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Smithfield is

Ranked

#52

Food and Beverages Brands

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Smithfield

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Smithfield is ranked #52 in Food and Beverages Brands

About Smithfield's Brand

Smithfield Foods is determined to be an ethical food industry leader that excels every day at bringing delicious and nutritious meat Smithfield’s brand is ranked #615 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Smithfield. When compared to other organizations within the Food and Beverages industry, Smithfield is ranked #52. Among its major competitors, Smithfield is ranked in 5th place for NPS while Seaboard Foods is 1st, and Cargill is 2nd.

Brand at a Glance

72%

Customer Loyalty

3.6/5

Product Quality

3.5/5

Pricing

3.5/5

Customer Service

Smithfield CMO

Tim Zimmer

Smithfield Ranking

^#615 in Global Best Brands
^#52 in Food and Beverages
^#3 / 4 of its competitors

Smithfield NPS

Smithfield's Net Promoter Score (NPS) is a 22 with 54% Promoters, 14% Passives, and 32% Detractors. Net Promoter Score tracks whether Smithfield's customers would recommend using the product based on a scale of -100 to 100.

Smithfield Overall NPS

NPS

54%	Promoters
14%	Passives
32%	Detractors

Smithfield NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2024 18	Mar 2024	18
Apr 2024 17	Apr 2024	17
May 2024 17	May 2024	17
Jun 2024 17	Jun 2024	17
Jul 2024 17	Jul 2024	17
Nov 2024 17	Nov 2024	17
Dec 2024 19	Dec 2024	19
Jan 2025 19	Jan 2025	19
Feb 2025 19	Feb 2025	19
Mar 2025 19	Mar 2025	19
Sep 2025 21	Sep 2025	21
Nov 2025 21	Nov 2025	21

How Other Brands Compare

Smithfield is ranked third for NPS among its competitors. Cargill and Hormel Foods come in first and second, with Tyson Foods coming in at #4.

	Smithfield	Tyson Foods	Cargill	Hormel Foods
Global Ranking	#615	#181	#297	#578
NPS	22	9	26	22
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	$24.59B	-	$25.71B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Smithfield NPS by Gender

Male customers rated Smithfield's NPS 27 points higher than Female customers.

Male

Smithfield's NPS was rated 36 by Male customers on Comparably.

65%

Promoters

Passives

29%

Detractors

Female

Smithfield's NPS was rated 9 by Female customers on Comparably.

45%

Promoters

19%

Passives

36%

Detractors

Smithfield NPS by Ethnicity

Smithfield's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 42	Caucasian	42
African American/Black 20	African American/Black	20
Other 0	Other	0

Smithfield NPS by Age

Smithfield's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

26-30

57%

43%

41-45

100%

46-50

25%

50%

61-65

33%

67%

Smithfield NPS by Usage

Smithfield's NPS was rated the highest by customers who have used Smithfield's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 50	1 to 2 Years	50
2 to 5 Years 14	2 to 5 Years	14
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years 17	Over 10 Years	17

Smithfield NPS vs. Competitors

Compared to its competitors, Smithfield's NPS is rated right above Tyson Foods, and is preceded by Hormel Foods.

COMPANY		NPS Score
	Seaboard Foods	50
	Cargill	26
	Weetabix	25
	Hormel Foods	22
	Smithfield	22
	Tyson Foods	9

Smithfield NPS vs Companies in Food and Beverages

In the Food and Beverages industry, Smithfield's NPS is rated right above McDonald's, and is preceded by PepsiCo.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	Smithfield	22
	McDonald's	19

Smithfield Customer Reviews

Out of the 6 Smithfield customer reviews 6 were positive and 0 were constructive. Smithfield customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Smithfield Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of Smithfield users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

72%

28%

Smithfield Customer Loyalty Score by Gender

Male customers rated Smithfield's Customer Loyalty score 14% higher than Female customers.

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Male

89%

Yes

Female

75%

Yes

Smithfield Customer Loyalty Score by Ethnicity

Smithfield's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Smithfield.

out of 100

Caucasian

100

out of 100

African American/Black

out of 100

Other

Smithfield Customer Loyalty Score by Age

Smithfield's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Smithfield.

20%

40%

60%

80%

100%

Summary	Age	Score
26-30 87%	26-30	87%
41-45 100%	41-45	100%
46-50 78%	46-50	78%
61-65 70%	61-65	70%

Smithfield Customer Loyalty Score by Usage

Smithfield's Customer Loyalty score was rated the highest by customers who have used Smithfield's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	78%
2 to 5 Years	74%
5 to 10 Years	82%
Over 10 Years	85%

Smithfield Customer Loyalty Score by Industry

Smithfield's Customer Loyalty score was rated 100% by both Accounting and Tech industry customers.

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Tech	100%
Accounting	100%

Smithfield Customer Loyalty vs. Competitors

Compared to its competitors, Smithfield's Customer Loyalty score is rated right below Tyson Foods.

COMPANY		Customer Loyalty Score
	Seaboard Foods	100%
	Weetabix	100%
	Cargill	81%
	Hormel Foods	74%
	Tyson Foods	73%
	Smithfield	72%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, Smithfield's Customer Loyalty score is rated right below Mars.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	McDonald's	79%
	Starbucks	78%
	Mars	78%
	Smithfield	72%

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Smithfield Product Quality

3.6/5

Smithfield has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Smithfield Product Information

Smithfield’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Smithfield's product the highest. Reviewers from the Tech industry rated Smithfield the lowest at 4.1.

Website: http://smithfieldfoods.com

Company Size: 10,000+ Employees

Industry

Tech

Food and Beverages

Quick Insights into Smithfield Product Quality

Smithfield's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 61-65.

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Ranked Smithfield Product Quality the Highest

Accounting	5
41-45	4.6
1 to 2 Years	4.1

Ranked Smithfield Product Quality the Lowest

Other	3
5 to 10 Years	2.7
61-65	1.5

Smithfield Product Quality Score by Gender

Male customers rated Smithfield's Product Quality score 0.5 stars higher than Female customers.

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Male

3.7/5

Female

3.2/5

Smithfield Product Quality Score by Ethnicity

Smithfield's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
African American/Black 3.7	African American/Black	3.7
Other 3	Other	3

Smithfield Product Quality Score by Age

Smithfield's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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Summary	Age	Score
26-30 3.5	26-30	3.5
41-45 4.6	41-45	4.6
46-50 3.4	46-50	3.4
61-65 1.5	61-65	1.5

Smithfield Product Quality Score by Usage

Smithfield's Product Quality score was rated the highest by customers who have used Smithfield's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years	4.1
2 to 5 Years	3.7
5 to 10 Years	2.7
Over 10 Years	2.9

Smithfield Product Quality Score by Industry

Smithfield's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	4.1
Accounting	5

Smithfield Product Quality vs. Competitors

Compared to its competitors, Smithfield's Product Quality score is rated right above Weetabix, and is preceded by Tyson Foods.

COMPANY		Product Quality Score
	Cargill	4/5
	Seaboard Foods	4/5
	Hormel Foods	3.6/5
	Tyson Foods	3.6/5
	Smithfield	3.6/5
	Weetabix	3.2/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, Smithfield's Product Quality score is rated right below McDonald's.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5
	Smithfield	3.6/5

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Smithfield Pricing

Smithfield ROI & Value For Money

3.5/5

Smithfield has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Smithfield Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Smithfield.

Quick Insights into Smithfield ROI

Smithfield's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 61-65.

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Ranked Smithfield ROI the Highest

Accounting	5
41-45	4.5
1 to 2 Years	4.2

Ranked Smithfield ROI the Lowest

Female	3.1
Over 10 Years	2.8
61-65	1.5

Smithfield ROI Score by Gender

Male customers rated Smithfield's ROI score 0.5 stars higher than Female customers.

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Male

3.6/5

Female

3.1/5

Smithfield ROI Score by Ethnicity

Smithfield's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
African American/Black 3.4	African American/Black	3.4
Other 3.2	Other	3.2

Smithfield ROI Score by Age

Smithfield's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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Summary	Age	Score
26-30 3.5	26-30	3.5
41-45 4.5	41-45	4.5
46-50 2.9	46-50	2.9
61-65 1.5	61-65	1.5

Smithfield ROI Score by Usage

Smithfield's ROI score was rated the highest by customers who have used Smithfield's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.2
2 to 5 Years	3.4
5 to 10 Years	2.9
Over 10 Years	2.8

Smithfield ROI Score by Industry

Smithfield's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.6
Accounting	5

Smithfield Pricing vs. Competitors

Compared to its competitors, Smithfield's ROI score is rated right above Tyson Foods, and is preceded by Cargill.

COMPANY		Pricing Score
	Cargill	3.8/5
	Smithfield	3.5/5
	Tyson Foods	3.4/5
	Hormel Foods	3.3/5
	Seaboard Foods	3.2/5
	Weetabix	3/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, Smithfield's ROI score is rated right below McDonald's.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5
	Smithfield	3.5/5

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Smithfield Customer Satisfaction (CSAT)

Smithfield Customer Satisfaction (CSAT) Score

71 / 100

Smithfield has an overall Customer Satisfaction score of 71 rated by its users and customers.

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Very Satisfied	40%
Satisfied	31%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	5%
Very Dissatisfied	9%

Very Satisfied

40%

Satisfied

31%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Smithfield Customer Satisfaction

Smithfield's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Female customers.

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Ranked Smithfield Customer Satisfaction the Highest

41-45	100%
5 to 10 Years	100%
Tech	100%

Ranked Smithfield Customer Satisfaction the Lowest

Other	67%
2 to 5 Years	60%
Female	56%

Smithfield Customer Satisfaction Score by Gender

Male customers rated Smithfield's Customer Satisfaction score 34 points higher than Female customers.

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90 / 100

Male

	Very Satisfied	30%
	Satisfied	60%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	0%
	Very Dissatisfied	0%

56 / 100

Female

	Very Satisfied	33%
	Satisfied	23%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	22%
	Very Dissatisfied	22%

Smithfield Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Smithfield's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.

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84 / 100

Very Satisfied	42%
Satisfied	42%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	8%
Very Dissatisfied	8%

Very Satisfied

42%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Smithfield's Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.

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67 / 100

Very Satisfied	0%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	33%
Very Dissatisfied	0%

Very Satisfied

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

33%

Very Dissatisfied

CSAT according to Other

Smithfield's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

33%

Smithfield Customer Satisfaction Score by Age

Smithfield's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

26-30

80%

41-45

100%

46-50

75%

Smithfield Customer Satisfaction Score by Usage

Smithfield's Customer Satisfaction score was rated the highest by customers who have used Smithfield's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	67
2 to 5 Years	60
5 to 10 Years	100
Over 10 Years	67

Smithfield Customer Satisfaction Score by Industry

Smithfield's Customer Satisfaction score was rated 100 points by Tech industry customers.

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			"label": "Tech",
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Tech	100

Smithfield Customer Satisfaction vs. Competitors

Compared to its competitors, Smithfield's Customer Satisfaction score is rated right above Hormel Foods, and is preceded by Cargill.

COMPANY		Customer Satisfaction (CSAT) Score
	Seaboard Foods	100%
	Weetabix	100%
	Cargill	77%
	Smithfield	71%
	Hormel Foods	65%
	Tyson Foods	64%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, Smithfield's Customer Satisfaction score is rated right below McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	82%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%
	Smithfield	71%

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Smithfield Customer Service

3.5/5

Smithfield has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Smithfield's Customer Service

Address

200 Commerce St, Smithfield, VA 23430

Website

http://smithfieldfoods.com

Phone Number

1(800)276-6158

Quick Insights into Smithfield Customer Service

Smithfield's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 61-65.

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Ranked Smithfield Customer Service the Highest

Accounting	5
41-45	4.3
African American/Black	4.3

Ranked Smithfield Customer Service the Lowest

Other	3.4
Over 10 Years	3
61-65	2.5

Smithfield Customer Service Score by Gender

Male customers rated Smithfield's Customer Service score 0.3 stars higher than Female customers.

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Male

3.7/5

Female

3.4/5

Smithfield Customer Service Score by Ethnicity

Smithfield's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Smithfield.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
African American/Black 4.3	African American/Black	4.3
Other 3.4	Other	3.4

Smithfield Customer Service Score by Age

Smithfield's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
26-30 3.4	26-30	3.4
41-45 4.3	41-45	4.3
46-50 3.1	46-50	3.1
61-65 2.5	61-65	2.5

Smithfield Customer Service Score by Usage

Smithfield's Customer Service score was rated the highest by customers who have used Smithfield's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.1
2 to 5 Years	3.5
5 to 10 Years	3.1
Over 10 Years	3

Smithfield Customer Service Score by Industry

Smithfield's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech	3.6
Accounting	5

Smithfield Customer Service vs. Competitors

Compared to its competitors, Smithfield's Customer Service score is rated right above Tyson Foods, and is preceded by Hormel Foods.

COMPANY		Customer Service Score
	Cargill	3.9/5
	Seaboard Foods	3.7/5
	Hormel Foods	3.6/5
	Smithfield	3.5/5
	Tyson Foods	3.5/5
	Weetabix	3/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, Smithfield's Customer Service score is rated right below McDonald's.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5
	Smithfield	3.5/5

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Smithfield as an Employer

3.8/5

Smithfield has a 3.8/5 stars for its overall company culture rated by their employees

top

50%

CEO of Smithfield

Shane Smith

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Smithfield scored a 22 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Smithfield would recommend the brand to a friend. ENPS measures how likely Smithfield employees would recommend working at Smithfield to a friend.

Net Promoter Score

NPS Score

54%	Promoters
14%	Passive
32%	Detractors

Employee Net Promoter Score

eNPS Score

46%	Promoters
18%	Passive
36%	Detractors

Global Ranking Snapshot

Smithfield is ranked #615 in the Global Top 100 Brands. It ranks just behind Trustpilot and just ahead of Altria.

RANK			INDUSTRY
613	Equinix	Adaire Fox Martin	Banking and Financial Services
614	Trustpilot	Peter Muhlmann	Tech
615	Smithfield	Shane Smith	Food and Beverages
616	Altria	Billy Gifford	Consumer Goods
617	ADT Corporation	Jim DeVries	Business and Consumer Services
618	Prada		Fashion and Beauty
619	The World Bank	Kristalina Georgieva	Banking and Financial Services

Food and Beverages Ranking Snapshot

Smithfield is ranked #52 in the Food and Beverages Industry. It ranks just behind Meijer and just ahead of Red Robin.

RANK		Location
50	Clif Bar	Emeryville, CA
51	Meijer	Greenville, MI
52	Smithfield	Smithfield, VA
53	Red Robin	Englewood, CO
54	Philz Coffee	San Francisco, CA
55	Blue Bottle Coffee	Oakland, CA
56	Giant Eagle	Pittsburgh, PA