-14
NPS
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The Associated Press
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About The Associated Press' Brand
Associated Press is a source of independent newsgathering, supplying a steady stream of news to its members, and more.
Brand at a Glance
58%
Customer Loyalty
3.2/5
Product Quality
3.2/5
Pricing
3/5
Customer Service
The Associated Press NPS
The Associated Press's Net Promoter Score (NPS) is a -14 with 33% Promoters, 20% Passives, and 47% Detractors. Net Promoter Score tracks whether The Associated Press's customers would recommend using the product based on a scale of -100 to 100.
The Associated Press Overall NPS
| 33% | Promoters |
|---|---|
| 20% | Passives |
| 47% | Detractors |
The Associated Press NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 -1 | Jan 2023 | -1 |
Mar 2023 -9 | Mar 2023 | -9 |
Apr 2023 -8 | Apr 2023 | -8 |
Jun 2023 -8 | Jun 2023 | -8 |
Aug 2023 -11 | Aug 2023 | -11 |
Oct 2023 -7 | Oct 2023 | -7 |
Nov 2023 -13 | Nov 2023 | -13 |
Nov 2024 -16 | Nov 2024 | -16 |
Jan 2025 -18 | Jan 2025 | -18 |
Mar 2025 -15 | Mar 2025 | -15 |
Apr 2025 -11 | Apr 2025 | -11 |
Oct 2025 -14 | Oct 2025 | -14 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Associated Press NPS by Gender
The Associated Press's NPS was rated 0 by Male customers on Comparably.
Male
0
The Associated Press's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
N/A
The Associated Press's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
The Associated Press NPS by Ethnicity
The Associated Press's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
The Associated Press NPS by Usage
The Associated Press's NPS was rated -100 points by customers who have used The Associated Press's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
The Associated Press Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of The Associated Press users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Associated Press Customer Loyalty Score by Gender
The Associated Press's Customer Loyalty score was rated 78 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of The Associated Press.
Male
78%
Yes
Female
N/A
Yes
The Associated Press Customer Loyalty Score by Ethnicity
The Associated Press's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Associated Press.
78
out of 100
Caucasian
The Associated Press Customer Loyalty Score by Usage
The Associated Press's Customer Loyalty score was rated 10% by customers who have used The Associated Press's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Associated Press Customer Loyalty Score by Industry
The Associated Press's Customer Loyalty score was rated 40% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
The Associated Press Product Quality
3.2/5
The Associated Press has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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The Associated Press Product Information
The Associated Press’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated The Associated Press's product the highest.
- Website
- http://www.ap.org
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Content
Media
Sports & Entertainment
Quick Insights into The Associated Press Product Quality
The Associated Press's Product Quality score was rated highest by Caucasian customers.
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Ranked The Associated Press Product Quality the Highest
The Associated Press Product Quality Score by Gender
The Associated Press's Product Quality score was rated 3.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of The Associated Press.
Male
3.2/5
Female
N/A
The Associated Press Product Quality Score by Ethnicity
The Associated Press's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Associated Press.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
The Associated Press Product Quality Score by Usage
The Associated Press's Product Quality score was rated 2.3 stars by customers who have used The Associated Press's products/services for Less than 1 Year.
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The Associated Press Product Quality Score by Industry
The Associated Press's Product Quality score was rated 2.6 stars by Tech industry customers.
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The Associated Press Pricing
The Associated Press ROI & Value For Money
3.2/5
The Associated Press has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock The Associated Press' overall ROI score rated by its users and customers.
The Associated Press Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into The Associated Press ROI
The Associated Press's ROI score was rated highest by Caucasian customers.
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Ranked The Associated Press ROI the Highest
The Associated Press ROI Score by Gender
The Associated Press's ROI score was rated 2.4 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of The Associated Press.
Male
2.4/5
Female
N/A
The Associated Press ROI Score by Ethnicity
The Associated Press's ROI score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Associated Press.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
The Associated Press ROI Score by Usage
The Associated Press's ROI score was rated 2 stars by customers who have used The Associated Press's products/services for Less than 1 Year.
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The Associated Press ROI Score by Industry
The Associated Press's ROI score was rated 2.3 stars by Tech industry customers.
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The Associated Press Customer Satisfaction (CSAT)
The Associated Press Customer Satisfaction (CSAT) Score
54 / 100
The Associated Press has an overall Customer Satisfaction score of 54 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
25%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
13%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Associated Press Customer Satisfaction
The Associated Press's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked The Associated Press Customer Satisfaction the Highest
The Associated Press Customer Satisfaction Score by Gender
The Associated Press's Customer Satisfaction score was rated 50 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of The Associated Press.
50 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
The Associated Press Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Associated Press' Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of The Associated Press.
75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
The Associated Press Customer Satisfaction Score by Industry
The Associated Press's Customer Satisfaction score was rated 33 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "The Associated Press Customer Satisfaction Score by Industry",
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"label": "Tech",
"groupId": 104,
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"csatScore": 33,
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}The Associated Press Customer Service
3/5
The Associated Press has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock The Associated Press' overall Customer Service score rated by its users and customers.
About The Associated Press's Customer Service
Address
450 W. 33rd St., New York City, NY 46601
Website
http://www.ap.org
Phone Number
2126215421
Quick Insights into The Associated Press Customer Service
The Associated Press's Customer Service score was rated highest by Caucasian customers.
Sign Up to unlock insights into how customers have ranked The Associated Press' Customer Service score.
Ranked The Associated Press Customer Service the Highest
The Associated Press Customer Service Score by Gender
The Associated Press's Customer Service score was rated 2.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of The Associated Press.
Male
2.5/5
Female
N/A
The Associated Press Customer Service Score by Ethnicity
The Associated Press's Customer Service score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Associated Press.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
The Associated Press Customer Service Score by Usage
The Associated Press's Customer Service score was rated 1.6 stars by customers who have used The Associated Press's products/services for Less than 1 Year.
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The Associated Press Customer Service Score by Industry
The Associated Press's Customer Service score was rated 2.3 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
The Associated Press as an Employer
2.5/5
The Associated Press has a 2.5/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
The Associated Press scored a -14 for Net Promoter Score and a -36 for Employee Net Promoter Score. NPS gauges how likely a customer of The Associated Press would recommend the brand to a friend. ENPS measures how likely The Associated Press employees would recommend working at The Associated Press to a friend.
Net Promoter Score
-14
NPS Score
| 33% | Promoters |
|---|---|
| 20% | Passive |
| 47% | Detractors |
Employee Net Promoter Score
-36
eNPS Score
| 16% | Promoters |
|---|---|
| 32% | Passive |
| 52% | Detractors |
