
Perdue Farms is dedicated to enhancing the quality of life for everyone we touch through innovative food and agricultural products Perdue Farms’s brand is ranked #924 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Perdue Farms. When compared to other organizations within the Food and Beverages industry, Perdue Farms is ranked #75. Among its major competitors, Perdue Farms is ranked in 1st place for NPS while Sanderson Farms is 2nd, and Hormel Foods is 3rd.
Perdue Farms's Net Promoter Score (NPS) is a 51 with 68% Promoters, 15% Passives, and 17% Detractors. Net Promoter Score tracks whether Perdue Farms's customers would recommend using the product based on a scale of -100 to 100.
| 68% | Promoters |
|---|---|
| 15% | Passives |
| 17% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 53 | Nov 2024 | 53 |
Dec 2024 52 | Dec 2024 | 52 |
Jan 2025 51 | Jan 2025 | 51 |
Feb 2025 52 | Feb 2025 | 52 |
Mar 2025 52 | Mar 2025 | 52 |
May 2025 52 | May 2025 | 52 |
Jul 2025 52 | Jul 2025 | 52 |
Sep 2025 52 | Sep 2025 | 52 |
Oct 2025 52 | Oct 2025 | 52 |
Nov 2025 52 | Nov 2025 | 52 |
Dec 2025 51 | Dec 2025 | 51 |
Jan 2026 50 | Jan 2026 | 50 |
Perdue Farms is ranked first for NPS among its competitors. Hormel Foods and Smithfield come in second and third, with Tyson Foods coming in at #4.
![]() Perdue Farms | ![]() Tyson Foods | ![]() Hormel Foods | ![]() Smithfield | |
| Global Ranking | #924 | #181 | #578 | #615 |
| NPS | 51 | 9 | 22 | 22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $24.59B | $25.71B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Perdue Farms's NPS 7 points higher than Female customers.
Perdue Farms's NPS was rated 75 by Male customers on Comparably.
Perdue Farms's NPS was rated 68 by Female customers on Comparably.
Perdue Farms's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 81 | Caucasian | 81 |
African American/Black 10 | African American/Black | 10 |
Other 75 | Other | 75 |
Perdue Farms's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 26-30.
Perdue Farms's NPS was rated the highest by customers who have used Perdue Farms's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 93 | 5 to 10 Years | 93 |
Over 10 Years 76 | Over 10 Years | 76 |
Compared to its competitors, Perdue Farms's NPS is rated right above Sanderson Farms.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Perdue Farms | 51 |
![]() | Sanderson Farms | 25 |
![]() | Hormel Foods | 22 |
![]() | Smithfield | 22 |
![]() | Tyson Foods | 9 |
In the Food and Beverages industry, Perdue Farms's NPS is rated right above Red Bull, and is preceded by Chick-fil-A.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Perdue Farms | 51 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 23 Perdue Farms customer reviews 23 were positive and 0 were constructive. Perdue Farms customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Perdue Farms users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Perdue Farms's Customer Loyalty score was rated 93 by both Female and Male customers on Comparably.
Perdue Farms's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Perdue Farms's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
31-35 70% | 31-35 | 70% |
36-40 70% | 36-40 | 70% |
46-50 100% | 46-50 | 100% |
51-55 85% | 51-55 | 85% |
56-60 100% | 56-60 | 100% |
61-65 89% | 61-65 | 89% |
66+ 93% | 66+ | 93% |
Perdue Farms's Customer Loyalty score was rated the highest by customers who have used Perdue Farms's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Perdue Farms's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Perdue Farms's Customer Loyalty score is rated right above Sanderson Farms.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Perdue Farms | 82% |
![]() | Sanderson Farms | 80% |
![]() | Hormel Foods | 74% |
![]() | Tyson Foods | 73% |
![]() | Smithfield | 72% |
In the Food and Beverages industry, Perdue Farms's Customer Loyalty score is rated right above PepsiCo, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | Perdue Farms | 82% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Perdue Farms has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Perdue Farms’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Perdue Farms's product the highest. Reviewers from the Aerospace and Aviation industry rated Perdue Farms the lowest at 3.8.
Perdue Farms's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 36-40.
Male customers rated Perdue Farms's Product Quality score 0.2 stars higher than Female customers.
Perdue Farms's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 3.5 | African American/Black | 3.5 |
Other 4.5 | Other | 4.5 |
Perdue Farms's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.1 | 31-35 | 4.1 |
36-40 2.6 | 36-40 | 2.6 |
46-50 4.8 | 46-50 | 4.8 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.8 | 56-60 | 4.8 |
61-65 4.5 | 61-65 | 4.5 |
66+ 4.7 | 66+ | 4.7 |
Perdue Farms's Product Quality score was rated the highest by customers who have used Perdue Farms's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Perdue Farms's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Perdue Farms's Product Quality score is rated right above Sanderson Farms.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Perdue Farms | 4.3/5 |
![]() | Sanderson Farms | 3.9/5 |
![]() | Hormel Foods | 3.6/5 |
![]() | Tyson Foods | 3.6/5 |
![]() | Smithfield | 3.6/5 |
In the Food and Beverages industry, Perdue Farms's Product Quality score is rated right above The Coca-Cola Company, and is preceded by Chick-fil-A.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Perdue Farms | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
Perdue Farms has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Retail industry think that they had the lowest ROI from Perdue Farms.
Perdue Farms's ROI score was rated highest by customers from the Education industry, and rated lowest by customers ages 36-40.
Male customers rated Perdue Farms's ROI score 0.4 stars higher than Female customers.
Perdue Farms's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 4.2 | Other | 4.2 |
Perdue Farms's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 2.8 | 26-30 | 2.8 |
31-35 4.1 | 31-35 | 4.1 |
36-40 2.3 | 36-40 | 2.3 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.5 | 56-60 | 4.5 |
61-65 4 | 61-65 | 4 |
66+ 4.7 | 66+ | 4.7 |
Perdue Farms's ROI score was rated the highest by customers who have used Perdue Farms's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Perdue Farms's ROI score was rated the highest by Education industry customers, and the lowest by Retail industry customers.
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Compared to its competitors, Perdue Farms's ROI score is rated right above Sanderson Farms.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Perdue Farms | 4.1/5 |
![]() | Sanderson Farms | 3.9/5 |
![]() | Smithfield | 3.5/5 |
![]() | Tyson Foods | 3.4/5 |
![]() | Hormel Foods | 3.3/5 |
In the Food and Beverages industry, Perdue Farms's ROI score is rated right above Chick-fil-A.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Perdue Farms | 4.1/5 |
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Perdue Farms has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Perdue Farms's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.
Male customers rated Perdue Farms's Customer Satisfaction score 13 points higher than Female customers.
Very Satisfied | 86% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 74% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 2% | |
Very Dissatisfied | 8% |
Perdue Farms' Customer Satisfaction (CSAT) score was rated 94% according to Caucasian users and customers.
Perdue Farms' Customer Satisfaction (CSAT) score was rated 70% according to African American/Black users and customers.
Perdue Farms' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Perdue Farms's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 36-40 | 34% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 61-65 | 88% | |||||||||||||||
| 66+ | 96% |
Perdue Farms's Customer Satisfaction score was rated the highest by customers who have used Perdue Farms's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Perdue Farms's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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}Compared to its competitors, Perdue Farms's Customer Satisfaction score is rated right above Smithfield.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Perdue Farms | 83% |
![]() | Smithfield | 71% |
![]() | Sanderson Farms | 65% |
![]() | Hormel Foods | 65% |
![]() | Tyson Foods | 64% |
In the Food and Beverages industry, Perdue Farms's Customer Satisfaction score is rated right above Red Bull, and is preceded by Starbucks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Perdue Farms | 83% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
Perdue Farms has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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Salisbury, MD 218021537
http://www.perduefarms.com/
(410) 341-5005
Perdue Farms's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers ages 36-40.
Male customers rated Perdue Farms's Customer Service score 0.2 stars higher than Female customers.
Perdue Farms's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
African American/Black 3.3 | African American/Black | 3.3 |
Other 4.6 | Other | 4.6 |
Perdue Farms's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.6 | 26-30 | 2.6 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2.5 | 36-40 | 2.5 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.6 | 56-60 | 4.6 |
61-65 4.4 | 61-65 | 4.4 |
66+ 4.7 | 66+ | 4.7 |
Perdue Farms's Customer Service score was rated the highest by customers who have used Perdue Farms's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Perdue Farms's Customer Service score was rated the highest by Education industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Perdue Farms's Customer Service score is rated right above Sanderson Farms.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Perdue Farms | 4.2/5 |
![]() | Sanderson Farms | 3.7/5 |
![]() | Hormel Foods | 3.6/5 |
![]() | Smithfield | 3.5/5 |
![]() | Tyson Foods | 3.5/5 |
In the Food and Beverages industry, Perdue Farms's Customer Service score is rated right above Starbucks, and is preceded by Chick-fil-A.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Perdue Farms | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
Perdue Farms has a 2.9/5 stars for its overall company culture rated by their employees

Perdue Farms scored a 51 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Perdue Farms would recommend the brand to a friend. ENPS measures how likely Perdue Farms employees would recommend working at Perdue Farms to a friend.
| 68% | Promoters |
|---|---|
| 15% | Passive |
| 17% | Detractors |
| 35% | Promoters |
|---|---|
| 15% | Passive |
| 50% | Detractors |
Perdue Farms is ranked #924 in the Global Top 100 Brands. It ranks just behind UL Solutions and just ahead of Smith & Nephew.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
922 | ![]() | Align Technology | ![]() | Joseph Hogan | Health and Wellness |
923 | ![]() | UL Solutions | ![]() | Jennifer Scanlon | Business and Consumer Services |
924 | ![]() | Perdue Farms | ![]() | Jim Perdue | Food and Beverages |
925 | ![]() | Smith & Nephew | ![]() | Deepak Nath | Health and Wellness |
926 | ![]() | Yandex | ![]() | Arkady Volozh | Tech |
927 | ![]() | PACCAR | ![]() | Ronald Armstrong | Business and Consumer Services |
928 | ![]() | Dataminr | ![]() | Ted Bailey | Tech |
Perdue Farms is ranked #75 in the Food and Beverages Industry. It ranks just behind Drizly and just ahead of Cold Stone Creamery.
| RANK | COMPANY | Location | |
|---|---|---|---|
73 | ![]() | E. & J. Gallo Winery | Modesto, CA |
74 | ![]() | Drizly | Boston, MA |
75 | ![]() | Perdue Farms | Salisbury, MD |
76 | ![]() | Cold Stone Creamery | Scottsdale, AZ |
77 | ![]() | Boar's Head | |
78 | ![]() | Carrabba's Italian Grill | |
79 | ![]() | Raising Cane's | Baton Rouge, LA |