-22
NPS
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Ranked
#113
Business and Consumer Services Brands
Brand Page
ADT Corporation
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ADT Corporation is ranked #113 in Business and Consumer Services Brands
ADT Corporation is ranked #113 in Business and Consumer Services Brands
About ADT Corporation's Brand
ADT Corporation’s brand is ranked #617 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ADT Corporation. When compared to other organizations within the Business and Consumer Services industry, ADT Corporation is ranked #113. Among its major competitors, ADT Corporation is ranked in 2nd place for NPS while Checkpoint Systems is 1st, and SimpliSafe is 3rd. Overall, ADT Corporation has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $7.37B
Brand at a Glance
67%
Customer Loyalty
2.5/5
Product Quality
2.6/5
Pricing
2.5/5
Customer Service
ADT Corporation Ranking
- #617 in Global Best Brands
- #113 in Business and Consumer Services
- #2 / 4 of its competitors
ADT Corporation NPS
ADT Corporation's Net Promoter Score (NPS) is a -22 with 37% Promoters, 4% Passives, and 59% Detractors. Net Promoter Score tracks whether ADT Corporation's customers would recommend using the product based on a scale of -100 to 100.
ADT Corporation Overall NPS
| 37% | Promoters |
|---|---|
| 4% | Passives |
| 59% | Detractors |
ADT Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 -20 | Apr 2024 | -20 |
May 2024 -20 | May 2024 | -20 |
Jun 2024 -19 | Jun 2024 | -19 |
Jul 2024 -21 | Jul 2024 | -21 |
Mar 2025 -23 | Mar 2025 | -23 |
Apr 2025 -23 | Apr 2025 | -23 |
May 2025 -25 | May 2025 | -25 |
Aug 2025 -23 | Aug 2025 | -23 |
Sep 2025 -21 | Sep 2025 | -21 |
Oct 2025 -21 | Oct 2025 | -21 |
Nov 2025 -21 | Nov 2025 | -21 |
Dec 2025 -23 | Dec 2025 | -23 |
How Other Brands Compare
ADT Corporation is ranked second for NPS among its competitors. Checkpoint Systems and SimpliSafe come in first and third, with Vivint coming in at #4. Among those competitors, it is the second most valued company.
ADT Corporation |  Vivint |  Checkpoint Systems |  SimpliSafe | |
| Global Ranking | #617 | #- | #- | #- |
| NPS | -22 | -76 | 42 | -51 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $7.37B | $3.83B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ADT Corporation NPS by Gender
Male customers rated ADT Corporation's NPS 4 points higher than Female customers.
Male
-32
ADT Corporation's NPS was rated -32 by Male customers on Comparably.
29%
Promoters
10%
Passives
61%
Detractors
Female
-36
ADT Corporation's NPS was rated -36 by Female customers on Comparably.
32%
Promoters
0%
Passives
68%
Detractors
ADT Corporation NPS by Ethnicity
ADT Corporation's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -29 | Caucasian | -29 |
African American/Black -60 | African American/Black | -60 |
Other -56 | Other | -56 |
ADT Corporation NPS by Age
ADT Corporation's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
ADT Corporation NPS by Usage
ADT Corporation's NPS was rated the highest by customers who have used ADT Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -25 | Less than 1 Year | -25 |
1 to 2 Years -13 | 1 to 2 Years | -13 |
2 to 5 Years -7 | 2 to 5 Years | -7 |
5 to 10 Years -66 | 5 to 10 Years | -66 |
Over 10 Years -58 | Over 10 Years | -58 |
ADT Corporation NPS vs. Competitors
Compared to its competitors, ADT Corporation's NPS is rated right above SimpliSafe, and is preceded by Checkpoint Systems.
| COMPANY | NPS Score | |
|---|---|---|
| Checkpoint Systems | 42 |
| ADT Corporation | -22 |
| SimpliSafe | -51 |
 | Protection 1 | -63 |
| Vivint | -76 |
ADT Corporation Customer Reviews
Out of the 7 ADT Corporation customer reviews 4 were positive and 3 were constructive. ADT Corporation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
ADT Corporation Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of ADT Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ADT Corporation Customer Loyalty Score by Gender
Female customers rated ADT Corporation's Customer Loyalty score 13% higher than Male customers.
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Male
68%
Yes
Female
81%
Yes
ADT Corporation Customer Loyalty Score by Ethnicity
ADT Corporation's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ADT Corporation.
74
out of 100
Caucasian
46
out of 100
African American/Black
70
out of 100
Other
ADT Corporation Customer Loyalty Score by Age
ADT Corporation's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 78% | 26-30 | 78% |
31-35 46% | 31-35 | 46% |
36-40 78% | 36-40 | 78% |
41-45 70% | 41-45 | 70% |
46-50 78% | 46-50 | 78% |
51-55 74% | 51-55 | 74% |
56-60 85% | 56-60 | 85% |
61-65 70% | 61-65 | 70% |
66+ 100% | 66+ | 100% |
ADT Corporation Customer Loyalty Score by Usage
ADT Corporation's Customer Loyalty score was rated the highest by customers who have used ADT Corporation's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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ADT Corporation Customer Loyalty Score by Industry
ADT Corporation's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Military and Defense industry customers.
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ADT Corporation Customer Loyalty vs. Competitors
Compared to its competitors, ADT Corporation's Customer Loyalty score is rated right below Vivint.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Checkpoint Systems | 85% |
| SimpliSafe | 69% |
| Protection 1 | 68% |
| Vivint | 68% |
| ADT Corporation | 67% |
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Customer Loyalty for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ADT Corporation's Customer Loyalty score is rated right below Accenture.
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ADT Corporation Product Quality
2.5/5
ADT Corporation has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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ADT Corporation Product Information
ADT Corporation’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated ADT Corporation's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated ADT Corporation the lowest at 1.5.
- Website
- https://www.adt.com/
- Company Size
- 10,000+ Employees
Quick Insights into ADT Corporation Product Quality
ADT Corporation's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Military and Defense industry.
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Ranked ADT Corporation Product Quality the Highest
Ranked ADT Corporation Product Quality the Lowest
ADT Corporation Product Quality Score by Gender
Male customers rated ADT Corporation's Product Quality score 0.5 stars higher than Female customers.
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Male
2.7/5
Female
2.2/5
ADT Corporation Product Quality Score by Ethnicity
ADT Corporation's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 2.2 | African American/Black | 2.2 |
Other 2 | Other | 2 |
ADT Corporation Product Quality Score by Age
ADT Corporation's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.2 | 26-30 | 3.2 |
31-35 2.5 | 31-35 | 2.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.2 | 46-50 | 3.2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
61-65 2.2 | 61-65 | 2.2 |
66+ 3 | 66+ | 3 |
ADT Corporation Product Quality Score by Usage
ADT Corporation's Product Quality score was rated the highest by customers who have used ADT Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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ADT Corporation Product Quality Score by Industry
ADT Corporation's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Military and Defense industry customers.
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ADT Corporation Product Quality vs. Competitors
Compared to its competitors, ADT Corporation's Product Quality score is rated right above Protection 1, and is preceded by Checkpoint Systems.
| COMPANY | Product Quality Score | |
|---|---|---|
| Checkpoint Systems | 3.6/5 |
| ADT Corporation | 2.5/5 |
| Protection 1 | 2.5/5 |
| SimpliSafe | 2.1/5 |
| Vivint | 1.6/5 |
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Product Quality for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ADT Corporation's Product Quality score is rated right above Allstate, and is preceded by T-Mobile.
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ADT Corporation Pricing
ADT Corporation ROI & Value For Money
2.6/5
ADT Corporation has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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ADT Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from ADT Corporation.
Quick Insights into ADT Corporation ROI
ADT Corporation's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Military and Defense industry.
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Ranked ADT Corporation ROI the Highest
Ranked ADT Corporation ROI the Lowest
ADT Corporation ROI Score by Gender
Male customers rated ADT Corporation's ROI score 0.3 stars higher than Female customers.
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Male
2.5/5
Female
2.2/5
ADT Corporation ROI Score by Ethnicity
ADT Corporation's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
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2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 2.1 | African American/Black | 2.1 |
Other 1.6 | Other | 1.6 |
ADT Corporation ROI Score by Age
ADT Corporation's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3 | 26-30 | 3 |
31-35 2.3 | 31-35 | 2.3 |
36-40 3.7 | 36-40 | 3.7 |
41-45 2.9 | 41-45 | 2.9 |
46-50 3 | 46-50 | 3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.9 | 66+ | 2.9 |
ADT Corporation ROI Score by Usage
ADT Corporation's ROI score was rated the highest by customers who have used ADT Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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ADT Corporation ROI Score by Industry
ADT Corporation's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Military and Defense industry customers.
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ADT Corporation Pricing vs. Competitors
Compared to its competitors, ADT Corporation's ROI score is rated right above SimpliSafe, and is preceded by Checkpoint Systems.
| COMPANY | Pricing Score | |
|---|---|---|
| Checkpoint Systems | 3.4/5 |
| ADT Corporation | 2.6/5 |
| SimpliSafe | 2.4/5 |
| Protection 1 | 2/5 |
| Vivint | 1.5/5 |
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ROI for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ADT Corporation's ROI score is rated right above Allstate, and is preceded by T-Mobile.
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ADT Corporation Customer Satisfaction (CSAT)
ADT Corporation Customer Satisfaction (CSAT) Score
37 / 100
ADT Corporation has an overall Customer Satisfaction score of 37 rated by its users and customers.
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Very Satisfied
28%
Satisfied
9%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
45%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ADT Corporation Customer Satisfaction
ADT Corporation's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked ADT Corporation Customer Satisfaction the Highest
Ranked ADT Corporation Customer Satisfaction the Lowest
ADT Corporation Customer Satisfaction Score by Gender
Female customers rated ADT Corporation's Customer Satisfaction score 2 points higher than Male customers.
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35 / 100
MaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 15% | |
Very Dissatisfied | 42% |
37 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 50% |
ADT Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ADT Corporation's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
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43 / 100
Very Satisfied
36%
Satisfied
7%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
11%
Very Dissatisfied
43%
CSAT according to African American/Black
ADT Corporation's Customer Satisfaction (CSAT) score was rated 20% according to African American/Black users and customers.
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20 / 100
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
40%
CSAT according to Other
ADT Corporation's Customer Satisfaction (CSAT) score was rated 29% according to Other users and customers.
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29 / 100
Very Satisfied
14%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
71%
ADT Corporation Customer Satisfaction Score by Age
ADT Corporation's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 33% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 34% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 43% | |||||||||||||||
| 66+ | 50% |
ADT Corporation Customer Satisfaction Score by Usage
ADT Corporation's Customer Satisfaction score was rated the highest by customers who have used ADT Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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ADT Corporation Customer Satisfaction Score by Industry
ADT Corporation's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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}ADT Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, ADT Corporation's Customer Satisfaction score is rated right above Protection 1, and is preceded by Checkpoint Systems.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Checkpoint Systems | 78% |
| ADT Corporation | 37% |
| Protection 1 | 25% |
| SimpliSafe | 24% |
| Vivint | 12% |
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Customer Satisfaction for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ADT Corporation's Customer Satisfaction score is rated right above Allstate, and is preceded by T-Mobile.
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ADT Corporation Customer Service
2.5/5
ADT Corporation has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About ADT Corporation's Customer Service
Address
Boca Raton, FL
Website
https://www.adt.com/
Quick Insights into ADT Corporation Customer Service
ADT Corporation's Customer Service score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked ADT Corporation Customer Service the Highest
Ranked ADT Corporation Customer Service the Lowest
ADT Corporation Customer Service Score by Gender
Male customers rated ADT Corporation's Customer Service score 0.6 stars higher than Female customers.
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Male
2.5/5
Female
1.9/5
ADT Corporation Customer Service Score by Ethnicity
ADT Corporation's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
African American/Black 1.7 | African American/Black | 1.7 |
Other 1.5 | Other | 1.5 |
ADT Corporation Customer Service Score by Age
ADT Corporation's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
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40
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| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.5 | 26-30 | 3.5 |
31-35 2.3 | 31-35 | 2.3 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.9 | 66+ | 2.9 |
ADT Corporation Customer Service Score by Usage
ADT Corporation's Customer Service score was rated the highest by customers who have used ADT Corporation's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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ADT Corporation Customer Service Score by Industry
ADT Corporation's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Military and Defense industry customers.
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ADT Corporation Customer Service vs. Competitors
Compared to its competitors, ADT Corporation's Customer Service score is rated right above Protection 1, and is preceded by Checkpoint Systems.
| COMPANY | Customer Service Score | |
|---|---|---|
| Checkpoint Systems | 3.6/5 |
| ADT Corporation | 2.5/5 |
| Protection 1 | 2/5 |
| SimpliSafe | 1.9/5 |
| Vivint | 1.5/5 |
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Customer Service for Other Business and Consumer Services Brands
In the Business and Consumer Services industry, ADT Corporation's Customer Service score is rated right above Allstate, and is preceded by T-Mobile.
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ADT Corporation as an Employer
3.7/5
ADT Corporation has a 3.7/5 stars for its overall company culture rated by their employees
bottom
40%
Consumer vs. Employees
ADT Corporation scored a -22 for Net Promoter Score and a -6 for Employee Net Promoter Score. NPS gauges how likely a customer of ADT Corporation would recommend the brand to a friend. ENPS measures how likely ADT Corporation employees would recommend working at ADT Corporation to a friend.
Net Promoter Score
-22
NPS Score
| 37% | Promoters |
|---|---|
| 4% | Passive |
| 59% | Detractors |
Employee Net Promoter Score
-6
eNPS Score
| 35% | Promoters |
|---|---|
| 24% | Passive |
| 41% | Detractors |
Global Ranking Snapshot
ADT Corporation is ranked #617 in the Global Top 100 Brands. It ranks just behind Altria and just ahead of Prada.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
615 |  | Smithfield |  | Shane Smith | Food and Beverages |
616 |  | Altria |  | Billy Gifford | Consumer Goods |
617 | | ADT Corporation | | Jim DeVries | Business and Consumer Services |
618 |  | Prada |  | Fashion and Beauty | |
619 |  | The World Bank |  | Kristalina Georgieva | Banking and Financial Services |
620 |  | Alarm.com |  | Stephen Trundle | Tech |
621 |  | Adyen |  | Pieter van der Does | Ecommerce and Marketplaces |
Business and Consumer Services Ranking Snapshot
ADT Corporation is ranked #113 in the Business and Consumer Services Industry. It ranks just behind Trustpilot and just ahead of Alarm.com.
| RANK | COMPANY | Location | |
|---|---|---|---|
111 |  | Equinix | Redwood City, CA |
112 |  | Trustpilot | New York City, NY |
113 | | ADT Corporation | Boca Raton, FL |
114 | | Alarm.com | Vienna, VA |
115 |  | 21st Century Fox | New York City, NY |
116 |  | AECOM | Los Angeles, CA |
117 |  | Fiverr.com | New York City, NY |
