13
NPS
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Alarm.com is ranked #211 in Tech Brands
Alarm.com is ranked #211 in Tech Brands
About Alarm.com's Brand
Alarm.com is provides home and business security solutions based on wireless, web and mobile technologies. Alarm.com’s brand is ranked #620 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Alarm.com. When compared to other organizations within the Tech industry, Alarm.com is ranked #211. Among its major competitors, Alarm.com is ranked in 1st place for NPS while ADT Corporation is 2nd, and Echelon is 3rd.Their current market cap is $4.34B
Brand at a Glance
78%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Alarm.com Ranking
- #211 in Tech
- #1 / 4 of its competitors
Alarm.com NPS
Alarm.com's Net Promoter Score (NPS) is a 13 with 46% Promoters, 21% Passives, and 33% Detractors. Net Promoter Score tracks whether Alarm.com's customers would recommend using the product based on a scale of -100 to 100.
Alarm.com Overall NPS
| 46% | Promoters |
|---|---|
| 21% | Passives |
| 33% | Detractors |
Alarm.com NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 28 | Jun 2023 | 28 |
Jul 2023 31 | Jul 2023 | 31 |
Nov 2023 30 | Nov 2023 | 30 |
Dec 2023 27 | Dec 2023 | 27 |
Feb 2024 28 | Feb 2024 | 28 |
Apr 2024 22 | Apr 2024 | 22 |
Jul 2024 17 | Jul 2024 | 17 |
Nov 2024 15 | Nov 2024 | 15 |
Jan 2025 13 | Jan 2025 | 13 |
Feb 2025 14 | Feb 2025 | 14 |
Mar 2025 12 | Mar 2025 | 12 |
May 2025 11 | May 2025 | 11 |
How Other Brands Compare
Alarm.com is ranked first for NPS among its competitors. ADT Corporation and Echelon come in second and third, with Wink coming in at #4. Among those competitors, it is the second most valued company behind ADT Corporation.
 Alarm.com |  ADT Corporation |  Echelon |  Wink | |
| Global Ranking | #620 | #617 | #- | #- |
| NPS | 13 | -22 | -100 | -100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $4.34B | $7.37B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Alarm.com NPS by Gender
Alarm.com's NPS was rated 0 by both Female and Male customers on Comparably.
Male
0
Alarm.com's NPS was rated by Male customers on Comparably.
20%
Promoters
60%
Passives
20%
Detractors
Female
0
Alarm.com's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Alarm.com NPS by Ethnicity
Alarm.com's NPS was rated -40 points by African American/Black customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black -40 | African American/Black | -40 |
Alarm.com NPS by Age
Alarm.com's NPS was rated 25 points by customers ages 18-25 on Comparably.
Alarm.com NPS by Usage
Alarm.com's NPS was rated the highest by customers who have used Alarm.com's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Alarm.com NPS vs. Competitors
Compared to its competitors, Alarm.com's NPS is rated right above LIFX.
| COMPANY | NPS Score | |
|---|---|---|
| Alarm.com | 13 |
 | LIFX | N/A |
| ADT Corporation | -22 |
| Echelon | -100 |
| Wink | -100 |
 | Protect America | -100 |
Alarm.com Customer Reviews
Out of the 2 Alarm.com customer reviews 1 was positive and 1 was constructive. Alarm.com customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Alarm.com Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Alarm.com users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Alarm.com Customer Loyalty Score by Gender
Male customers rated Alarm.com's Customer Loyalty score 22% higher than Female customers.
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Male
100%
Yes
Female
78%
Yes
Alarm.com Customer Loyalty Score by Ethnicity
Alarm.com's Customer Loyalty score was rated 100% by African American/Black customers on Comparably.
% who answered "Yes"
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100
out of 100
African American/Black
Alarm.com Customer Loyalty Score by Age
Alarm.com's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Alarm.com Customer Loyalty Score by Usage
Alarm.com's Customer Loyalty score was rated the highest by customers who have used Alarm.com's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Alarm.com Customer Loyalty vs. Competitors
Compared to its competitors, Alarm.com's Customer Loyalty score is rated right above Wink, and is preceded by Protect America.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Protect America | 100% |
| Alarm.com | 78% |
| Wink | 76% |
| ADT Corporation | 67% |
| Echelon | 65% |
| LIFX | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Alarm.com's Customer Loyalty score is rated right below Peloton.
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Alarm.com Product Quality
3.8/5
Alarm.com has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Alarm.com Product Information
Alarm.com’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://alarm.com
- Company Size
- 201-500 Employees
Industry
Tech
Business Services
Consumer Services
Government & Legal
Hardware and Devices
SaaS
Quick Insights into Alarm.com Product Quality
Alarm.com's Product Quality score was rated highest by customers who have used Alarm.com's products/services for Less than 1 Year, and rated lowest by customers who have used Alarm.com's products/services for 5 to 10 Years.
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Ranked Alarm.com Product Quality the Highest
Ranked Alarm.com Product Quality the Lowest
Alarm.com Product Quality Score by Gender
Male customers rated Alarm.com's Product Quality score 1.3 stars higher than Female customers.
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Male
3.7/5
Female
2.4/5
Alarm.com Product Quality Score by Ethnicity
Alarm.com's Product Quality score was rated 2.9 stars by African American/Black customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 2.9 | African American/Black | 2.9 |
Alarm.com Product Quality Score by Age
Alarm.com's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Alarm.com Product Quality Score by Usage
Alarm.com's Product Quality score was rated the highest by customers who have used Alarm.com's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Alarm.com Product Quality vs. Competitors
Compared to its competitors, Alarm.com's Product Quality score is rated right above ADT Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
| Alarm.com | 3.8/5 |
| ADT Corporation | 2.5/5 |
| Echelon | 2.5/5 |
| LIFX | 2.5/5 |
| Wink | 2/5 |
| Protect America | 1.5/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Alarm.com's Product Quality score is rated right below ROBLOX.
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Alarm.com Pricing
Alarm.com ROI & Value For Money
3.7/5
Alarm.com has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Alarm.com ROI
Alarm.com's ROI score was rated highest by customers who have used Alarm.com's products/services for Less than 1 Year, and rated lowest by customers who have used Alarm.com's products/services for 5 to 10 Years.
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Ranked Alarm.com ROI the Highest
Ranked Alarm.com ROI the Lowest
Alarm.com ROI Score by Gender
Alarm.com's ROI score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
Alarm.com ROI Score by Ethnicity
Alarm.com's ROI score was rated 3 stars by African American/Black customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 3 | African American/Black | 3 |
Alarm.com ROI Score by Age
Alarm.com's ROI score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Alarm.com ROI Score by Usage
Alarm.com's ROI score was rated the highest by customers who have used Alarm.com's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Alarm.com Pricing vs. Competitors
Compared to its competitors, Alarm.com's ROI score is rated right above ADT Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| Alarm.com | 3.7/5 |
| ADT Corporation | 2.6/5 |
| Echelon | 2.2/5 |
| Wink | 2.1/5 |
| Protect America | 2/5 |
| LIFX | N/A |
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ROI for Other Tech Brands
In the Tech industry, Alarm.com's ROI score is rated right below ROBLOX.
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Alarm.com Customer Satisfaction (CSAT)
Alarm.com Customer Satisfaction (CSAT) Score
67 / 100
Alarm.com has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
41%
Satisfied
26%
Neither Satisfied nor Dissatisfied
19%
Dissatisfied
3%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Alarm.com Customer Satisfaction
Alarm.com's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Female customers.
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Ranked Alarm.com Customer Satisfaction the Highest
Ranked Alarm.com Customer Satisfaction the Lowest
Alarm.com Customer Satisfaction Score by Gender
Male customers rated Alarm.com's Customer Satisfaction score 16 points higher than Female customers.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
34 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 33% |
Alarm.com Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
Alarm.com's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
Alarm.com Customer Satisfaction Score by Age
Alarm.com's Customer Satisfaction score was rated 50 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% |
Alarm.com Customer Satisfaction Score by Usage
Alarm.com's Customer Satisfaction score was rated 33 points by customers who have used Alarm.com's products/services for Less than 1 Year.
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Alarm.com Customer Satisfaction vs. Competitors
Compared to its competitors, Alarm.com's Customer Satisfaction score is rated right above Echelon.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Alarm.com | 67% |
| Echelon | 40% |
| ADT Corporation | 37% |
| Wink | 0% |
| Protect America | 0% |
| LIFX | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Alarm.com's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Alarm.com Customer Service
3.7/5
Alarm.com has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Alarm.com's Customer Service
Address
Vienna, VA
Website
http://alarm.com
Quick Insights into Alarm.com Customer Service
Alarm.com's Customer Service score was rated highest by customers who have used Alarm.com's products/services for Less than 1 Year, and rated lowest by customers who have used Alarm.com's products/services for 5 to 10 Years.
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Ranked Alarm.com Customer Service the Highest
Ranked Alarm.com Customer Service the Lowest
Alarm.com Customer Service Score by Gender
Male customers rated Alarm.com's Customer Service score 0.4 stars higher than Female customers.
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Male
3.8/5
Female
3.4/5
Alarm.com Customer Service Score by Ethnicity
Alarm.com's Customer Service score was rated 2.8 stars by African American/Black customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 2.8 | African American/Black | 2.8 |
Alarm.com Customer Service Score by Age
Alarm.com's Customer Service score was rated 3.9 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
Alarm.com Customer Service Score by Usage
Alarm.com's Customer Service score was rated the highest by customers who have used Alarm.com's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Alarm.com Customer Service vs. Competitors
Compared to its competitors, Alarm.com's Customer Service score is rated right above ADT Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Alarm.com | 3.7/5 |
| ADT Corporation | 2.5/5 |
| Echelon | 2.4/5 |
| Wink | 2/5 |
| Protect America | 2/5 |
| LIFX | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Alarm.com's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Alarm.com as an Employer
4.1/5
Alarm.com has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Alarm.com scored a 13 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Alarm.com would recommend the brand to a friend. ENPS measures how likely Alarm.com employees would recommend working at Alarm.com to a friend.
Net Promoter Score
13
NPS Score
| 46% | Promoters |
|---|---|
| 21% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 38% | Promoters |
|---|---|
| 39% | Passive |
| 23% | Detractors |
Global Ranking Snapshot
Alarm.com is ranked #620 in the Global Top 100 Brands. It ranks just behind The World Bank and just ahead of Adyen.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
618 |  | Prada |  | Fashion and Beauty | |
619 |  | The World Bank |  | Kristalina Georgieva | Banking and Financial Services |
620 | | Alarm.com | | Stephen Trundle | Tech |
621 |  | Adyen |  | Pieter van der Does | Ecommerce and Marketplaces |
622 |  | 21st Century Fox |  | James Murdoch | Media and Entertainment |
623 |  | Lacoste |  | Jose Luis Duran | Fashion and Beauty |
624 |  | Wattpad |  | Allen Lau | Media and Entertainment |
Tech Ranking Snapshot
Alarm.com is ranked #211 in the Tech Industry. It ranks just behind Trustpilot and just ahead of Adyen.
| RANK | COMPANY | Location | |
|---|---|---|---|
209 |  | PagerDuty | San Francisco, CA |
210 |  | Trustpilot | New York City, NY |
211 | | Alarm.com | Vienna, VA |
212 | | Adyen | San Francisco, CA |
213 |  | The Trade Desk, Inc. | Ventura, CA |
214 |  | MailChimp | Atlanta, GA |
215 |  | Pluralsight | Draper, UT |
