

VICE Media’s brand is ranked #638 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of VICE Media. When compared to other organizations within the Media and Entertainment industry, VICE Media is ranked #73. Among its major competitors, VICE Media is ranked in 1st place for NPS while Vox Media, Inc. is 2nd, and Mashable is 3rd.Their current valuation is $5.70B
VICE Media's Net Promoter Score (NPS) is a 19 with 49% Promoters, 21% Passives, and 30% Detractors. Net Promoter Score tracks whether VICE Media's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 21% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jul 2023 23 | Jul 2023 | 23 |
Sep 2023 23 | Sep 2023 | 23 |
Oct 2023 21 | Oct 2023 | 21 |
Nov 2023 22 | Nov 2023 | 22 |
Dec 2023 20 | Dec 2023 | 20 |
Jan 2024 22 | Jan 2024 | 22 |
Mar 2024 20 | Mar 2024 | 20 |
May 2024 21 | May 2024 | 21 |
Jul 2024 19 | Jul 2024 | 19 |
Aug 2024 17 | Aug 2024 | 17 |
May 2025 18 | May 2025 | 18 |
Sep 2025 18 | Sep 2025 | 18 |
VICE Media is ranked first for NPS among its competitors. Vox Media, Inc. and Mashable come in second and third, with BuzzFeed coming in at #4. Among those competitors, it is the most valued company.
![]() VICE Media | ![]() BuzzFeed | ![]() Vox Media, Inc. | ![]() Mashable | |
| Global Ranking | #638 | #598 | #690 | #- |
| NPS | 19 | -4 | 14 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $5.70B | $1.70B | $1.00B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated VICE Media's NPS 13 points higher than Male customers.
VICE Media's NPS was rated 24 by Male customers on Comparably.
VICE Media's NPS was rated 37 by Female customers on Comparably.
VICE Media's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 30 | Caucasian | 30 |
African American/Black -20 | African American/Black | -20 |
Asian or Pacific Islander 57 | Asian or Pacific Islander | 57 |
Other 60 | Other | 60 |
VICE Media's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
VICE Media's NPS was rated the highest by customers who have used VICE Media's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 15 | Less than 1 Year | 15 |
1 to 2 Years 57 | 1 to 2 Years | 57 |
2 to 5 Years 31 | 2 to 5 Years | 31 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Compared to its competitors, VICE Media's NPS is rated right above Vox Media, Inc..
| COMPANY | NPS Score | |
|---|---|---|
![]() | VICE Media | 19 |
![]() | Vox Media, Inc. | 14 |
![]() | Mashable | 0 |
![]() | Gawker | N/A |
![]() | OAuth | N/A |
![]() | BuzzFeed | -4 |
![]() | Xlibris | -72 |
In the Media and Entertainment industry, VICE Media's NPS is rated right below Instagram.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
![]() | VICE Media | 19 |
Out of the 5 VICE Media customer reviews 5 were positive and 0 were constructive. VICE Media customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of VICE Media users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated VICE Media's Customer Loyalty score 2% higher than Female customers.
VICE Media's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
VICE Media's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 73% | 18-25 | 73% |
31-35 78% | 31-35 | 78% |
VICE Media's Customer Loyalty score was rated the highest by customers who have used VICE Media's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
VICE Media's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, VICE Media's Customer Loyalty score is rated right above Xlibris, and is preceded by Vox Media, Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Vox Media, Inc. | 85% |
![]() | VICE Media | 73% |
![]() | Xlibris | 69% |
![]() | BuzzFeed | 60% |
![]() | Mashable | 47% |
![]() | Gawker | N/A |
![]() | OAuth | N/A |
In the Media and Entertainment industry, VICE Media's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | VICE Media | 73% |
VICE Media has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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VICE Media’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated VICE Media's product the highest. Reviewers from the Tech industry rated VICE Media the lowest at 3.3.
VICE Media's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 31-35.
Female customers rated VICE Media's Product Quality score 0.6 stars higher than Male customers.
VICE Media's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.8 | African American/Black | 4.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.8 | Other | 4.8 |
VICE Media's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 2.9 | 31-35 | 2.9 |
VICE Media's Product Quality score was rated the highest by customers who have used VICE Media's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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VICE Media's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, VICE Media's Product Quality score is rated right above Vox Media, Inc., and is preceded by OAuth.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | OAuth | 5/5 |
![]() | VICE Media | 4.1/5 |
![]() | Vox Media, Inc. | 3.8/5 |
![]() | BuzzFeed | 3.7/5 |
![]() | Mashable | 3.3/5 |
![]() | Xlibris | 1.9/5 |
![]() | Gawker | N/A |
In the Media and Entertainment industry, VICE Media's Product Quality score is rated right above ROBLOX, and is preceded by Rockstar Games.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | VICE Media | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 |
VICE Media has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Tech industry think that they had the lowest ROI from VICE Media.
VICE Media's ROI score was rated highest by Other customers, and rated lowest by customers from the Tech industry.
Female customers rated VICE Media's ROI score 0.3 stars higher than Male customers.
VICE Media's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.4 | Other | 4.4 |
VICE Media's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 2.9 | 31-35 | 2.9 |
VICE Media's ROI score was rated the highest by customers who have used VICE Media's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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VICE Media's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, VICE Media's ROI score is rated right above Vox Media, Inc., and is preceded by OAuth.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | OAuth | 5/5 |
![]() | VICE Media | 3.9/5 |
![]() | Vox Media, Inc. | 3.7/5 |
![]() | BuzzFeed | 3.4/5 |
![]() | Mashable | 3.2/5 |
![]() | Xlibris | 1.7/5 |
![]() | Gawker | N/A |
In the Media and Entertainment industry, VICE Media's ROI score is rated right above Rockstar Games, and is preceded by Apple.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | VICE Media | 3.9/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 |
VICE Media has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
VICE Media's Customer Satisfaction score was rated highest by customers who have used VICE Media's products/services for 1 to 2 Years, and rated lowest by Other customers.
Female customers rated VICE Media's Customer Satisfaction score 2 points higher than Male customers.
Very Satisfied | 70% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
VICE Media's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
VICE Media's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
VICE Media's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.
VICE Media's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
VICE Media's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
VICE Media's Customer Satisfaction score was rated the highest by customers who have used VICE Media's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
VICE Media's Customer Satisfaction score was rated 100 points by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, VICE Media's Customer Satisfaction score is rated right above Vox Media, Inc..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | VICE Media | 79% |
![]() | Vox Media, Inc. | 74% |
![]() | Mashable | 67% |
![]() | BuzzFeed | 52% |
![]() | Xlibris | 17% |
![]() | Gawker | 0% |
![]() | OAuth | 0% |
In the Media and Entertainment industry, VICE Media's Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | VICE Media | 79% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
VICE Media has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock VICE Media's overall Customer Service score rated by its users and customers.
97 North 10th Street, 11211
http://www.vice.com
718-599-3101
VICE Media's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 31-35.
Male customers rated VICE Media's Customer Service score 0.2 stars higher than Female customers.
VICE Media's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.7 | African American/Black | 4.7 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.2 | Other | 4.2 |
VICE Media's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 3.5 | 31-35 | 3.5 |
VICE Media's Customer Service score was rated the highest by customers who have used VICE Media's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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VICE Media's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Media and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, VICE Media's Customer Service score is rated right above Vox Media, Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | VICE Media | 3.8/5 |
![]() | Vox Media, Inc. | 3.7/5 |
![]() | Mashable | 3.4/5 |
![]() | BuzzFeed | 3.3/5 |
![]() | Xlibris | 1.8/5 |
![]() | Gawker | N/A |
![]() | OAuth | N/A |
In the Media and Entertainment industry, VICE Media's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | VICE Media | 3.8/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
VICE Media has a 3.7/5 stars for its overall company culture rated by their employees

VICE Media scored a 19 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of VICE Media would recommend the brand to a friend. ENPS measures how likely VICE Media employees would recommend working at VICE Media to a friend.
| 49% | Promoters |
|---|---|
| 21% | Passive |
| 30% | Detractors |
| 38% | Promoters |
|---|---|
| 26% | Passive |
| 36% | Detractors |
VICE Media is ranked #638 in the Global Top 100 Brands. It ranks just behind MailChimp and just ahead of Wawa, Inc..
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
636 | ![]() | Thrive Market | ![]() | Nicholas Green | Health and Wellness |
637 | ![]() | MailChimp | ![]() | Ben Chestnut | Tech |
638 | ![]() | VICE Media | ![]() | Nancy Dubuc | Media and Entertainment |
639 | ![]() | Wawa, Inc. | ![]() | Chris Gheysens | Retail |
640 | ![]() | Fiverr.com | ![]() | Micha Kaufman | Business and Consumer Services |
641 | ![]() | Pluralsight | ![]() | Aaron Skonnard | Tech |
642 | ![]() | Nutanix | ![]() | Rajiv Ramaswami | Tech |
VICE Media is ranked #73 in the Media and Entertainment Industry. It ranks just behind Yext and just ahead of Zwift.
| RANK | COMPANY | Location | |
|---|---|---|---|
71 | ![]() | Anytime Fitness | Hastings, NE |
72 | ![]() | Yext | New York City, NY |
73 | ![]() | VICE Media | |
74 | ![]() | Zwift | Long Beach, CA |
75 | ![]() | MasterClass | San Francisco, CA |
76 | ![]() | Bass Pro Shops | Springfield, MO |
77 | ![]() | Elsevier | New York City, NY |