%
Satisfied	38%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	8%
Very Dissatisfied	0%

Very Satisfied

54%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Novo Nordisk Customer Satisfaction Score by Age

Novo Nordisk's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

77%

26-30

92%

31-35

63%

36-40

76%

41-45

67%

46-50

80%

51-55

67%

56-60

84%

61-65

50%

66+

38%

Novo Nordisk Customer Satisfaction Score by Usage

Novo Nordisk's Customer Satisfaction score was rated the highest by customers who have used Novo Nordisk's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	77
1 to 2 Years	72
2 to 5 Years	72
5 to 10 Years	67
Over 10 Years	63

Novo Nordisk Customer Satisfaction Score by Industry

Novo Nordisk's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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{
	"title": "Novo Nordisk Customer Satisfaction Score by Industry",
	"text": "Novo Nordisk's Customer Satisfaction score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
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			"scoreClassName": "",
			"scoreLabel": 86
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			"label": "Accounting",
			"groupId": 495,
			"score": 59,
			"stars": 0,
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			"scoreClassName": "",
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			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Novo Nordisk's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Novo Nordisk's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Novo Nordisk's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Novo Nordisk's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		}
	]
}

Tech	86
Accounting	59
Biotech and Pharmaceuticals	100
Business and Consumer Services	67
Education	100
Healthcare, Hospitals and Medicine	40

Novo Nordisk Customer Satisfaction vs. Competitors

Compared to its competitors, Novo Nordisk's Customer Satisfaction score is rated right above Abbott, and is preceded by Sanofi.

COMPANY		Customer Satisfaction (CSAT) Score
	Prometheon Pharma	100%
	Sanofi	82%
	Novo Nordisk	76%
	Abbott	75%
	Amgen	67%
	Gilead Sciences	64%
	Aimmune Therapeutics	50%
	MannKind Corporation	50%

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Customer Satisfaction for Other Health and Wellness Brands

In the Health and Wellness industry, Novo Nordisk's Customer Satisfaction score is rated right above Philips, and is preceded by Johnson & Johnson.

COMPANY		Customer Satisfaction (CSAT) Score
	Headspace	84%
	Colgate Palmolive	83%
	Glossier	79%
	Johnson & Johnson	78%
	Novo Nordisk	76%
	Philips	74%
	CVS Health	68%
	Peloton	63%
	WW (formally Weight Watchers)	46%

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Novo Nordisk Customer Service

3.9/5

Novo Nordisk has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Novo Nordisk's Customer Service

Address

Novo Allé,

Website

http://www.novonordisk.com

Quick Insights into Novo Nordisk Customer Service

Novo Nordisk's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers ages 66+.

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Ranked Novo Nordisk Customer Service the Highest

Education	4.8
26-30	4.2
Other	4.2

Ranked Novo Nordisk Customer Service the Lowest

Caucasian	3
Business and Consumer Services	2.6
66+	2.4

Novo Nordisk Customer Service Score by Gender

Male customers rated Novo Nordisk's Customer Service score 0.5 stars higher than Female customers.

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Male

3.9/5

Female

3.4/5

Novo Nordisk Customer Service Score by Ethnicity

Novo Nordisk's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3	Caucasian	3
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4.2	Other	4.2

Novo Nordisk Customer Service Score by Age

Novo Nordisk's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 4.2	26-30	4.2
31-35 3.9	31-35	3.9
36-40 3.8	36-40	3.8
41-45 4.1	41-45	4.1
46-50 4.2	46-50	4.2
51-55 3.9	51-55	3.9
56-60 3.2	56-60	3.2
61-65 2.6	61-65	2.6
66+ 2.4	66+	2.4

Novo Nordisk Customer Service Score by Usage

Novo Nordisk's Customer Service score was rated the highest by customers who have used Novo Nordisk's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.6
2 to 5 Years	3.1
5 to 10 Years	3.9
Over 10 Years	3.4

Novo Nordisk Customer Service Score by Industry

Novo Nordisk's Customer Service score was rated the highest by Education industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	4.1
Accounting	3.4
Architecture and Planning	3.6
Biotech and Pharmaceuticals	4.3
Business and Consumer Services	2.6
Education	4.8
Healthcare, Hospitals and Medicine	3
Manufacturing and Machinery	4

Novo Nordisk Customer Service vs. Competitors

Compared to its competitors, Novo Nordisk's Customer Service score is rated right above Abbott, and is preceded by Prometheon Pharma.

COMPANY		Customer Service Score
	Aimmune Therapeutics	5/5
	Prometheon Pharma	5/5
	Novo Nordisk	3.9/5
	Abbott	3.9/5
	Amgen	3.9/5
	Sanofi	3.9/5
	Gilead Sciences	3.9/5
	MannKind Corporation	2.4/5

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Customer Service for Other Health and Wellness Brands

In the Health and Wellness industry, Novo Nordisk's Customer Service score is rated right above Headspace, and is preceded by Johnson & Johnson.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Peloton	4/5
	Colgate Palmolive	4/5
	Johnson & Johnson	4/5
	Novo Nordisk	3.9/5
	Headspace	3.9/5
	Philips	3.7/5
	CVS Health	3.7/5
	WW (formally Weight Watchers)	3/5

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Novo Nordisk as an Employer

4.6/5

Novo Nordisk has a 4.6/5 stars for its overall company culture rated by their employees

top

CEO of Novo Nordisk

Lars Jorgensen

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Novo Nordisk scored a 38 for Net Promoter Score and a 47 for Employee Net Promoter Score. NPS gauges how likely a customer of Novo Nordisk would recommend the brand to a friend. ENPS measures how likely Novo Nordisk employees would recommend working at Novo Nordisk to a friend.

Net Promoter Score

NPS Score

61%	Promoters
16%	Passive
23%	Detractors

Employee Net Promoter Score

eNPS Score

65%	Promoters
17%	Passive
18%	Detractors

Global Ranking Snapshot

Novo Nordisk is ranked #909 in the Global Top 100 Brands. It ranks just behind Books A Million and just ahead of HCA Healthcare.

RANK			INDUSTRY
907	Khaadi	Asif Ali	Fashion and Beauty
908	Books A Million	Terrance Finley	Retail
909	Novo Nordisk	Lars Jorgensen	Health and Wellness
910	HCA Healthcare	Samuel N. Hazen	Health and Wellness
911	Kia America	SeungKyu (Sean) Yoon	Automotive and Transportation
912	E. & J. Gallo Winery	Joseph Gallo	Food and Beverages
913	Jumia	Jeremy Hodara	Retail