

Equinix is the world’s digital infrastructure company. We interconnect industry-leading organizations such as finance, manufacturing, retail, transportation, government, healthcare and education across a digital-first world. Business leaders harness our trusted global platform to bring together and interconnect the foundational infrastructure that powers their success—sustainably and securely. Founded in Silicon Valley in 1998 as a vendor-neutral multitenant data center provider where leading networks come together to securely connect networks and share data traffic, we chose a name that reflected the company’s focus on EQUality, Neutrality and Internet eXchange—Equinix. Equinix’s brand is ranked #613 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Equinix. When compared to other organizations within the Banking and Financial Services industry, Equinix is ranked #49. Among its major competitors, Equinix is ranked in 1st place for NPS while Coresite is 2nd, and Rackspace Technology is 3rd.Their current market cap is $60.54B
Equinix's Net Promoter Score (NPS) is a 30 with 55% Promoters, 20% Passives, and 25% Detractors. Net Promoter Score tracks whether Equinix's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 20% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2024 32 | May 2024 | 32 |
Jun 2024 30 | Jun 2024 | 30 |
Jul 2024 28 | Jul 2024 | 28 |
Sep 2024 29 | Sep 2024 | 29 |
Oct 2024 29 | Oct 2024 | 29 |
Dec 2024 29 | Dec 2024 | 29 |
Jan 2025 29 | Jan 2025 | 29 |
Mar 2025 29 | Mar 2025 | 29 |
Apr 2025 31 | Apr 2025 | 31 |
Jun 2025 28 | Jun 2025 | 28 |
Sep 2025 30 | Sep 2025 | 30 |
Nov 2025 30 | Nov 2025 | 30 |
Equinix is ranked first for NPS among its competitors. Rackspace Technology and Verizon come in second and third, with Digital Realty Trust coming in at #4. Among those competitors, it is the second most valued company behind Verizon.
![]() Equinix | ![]() Verizon | ![]() Rackspace Technology | ![]() Digital Realty Trust | |
| Global Ranking | #613 | #108 | #584 | #- |
| NPS | 30 | 1 | 17 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $60.54B | $241.36B | $444.14M | $31.36B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Equinix's NPS 28 points higher than Male customers.
Equinix's NPS was rated 43 by Male customers on Comparably.
Equinix's NPS was rated 71 by Female customers on Comparably.
Equinix's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
Hispanic or Latino 20 | Hispanic or Latino | 20 |
African American/Black 66 | African American/Black | 66 |
Asian or Pacific Islander 75 | Asian or Pacific Islander | 75 |
Other 50 | Other | 50 |
Equinix's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Equinix's NPS was rated the highest by customers who have used Equinix's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 57 | 1 to 2 Years | 57 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 41 | 5 to 10 Years | 41 |
Over 10 Years 34 | Over 10 Years | 34 |
Compared to its competitors, Equinix's NPS is rated right above Coresite.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Equinix | 30 |
![]() | Coresite | 20 |
![]() | Rackspace Technology | 17 |
![]() | Verizon | 1 |
![]() | Digital Realty Trust | 0 |
![]() | NTT | 0 |
![]() | Lumen (formerly CenturyLink) | -77 |
In the Banking and Financial Services industry, Equinix's NPS is rated right above Mastercard, and is preceded by JPMorgan Chase & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Visa | 32 |
![]() | JPMorgan Chase & Co | 31 |
![]() | Equinix | 30 |
![]() | Mastercard | 27 |
![]() | Stripe | 26 |
![]() | Block | 25 |
![]() | American Express | 18 |
![]() | PayPal | 9 |
![]() | USAA | 7 |
Out of the 7 Equinix customer reviews 7 were positive and 0 were constructive. Equinix customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Equinix users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Equinix's Customer Loyalty score 10% higher than Female customers.
Equinix's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Equinix's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
31-35 89% | 31-35 | 89% |
36-40 70% | 36-40 | 70% |
41-45 87% | 41-45 | 87% |
46-50 70% | 46-50 | 70% |
51-55 74% | 51-55 | 74% |
Equinix's Customer Loyalty score was rated the highest by customers who have used Equinix's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Equinix's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Equinix's Customer Loyalty score is rated right above Verizon, and is preceded by Coresite.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Coresite | 83% |
![]() | Equinix | 80% |
![]() | Verizon | 80% |
![]() | NTT | 74% |
![]() | Rackspace Technology | 71% |
![]() | Lumen (formerly CenturyLink) | 68% |
![]() | Digital Realty Trust | 66% |
In the Banking and Financial Services industry, Equinix's Customer Loyalty score is rated right above PayPal, and is preceded by JPMorgan Chase & Co.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | American Express | 85% |
![]() | Visa | 84% |
![]() | JPMorgan Chase & Co | 83% |
![]() | Equinix | 80% |
![]() | PayPal | 79% |
![]() | Mastercard | 78% |
![]() | Stripe | 77% |
![]() | Block | 76% |
Equinix has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Equinix’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Equinix's product the highest. Reviewers from the Tech industry rated Equinix the lowest at 4.3.
Equinix's Product Quality score was rated highest by African American/Black customers, and rated lowest by Other customers.
Male customers rated Equinix's Product Quality score 0.1 stars higher than Female customers.
Equinix's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.8 | African American/Black | 4.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3.6 | Other | 3.6 |
Equinix's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 4.3 | 26-30 | 4.3 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.1 | 36-40 | 4.1 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.3 | 51-55 | 4.3 |
Equinix's Product Quality score was rated the highest by customers who have used Equinix's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Equinix's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Equinix's Product Quality score is rated right above Rackspace Technology.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Equinix | 4.1/5 |
![]() | Rackspace Technology | 3.7/5 |
![]() | Coresite | 3.4/5 |
![]() | Verizon | 3.3/5 |
![]() | Digital Realty Trust | 3.1/5 |
![]() | NTT | 3.1/5 |
![]() | Lumen (formerly CenturyLink) | 1.5/5 |
In the Banking and Financial Services industry, Equinix's Product Quality score is rated right above Visa.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Equinix | 4.1/5 |
![]() | Visa | 4.1/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 4/5 |
![]() | Stripe | 3.8/5 |
![]() | Block | 3.6/5 |
![]() | American Express | 3.5/5 |
![]() | PayPal | 3.5/5 |
![]() | USAA | 3.3/5 |
Equinix has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Equinix.
Equinix's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Banking and Financial Services industry.
Female customers rated Equinix's ROI score 0.2 stars higher than Male customers.
Equinix's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4 | Other | 4 |
Equinix's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 4 | 51-55 | 4 |
Equinix's ROI score was rated the highest by customers who have used Equinix's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Equinix's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Equinix's ROI score is rated right above NTT.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Equinix | 4/5 |
![]() | NTT | 3.6/5 |
![]() | Coresite | 3.4/5 |
![]() | Rackspace Technology | 3.4/5 |
![]() | Verizon | 3.1/5 |
![]() | Digital Realty Trust | 3.1/5 |
![]() | Lumen (formerly CenturyLink) | 1.5/5 |
In the Banking and Financial Services industry, Equinix's ROI score is rated right above Visa.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Equinix | 4/5 |
![]() | Visa | 3.9/5 |
![]() | JPMorgan Chase & Co | 3.9/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.7/5 |
![]() | Block | 3.6/5 |
![]() | PayPal | 3.4/5 |
![]() | American Express | 3.3/5 |
![]() | USAA | 3.2/5 |
Equinix has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Equinix's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Telecommunications industry.
Male customers rated Equinix's Customer Satisfaction score 5 points higher than Female customers.
Very Satisfied | 60% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 4% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Equinix's Customer Satisfaction (CSAT) score was rated 93% according to Caucasian users and customers.
Equinix's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.
Equinix's Customer Satisfaction (CSAT) score was rated 84% according to African American/Black users and customers.
Equinix's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
Equinix's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
Equinix's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 83% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 83% |
Equinix's Customer Satisfaction score was rated the highest by customers who have used Equinix's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Equinix's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Equinix's Customer Satisfaction score is rated right above Digital Realty Trust.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Equinix | 79% |
![]() | Digital Realty Trust | 67% |
![]() | Rackspace Technology | 61% |
![]() | Verizon | 55% |
![]() | Coresite | 50% |
![]() | NTT | 43% |
![]() | Lumen (formerly CenturyLink) | 14% |
In the Banking and Financial Services industry, Equinix's Customer Satisfaction score is rated right above Mastercard, and is preceded by Visa.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Visa | 82% |
![]() | Equinix | 79% |
![]() | Mastercard | 79% |
![]() | JPMorgan Chase & Co | 77% |
![]() | Stripe | 68% |
![]() | PayPal | 64% |
![]() | Block | 63% |
![]() | American Express | 62% |
![]() | USAA | 30% |
Equinix has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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1 Lagoon Dr, Redwood City, CA 94065
http://www.equinix.com
1-800-322-9280
Equinix's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers who have used Equinix's products/services for Less than 1 Year.
Female customers rated Equinix's Customer Service score 0.2 stars higher than Male customers.
Equinix's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4 | Other | 4 |
Equinix's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4 | 51-55 | 4 |
Equinix's Customer Service score was rated the highest by customers who have used Equinix's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Equinix's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Equinix's Customer Service score is rated right above Coresite.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Equinix | 4.1/5 |
![]() | Coresite | 3.4/5 |
![]() | NTT | 3.2/5 |
![]() | Rackspace Technology | 3.2/5 |
![]() | Verizon | 3.2/5 |
![]() | Digital Realty Trust | 3.2/5 |
![]() | Lumen (formerly CenturyLink) | 1.5/5 |
In the Banking and Financial Services industry, Equinix's Customer Service score is rated right above Visa.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Equinix | 4.1/5 |
![]() | Visa | 4/5 |
![]() | JPMorgan Chase & Co | 4/5 |
![]() | Mastercard | 3.9/5 |
![]() | Stripe | 3.6/5 |
![]() | Block | 3.4/5 |
![]() | American Express | 3.4/5 |
![]() | USAA | 3.3/5 |
![]() | PayPal | 3.3/5 |
Equinix has a 4.6/5 stars for its overall company culture rated by their employees



Equinix scored a 30 for Net Promoter Score and a 38 for Employee Net Promoter Score. NPS gauges how likely a customer of Equinix would recommend the brand to a friend. ENPS measures how likely Equinix employees would recommend working at Equinix to a friend.
| 55% | Promoters |
|---|---|
| 20% | Passive |
| 25% | Detractors |
| 56% | Promoters |
|---|---|
| 26% | Passive |
| 18% | Detractors |
Equinix is ranked #613 in the Global Top 100 Brands. It ranks just behind PagerDuty and just ahead of Trustpilot.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
611 | ![]() | T. Rowe Price Group | ![]() | William Stromberg | Banking and Financial Services |
612 | ![]() | PagerDuty | ![]() | Jennifer Tejada | Tech |
613 | ![]() | Equinix | ![]() | Adaire Fox Martin | Banking and Financial Services |
614 | ![]() | Trustpilot | ![]() | Peter Muhlmann | Tech |
615 | ![]() | Smithfield | ![]() | Shane Smith | Food and Beverages |
616 | ![]() | Altria | ![]() | Billy Gifford | Consumer Goods |
617 | ![]() | ADT Corporation | ![]() | Jim DeVries | Business and Consumer Services |
Equinix is ranked #49 in the Banking and Financial Services Industry. It ranks just behind T. Rowe Price Group and just ahead of The World Bank.
| RANK | COMPANY | Location | |
|---|---|---|---|
47 | ![]() | BlackRock | New York City, NY |
48 | ![]() | T. Rowe Price Group | Baltimore, MD |
49 | ![]() | Equinix | Redwood City, CA |
50 | ![]() | The World Bank | |
51 | ![]() | Adyen | San Francisco, CA |
52 | ![]() | The Hartford | Hartford, CT |
53 | ![]() | Northern Trust | Chicago, IL |