33
NPS
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Ranked
#75
Media and Entertainment Brands
Brand Page
MasterClass
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MasterClass is ranked #75 in Media and Entertainment Brands
MasterClass is ranked #75 in Media and Entertainment Brands
About MasterClass' Brand
Online classes from the world's best. MasterClass’s brand is ranked #647 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of MasterClass. When compared to other organizations within the Media and Entertainment industry, MasterClass is ranked #75. Among its major competitors, MasterClass is ranked in 3rd place for NPS while Versal is 1st, and Edmodo is 2nd. Overall, MasterClass has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $400.00M
Brand at a Glance
84%
Customer Loyalty
3.9/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
MasterClass CMO
MasterClass Ranking
- #647 in Global Best Brands
- #75 in Media and Entertainment
- #3 / 4 of its competitors
MasterClass NPS
MasterClass's Net Promoter Score (NPS) is a 33 with 58% Promoters, 17% Passives, and 25% Detractors. Net Promoter Score tracks whether MasterClass's customers would recommend using the product based on a scale of -100 to 100.
MasterClass Overall NPS
| 58% | Promoters |
|---|---|
| 17% | Passives |
| 25% | Detractors |
MasterClass NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 46 | Jan 2023 | 46 |
Feb 2023 48 | Feb 2023 | 48 |
Mar 2023 49 | Mar 2023 | 49 |
May 2023 49 | May 2023 | 49 |
Jun 2023 46 | Jun 2023 | 46 |
Jul 2023 46 | Jul 2023 | 46 |
Aug 2023 39 | Aug 2023 | 39 |
Jan 2024 37 | Jan 2024 | 37 |
Mar 2024 33 | Mar 2024 | 33 |
Apr 2024 30 | Apr 2024 | 30 |
Jul 2024 32 | Jul 2024 | 32 |
Mar 2025 33 | Mar 2025 | 33 |
How Other Brands Compare
MasterClass is ranked third for NPS among its competitors. Versal and Edmodo come in first and second, with Schoology coming in at #4. Among those competitors, it is the third most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MasterClass NPS by Gender
MasterClass's NPS was rated 75 by Male customers on Comparably.
Male
75
MasterClass's NPS was rated 75 by Male customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Female
N/A
MasterClass's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
MasterClass NPS by Usage
MasterClass's NPS was rated 67 points by customers who have used MasterClass's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 67 | 1 to 2 Years | 67 |
MasterClass NPS vs. Competitors
Compared to its competitors, MasterClass's NPS is rated right above Schoology, and is preceded by Edmodo.
| COMPANY | NPS Score | |
|---|---|---|
 | Versal | 55 |
 | Edmodo | 48 |
| MasterClass | 33 |
 | Schoology | -21 |
 | StudyMode | -100 |
MasterClass NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, MasterClass's NPS is rated right above Instagram, and is preceded by Rockstar Games.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 55 |
 | Spotify | 49 |
 | Apple | 48 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
| MasterClass | 33 |
 | 21 | |
MasterClass Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of MasterClass users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
MasterClass Customer Loyalty Score by Gender
MasterClass's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
MasterClass Customer Loyalty Score by Usage
MasterClass's Customer Loyalty score was rated 100% by customers who have used MasterClass's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
MasterClass Customer Loyalty vs. Competitors
Compared to its competitors, MasterClass's Customer Loyalty score is rated right above Schoology, and is preceded by StudyMode.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| StudyMode | 100% |
| MasterClass | 84% |
| Schoology | 72% |
| Versal | N/A |
| Edmodo | N/A |
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Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, MasterClass's Customer Loyalty score is rated right above Instagram, and is preceded by Apple.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| MasterClass | 84% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
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MasterClass Product Quality
3.9/5
MasterClass has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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MasterClass Product Information
MasterClass’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.masterclass.com
- Company Size
- 11-50 Employees
Industry
Tech
Education
Media
SaaS
Sports & Entertainment
Quick Insights into MasterClass Product Quality
MasterClass's Product Quality score was rated highest by Male customers.
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Ranked MasterClass Product Quality the Highest
MasterClass Product Quality Score by Gender
MasterClass's Product Quality score was rated 4.4 by Male customers on Comparably.
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Male
4.4/5
Female
N/A
MasterClass Product Quality Score by Usage
MasterClass's Product Quality score was rated 4.3 stars by customers who have used MasterClass's products/services for 1 to 2 Years.
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MasterClass Product Quality vs. Competitors
Compared to its competitors, MasterClass's Product Quality score is rated right above Schoology, and is preceded by Edmodo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Versal | 4.3/5 |
| Edmodo | 4.3/5 |
| MasterClass | 3.9/5 |
| Schoology | 3/5 |
| StudyMode | 1.5/5 |
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, MasterClass's Product Quality score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| MasterClass | 3.9/5 |
| 3.7/5 |
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MasterClass Pricing
MasterClass ROI & Value For Money
4/5
MasterClass has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into MasterClass ROI
MasterClass's ROI score was rated highest by customers who have used MasterClass's products/services for 1 to 2 Years.
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Ranked MasterClass ROI the Highest
MasterClass ROI Score by Gender
MasterClass's ROI score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
MasterClass ROI Score by Usage
MasterClass's ROI score was rated 3.8 stars by customers who have used MasterClass's products/services for 1 to 2 Years.
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MasterClass Pricing vs. Competitors
Compared to its competitors, MasterClass's ROI score is rated right above Schoology, and is preceded by Versal.
| COMPANY | Pricing Score | |
|---|---|---|
| Edmodo | 4.2/5 |
| Versal | 4.1/5 |
| MasterClass | 4/5 |
| Schoology | 3/5 |
| StudyMode | 1.5/5 |
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, MasterClass's ROI score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Nintendo | 4/5 |
| MasterClass | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.5/5 |
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MasterClass Customer Satisfaction (CSAT)
MasterClass Customer Satisfaction (CSAT) Score
74 / 100
MasterClass has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
43%
Satisfied
31%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
17%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into MasterClass Customer Satisfaction
MasterClass's Customer Satisfaction score was rated highest by Male customers.
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Ranked MasterClass Customer Satisfaction the Highest
MasterClass Customer Satisfaction Score by Gender
MasterClass's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 60% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
MasterClass Customer Satisfaction Score by Usage
MasterClass's Customer Satisfaction score was rated 83 points by customers who have used MasterClass's products/services for 1 to 2 Years.
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MasterClass Customer Satisfaction vs. Competitors
Compared to its competitors, MasterClass's Customer Satisfaction score is rated right above Schoology.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| MasterClass | 74% |
| Schoology | 34% |
| Versal | 0% |
| Edmodo | 0% |
| StudyMode | 0% |
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Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, MasterClass's Customer Satisfaction score is rated right above ROBLOX, and is preceded by Rockstar Games.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| The Walt Disney Company | 77% |
| Rockstar Games | 76% |
| MasterClass | 74% |
| ROBLOX | 73% |
| 61% |
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MasterClass Customer Service
3.9/5
MasterClass has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About MasterClass's Customer Service
Address
San Francisco, CA
Website
http://www.masterclass.com
Quick Insights into MasterClass Customer Service
MasterClass's Customer Service score was rated highest by Male customers.
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Ranked MasterClass Customer Service the Highest
MasterClass Customer Service Score by Gender
MasterClass's Customer Service score was rated 4 by Male customers on Comparably.
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Male
4/5
Female
N/A
MasterClass Customer Service Score by Usage
MasterClass's Customer Service score was rated 3.8 stars by customers who have used MasterClass's products/services for 1 to 2 Years.
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MasterClass Customer Service vs. Competitors
Compared to its competitors, MasterClass's Customer Service score is rated right above Edmodo, and is preceded by Versal.
| COMPANY | Customer Service Score | |
|---|---|---|
| Versal | 5/5 |
| MasterClass | 3.9/5 |
| Edmodo | 3.7/5 |
| Schoology | 2.7/5 |
| StudyMode | 1.5/5 |
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, MasterClass's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| MasterClass | 3.9/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 |
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MasterClass as an Employer
3.9/5
MasterClass has a 3.9/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
MasterClass scored a 33 for Net Promoter Score and a 14 for Employee Net Promoter Score. NPS gauges how likely a customer of MasterClass would recommend the brand to a friend. ENPS measures how likely MasterClass employees would recommend working at MasterClass to a friend.
Net Promoter Score
33
NPS Score
| 58% | Promoters |
|---|---|
| 17% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
14
eNPS Score
| 50% | Promoters |
|---|---|
| 14% | Passive |
| 36% | Detractors |
Global Ranking Snapshot
MasterClass is ranked #647 in the Global Top 100 Brands. It ranks just behind Zwift and just ahead of Boxed.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
645 |  | Stitch Fix |  | Elizabeth Spaulding | Fashion and Beauty |
646 |  | Zwift |  | Eric Min | Tech |
647 | | MasterClass | | David Rogier | Media and Entertainment |
648 |  | Boxed |  | Chieh Huang | Retail |
649 |  | Philz Coffee |  | Jacob Jaber | Retail |
650 |  | LegalZoom |  | Jeff Stibel | Tech |
651 |  | Tommy Bahama |  | Douglas Wood | Fashion and Beauty |
Media and Entertainment Ranking Snapshot
MasterClass is ranked #75 in the Media and Entertainment Industry. It ranks just behind Zwift and just ahead of Bass Pro Shops.
| RANK | COMPANY | Location | |
|---|---|---|---|
73 |  | VICE Media | |
74 | | Zwift | Long Beach, CA |
75 | | MasterClass | San Francisco, CA |
76 |  | Bass Pro Shops | Springfield, MO |
77 |  | Elsevier | New York City, NY |
78 |  | Wolters Kluwer | Fayetteville, AR |
79 |  | TopGolf | Dallas, TX |
