36
NPS
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Butterball, LLC
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About Butterball, LLC's Brand
Butterball is the largest producer of turkey products in the U.S. Among its major competitors, Butterball, LLC is ranked in 1st place for NPS while Boar's Head is 2nd, and Sanderson Farms is 3rd.Their current valuation is $4.42B
Brand at a Glance
74%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Butterball, LLC Ranking
- #1 / 4 of its competitors
Butterball, LLC NPS
Butterball, LLC's Net Promoter Score (NPS) is a 36 with 50% Promoters, 36% Passives, and 14% Detractors. Net Promoter Score tracks whether Butterball, LLC's customers would recommend using the product based on a scale of -100 to 100.
Butterball, LLC Overall NPS
| 50% | Promoters |
|---|---|
| 36% | Passives |
| 14% | Detractors |
Butterball, LLC NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 47 | Oct 2023 | 47 |
Feb 2024 38 | Feb 2024 | 38 |
Mar 2024 36 | Mar 2024 | 36 |
Apr 2024 39 | Apr 2024 | 39 |
Nov 2024 41 | Nov 2024 | 41 |
Jan 2025 37 | Jan 2025 | 37 |
Feb 2025 39 | Feb 2025 | 39 |
Apr 2025 38 | Apr 2025 | 38 |
Jul 2025 40 | Jul 2025 | 40 |
Aug 2025 39 | Aug 2025 | 39 |
Oct 2025 34 | Oct 2025 | 34 |
Nov 2025 36 | Nov 2025 | 36 |
How Other Brands Compare
Butterball, LLC is ranked first for NPS among its competitors. Boar's Head and Smithfield come in second and third, with Seaboard Corporation coming in at #4. Among those competitors, it is the most valued company.
Butterball, LLC |  Smithfield |  Boar's Head |  Seaboard Corporation | |
| Global Ranking | #- | #615 | #946 | #- |
| NPS | 36 | 22 | 27 | 7 |
| Valuation Updated every 24 hours for public companies | $4.42B | - | $1.99B | $4.38B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Butterball, LLC NPS by Gender
Female customers rated Butterball, LLC's NPS 25 points higher than Male customers.
Male
75
Butterball, LLC's NPS was rated 75 by Male customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Female
100
Butterball, LLC's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Butterball, LLC NPS by Ethnicity
Butterball, LLC's NPS was rated 67 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Butterball, LLC NPS by Usage
Butterball, LLC's NPS was rated 100 points by customers who have used Butterball, LLC's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 100 | 5 to 10 Years | 100 |
Butterball, LLC NPS vs. Competitors
Compared to its competitors, Butterball, LLC's NPS is rated right above Boar's Head.
| COMPANY | NPS Score | |
|---|---|---|
| Butterball, LLC | 36 |
| Boar's Head | 27 |
 | Sanderson Farms | 25 |
| Smithfield | 22 |
| Seaboard Corporation | 7 |
 | Jennie-O Turkey Store | 0 |
Butterball, LLC Customer Reviews
Out of the 2 Butterball, LLC customer reviews 2 were positive and 0 were constructive. Butterball, LLC customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Butterball, LLC Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Butterball, LLC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Butterball, LLC Customer Loyalty Score by Gender
Female customers rated Butterball, LLC's Customer Loyalty score 22% higher than Male customers.
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Male
78%
Yes
Female
100%
Yes
Butterball, LLC Customer Loyalty Score by Ethnicity
Butterball, LLC's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Butterball, LLC Customer Loyalty Score by Usage
Butterball, LLC's Customer Loyalty score was rated 70% by customers who have used Butterball, LLC's products/services for 5 to 10 Years.
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Butterball, LLC Customer Loyalty Score by Industry
Butterball, LLC's Customer Loyalty score was rated 70% by Tech industry customers.
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Butterball, LLC Customer Loyalty vs. Competitors
Compared to its competitors, Butterball, LLC's Customer Loyalty score is rated right above Smithfield, and is preceded by Boar's Head.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Jennie-O Turkey Store | 100% |
| Sanderson Farms | 80% |
| Boar's Head | 78% |
| Butterball, LLC | 74% |
| Smithfield | 72% |
| Seaboard Corporation | 63% |
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Butterball, LLC Product Quality
3.7/5
Butterball, LLC has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Butterball, LLC Product Information
Butterball, LLC’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Butterball, LLC's product the highest.
- Website
- http://www.butterball.com/
- Company Size
- 10,000+ Employees
Industry
Tech
SaaS
Quick Insights into Butterball, LLC Product Quality
Butterball, LLC's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Butterball, LLC Product Quality the Highest
Ranked Butterball, LLC Product Quality the Lowest
Butterball, LLC Product Quality Score by Gender
Female customers rated Butterball, LLC's Product Quality score 1.4 stars higher than Male customers.
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Male
3.6/5
Female
5/5
Butterball, LLC Product Quality Score by Ethnicity
Butterball, LLC's Product Quality score was rated 4.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Butterball, LLC Product Quality Score by Usage
Butterball, LLC's Product Quality score was rated 4.1 stars by customers who have used Butterball, LLC's products/services for 5 to 10 Years.
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Butterball, LLC Product Quality Score by Industry
Butterball, LLC's Product Quality score was rated 3.8 stars by Tech industry customers.
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Butterball, LLC Product Quality vs. Competitors
Compared to its competitors, Butterball, LLC's Product Quality score is rated right above Boar's Head, and is preceded by Sanderson Farms.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sanderson Farms | 3.9/5 |
| Butterball, LLC | 3.7/5 |
| Boar's Head | 3.6/5 |
| Smithfield | 3.6/5 |
| Seaboard Corporation | 3.4/5 |
| Jennie-O Turkey Store | 2.7/5 |
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Butterball, LLC Pricing
Butterball, LLC ROI & Value For Money
3.8/5
Butterball, LLC has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Butterball, LLC Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Butterball, LLC ROI
Butterball, LLC's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Butterball, LLC ROI the Highest
Ranked Butterball, LLC ROI the Lowest
Butterball, LLC ROI Score by Gender
Female customers rated Butterball, LLC's ROI score 0.8 stars higher than Male customers.
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Male
4/5
Female
4.8/5
Butterball, LLC ROI Score by Ethnicity
Butterball, LLC's ROI score was rated 4.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Butterball, LLC ROI Score by Usage
Butterball, LLC's ROI score was rated 4.1 stars by customers who have used Butterball, LLC's products/services for 5 to 10 Years.
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Butterball, LLC ROI Score by Industry
Butterball, LLC's ROI score was rated 4 stars by Tech industry customers.
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Butterball, LLC Pricing vs. Competitors
Compared to its competitors, Butterball, LLC's ROI score is rated right above Smithfield, and is preceded by Sanderson Farms.
| COMPANY | Pricing Score | |
|---|---|---|
| Sanderson Farms | 3.9/5 |
| Butterball, LLC | 3.8/5 |
| Smithfield | 3.5/5 |
| Boar's Head | 3.5/5 |
| Seaboard Corporation | 3.3/5 |
| Jennie-O Turkey Store | 1.5/5 |
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Butterball, LLC Customer Satisfaction (CSAT)
Butterball, LLC Customer Satisfaction (CSAT) Score
69 / 100
Butterball, LLC has an overall Customer Satisfaction score of 69 rated by its users and customers.
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Very Satisfied
26%
Satisfied
43%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
5%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Butterball, LLC Customer Satisfaction
Butterball, LLC's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Butterball, LLC Customer Satisfaction the Highest
Butterball, LLC Customer Satisfaction Score by Gender
Butterball, LLC's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Butterball, LLC Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Butterball, LLC's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Butterball, LLC Customer Satisfaction vs. Competitors
Compared to its competitors, Butterball, LLC's Customer Satisfaction score is rated right above Boar's Head, and is preceded by Smithfield.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Seaboard Corporation | 76% |
| Smithfield | 71% |
| Butterball, LLC | 69% |
| Boar's Head | 65% |
| Sanderson Farms | 65% |
| Jennie-O Turkey Store | 0% |
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Butterball, LLC Customer Service
3.9/5
Butterball, LLC has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Butterball, LLC's Customer Service
Address
PO Box 1547 Kings, Mountain Home, NC 28086
Website
http://www.butterball.com/
Phone Number
(919) 255-7971
Quick Insights into Butterball, LLC Customer Service
Butterball, LLC's Customer Service score was rated highest by customers who have used Butterball, LLC's products/services for 5 to 10 Years, and rated lowest by Male customers.
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Ranked Butterball, LLC Customer Service the Highest
Ranked Butterball, LLC Customer Service the Lowest
Butterball, LLC Customer Service Score by Gender
Female customers rated Butterball, LLC's Customer Service score 0.3 stars higher than Male customers.
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Male
4.5/5
Female
4.8/5
Butterball, LLC Customer Service Score by Ethnicity
Butterball, LLC's Customer Service score was rated 4.6 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Butterball, LLC Customer Service Score by Usage
Butterball, LLC's Customer Service score was rated 4.8 stars by customers who have used Butterball, LLC's products/services for 5 to 10 Years.
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Butterball, LLC Customer Service Score by Industry
Butterball, LLC's Customer Service score was rated 4.6 stars by Tech industry customers.
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Butterball, LLC Customer Service vs. Competitors
Compared to its competitors, Butterball, LLC's Customer Service score is rated right above Sanderson Farms.
| COMPANY | Customer Service Score | |
|---|---|---|
| Butterball, LLC | 3.9/5 |
| Sanderson Farms | 3.7/5 |
| Boar's Head | 3.6/5 |
| Smithfield | 3.5/5 |
| Seaboard Corporation | 3.3/5 |
| Jennie-O Turkey Store | 1.5/5 |
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Butterball, LLC as an Employer
3.5/5
Butterball, LLC has a 3.5/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Butterball, LLC scored a 36 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Butterball, LLC would recommend the brand to a friend. ENPS measures how likely Butterball, LLC employees would recommend working at Butterball, LLC to a friend.
Net Promoter Score
36
NPS Score
| 50% | Promoters |
|---|---|
| 36% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
-1
eNPS Score
| 44% | Promoters |
|---|---|
| 11% | Passive |
| 45% | Detractors |
