

Align Technology is a global medical device company with industry-leading innovative products such as Invisalign clear aligners and iTero Intraoral scanners. Align Technology’s brand is ranked #922 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Align Technology. When compared to other organizations within the Health and Wellness industry, Align Technology is ranked #86. Among its major competitors, Align Technology is ranked in 1st place for NPS while 3M is 2nd, and DENTSPLY SIRONA is 3rd. Overall, Align Technology has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $24.98B
Align Technology's Net Promoter Score (NPS) is a 38 with 63% Promoters, 12% Passives, and 25% Detractors. Net Promoter Score tracks whether Align Technology's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 12% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 44 | May 2024 | 44 |
Aug 2024 44 | Aug 2024 | 44 |
Sep 2024 41 | Sep 2024 | 41 |
Oct 2024 42 | Oct 2024 | 42 |
Dec 2024 42 | Dec 2024 | 42 |
Feb 2025 42 | Feb 2025 | 42 |
Mar 2025 39 | Mar 2025 | 39 |
Apr 2025 39 | Apr 2025 | 39 |
Sep 2025 39 | Sep 2025 | 39 |
Feb 2026 39 | Feb 2026 | 39 |
Mar 2026 39 | Mar 2026 | 39 |
May 2026 37 | May 2026 | 37 |
Align Technology is ranked first for NPS among its competitors. 3M and DENTSPLY SIRONA come in second and third, with Henry Schein coming in at #4. Among those competitors, it is the second most valued company behind 3M.
![]() Align Technology | ![]() 3M | ![]() DENTSPLY SIRONA | ![]() Henry Schein | |
| Global Ranking | #922 | #96 | #818 | #- |
| NPS | 38 | 22 | 21 | 8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $24.98B | $111.65B | $8.16B | $9.10B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Align Technology's NPS 34 points higher than Male customers.
Align Technology's NPS was rated 23 by Male customers on Comparably.
Align Technology's NPS was rated 57 by Female customers on Comparably.
Align Technology's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 63 | Caucasian | 63 |
Hispanic or Latino 14 | Hispanic or Latino | 14 |
African American/Black 75 | African American/Black | 75 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other -60 | Other | -60 |
Align Technology's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Align Technology's NPS was rated the highest by customers who have used Align Technology's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 47 | Less than 1 Year | 47 |
1 to 2 Years 33 | 1 to 2 Years | 33 |
2 to 5 Years 27 | 2 to 5 Years | 27 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years 50 | Over 10 Years | 50 |
Compared to its competitors, Align Technology's NPS is rated right above 3M.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Align Technology | 38 |
![]() | 3M | 22 |
![]() | DENTSPLY SIRONA | 21 |
![]() | Henry Schein | 8 |
![]() | SmileDirectClub | -81 |
In the Health and Wellness industry, Align Technology's NPS is rated right above Glossier, and is preceded by Headspace.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Align Technology | 38 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 35 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | CVS Health | 18 |
![]() | Philips | 17 |
![]() | WW (formally Weight Watchers) | -12 |
Out of the 9 Align Technology customer reviews 8 were positive and 1 was constructive. Align Technology customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Align Technology users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Align Technology's Customer Loyalty score 9% higher than Male customers.
Align Technology's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Align Technology's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 89% | 26-30 | 89% |
31-35 80% | 31-35 | 80% |
36-40 100% | 36-40 | 100% |
41-45 85% | 41-45 | 85% |
46-50 64% | 46-50 | 64% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
Align Technology's Customer Loyalty score was rated the highest by customers who have used Align Technology's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Align Technology's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Align Technology's Customer Loyalty score is rated right above 3M.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Align Technology | 84% |
![]() | 3M | 80% |
![]() | DENTSPLY SIRONA | 77% |
![]() | Henry Schein | 76% |
![]() | SmileDirectClub | 63% |
In the Health and Wellness industry, Align Technology's Customer Loyalty score is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 86% |
![]() | Align Technology | 84% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Align Technology has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Align Technology’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Align Technology's product the highest. Reviewers from the Architecture and Planning industry rated Align Technology the lowest at 3.5.
Align Technology's Product Quality score was rated highest by customers who have used Align Technology's products/services for 5 to 10 Years, and rated lowest by Other customers.
Female customers rated Align Technology's Product Quality score 0.8 stars higher than Male customers.
Align Technology's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.1 | Other | 3.1 |
Align Technology's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.4 | 26-30 | 4.4 |
31-35 4.6 | 31-35 | 4.6 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.1 | 46-50 | 3.1 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.6 | 56-60 | 4.6 |
Align Technology's Product Quality score was rated the highest by customers who have used Align Technology's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Align Technology's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Align Technology's Product Quality score is rated right above 3M.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Align Technology | 4.1/5 |
![]() | 3M | 3.9/5 |
![]() | DENTSPLY SIRONA | 3.6/5 |
![]() | Henry Schein | 3.6/5 |
![]() | SmileDirectClub | 1.5/5 |
In the Health and Wellness industry, Align Technology's Product Quality score is rated right above Peloton, and is preceded by Colgate Palmolive.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Align Technology | 4.1/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Align Technology has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Align Technology.
Align Technology's ROI score was rated highest by customers ages 41-45, and rated lowest by Other customers.
Female customers rated Align Technology's ROI score 0.5 stars higher than Male customers.
Align Technology's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 2.5 | Other | 2.5 |
Align Technology's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 4.5 | 31-35 | 4.5 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.6 | 41-45 | 4.6 |
46-50 2.6 | 46-50 | 2.6 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.5 | 56-60 | 4.5 |
Align Technology's ROI score was rated the highest by customers who have used Align Technology's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Align Technology's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Align Technology's ROI score is rated right above 3M.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Align Technology | 4/5 |
![]() | 3M | 3.8/5 |
![]() | DENTSPLY SIRONA | 3.6/5 |
![]() | Henry Schein | 3.6/5 |
![]() | SmileDirectClub | 1.5/5 |
In the Health and Wellness industry, Align Technology's ROI score is rated right above Peloton.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Align Technology | 4/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Align Technology has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Align Technology's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
Female customers rated Align Technology's Customer Satisfaction score 13 points higher than Male customers.
Very Satisfied | 47% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
Very Satisfied | 68% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 5% |
Align Technology's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Align Technology's Customer Satisfaction (CSAT) score was rated 83% according to Hispanic or Latino users and customers.
Align Technology's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Align Technology's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.
Align Technology's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
Align Technology's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 86% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 100% |
Align Technology's Customer Satisfaction score was rated the highest by customers who have used Align Technology's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Align Technology's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Align Technology's Customer Satisfaction score is rated right above 3M.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Align Technology | 85% |
![]() | 3M | 74% |
![]() | Henry Schein | 66% |
![]() | DENTSPLY SIRONA | 64% |
![]() | SmileDirectClub | 3% |
In the Health and Wellness industry, Align Technology's Customer Satisfaction score is rated right above Headspace.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Align Technology | 85% |
![]() | Headspace | 83% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 64% |
![]() | WW (formally Weight Watchers) | 45% |
Align Technology has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Align Technology's overall Customer Service score rated by its users and customers.
2820 Orchard Parkway, San Jose, CA 95131
http://www.aligntech.com
408-470-1000
Align Technology's Customer Service score was rated highest by customers ages 56-60, and rated lowest by Other customers.
Female customers rated Align Technology's Customer Service score 0.5 stars higher than Male customers.
Align Technology's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 2.3 | Other | 2.3 |
Align Technology's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.6 | 41-45 | 4.6 |
46-50 2.4 | 46-50 | 2.4 |
51-55 3.9 | 51-55 | 3.9 |
56-60 4.8 | 56-60 | 4.8 |
Align Technology's Customer Service score was rated the highest by customers who have used Align Technology's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Align Technology's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Align Technology's Customer Service score is rated right above 3M.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Align Technology | 4/5 |
![]() | 3M | 3.8/5 |
![]() | DENTSPLY SIRONA | 3.6/5 |
![]() | Henry Schein | 3.4/5 |
![]() | SmileDirectClub | 1.5/5 |
In the Health and Wellness industry, Align Technology's Customer Service score is rated right above Peloton, and is preceded by Glossier.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Align Technology | 4/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.6/5 |
![]() | WW (formally Weight Watchers) | 2.9/5 |
Align Technology has a 4.5/5 stars for its overall company culture rated by their employees

Align Technology scored a 38 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Align Technology would recommend the brand to a friend. ENPS measures how likely Align Technology employees would recommend working at Align Technology to a friend.
| 63% | Promoters |
|---|---|
| 12% | Passive |
| 25% | Detractors |
| 47% | Promoters |
|---|---|
| 23% | Passive |
| 30% | Detractors |
Align Technology is ranked #922 in the Global Top 100 Brands. It ranks just behind KnowBe4 and just ahead of UL Solutions.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
920 | ![]() | Padini Holdings | ![]() | Retail | |
921 | ![]() | KnowBe4 | ![]() | Stu Sjouwerman | Tech |
922 | ![]() | Align Technology | ![]() | Joseph Hogan | Health and Wellness |
923 | ![]() | UL Solutions | ![]() | Jennifer Scanlon | Business and Consumer Services |
924 | ![]() | Perdue Farms | ![]() | Jim Perdue | Food and Beverages |
925 | ![]() | Smith & Nephew | ![]() | Deepak Nath | Health and Wellness |
926 | ![]() | Yandex | ![]() | Arkady Volozh | Tech |
Align Technology is ranked #86 in the Health and Wellness Industry. It ranks just behind HCA Healthcare and just ahead of Smith & Nephew.
| RANK | COMPANY | Location | |
|---|---|---|---|
84 | ![]() | Novo Nordisk | |
85 | ![]() | HCA Healthcare | Nashville, TN |
86 | ![]() | Align Technology | San Jose, CA |
87 | ![]() | Smith & Nephew | Watford |
88 | ![]() | IQVIA | San Jose, CA |
89 | ![]() | PatientPop | Santa Monica, CA |
90 | ![]() | Strava | San Francisco, CA |