VICE Media NPS & Customer Reviews | Comparably
VICE Media is
Ranked
#73
in
Media and Entertainment Brands
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VICE Media is ranked #73 in Media and Entertainment Brands

About VICE Media's Brand

VICE Media’s brand is ranked #638 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of VICE Media. When compared to other organizations within the Media and Entertainment industry, VICE Media is ranked #73. Among its major competitors, VICE Media is ranked in 1st place for NPS while Vox Media, Inc. is 2nd, and Mashable is 3rd.Their current valuation is $5.70B

Brand at a Glance

73%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.8/5
Customer Service

VICE Media CMO

VICE Media Ranking

VICE Media NPS

VICE Media's Net Promoter Score (NPS) is a 19 with 49% Promoters, 21% Passives, and 30% Detractors. Net Promoter Score tracks whether VICE Media's customers would recommend using the product based on a scale of -100 to 100.

VICE Media Overall NPS

19
NPS
49%Promoters
21%Passives
30%Detractors
VICE Media Overall NPS

VICE Media NPS Trend

-100
-50
0
50
100
Jul 2023
23
Jul 202323
Sep 2023
23
Sep 202323
Oct 2023
21
Oct 202321
Nov 2023
22
Nov 202322
Dec 2023
20
Dec 202320
Jan 2024
22
Jan 202422
Mar 2024
20
Mar 202420
May 2024
21
May 202421
Jul 2024
19
Jul 202419
Aug 2024
17
Aug 202417
May 2025
18
May 202518
Sep 2025
18
Sep 202518

How Other Brands Compare

VICE Media is ranked first for NPS among its competitors. Vox Media, Inc. and Mashable come in second and third, with BuzzFeed coming in at #4. Among those competitors, it is the most valued company.

VICE Media's Logo
VICE Media
BuzzFeed's Logo
BuzzFeed
Vox Media, Inc. Logo
Vox Media, Inc.
Mashable's Logo
Mashable
Global Ranking#638#598#690#-
NPS19-4140
Social Sentiment Calculated by analyzing social media and other online mentions--Neutral-
Valuation Updated every 24 hours for public companies$5.70B$1.70B$1.00B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

VICE Media NPS by Gender

Female customers rated VICE Media's NPS 13 points higher than Male customers.

Male

24

VICE Media's NPS was rated 24 by Male customers on Comparably.

43%
Promoters
38%
Passives
19%
Detractors

Female

37

VICE Media's NPS was rated 37 by Female customers on Comparably.

56%
Promoters
25%
Passives
19%
Detractors

VICE Media NPS by Ethnicity

VICE Media's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.

-100
-50
0
50
100
Caucasian
30
Caucasian30
African American/Black
-20
African American/Black-20
Asian or Pacific Islander
57
Asian or Pacific Islander57
Other
60
Other60

VICE Media NPS by Age

VICE Media's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

0
20
40
60
80
100
Promoters
57%
Passives
33%
Detractors
10%
18-2557%33%10%
Promoters
50%
Passives
25%
Detractors
25%
31-3550%25%25%

VICE Media NPS by Usage

VICE Media's NPS was rated the highest by customers who have used VICE Media's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
15
Less than 1 Year15
1 to 2 Years
57
1 to 2 Years57
2 to 5 Years
31
2 to 5 Years31
5 to 10 Years
-25
5 to 10 Years-25

VICE Media NPS vs. Competitors

Compared to its competitors, VICE Media's NPS is rated right above Vox Media, Inc..

VICE Media NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, VICE Media's NPS is rated right below Instagram.

VICE Media Customer Reviews

Out of the 5 VICE Media customer reviews 5 were positive and 0 were constructive. VICE Media customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
I value everything anout this brand. I have watched their unbiased reporting and documentation of the real world for years and wish to emulate such work one day
What do you value most about this brand?
Good news reporting nationally and abroad
What do you value most about this brand?
Great service and products. Customer service ok too.
What do you value most about this brand?
very simple for this media
What do you value most about this brand?
Great alternative story telling platform

VICE Media Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of VICE Media users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73
73%
27
27%
VICE Media Customer Loyalty

VICE Media Customer Loyalty Score by Gender

Male customers rated VICE Media's Customer Loyalty score 2% higher than Female customers.

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Male
78%
Yes
Female
76%
Yes

VICE Media Customer Loyalty Score by Ethnicity

VICE Media's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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91
out of 100
Caucasian
82
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
82
out of 100
Other

VICE Media Customer Loyalty Score by Age

VICE Media's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
73%
18-2573%
31-35
78%
31-3578%

VICE Media Customer Loyalty Score by Usage

VICE Media's Customer Loyalty score was rated the highest by customers who have used VICE Media's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
49%
1 to 2 Years
87%
2 to 5 Years
85%
5 to 10 Years
55%

VICE Media Customer Loyalty Score by Industry

VICE Media's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
64%
Arts and Entertainment
82%
Media and Entertainment
82%

VICE Media Customer Loyalty vs. Competitors

Compared to its competitors, VICE Media's Customer Loyalty score is rated right above Xlibris, and is preceded by Vox Media, Inc..

COMPANYCustomer Loyalty Score
Vox Media, Inc.85%
VICE Media73%
Xlibris69%
BuzzFeed60%
Mashable47%
GawkerN/A
OAuthN/A

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OAuth's Logo

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, VICE Media's Customer Loyalty score is rated right below The Walt Disney Company.

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ROBLOX's Logo
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Apple's Logo
Instagram's Logo
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VICE Media Product Quality

4.1/5

VICE Media has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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VICE Media Product Information

VICE Media’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated VICE Media's product the highest. Reviewers from the Tech industry rated VICE Media the lowest at 3.3.

Website
http://www.vice.com
Company Size
1,001-5,000 Employees

Industry

Content
Media

Quick Insights into VICE Media Product Quality

VICE Media's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 31-35.

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Ranked VICE Media Product Quality the Highest

African American/Black
4.8
Female
4.7
2 to 5 Years
4.6

Ranked VICE Media Product Quality the Lowest

Less than 1 Year
3.5
Tech
3.3
31-35
2.9

VICE Media Product Quality Score by Gender

Female customers rated VICE Media's Product Quality score 0.6 stars higher than Male customers.

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Male

4.1/5

Female

4.7/5

VICE Media Product Quality Score by Ethnicity

VICE Media's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
4.3
Caucasian4.3
African American/Black
4.8
African American/Black4.8
Asian or Pacific Islander
3.8
Asian or Pacific Islander3.8
Other
4.8
Other4.8

VICE Media Product Quality Score by Age

VICE Media's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
4.5
18-254.5
31-35
2.9
31-352.9

VICE Media Product Quality Score by Usage

VICE Media's Product Quality score was rated the highest by customers who have used VICE Media's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.5
1 to 2 Years
4.3
2 to 5 Years
4.6
5 to 10 Years
4.5

VICE Media Product Quality Score by Industry

VICE Media's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
3.3
Arts and Entertainment
4.6
Media and Entertainment
4.4

VICE Media Product Quality vs. Competitors

Compared to its competitors, VICE Media's Product Quality score is rated right above Vox Media, Inc., and is preceded by OAuth.

COMPANYProduct Quality Score
OAuth5/5
VICE Media4.1/5
Vox Media, Inc.3.8/5
BuzzFeed3.7/5
Mashable3.3/5
Xlibris1.9/5
GawkerN/A

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OAuth's Logo
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BuzzFeed's Logo
Mashable's Logo
Xlibris' Logo
Gawker's Logo

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, VICE Media's Product Quality score is rated right above ROBLOX, and is preceded by Rockstar Games.

COMPANYProduct Quality Score
Nintendo4.4/5
Apple4.3/5
Netflix4.2/5
Spotify4.2/5
The Walt Disney Company4.1/5
Rockstar Games4.1/5
VICE Media4.1/5
ROBLOX4/5
Instagram3.7/5

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VICE Media Pricing

VICE Media ROI & Value For Money

3.9/5

VICE Media has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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VICE Media Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from VICE Media.

Quick Insights into VICE Media ROI

VICE Media's ROI score was rated highest by Other customers, and rated lowest by customers from the Tech industry.

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Ranked VICE Media ROI the Highest

Other
4.4
18-25
4.2
Arts and Entertainment
4.1

Ranked VICE Media ROI the Lowest

Caucasian
3.5
31-35
2.9
Tech
2.8

VICE Media ROI Score by Gender

Female customers rated VICE Media's ROI score 0.3 stars higher than Male customers.

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Male

3.7/5

Female

4/5

VICE Media ROI Score by Ethnicity

VICE Media's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.5
Caucasian3.5
African American/Black
4.2
African American/Black4.2
Asian or Pacific Islander
3.9
Asian or Pacific Islander3.9
Other
4.4
Other4.4

VICE Media ROI Score by Age

VICE Media's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
4.2
18-254.2
31-35
2.9
31-352.9

VICE Media ROI Score by Usage

VICE Media's ROI score was rated the highest by customers who have used VICE Media's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.6
1 to 2 Years
3.8
2 to 5 Years
3.9
5 to 10 Years
3.7

VICE Media ROI Score by Industry

VICE Media's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.

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Tech
2.8
Arts and Entertainment
4.1
Media and Entertainment
3.9

VICE Media Pricing vs. Competitors

Compared to its competitors, VICE Media's ROI score is rated right above Vox Media, Inc., and is preceded by OAuth.

COMPANYPricing Score
OAuth5/5
VICE Media3.9/5
Vox Media, Inc.3.7/5
BuzzFeed3.4/5
Mashable3.2/5
Xlibris1.7/5
GawkerN/A

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Gawker's Logo

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, VICE Media's ROI score is rated right above Rockstar Games, and is preceded by Apple.

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Spotify's Logo
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Netflix's Logo
Apple's Logo
Rockstar Games' Logo
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The Walt Disney Company's Logo
Instagram's Logo

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VICE Media Customer Satisfaction (CSAT)

VICE Media Customer Satisfaction (CSAT) Score

79 / 100

VICE Media has an overall Customer Satisfaction score of 79 rated by its users and customers.

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Very Satisfied38%
Satisfied41%
Neither Satisfied nor Dissatisfied16%
Dissatisfied1%
Very Dissatisfied4%
Very Satisfied
38%
Satisfied
41%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
1%
Very Dissatisfied
4%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into VICE Media Customer Satisfaction

VICE Media's Customer Satisfaction score was rated highest by customers who have used VICE Media's products/services for 1 to 2 Years, and rated lowest by Other customers.

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Ranked VICE Media Customer Satisfaction the Highest

1 to 2 Years
100%
18-25
100%
African American/Black
100%

Ranked VICE Media Customer Satisfaction the Lowest

Male
90%
Less than 1 Year
75%
Other
67%

VICE Media Customer Satisfaction Score by Gender

Female customers rated VICE Media's Customer Satisfaction score 2 points higher than Male customers.

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90 / 100
Male
Very Satisfied
70%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
0%
92 / 100
Female
Very Satisfied
54%
Satisfied
38%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
0%
Very Dissatisfied
0%

VICE Media Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

VICE Media's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100
Very Satisfied75%
Satisfied25%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

VICE Media's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100
Very Satisfied50%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

VICE Media's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.

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83 / 100
Very Satisfied50%
Satisfied33%
Neither Satisfied nor Dissatisfied17%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

VICE Media's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.

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67 / 100
Very Satisfied67%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

VICE Media Customer Satisfaction Score by Age

VICE Media's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%

VICE Media Customer Satisfaction Score by Usage

VICE Media's Customer Satisfaction score was rated the highest by customers who have used VICE Media's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
75
1 to 2 Years
100
2 to 5 Years
100
5 to 10 Years
75

VICE Media Customer Satisfaction Score by Industry

VICE Media's Customer Satisfaction score was rated 100 points by Arts and Entertainment industry customers.

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Arts and Entertainment
100

VICE Media Customer Satisfaction vs. Competitors

Compared to its competitors, VICE Media's Customer Satisfaction score is rated right above Vox Media, Inc..

COMPANYCustomer Satisfaction (CSAT) Score
VICE Media79%
Vox Media, Inc.74%
Mashable67%
BuzzFeed52%
Xlibris17%
Gawker0%
OAuth0%

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OAuth's Logo

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, VICE Media's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.

COMPANYCustomer Satisfaction (CSAT) Score
Nintendo88%
Netflix85%
Apple85%
Spotify85%
VICE Media79%
The Walt Disney Company77%
Rockstar Games76%
ROBLOX73%
Instagram61%

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VICE Media Customer Service

3.8/5

VICE Media has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About VICE Media's Customer Service

Address

97 North 10th Street, 11211


Website

http://www.vice.com


Phone Number

718-599-3101

VICE Media's Social Links

Quick Insights into VICE Media Customer Service

VICE Media's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 31-35.

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Ranked VICE Media Customer Service the Highest

African American/Black
4.7
5 to 10 Years
4.4
18-25
4.2

Ranked VICE Media Customer Service the Lowest

Media and Entertainment
3.7
Caucasian
3.6
31-35
3.5

VICE Media Customer Service Score by Gender

Male customers rated VICE Media's Customer Service score 0.2 stars higher than Female customers.

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Male

4.1/5

Female

3.9/5

VICE Media Customer Service Score by Ethnicity

VICE Media's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.6
Caucasian3.6
African American/Black
4.7
African American/Black4.7
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
4.2
Other4.2

VICE Media Customer Service Score by Age

VICE Media's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25
4.2
18-254.2
31-35
3.5
31-353.5

VICE Media Customer Service Score by Usage

VICE Media's Customer Service score was rated the highest by customers who have used VICE Media's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.8
1 to 2 Years
4.2
2 to 5 Years
3.8
5 to 10 Years
4.4

VICE Media Customer Service Score by Industry

VICE Media's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Media and Entertainment industry customers.

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Tech
3.8
Arts and Entertainment
3.9
Media and Entertainment
3.7

VICE Media Customer Service vs. Competitors

Compared to its competitors, VICE Media's Customer Service score is rated right above Vox Media, Inc..

COMPANYCustomer Service Score
VICE Media3.8/5
Vox Media, Inc.3.7/5
Mashable3.4/5
BuzzFeed3.3/5
Xlibris1.8/5
GawkerN/A
OAuthN/A

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VICE Media's Logo
VS
Vox Media, Inc. Logo
Mashable's Logo
BuzzFeed's Logo
Xlibris' Logo
Gawker's Logo
OAuth's Logo

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, VICE Media's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.

COMPANYCustomer Service Score
Apple4.2/5
The Walt Disney Company4.1/5
Nintendo4/5
Netflix4/5
Spotify4/5
VICE Media3.8/5
Rockstar Games3.7/5
ROBLOX3.6/5
Instagram3.3/5

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VICE Media's Logo
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Apple's Logo
The Walt Disney Company's Logo
Nintendo's Logo
Netflix's Logo
Spotify's Logo
Rockstar Games' Logo
ROBLOX's Logo
Instagram's Logo

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VICE Media as an Employer

3.7/5

VICE Media has a 3.7/5 stars for its overall company culture rated by their employees

  VICE Media CEO
bottom
40%
CEO of VICE Media

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

VICE Media scored a 19 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of VICE Media would recommend the brand to a friend. ENPS measures how likely VICE Media employees would recommend working at VICE Media to a friend.

Net Promoter Score

19
NPS Score
49%Promoters
21%Passive
30%Detractors

Employee Net Promoter Score

2
eNPS Score
38%Promoters
26%Passive
36%Detractors

Global Ranking Snapshot

VICE Media is ranked #638 in the Global Top 100 Brands. It ranks just behind MailChimp and just ahead of Wawa, Inc..

RANKCOMPANYCEOINDUSTRY
636
Thrive Market  Thrive Market CEO
Nicholas Green
Health and Wellness
637
MailChimp  MailChimp CEO
Ben Chestnut
Tech
638
VICE Media  VICE Media CEO
Nancy Dubuc
Media and Entertainment
639
Wawa, Inc.  Wawa, Inc. CEO
Chris Gheysens
Retail
640
Fiverr.com  Fiverr.com CEO
Micha Kaufman
Business and Consumer Services
641
Pluralsight  Pluralsight CEO
Aaron Skonnard
Tech
642
Nutanix  Nutanix CEO
Rajiv Ramaswami
Tech

Media and Entertainment Ranking Snapshot

VICE Media is ranked #73 in the Media and Entertainment Industry. It ranks just behind Yext and just ahead of Zwift.

RANKCOMPANYLocation
71
Anytime Fitness
Hastings, NE
72
Yext
New York City, NY
73
VICE Media
74
Zwift
Long Beach, CA
75
MasterClass
San Francisco, CA
76
Bass Pro Shops
Springfield, MO
77
Elsevier
New York City, NY