

Gizmodo is an online magazine that provides information and articles related to technology, design, and social trends. Among its major competitors, Gizmodo is ranked in 6th place for NPS while VICE Media is 1st, and Vox Media, Inc. is 2nd.
Gizmodo's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether Gizmodo's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2023 -100 | Apr 2023 | -100 |
Gizmodo is ranked #4 for NPS among its competitors. VICE Media and Vox Media, Inc. come in first and second, with BuzzFeed coming in at third.
![]() Gizmodo | ![]() BuzzFeed | ![]() VICE Media | ![]() Vox Media, Inc. | |
| Global Ranking | #- | #598 | #638 | #690 |
| NPS | -100 | -4 | 19 | 14 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.70B | $5.70B | $1.00B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Gizmodo's NPS is rated right below Digital Trends.
| COMPANY | NPS Score | |
|---|---|---|
![]() | VICE Media | 19 |
![]() | Vox Media, Inc. | 14 |
![]() | Mashable | 0 |
![]() | BuzzFeed | -4 |
![]() | Digital Trends | -100 |
![]() | Gizmodo | -100 |
Gizmodo has an overall Product Quality score of 1.5 out of 5 stars rated by its users and customers.
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Gizmodo’s product quality score is a 1.5 out of 5 as rated by its users and customers.
Compared to its competitors, Gizmodo's Product Quality score is rated right below Digital Trends.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | VICE Media | 4.1/5 |
![]() | Vox Media, Inc. | 3.8/5 |
![]() | BuzzFeed | 3.7/5 |
![]() | Mashable | 3.3/5 |
![]() | Digital Trends | 2.5/5 |
![]() | Gizmodo | 1.5/5 |
Gizmodo has a value for money and ROI score of 1.5 out of 5 stars rated by its users and customers.
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Compared to its competitors, Gizmodo's ROI score is rated right above Digital Trends, and is preceded by Mashable.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | VICE Media | 3.9/5 |
![]() | Vox Media, Inc. | 3.7/5 |
![]() | BuzzFeed | 3.4/5 |
![]() | Mashable | 3.2/5 |
![]() | Gizmodo | 1.5/5 |
![]() | Digital Trends | N/A |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Gizmodo's Customer Satisfaction score is rated right below Digital Trends.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | VICE Media | 79% |
![]() | Vox Media, Inc. | 74% |
![]() | Mashable | 67% |
![]() | BuzzFeed | 52% |
![]() | Digital Trends | 0% |
![]() | Gizmodo | 0% |
Gizmodo has a 3.3/5 stars for its overall company culture rated by their employees

Gizmodo scored a -100 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Gizmodo would recommend the brand to a friend. ENPS measures how likely Gizmodo employees would recommend working at Gizmodo to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 33% | Promoters |
|---|---|
| 34% | Passive |
| 33% | Detractors |