

Thrillist Media Group is obsessed with helping guys live fun lives and reaches over 9 million of them across the globe, every single day. Among its major competitors, Thrillist Media Group is ranked in 1st place for NPS while Mashable is 2nd, and BuzzFeed is 3rd.
Thrillist Media Group's Net Promoter Score (NPS) is a 0 with 40% Promoters, 20% Passives, and 40% Detractors. Net Promoter Score tracks whether Thrillist Media Group's customers would recommend using the product based on a scale of -100 to 100.
| 40% | Promoters |
|---|---|
| 20% | Passives |
| 40% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2022 -100 | Feb 2022 | -100 |
Apr 2022 0 | Apr 2022 | 0 |
May 2022 0 | May 2022 | 0 |
Sep 2023 25 | Sep 2023 | 25 |
Feb 2025 0 | Feb 2025 | 0 |
Thrillist Media Group is ranked first for NPS among its competitors. Mashable and BuzzFeed come in second and third, with The Associated Press coming in at #4.
![]() Thrillist Media Group | ![]() BuzzFeed | ![]() Mashable | ![]() The Associated Press | |
| Global Ranking | #- | #598 | #- | #- |
| NPS | 0 | -4 | 0 | -14 |
| Valuation Updated every 24 hours for public companies | - | $1.70B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Thrillist Media Group's NPS is rated right above Mashable.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Thrillist Media Group | 0 |
![]() | Mashable | 0 |
![]() | Alma Media | N/A |
![]() | BuzzFeed | -4 |
![]() | The Associated Press | -14 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Thrillist Media Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Thrillist Media Group's Customer Loyalty score is rated right above Mashable, and is preceded by The Associated Press.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | BuzzFeed | 60% |
![]() | The Associated Press | 58% |
![]() | Thrillist Media Group | 55% |
![]() | Mashable | 47% |
![]() | Alma Media | N/A |
Thrillist Media Group has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Thrillist Media Group’s product quality score is a 4 out of 5 as rated by its users and customers.
Compared to its competitors, Thrillist Media Group's Product Quality score is rated right above BuzzFeed.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Thrillist Media Group | 4/5 |
![]() | BuzzFeed | 3.7/5 |
![]() | Mashable | 3.3/5 |
![]() | The Associated Press | 3.2/5 |
![]() | Alma Media | N/A |
Thrillist Media Group has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Compared to its competitors, Thrillist Media Group's ROI score is rated right above BuzzFeed.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Thrillist Media Group | 3.7/5 |
![]() | BuzzFeed | 3.4/5 |
![]() | Mashable | 3.2/5 |
![]() | The Associated Press | 3.2/5 |
![]() | Alma Media | N/A |
Thrillist Media Group has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Thrillist Media Group's Customer Satisfaction score is rated right above Mashable.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Thrillist Media Group | 100% |
![]() | Mashable | 67% |
![]() | The Associated Press | 54% |
![]() | BuzzFeed | 52% |
![]() | Alma Media | 0% |
Thrillist Media Group has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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568 Broadway, New York City, NY 10012
http://www.thrillist.com
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Compared to its competitors, Thrillist Media Group's Customer Service score is rated right above Mashable.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Thrillist Media Group | 3.5/5 |
![]() | Mashable | 3.4/5 |
![]() | BuzzFeed | 3.3/5 |
![]() | The Associated Press | 3/5 |
![]() | Alma Media | N/A |
Thrillist Media Group has a 4.1/5 stars for its overall company culture rated by their employees

Thrillist Media Group scored a 0 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Thrillist Media Group would recommend the brand to a friend. ENPS measures how likely Thrillist Media Group employees would recommend working at Thrillist Media Group to a friend.
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
| 17% | Promoters |
|---|---|
| 50% | Passive |
| 33% | Detractors |