49
NPS
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KnowBe4 is ranked #305 in Tech Brands
KnowBe4 is ranked #305 in Tech Brands
About KnowBe4 Brand
KnowBe4 is a high growth information security company. We are the world’s largest provider of new-school security awareness training and simulated phishing. KnowBe4’s brand is ranked #921 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of KnowBe4. When compared to other organizations within the Tech industry, KnowBe4 is ranked #305. Among its major competitors, KnowBe4 is ranked in 1st place for NPS while COFENSE is 2nd, and PhishLabs is 3rd. Overall, KnowBe4 has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $11.00B
Brand at a Glance
84%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
4/5
Customer Service
KnowBe4 Ranking
- #921 in Global Best Brands
- #305 in Tech
- #1 / 4 of its competitors
KnowBe4 NPS
KnowBe4's Net Promoter Score (NPS) is a 49 with 68% Promoters, 13% Passives, and 19% Detractors. Net Promoter Score tracks whether KnowBe4's customers would recommend using the product based on a scale of -100 to 100.
KnowBe4 Overall NPS
| 68% | Promoters |
|---|---|
| 13% | Passives |
| 19% | Detractors |
KnowBe4 NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 55 | Feb 2024 | 55 |
Mar 2024 50 | Mar 2024 | 50 |
Apr 2024 50 | Apr 2024 | 50 |
May 2024 52 | May 2024 | 52 |
Jun 2024 51 | Jun 2024 | 51 |
Jul 2024 52 | Jul 2024 | 52 |
Aug 2024 50 | Aug 2024 | 50 |
Sep 2024 50 | Sep 2024 | 50 |
Dec 2024 50 | Dec 2024 | 50 |
Jan 2025 48 | Jan 2025 | 48 |
Apr 2025 49 | Apr 2025 | 49 |
Jul 2025 49 | Jul 2025 | 49 |
How Other Brands Compare
KnowBe4 is ranked first for NPS among its competitors. COFENSE and PhishLabs come in second and third, with Secure Mentem coming in at #4. Among those competitors, it is the most valued company.
 KnowBe4 |  COFENSE |  PhishLabs |  Secure Mentem | |
| Global Ranking | #921 | #- | #- | #- |
| NPS | 49 | 0 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $11.00B | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
KnowBe4 NPS by Gender
Male customers rated KnowBe4's NPS 5 points higher than Female customers.
Male
55
KnowBe4's NPS was rated 55 by Male customers on Comparably.
64%
Promoters
27%
Passives
9%
Detractors
Female
50
KnowBe4's NPS was rated 50 by Female customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
KnowBe4 NPS by Ethnicity
KnowBe4's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 46 | Caucasian | 46 |
African American/Black 50 | African American/Black | 50 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other 33 | Other | 33 |
KnowBe4 NPS by Age
KnowBe4's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
KnowBe4 NPS by Usage
KnowBe4's NPS was rated the highest by customers who have used KnowBe4's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 61 | Less than 1 Year | 61 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
KnowBe4 NPS vs. Competitors
Compared to its competitors, KnowBe4's NPS is rated right above COFENSE.
| COMPANY | NPS Score | |
|---|---|---|
| KnowBe4 | 49 |
| COFENSE | 0 |
 | Inspired eLearning | N/A |
KnowBe4 Customer Reviews
Out of the 9 KnowBe4 customer reviews 8 were positive and 1 was constructive. KnowBe4 customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
KnowBe4 Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of KnowBe4 users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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KnowBe4 Customer Loyalty Score by Gender
Male customers rated KnowBe4's Customer Loyalty score 7% higher than Female customers.
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Male
100%
Yes
Female
93%
Yes
KnowBe4 Customer Loyalty Score by Ethnicity
KnowBe4's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of KnowBe4.
95
out of 100
Caucasian
100
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
KnowBe4 Customer Loyalty Score by Age
KnowBe4's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 100% | 61-65 | 100% |
KnowBe4 Customer Loyalty Score by Usage
KnowBe4's Customer Loyalty score was rated the highest by customers who have used KnowBe4's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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KnowBe4 Customer Loyalty Score by Industry
KnowBe4's Customer Loyalty score was rated 100% by both Manufacturing and Machinery and Tech industry customers.
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KnowBe4 Customer Loyalty vs. Competitors
Compared to its competitors, KnowBe4's Customer Loyalty score is rated right above COFENSE.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| KnowBe4 | 84% |
| COFENSE | 53% |
| Inspired eLearning | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, KnowBe4's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.
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KnowBe4 Product Quality
4.1/5
KnowBe4 has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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KnowBe4 Product Information
KnowBe4’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated KnowBe4's product the highest. Reviewers from the Tech industry rated KnowBe4 the lowest at 4.4.
- Website
- http://knowbe4.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
SaaS
Quick Insights into KnowBe4 Product Quality
KnowBe4's Product Quality score was rated highest by customers who have used KnowBe4's products/services for 5 to 10 Years, and rated lowest by customers ages 26-30.
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Ranked KnowBe4 Product Quality the Highest
Ranked KnowBe4 Product Quality the Lowest
KnowBe4 Product Quality Score by Gender
Male customers rated KnowBe4's Product Quality score 0.4 stars higher than Female customers.
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Male
4.5/5
Female
4.1/5
KnowBe4 Product Quality Score by Ethnicity
KnowBe4's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.2 | Other | 4.2 |
KnowBe4 Product Quality Score by Age
KnowBe4's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.9 | 26-30 | 3.9 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4.5 | 56-60 | 4.5 |
61-65 4.6 | 61-65 | 4.6 |
KnowBe4 Product Quality Score by Usage
KnowBe4's Product Quality score was rated the highest by customers who have used KnowBe4's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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KnowBe4 Product Quality Score by Industry
KnowBe4's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Tech industry customers.
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KnowBe4 Product Quality vs. Competitors
Compared to its competitors, KnowBe4's Product Quality score is rated right above COFENSE.
| COMPANY | Product Quality Score | |
|---|---|---|
| KnowBe4 | 4.1/5 |
| COFENSE | 2.6/5 |
| Inspired eLearning | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, KnowBe4's Product Quality score is rated right above Peloton, and is preceded by Google.
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KnowBe4 Pricing
KnowBe4 ROI & Value For Money
4.1/5
KnowBe4 has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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KnowBe4 Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry.
Quick Insights into KnowBe4 ROI
KnowBe4's ROI score was rated highest by customers ages 36-40, and rated lowest by customers ages 26-30.
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Ranked KnowBe4 ROI the Highest
Ranked KnowBe4 ROI the Lowest
KnowBe4 ROI Score by Gender
Male customers rated KnowBe4's ROI score 0.4 stars higher than Female customers.
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Male
4.2/5
Female
3.8/5
KnowBe4 ROI Score by Ethnicity
KnowBe4's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.2 | Other | 4.2 |
KnowBe4 ROI Score by Age
KnowBe4's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
36-40 4.9 | 36-40 | 4.9 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4 | 56-60 | 4 |
61-65 4 | 61-65 | 4 |
KnowBe4 ROI Score by Usage
KnowBe4's ROI score was rated the highest by customers who have used KnowBe4's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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KnowBe4 ROI Score by Industry
KnowBe4's ROI score was rated 4.1 stars by both Manufacturing and Machinery and Tech industry customers.
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KnowBe4 Pricing vs. Competitors
Compared to its competitors, KnowBe4's ROI score is rated right above COFENSE.
| COMPANY | Pricing Score | |
|---|---|---|
| KnowBe4 | 4.1/5 |
| COFENSE | 3/5 |
| Inspired eLearning | N/A |
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ROI for Other Tech Brands
In the Tech industry, KnowBe4's ROI score is rated right above Zoom Video Communications.
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KnowBe4 Customer Satisfaction (CSAT)
KnowBe4 Customer Satisfaction (CSAT) Score
82 / 100
KnowBe4 has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
49%
Satisfied
33%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
1%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into KnowBe4 Customer Satisfaction
KnowBe4's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 26-30.
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Ranked KnowBe4 Customer Satisfaction the Highest
Ranked KnowBe4 Customer Satisfaction the Lowest
KnowBe4 Customer Satisfaction Score by Gender
Male customers rated KnowBe4's Customer Satisfaction score 13 points higher than Female customers.
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86 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
73 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 9% | |
Very Dissatisfied | 0% |
KnowBe4 Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
KnowBe4 Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
60%
Satisfied
7%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
13%
CSAT according to African American/Black
KnowBe4 Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
KnowBe4 Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
KnowBe4 Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
KnowBe4 Customer Satisfaction Score by Age
KnowBe4's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 50% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 86% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 61-65 | 67% |
KnowBe4 Customer Satisfaction Score by Usage
KnowBe4's Customer Satisfaction score was rated the highest by customers who have used KnowBe4's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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KnowBe4 Customer Satisfaction Score by Industry
KnowBe4's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.
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}KnowBe4 Customer Satisfaction vs. Competitors
Compared to its competitors, KnowBe4's Customer Satisfaction score is rated right above COFENSE.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| KnowBe4 | 82% |
| COFENSE | 25% |
| Inspired eLearning | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, KnowBe4's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.
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KnowBe4 Customer Service
4/5
KnowBe4 has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About KnowBe4's Customer Service
Address
33 N Garden Ave, Clearwater, FL 33755
Website
http://knowbe4.com/
Phone Number
855-566-9234
KnowBe4's Social Links
Quick Insights into KnowBe4 Customer Service
KnowBe4's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 61-65.
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Ranked KnowBe4 Customer Service the Highest
Ranked KnowBe4 Customer Service the Lowest
KnowBe4 Customer Service Score by Gender
Male customers rated KnowBe4's Customer Service score 0.5 stars higher than Female customers.
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Male
4.2/5
Female
3.7/5
KnowBe4 Customer Service Score by Ethnicity
KnowBe4's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.1 | Other | 4.1 |
KnowBe4 Customer Service Score by Age
KnowBe4's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.4 | 26-30 | 3.4 |
36-40 5 | 36-40 | 5 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4.8 | 51-55 | 4.8 |
56-60 3.9 | 56-60 | 3.9 |
61-65 2.8 | 61-65 | 2.8 |
KnowBe4 Customer Service Score by Usage
KnowBe4's Customer Service score was rated the highest by customers who have used KnowBe4's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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KnowBe4 Customer Service Score by Industry
KnowBe4's Customer Service score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.
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KnowBe4 Customer Service vs. Competitors
Compared to its competitors, KnowBe4's Customer Service score is rated right above COFENSE.
| COMPANY | Customer Service Score | |
|---|---|---|
| KnowBe4 | 4/5 |
| COFENSE | 3/5 |
| Inspired eLearning | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, KnowBe4's Customer Service score is rated right above Google, and is preceded by Apple.
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KnowBe4 as an Employer
4.6/5
KnowBe4 has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
KnowBe4 scored a 49 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of KnowBe4 would recommend the brand to a friend. ENPS measures how likely KnowBe4 employees would recommend working at KnowBe4 to a friend.
Net Promoter Score
49
NPS Score
| 68% | Promoters |
|---|---|
| 13% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 63% | Promoters |
|---|---|
| 11% | Passive |
| 26% | Detractors |
Global Ranking Snapshot
KnowBe4 is ranked #921 in the Global Top 100 Brands. It ranks just behind Padini Holdings and just ahead of Align Technology.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
919 |  | Notion |  | Dave Shanley | Tech |
920 |  | Padini Holdings |  | Retail | |
921 | | KnowBe4 | | Stu Sjouwerman | Tech |
922 |  | Align Technology |  | Joseph Hogan | Health and Wellness |
923 |  | UL Solutions |  | Jennifer Scanlon | Business and Consumer Services |
924 |  | Perdue Farms |  | Jim Perdue | Food and Beverages |
925 |  | Smith & Nephew |  | Deepak Nath | Health and Wellness |
Tech Ranking Snapshot
KnowBe4 is ranked #305 in the Tech Industry. It ranks just behind Notion and just ahead of Yandex.
