
A distinct, smooth flavor rarely experienced in America, our Black Forest Beechwood Smoked Ham is crafted with the finest ingredients. Boar's Head’s brand is ranked #946 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Boar's Head. When compared to other organizations within the Food and Beverages industry, Boar's Head is ranked #77. Among its major competitors, Boar's Head is ranked in 3rd place for NPS while Butterball, LLC is 1st, and Publix Super Markets is 2nd.Their current valuation is $1.99B
Boar's Head's Net Promoter Score (NPS) is a 27 with 59% Promoters, 9% Passives, and 32% Detractors. Net Promoter Score tracks whether Boar's Head's customers would recommend using the product based on a scale of -100 to 100.
| 59% | Promoters |
|---|---|
| 9% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 24 | Sep 2024 | 24 |
Oct 2024 24 | Oct 2024 | 24 |
Nov 2024 23 | Nov 2024 | 23 |
Dec 2024 25 | Dec 2024 | 25 |
Jan 2025 23 | Jan 2025 | 23 |
Feb 2025 23 | Feb 2025 | 23 |
Apr 2025 23 | Apr 2025 | 23 |
May 2025 23 | May 2025 | 23 |
Jun 2025 24 | Jun 2025 | 24 |
Sep 2025 24 | Sep 2025 | 24 |
Oct 2025 26 | Oct 2025 | 26 |
Dec 2025 26 | Dec 2025 | 26 |
Boar's Head is ranked third for NPS among its competitors. Butterball, LLC and Publix Super Markets come in first and second, with Hormel Foods coming in at #4. Among those competitors, it is the lowest valued company behind Hormel Foods.
![]() Boar's Head | ![]() Publix Super Markets | ![]() Hormel Foods | ![]() Butterball, LLC | |
| Global Ranking | #946 | #246 | #578 | #- |
| NPS | 27 | 35 | 22 | 36 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.99B | - | $25.71B | $4.42B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Boar's Head's NPS 25 points higher than Female customers.
Boar's Head's NPS was rated 34 by Male customers on Comparably.
Boar's Head's NPS was rated 9 by Female customers on Comparably.
Boar's Head's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 37 | African American/Black | 37 |
Other 20 | Other | 20 |
Boar's Head's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
Boar's Head's NPS was rated the highest by customers who have used Boar's Head's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 39 | 5 to 10 Years | 39 |
Over 10 Years 14 | Over 10 Years | 14 |
Compared to its competitors, Boar's Head's NPS is rated right above Hormel Foods, and is preceded by Publix Super Markets.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Butterball, LLC | 36 |
![]() | Publix Super Markets | 35 |
![]() | Boar's Head | 27 |
![]() | Hormel Foods | 22 |
![]() | Sabi | N/A |
In the Food and Beverages industry, Boar's Head's NPS is rated right above Mars, and is preceded by Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Boar's Head | 27 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 16 Boar's Head customer reviews 13 were positive and 3 were constructive. Boar's Head customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Boar's Head users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Boar's Head's Customer Loyalty score 11% higher than Female customers.
Boar's Head's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Boar's Head's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
41-45 90% | 41-45 | 90% |
46-50 40% | 46-50 | 40% |
51-55 87% | 51-55 | 87% |
56-60 100% | 56-60 | 100% |
61-65 64% | 61-65 | 64% |
66+ 73% | 66+ | 73% |
Boar's Head's Customer Loyalty score was rated the highest by customers who have used Boar's Head's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Boar's Head's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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Compared to its competitors, Boar's Head's Customer Loyalty score is rated right above Butterball, LLC, and is preceded by Publix Super Markets.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Publix Super Markets | 87% |
![]() | Boar's Head | 78% |
![]() | Butterball, LLC | 74% |
![]() | Hormel Foods | 74% |
![]() | Sabi | N/A |
In the Food and Beverages industry, Boar's Head's Customer Loyalty score is rated right above Starbucks, and is preceded by McDonald's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Boar's Head | 78% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Boar's Head has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Boar's Head’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Consumer Goods industry rated Boar's Head's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Boar's Head the lowest at 3.3.
Boar's Head's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 46-50.
Male customers rated Boar's Head's Product Quality score 0.1 stars higher than Female customers.
Boar's Head's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.8 | African American/Black | 3.8 |
Other 4.3 | Other | 4.3 |
Boar's Head's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 3.5 | 31-35 | 3.5 |
36-40 5 | 36-40 | 5 |
41-45 4.3 | 41-45 | 4.3 |
46-50 1.5 | 46-50 | 1.5 |
51-55 4.3 | 51-55 | 4.3 |
56-60 5 | 56-60 | 5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.9 | 66+ | 2.9 |
Boar's Head's Product Quality score was rated the highest by customers who have used Boar's Head's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Boar's Head's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Boar's Head's Product Quality score is rated right above Hormel Foods, and is preceded by Butterball, LLC.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Publix Super Markets | 4/5 |
![]() | Butterball, LLC | 3.7/5 |
![]() | Boar's Head | 3.6/5 |
![]() | Hormel Foods | 3.6/5 |
![]() | Sabi | N/A |
In the Food and Beverages industry, Boar's Head's Product Quality score is rated right below McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
![]() | Boar's Head | 3.6/5 |
Boar's Head has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Goods industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Boar's Head.
Boar's Head's ROI score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers ages 46-50.
Male customers rated Boar's Head's ROI score 0.3 stars higher than Female customers.
Boar's Head's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.5 | African American/Black | 3.5 |
Other 3.5 | Other | 3.5 |
Boar's Head's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4.4 | 36-40 | 4.4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.9 | 51-55 | 3.9 |
56-60 4.3 | 56-60 | 4.3 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.8 | 66+ | 2.8 |
Boar's Head's ROI score was rated the highest by customers who have used Boar's Head's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Boar's Head's ROI score was rated the highest by Consumer Goods industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Boar's Head's ROI score is rated right above Hormel Foods, and is preceded by Publix Super Markets.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Butterball, LLC | 3.8/5 |
![]() | Publix Super Markets | 3.7/5 |
![]() | Boar's Head | 3.5/5 |
![]() | Hormel Foods | 3.3/5 |
![]() | Sabi | N/A |
In the Food and Beverages industry, Boar's Head's ROI score is rated right below McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
![]() | Boar's Head | 3.5/5 |
Boar's Head has an overall Customer Satisfaction score of 65 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Boar's Head's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers ages 46-50.
Male customers rated Boar's Head's Customer Satisfaction score 22 points higher than Female customers.
Very Satisfied | 61% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 3% | |
Very Dissatisfied | 18% |
Very Satisfied | 37% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 7% | |
Very Dissatisfied | 37% |
Boar's Head's Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.
Boar's Head's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Boar's Head's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
Boar's Head's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
Boar's Head's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 31-35 | 57% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 78% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 61-65 | 53% | |||||||||||||||
| 66+ | 44% |
Boar's Head's Customer Satisfaction score was rated the highest by customers who have used Boar's Head's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Boar's Head's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Boar's Head's Customer Satisfaction score is rated right above Hormel Foods, and is preceded by Butterball, LLC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Publix Super Markets | 73% |
![]() | Butterball, LLC | 69% |
![]() | Boar's Head | 65% |
![]() | Hormel Foods | 65% |
![]() | Sabi | 0% |
In the Food and Beverages industry, Boar's Head's Customer Satisfaction score is rated right below McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
![]() | Boar's Head | 65% |
Boar's Head has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Boar's Head's overall Customer Service score rated by its users and customers.
http://boarshead.com
(800) 352-6277
Boar's Head's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 46-50.
Male customers rated Boar's Head's Customer Service score 0.2 stars higher than Female customers.
Boar's Head's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 4 | Other | 4 |
Boar's Head's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
31-35 3.2 | 31-35 | 3.2 |
36-40 4.9 | 36-40 | 4.9 |
41-45 3.8 | 41-45 | 3.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 4 | 51-55 | 4 |
56-60 4.4 | 56-60 | 4.4 |
61-65 3.2 | 61-65 | 3.2 |
66+ 3.1 | 66+ | 3.1 |
Boar's Head's Customer Service score was rated the highest by customers who have used Boar's Head's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Boar's Head's Customer Service score was rated the highest by Consumer Goods industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Boar's Head's Customer Service score is rated right above Sabi, and is preceded by Hormel Foods.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Butterball, LLC | 3.9/5 |
![]() | Publix Super Markets | 3.9/5 |
![]() | Hormel Foods | 3.6/5 |
![]() | Boar's Head | 3.6/5 |
![]() | Sabi | N/A |
In the Food and Beverages industry, Boar's Head's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Boar's Head | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Boar's Head scored a 27 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Boar's Head would recommend the brand to a friend. ENPS measures how likely Boar's Head employees would recommend working at Boar's Head to a friend.
| 59% | Promoters |
|---|---|
| 9% | Passive |
| 32% | Detractors |
| 46% | Promoters |
|---|---|
| 13% | Passive |
| 41% | Detractors |
Boar's Head is ranked #946 in the Global Top 100 Brands. It ranks just behind Spin Master and just ahead of Dolls Kill.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
944 | ![]() | Fila | ![]() | Yoon-Soo Yoon | Fashion and Beauty |
945 | ![]() | Spin Master | ![]() | Max Rangel | Consumer Goods |
946 | ![]() | Boar's Head | ![]() | Food and Beverages | |
947 | ![]() | Dolls Kill | ![]() | Bobby Farahi | Retail |
948 | ![]() | IQVIA | ![]() | Ari Bousbib | Health and Wellness |
949 | ![]() | Brainly | ![]() | Michal Borkowski | Business and Consumer Services |
950 | ![]() | Ariat International | ![]() | Beth Cross | Retail |
Boar's Head is ranked #77 in the Food and Beverages Industry. It ranks just behind Cold Stone Creamery and just ahead of Carrabba's Italian Grill.
| RANK | COMPANY | Location | |
|---|---|---|---|
75 | ![]() | Perdue Farms | Salisbury, MD |
76 | ![]() | Cold Stone Creamery | Scottsdale, AZ |
77 | ![]() | Boar's Head | |
78 | ![]() | Carrabba's Italian Grill | |
79 | ![]() | Raising Cane's | Baton Rouge, LA |
80 | ![]() | Engro Foods | |
81 | ![]() | Foodpanda |