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About Gizmodo's Brand

Gizmodo is an online magazine that provides information and articles related to technology, design, and social trends. Among its major competitors, Gizmodo is ranked in 6th place for NPS while VICE Media is 1st, and Vox Media, Inc. is 2nd.

Brand at a Glance

1.5/5
Product Quality
1.5/5
Pricing

Gizmodo Ranking

Gizmodo NPS

Gizmodo's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Gizmodo's customers would recommend using the product based on a scale of -100 to 100.

Gizmodo Overall NPS

-100
NPS
0%Promoters
0%Passives
100%Detractors
Gizmodo Overall NPS

Gizmodo NPS Trend

-100
-50
0
50
100
Apr 2023
-100
Apr 2023-100

How Other Brands Compare

Gizmodo is ranked #4 for NPS among its competitors. VICE Media and Vox Media, Inc. come in first and second, with BuzzFeed coming in at third.

Gizmodo's Logo
Gizmodo
BuzzFeed's Logo
BuzzFeed
VICE Media's Logo
VICE Media
Vox Media, Inc. Logo
Vox Media, Inc.
Global Ranking#-#598#638#690
NPS-100-41914
Social Sentiment Calculated by analyzing social media and other online mentions---Neutral
Valuation Updated every 24 hours for public companies-$1.70B$5.70B$1.00B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Gizmodo NPS vs. Competitors

Compared to its competitors, Gizmodo's NPS is rated right below Digital Trends.

Gizmodo Product Quality

1.5/5

Gizmodo has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.

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Gizmodo Product Information

Gizmodo’s product quality score is a 1.5 out of 5 as rated by its users and customers.

Website
http://us.gizmodo.com
Company Size
201-500 Employees

Industry

Tech
Content
Hardware and Devices
Media
Sports & Entertainment

Gizmodo Product Quality vs. Competitors

Compared to its competitors, Gizmodo's Product Quality score is rated right below Digital Trends.

COMPANYProduct Quality Score
VICE Media4.1/5
Vox Media, Inc.3.8/5
BuzzFeed3.7/5
Mashable3.3/5
Digital Trends2.5/5
Gizmodo1.5/5

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VS
VICE Media's Logo
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Mashable's Logo
Digital Trends' Logo

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Gizmodo Pricing

Gizmodo ROI & Value For Money

1.5/5

Gizmodo has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.

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Gizmodo Pricing vs. Competitors

Compared to its competitors, Gizmodo's ROI score is rated right above Digital Trends, and is preceded by Mashable.

COMPANYPricing Score
VICE Media3.9/5
Vox Media, Inc.3.7/5
BuzzFeed3.4/5
Mashable3.2/5
Gizmodo1.5/5
Digital TrendsN/A

Unlock Gizmodo ROI vs. Competitors Data

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Mashable's Logo
Digital Trends' Logo

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Gizmodo Customer Satisfaction (CSAT)

Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied100%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
100%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Gizmodo Customer Satisfaction vs. Competitors

Compared to its competitors, Gizmodo's Customer Satisfaction score is rated right below Digital Trends.

COMPANYCustomer Satisfaction (CSAT) Score
VICE Media79%
Vox Media, Inc.74%
Mashable67%
BuzzFeed52%
Digital Trends0%
Gizmodo0%

Unlock Gizmodo Customer Satisfaction vs. Competitors Data

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VICE Media's Logo
Vox Media, Inc. Logo
Mashable's Logo
BuzzFeed's Logo
Digital Trends' Logo

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Gizmodo as an Employer

3.3/5

Gizmodo has a 3.3/5 stars for its overall company culture rated by their employees

  Gizmodo CEO
bottom
5%
CEO of Gizmodo

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Gizmodo scored a -100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Gizmodo would recommend the brand to a friend. ENPS measures how likely Gizmodo employees would recommend working at Gizmodo to a friend.

Net Promoter Score

-100
NPS Score
0%Promoters
0%Passive
100%Detractors

Employee Net Promoter Score

0
eNPS Score
33%Promoters
34%Passive
33%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail