36
NPS
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Yext is ranked #72 in Media and Entertainment Brands
Yext is ranked #72 in Media and Entertainment Brands
About Yext's Brand
Turn your digital presence into a differentiator. Yext ’s brand is ranked #634 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Yext . When compared to other organizations within the Media and Entertainment industry, Yext is ranked #72. Among its major competitors, Yext is ranked in 3rd place for NPS while Birdeye is 1st, and Elastic is 2nd.Their current market cap is $1.85B
Brand at a Glance
76%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Yext CMO
Andy Cunningham
Andy Cunningham serves as Interim Chief Marketing Officer for Yext. As a much sought after marketing expert in Silicon Valley, Andy has been on the forefront of marketing, branding, positioning and communicating “The Next Big Thing” for over 30 years. Andy is the founder and president of Cunningham Collective, a marketing, brand and communication strategy firm dedicated to bringing innovation to market. She is also the author of “Get to Aha!” a seminal primer about corporate positioning. She is well known for helping Steve Jobs launch Macintosh and later working with him at NeXT and Pixar.
Yext Ranking
- #72 in Media and Entertainment
- #2 / 4 of its competitors
Yext NPS
Yext 's Net Promoter Score (NPS) is a 36 with 60% Promoters, 16% Passives, and 24% Detractors. Net Promoter Score tracks whether Yext 's customers would recommend using the product based on a scale of -100 to 100.
Yext Overall NPS
| 60% | Promoters |
|---|---|
| 16% | Passives |
| 24% | Detractors |
Yext NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2022 35 | Aug 2022 | 35 |
Nov 2022 35 | Nov 2022 | 35 |
Feb 2023 37 | Feb 2023 | 37 |
Mar 2023 37 | Mar 2023 | 37 |
Jul 2023 38 | Jul 2023 | 38 |
Aug 2023 37 | Aug 2023 | 37 |
Sep 2023 36 | Sep 2023 | 36 |
Feb 2024 36 | Feb 2024 | 36 |
Aug 2024 33 | Aug 2024 | 33 |
May 2025 35 | May 2025 | 35 |
Aug 2025 35 | Aug 2025 | 35 |
Jan 2026 37 | Jan 2026 | 37 |
How Other Brands Compare
Yext is ranked second for NPS among its competitors. Elastic and Algolia come in first and third, with Adobe coming in at #4. Among those competitors, it is the lowest valued company behind Adobe.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Yext NPS by Usage
Yext 's NPS was rated the highest by customers who have used Yext 's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 37 | Less than 1 Year | 37 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 75 | 2 to 5 Years | 75 |
5 to 10 Years 62 | 5 to 10 Years | 62 |
Yext NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, Yext 's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
 | Yext | 36 |
 | 21 | |
Yext Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Yext users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Yext Customer Loyalty Score by Usage
Yext 's Customer Loyalty score was rated 82% by customers who have used Yext 's products/services for 1 to 2 Years.
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Yext Customer Loyalty Score by Industry
Yext 's Customer Loyalty score was rated 100% by Tech industry customers.
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Yext Customer Loyalty vs. Competitors
Compared to its competitors, Yext 's Customer Loyalty score is rated right above Adobe, and is preceded by Elastic.
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, Yext 's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
| Yext | 76% |
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Yext Product Quality
3.9/5
Yext has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Yext Product Information
Yext serves markets in the United States and United Kingdom. Yext supports Web devices and offers products for small, medium, and large sized businesses.
Yext ’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Legal industry rated Yext 's product the highest. Reviewers from the Accounting industry rated Yext the lowest at 3.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
SaaS
Languages Supported
English
French
German
Product Type
Analytics Software
Marketing Analytics Software
Web Analytics Software
Brand Management Software
Store Locator Software
Feedback and Reviews Management Software
Reputation Management Software
Knowledge Management Software
Search Marketing Software
SEO/SEM Software
Location Intelligence Software
Quick Insights into Yext Product Quality
Yext 's Product Quality score was rated highest by customers who have used Yext 's products/services for 2 to 5 Years, and rated lowest by customers from the Telecommunications industry.
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Ranked Yext Product Quality the Highest
Ranked Yext Product Quality the Lowest
Yext Product Quality Score by Usage
Yext 's Product Quality score was rated the highest by customers who have used Yext 's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Yext Product Quality Score by Industry
Yext 's Product Quality score was rated the highest by Legal industry customers, and the lowest by Telecommunications industry customers.
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Yext Product Quality vs. Competitors
Compared to its competitors, Yext 's Product Quality score is rated right above Algolia, and is preceded by Adobe.
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, Yext 's Product Quality score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| Yext | 3.9/5 |
| 3.7/5 |
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Yext Pricing
Yext ROI & Value For Money
3.9/5
Yext has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Yext Pricing Plans
Yext has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from Yext .
Who Uses Yext ?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Yext ROI
Yext 's ROI score was rated highest by customers who have used Yext 's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked Yext ROI the Highest
Ranked Yext ROI the Lowest
Yext ROI Score by Usage
Yext 's ROI score was rated 4.2 stars by customers who have used Yext 's products/services for 1 to 2 Years.
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Yext ROI Score by Industry
Yext 's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Yext Pricing vs. Competitors
Compared to its competitors, Yext 's ROI score is rated right above Birdeye, and is preceded by uberall.
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, Yext 's ROI score is rated right above Rockstar Games, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Yext | 3.9/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 |
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Yext Customer Satisfaction (CSAT)
Yext Customer Satisfaction (CSAT) Score
82 / 100
Yext has an overall Customer Satisfaction score of 82 rated by its users and customers.
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Very Satisfied
53%
Satisfied
29%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Yext Customer Satisfaction
Yext 's Customer Satisfaction score was rated highest by customers who have used Yext 's products/services for 1 to 2 Years.
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Ranked Yext Customer Satisfaction the Highest
Yext Customer Satisfaction Score by Usage
Yext 's Customer Satisfaction score was rated 67 points by customers who have used Yext 's products/services for 1 to 2 Years.
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Yext Customer Satisfaction vs. Competitors
Compared to its competitors, Yext 's Customer Satisfaction score is rated right above Coveo, and is preceded by uberall.
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, Yext 's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| Yext | 82% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| 61% |
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Yext Customer Service
3.9/5
Yext has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Yext 's Customer Service
Address
61 9th Ave, New York City, NY 10011
Website
https://www.yext.com/careers/
Phone Number
1 (212) 994-3900
Yext 's Social Links
Quick Insights into Yext Customer Service
Yext 's Customer Service score was rated highest by customers from the Tech industry.
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Ranked Yext Customer Service the Highest
Yext Customer Service Score by Usage
Yext 's Customer Service score was rated 4.2 stars by customers who have used Yext 's products/services for 1 to 2 Years.
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Yext Customer Service Score by Industry
Yext 's Customer Service score was rated 4.6 stars by Tech industry customers.
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Yext Customer Service vs. Competitors
Compared to its competitors, Yext 's Customer Service score is rated right above Adobe, and is preceded by uberall.
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, Yext 's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| Yext | 3.9/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 |
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Yext as an Employer
3.7/5
Yext has a 3.7/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Yext scored a 36 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of Yext would recommend the brand to a friend. ENPS measures how likely Yext employees would recommend working at Yext to a friend.
Net Promoter Score
36
NPS Score
| 60% | Promoters |
|---|---|
| 16% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
14
eNPS Score
| 41% | Promoters |
|---|---|
| 32% | Passive |
| 27% | Detractors |
Global Ranking Snapshot
Yext is ranked #634 in the Global Top 100 Brands. It ranks just behind Wegmans and just ahead of Raytheon Technologies.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
632 |  | The Trade Desk, Inc. |  | Jeff Green | Tech |
633 |  | Wegmans |  | Colleen Wegman | Retail |
634 | | Yext | | Mike Walrath | Media and Entertainment |
635 |  | Raytheon Technologies |  | Gregory Hayes | Automotive and Transportation |
636 |  | Thrive Market |  | Nicholas Green | Health and Wellness |
637 |  | MailChimp |  | Ben Chestnut | Tech |
638 |  | VICE Media |  | Nancy Dubuc | Media and Entertainment |
Media and Entertainment Ranking Snapshot
Yext is ranked #72 in the Media and Entertainment Industry. It ranks just behind Anytime Fitness and just ahead of VICE Media.
| RANK | COMPANY | Location | |
|---|---|---|---|
70 |  | The New York Times | |
71 |  | Anytime Fitness | Hastings, NE |
72 | | Yext | New York City, NY |
73 | | VICE Media | |
74 |  | Zwift | Long Beach, CA |
75 |  | MasterClass | San Francisco, CA |
76 |  | Bass Pro Shops | Springfield, MO |
