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Wattpad is

Ranked

#68

Media and Entertainment Brands

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Wattpad

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Wattpad is ranked #68 in Media and Entertainment Brands

About Wattpad's Brand

Wattpad is a free app that lets people discover and share stories about the things they love. Wattpad’s brand is ranked #624 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Wattpad. When compared to other organizations within the Media and Entertainment industry, Wattpad is ranked #68. Among its major competitors, Wattpad is ranked in 1st place for NPS while FreshBooks is 2nd, and Teavana is 3rd.

Brand at a Glance

91%

Customer Loyalty

3.9/5

Product Quality

3.4/5

Pricing

3.6/5

Customer Service

Wattpad Ranking

^#68 in Media and Entertainment
^#1 / 4 of its competitors

Wattpad NPS

Wattpad's Net Promoter Score (NPS) is a 26 with 57% Promoters, 12% Passives, and 31% Detractors. Net Promoter Score tracks whether Wattpad's customers would recommend using the product based on a scale of -100 to 100.

Wattpad Overall NPS

NPS

57%	Promoters
12%	Passives
31%	Detractors

Wattpad NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2023 28	Dec 2023	28
Jan 2024 28	Jan 2024	28
Feb 2024 28	Feb 2024	28
Mar 2024 30	Mar 2024	30
Apr 2024 28	Apr 2024	28
May 2024 30	May 2024	30
Sep 2024 29	Sep 2024	29
Apr 2025 28	Apr 2025	28
Sep 2025 28	Sep 2025	28
Nov 2025 27	Nov 2025	27
Dec 2025 27	Dec 2025	27
Mar 2026 25	Mar 2026	25

How Other Brands Compare

Wattpad is ranked first for NPS among its competitors. FreshBooks and Tapestry come in second and third, with Whisper coming in at #4.

	Wattpad	Tapestry	FreshBooks	Whisper
Global Ranking	#624	#-	#-	#-
NPS	26	-50	26	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	-
Valuation Updated every 24 hours for public companies	-	$10.04B	$9.32B	$200.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Wattpad NPS by Gender

Wattpad's NPS was rated 56 by Female customers on Comparably.

Female

Wattpad's NPS was rated 56 by Female customers on Comparably.

73%

Promoters

10%

Passives

17%

Detractors

Male

N/A

Wattpad's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

Wattpad NPS by Ethnicity

Wattpad's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0
African American/Black 42	African American/Black	42
Asian or Pacific Islander 22	Asian or Pacific Islander	22
Other 87	Other	87

Wattpad NPS by Age

Wattpad's NPS was rated 59 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

74%

11%

15%

Wattpad NPS by Usage

Wattpad's NPS was rated the highest by customers who have used Wattpad's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 80	Less than 1 Year	80
1 to 2 Years -17	1 to 2 Years	-17
2 to 5 Years 46	2 to 5 Years	46
5 to 10 Years 73	5 to 10 Years	73

Wattpad NPS vs. Competitors

Compared to its competitors, Wattpad's NPS is rated right above FreshBooks.

COMPANY		NPS Score
	Wattpad	26
	FreshBooks	26
	Teavana	0
	Whisper	N/A
	Tapestry	-50

Wattpad NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, Wattpad's NPS is rated right above Instagram, and is preceded by Rockstar Games.

COMPANY		NPS Score
	Nintendo	54
	Spotify	49
	Apple	46
	Netflix	43
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Wattpad	26
	Instagram	21

Wattpad Customer Reviews

Out of the 10 Wattpad customer reviews 10 were positive and 0 were constructive. Wattpad customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Wattpad Customer Loyalty

91%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

91% of Wattpad users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

91%

Wattpad Customer Loyalty Score by Gender

Wattpad's Customer Loyalty score was rated 97 by Female customers on Comparably.

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Female

97%

Yes

Male

N/A

Yes

Wattpad Customer Loyalty Score by Ethnicity

Wattpad's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

African American/Black

100

out of 100

Asian or Pacific Islander

out of 100

Other

Wattpad Customer Loyalty Score by Age

Wattpad's Customer Loyalty score was rated 97% by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Wattpad.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 97%	18-25	97%

Wattpad Customer Loyalty Score by Usage

Wattpad's Customer Loyalty score was rated the highest by customers who have used Wattpad's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	82%
1 to 2 Years	85%
2 to 5 Years	100%
5 to 10 Years	100%

Wattpad Customer Loyalty Score by Industry

Wattpad's Customer Loyalty score was rated 100% by both Arts and Entertainment and Education industry customers.

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Arts and Entertainment	100%
Education	100%

Wattpad Customer Loyalty vs. Competitors

Compared to its competitors, Wattpad's Customer Loyalty score is rated right above FreshBooks.

COMPANY		Customer Loyalty Score
	Wattpad	91%
	FreshBooks	63%
	Tapestry	60%
	Teavana	55%
	Whisper	N/A

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, Wattpad's Customer Loyalty score is rated right above ROBLOX.

COMPANY		Customer Loyalty Score
	Wattpad	91%
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%

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Wattpad Product Quality

3.9/5

Wattpad has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Wattpad Product Information

Wattpad’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Wattpad's product the highest. Reviewers from the Education industry rated Wattpad the lowest at 4.2.

Website: http://www.wattpad.com

Company Size: 51-200 Employees

Industry

Content

Media

Mobile App

Social

Sports & Entertainment

Quick Insights into Wattpad Product Quality

Wattpad's Product Quality score was rated highest by customers who have used Wattpad's products/services for 2 to 5 Years, and rated lowest by customers who have used Wattpad's products/services for Less than 1 Year.

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Ranked Wattpad Product Quality the Highest

2 to 5 Years	4.5
Arts and Entertainment	4.5
Asian or Pacific Islander	4.4

Ranked Wattpad Product Quality the Lowest

Education	4.2
African American/Black	3.6
Less than 1 Year	3.4

Wattpad Product Quality Score by Gender

Wattpad's Product Quality score was rated 4.2 by Female customers on Comparably.

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Female

4.2/5

Male

N/A

Wattpad Product Quality Score by Ethnicity

Wattpad's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
African American/Black 3.6	African American/Black	3.6
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Other 4.3	Other	4.3

Wattpad Product Quality Score by Age

Wattpad's Product Quality score was rated 4.3 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4.3	18-25	4.3

Wattpad Product Quality Score by Usage

Wattpad's Product Quality score was rated the highest by customers who have used Wattpad's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.7
2 to 5 Years	4.5
5 to 10 Years	4.3

Wattpad Product Quality Score by Industry

Wattpad's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.

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Arts and Entertainment	4.5
Education	4.2

Wattpad Product Quality vs. Competitors

Compared to its competitors, Wattpad's Product Quality score is rated right above FreshBooks.

COMPANY		Product Quality Score
	Wattpad	3.9/5
	FreshBooks	3.9/5
	Teavana	3.5/5
	Tapestry	2.8/5
	Whisper	N/A

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, Wattpad's Product Quality score is rated right above Instagram, and is preceded by ROBLOX.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Wattpad	3.9/5
	Instagram	3.7/5

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Wattpad Pricing

Wattpad ROI & Value For Money

3.4/5

Wattpad has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Wattpad Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Education industry think that they had the lowest ROI from Wattpad.

Quick Insights into Wattpad ROI

Wattpad's ROI score was rated highest by customers who have used Wattpad's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.

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Ranked Wattpad ROI the Highest

2 to 5 Years	4
Caucasian	4
18-25	3.8

Ranked Wattpad ROI the Lowest

Education	3.4
1 to 2 Years	3.2
African American/Black	3

Wattpad ROI Score by Gender

Wattpad's ROI score was rated 3.8 by Female customers on Comparably.

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Female

3.8/5

Male

N/A

Wattpad ROI Score by Ethnicity

Wattpad's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
African American/Black 3	African American/Black	3
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 3.5	Other	3.5

Wattpad ROI Score by Age

Wattpad's ROI score was rated 3.8 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.8	18-25	3.8

Wattpad ROI Score by Usage

Wattpad's ROI score was rated the highest by customers who have used Wattpad's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.2
2 to 5 Years	4
5 to 10 Years	3.4

Wattpad ROI Score by Industry

Wattpad's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.

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Arts and Entertainment	3.5
Education	3.4

Wattpad Pricing vs. Competitors

Compared to its competitors, Wattpad's ROI score is rated right above Tapestry, and is preceded by Teavana.

COMPANY		Pricing Score
	FreshBooks	3.8/5
	Teavana	3.5/5
	Wattpad	3.4/5
	Tapestry	2.5/5
	Whisper	N/A

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, Wattpad's ROI score is rated right above Instagram, and is preceded by The Walt Disney Company.

COMPANY		Pricing Score
	Spotify	4/5
	Netflix	4/5
	Apple	4/5
	Nintendo	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Wattpad	3.4/5
	Instagram	3.4/5

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Wattpad Customer Satisfaction (CSAT)

Wattpad Customer Satisfaction (CSAT) Score

75 / 100

Wattpad has an overall Customer Satisfaction score of 75 rated by its users and customers.

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Very Satisfied	41%
Satisfied	34%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	6%
Very Dissatisfied	5%

Very Satisfied

41%

Satisfied

34%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Wattpad Customer Satisfaction

Wattpad's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers who have used Wattpad's products/services for 1 to 2 Years.

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Ranked Wattpad Customer Satisfaction the Highest

Arts and Entertainment	100%
Less than 1 Year	100%
Other	100%

Ranked Wattpad Customer Satisfaction the Lowest

Education	83%
African American/Black	72%
1 to 2 Years	66%

Wattpad Customer Satisfaction Score by Gender

Wattpad's Customer Satisfaction score was rated 86 by Female customers on Comparably.

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86 / 100

Female

	Very Satisfied	50%
	Satisfied	36%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	3%
	Very Dissatisfied	4%

Wattpad Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Wattpad's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	20%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

20%

Very Dissatisfied

CSAT according to African American/Black

Wattpad's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.

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72 / 100

Very Satisfied	29%
Satisfied	43%
Neither Satisfied nor Dissatisfied	14%
Dissatisfied	0%
Very Dissatisfied	14%

Very Satisfied

29%

Satisfied

43%

Neither Satisfied nor Dissatisfied

14%

Dissatisfied

Very Dissatisfied

14%

CSAT according to Asian or Pacific Islander

Wattpad's Customer Satisfaction (CSAT) score was rated 78% according to Asian or Pacific Islander users and customers.

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78 / 100

Very Satisfied	56%
Satisfied	22%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

56%

Satisfied

22%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Wattpad's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	57%
Satisfied	43%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

57%

Satisfied

43%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Wattpad Customer Satisfaction Score by Age

Wattpad's Customer Satisfaction score was rated 88 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

88%

Wattpad Customer Satisfaction Score by Usage

Wattpad's Customer Satisfaction score was rated the highest by customers who have used Wattpad's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	100
1 to 2 Years	66
2 to 5 Years	82
5 to 10 Years	89

Wattpad Customer Satisfaction Score by Industry

Wattpad's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Wattpad Customer Satisfaction Score by Industry",
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			"label": "Arts and Entertainment",
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			"scoreClassName": "max",
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			"groupId": 515,
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Arts and Entertainment	100
Education	83

Wattpad Customer Satisfaction vs. Competitors

Compared to its competitors, Wattpad's Customer Satisfaction score is rated right above Teavana.

COMPANY		Customer Satisfaction (CSAT) Score
	Wattpad	75%
	Teavana	67%
	FreshBooks	60%
	Tapestry	25%
	Whisper	0%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, Wattpad's Customer Satisfaction score is rated right above ROBLOX, and is preceded by Rockstar Games.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Spotify	85%
	Apple	84%
	The Walt Disney Company	76%
	Rockstar Games	76%
	Wattpad	75%
	ROBLOX	72%
	Instagram	61%

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Wattpad Customer Service

3.6/5

Wattpad has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Wattpad's Customer Service

Address

Toronto, KS

Website

http://www.wattpad.com

Quick Insights into Wattpad Customer Service

Wattpad's Customer Service score was rated highest by customers who have used Wattpad's products/services for 2 to 5 Years, and rated lowest by customers who have used Wattpad's products/services for 1 to 2 Years.

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Ranked Wattpad Customer Service the Highest

2 to 5 Years	4.2
Arts and Entertainment	4.2
Other	4.1

Ranked Wattpad Customer Service the Lowest

Asian or Pacific Islander	3.6
Education	3.6
1 to 2 Years	3

Wattpad Customer Service Score by Gender

Wattpad's Customer Service score was rated 4 by Female customers on Comparably.

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Female

4/5

Male

N/A

Wattpad Customer Service Score by Ethnicity

Wattpad's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.9	Caucasian	3.9
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 4.1	Other	4.1

Wattpad Customer Service Score by Age

Wattpad's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4

Wattpad Customer Service Score by Usage

Wattpad's Customer Service score was rated the highest by customers who have used Wattpad's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	3
2 to 5 Years	4.2
5 to 10 Years	3.9

Wattpad Customer Service Score by Industry

Wattpad's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.

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Arts and Entertainment	4.2
Education	3.6

Wattpad Customer Service vs. Competitors

Compared to its competitors, Wattpad's Customer Service score is rated right above Tapestry, and is preceded by FreshBooks.

COMPANY		Customer Service Score
	Teavana	3.7/5
	FreshBooks	3.7/5
	Wattpad	3.6/5
	Tapestry	2.5/5
	Whisper	N/A

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, Wattpad's Customer Service score is rated right above ROBLOX, and is preceded by Rockstar Games.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	Rockstar Games	3.7/5
	Wattpad	3.6/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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Wattpad as an Employer

3.9/5

Wattpad has a 3.9/5 stars for its overall company culture rated by their employees

top

CEO of Wattpad

Allen Lau

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Wattpad scored a 26 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Wattpad would recommend the brand to a friend. ENPS measures how likely Wattpad employees would recommend working at Wattpad to a friend.

Net Promoter Score

NPS Score

57%	Promoters
12%	Passive
31%	Detractors

Employee Net Promoter Score

eNPS Score

58%	Promoters
9%	Passive
33%	Detractors

Global Ranking Snapshot

Wattpad is ranked #624 in the Global Top 100 Brands. It ranks just behind Lacoste and just ahead of Barstool Sports.

RANK			INDUSTRY
622	21st Century Fox	James Murdoch	Media and Entertainment
623	Lacoste	Jose Luis Duran	Fashion and Beauty
624	Wattpad	Allen Lau	Media and Entertainment
625	Barstool Sports	Erika Nardini	Media and Entertainment
626	The Hartford	Christopher Swift	Banking and Financial Services
627	The New York Times	Mark Thompson	Media and Entertainment
628	Red Robin	GJ Hart	Food and Beverages

Media and Entertainment Ranking Snapshot

Wattpad is ranked #68 in the Media and Entertainment Industry. It ranks just behind 21st Century Fox and just ahead of Barstool Sports.

RANK		Location
66	Trustpilot	New York City, NY
67	21st Century Fox	New York City, NY
68	Wattpad	Toronto, KS
69	Barstool Sports	Milton, MA
70	The New York Times
71	Anytime Fitness	Hastings, NE
72	Yext	New York City, NY