Mashable NPS & Customer Reviews

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About Mashable's Brand

The leading media company for the connected generation and voice of digital culture. Among its major competitors, Mashable is ranked in 4th place for NPS while CNET Networks is 1st, and VICE Media is 2nd.

Brand at a Glance

47%

Customer Loyalty

3.3/5

Product Quality

3.2/5

Pricing

3.4/5

Customer Service

Mashable Ranking

^#3 / 4 of its competitors

Mashable NPS

Mashable's Net Promoter Score (NPS) is a 0 with 50% Promoters, 0% Passives, and 50% Detractors. Net Promoter Score tracks whether Mashable's customers would recommend using the product based on a scale of -100 to 100.

Mashable Overall NPS

NPS

50%	Promoters
0%	Passives
50%	Detractors

Mashable NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2021 -100	Mar 2021	-100
Aug 2021 0	Aug 2021	0
Jul 2022 33	Jul 2022	33
Feb 2025 0	Feb 2025	0

How Other Brands Compare

Mashable is ranked third for NPS among its competitors. CNET Networks and VICE Media come in first and second, with BuzzFeed coming in at #4.

	Mashable	BuzzFeed	VICE Media	CNET Networks
Global Ranking	#-	#598	#638	#-
NPS	0	-4	19	100
Valuation Updated every 24 hours for public companies	-	$1.70B	$5.70B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Mashable NPS vs. Competitors

Compared to its competitors, Mashable's NPS is rated right above The Verge, and is preceded by Thrillist Media Group.

COMPANY		NPS Score
	CNET Networks	100
	VICE Media	19
	Thrillist Media Group	0
	Mashable	0
	The Verge	N/A
	BuzzFeed	-4
	Digital Trends	-100
	Gizmodo	-100

Mashable Customer Loyalty

47%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

47% of Mashable users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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47%

53%

Mashable Customer Loyalty vs. Competitors

Compared to its competitors, Mashable's Customer Loyalty score is rated right above CNET Networks, and is preceded by Thrillist Media Group.

COMPANY		Customer Loyalty Score
	VICE Media	73%
	BuzzFeed	60%
	Thrillist Media Group	55%
	Mashable	47%
	CNET Networks	N/A
	Digital Trends	N/A
	Gizmodo	N/A
	The Verge	N/A

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Mashable Product Quality

3.3/5

Mashable has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Mashable Product Information

Mashable’s product quality score is a 3.3 out of 5 as rated by its users and customers.

Website: http://mashable.com

Company Size: 201-500 Employees

Industry

Tech

Content

Media

Social

Sports & Entertainment

Mashable Product Quality vs. Competitors

Compared to its competitors, Mashable's Product Quality score is rated right above Digital Trends, and is preceded by BuzzFeed.

COMPANY		Product Quality Score
	VICE Media	4.1/5
	CNET Networks	4/5
	Thrillist Media Group	4/5
	BuzzFeed	3.7/5
	Mashable	3.3/5
	Digital Trends	2.5/5
	Gizmodo	1.5/5
	The Verge	N/A

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Mashable Pricing

Mashable ROI & Value For Money

3.2/5

Mashable has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.

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Mashable Pricing vs. Competitors

Compared to its competitors, Mashable's ROI score is rated right above Gizmodo, and is preceded by BuzzFeed.

COMPANY		Pricing Score
	VICE Media	3.9/5
	Thrillist Media Group	3.7/5
	BuzzFeed	3.4/5
	Mashable	3.2/5
	Gizmodo	1.5/5
	CNET Networks	N/A
	Digital Trends	N/A
	The Verge	N/A

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Mashable Customer Satisfaction (CSAT)

Mashable Customer Satisfaction (CSAT) Score

67 / 100

Mashable has an overall Customer Satisfaction score of 67 rated by its users and customers.

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Very Satisfied	0%
Satisfied	67%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

Satisfied

67%

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Mashable Customer Satisfaction vs. Competitors

Compared to its competitors, Mashable's Customer Satisfaction score is rated right above BuzzFeed, and is preceded by VICE Media.

COMPANY		Customer Satisfaction (CSAT) Score
	CNET Networks	100%
	Thrillist Media Group	100%
	VICE Media	79%
	Mashable	67%
	BuzzFeed	52%
	Digital Trends	0%
	Gizmodo	0%
	The Verge	0%

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Mashable Customer Service

3.4/5

Mashable has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Mashable's Customer Service

Address

304 Park Ave South, 3rd Floor, New York City, NY

Website

http://mashable.com

Mashable Customer Service vs. Competitors

Compared to its competitors, Mashable's Customer Service score is rated right above BuzzFeed, and is preceded by Thrillist Media Group.

COMPANY		Customer Service Score
	VICE Media	3.8/5
	Thrillist Media Group	3.5/5
	Mashable	3.4/5
	BuzzFeed	3.3/5
	CNET Networks	N/A
	Digital Trends	N/A
	Gizmodo	N/A
	The Verge	N/A

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Mashable as an Employer

2.5/5

Mashable has a 2.5/5 stars for its overall company culture rated by their employees

bottom

10%

CEO of Mashable

Pete Cashmore

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Mashable scored a 0 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Mashable would recommend the brand to a friend. ENPS measures how likely Mashable employees would recommend working at Mashable to a friend.

Net Promoter Score

NPS Score

50%	Promoters
0%	Passive
50%	Detractors

Employee Net Promoter Score

-16

eNPS Score

17%	Promoters
50%	Passive
33%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail