43
NPS
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Ranked
#20
Media and Entertainment Brands
Brand Page
National Football League (NFL)
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National Football League (NFL) is ranked #20 in Media and Entertainment Brands
National Football League (NFL) is ranked #20 in Media and Entertainment Brands
About National Football League (NFL) Brand
National Football League (NFL)’s brand is ranked #117 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of National Football League (NFL). When compared to other organizations within the Media and Entertainment industry, National Football League (NFL) is ranked #20.
Brand at a Glance
80%
Customer Loyalty
3.8/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
National Football League (NFL) Ranking
- #117 in Global Best Brands
- #20 in Media and Entertainment
National Football League (NFL) NPS
National Football League (NFL)'s Net Promoter Score (NPS) is a 43 with 63% Promoters, 17% Passives, and 20% Detractors. Net Promoter Score tracks whether National Football League (NFL)'s customers would recommend using the product based on a scale of -100 to 100.
National Football League (NFL) Overall NPS
| 63% | Promoters |
|---|---|
| 17% | Passives |
| 20% | Detractors |
National Football League (NFL) NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2025 42 | May 2025 | 42 |
Jun 2025 42 | Jun 2025 | 42 |
Jul 2025 42 | Jul 2025 | 42 |
Aug 2025 41 | Aug 2025 | 41 |
Sep 2025 42 | Sep 2025 | 42 |
Oct 2025 41 | Oct 2025 | 41 |
Nov 2025 41 | Nov 2025 | 41 |
Dec 2025 41 | Dec 2025 | 41 |
Jan 2026 42 | Jan 2026 | 42 |
Feb 2026 42 | Feb 2026 | 42 |
Apr 2026 42 | Apr 2026 | 42 |
May 2026 44 | May 2026 | 44 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
National Football League (NFL) NPS by Gender
Male customers rated National Football League (NFL)'s NPS 29 points higher than Female customers.
Male
49
National Football League (NFL)'s NPS was rated 49 by Male customers on Comparably.
69%
Promoters
11%
Passives
20%
Detractors
Female
20
National Football League (NFL)'s NPS was rated 20 by Female customers on Comparably.
52%
Promoters
16%
Passives
32%
Detractors
National Football League (NFL) NPS by Ethnicity
National Football League (NFL)'s NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 53 | Caucasian | 53 |
African American/Black -8 | African American/Black | -8 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other 78 | Other | 78 |
National Football League (NFL) NPS by Age
National Football League (NFL)'s NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
National Football League (NFL) NPS by Usage
National Football League (NFL)'s NPS was rated the highest by customers who have used National Football League (NFL)'s products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 42 | Less than 1 Year | 42 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 46 | 2 to 5 Years | 46 |
5 to 10 Years -1 | 5 to 10 Years | -1 |
Over 10 Years 46 | Over 10 Years | 46 |
National Football League (NFL) NPS vs Companies in Media and Entertainment
In the Media and Entertainment industry, National Football League (NFL)'s NPS is rated right above Netflix, and is preceded by Apple.
| COMPANY | NPS Score | |
|---|---|---|
 | Nintendo | 54 |
 | Spotify | 49 |
 | Apple | 46 |
| National Football League (NFL) | 43 |
 | Netflix | 43 |
 | The Walt Disney Company | 38 |
 | ROBLOX | 38 |
 | Rockstar Games | 38 |
 | 21 | |
National Football League (NFL) Customer Reviews
Out of the 11 National Football League (NFL) customer reviews 8 were positive and 3 were constructive. National Football League (NFL) customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
National Football League (NFL) Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of National Football League (NFL) users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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National Football League (NFL) Customer Loyalty Score by Gender
Male customers rated National Football League (NFL)'s Customer Loyalty score 9% higher than Female customers.
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Male
90%
Yes
Female
81%
Yes
National Football League (NFL) Customer Loyalty Score by Ethnicity
National Football League (NFL)'s Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of National Football League (NFL).
92
out of 100
Caucasian
72
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
100
out of 100
Other
National Football League (NFL) Customer Loyalty Score by Age
National Football League (NFL)'s Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of National Football League (NFL).
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 96% | 18-25 | 96% |
26-30 46% | 26-30 | 46% |
31-35 80% | 31-35 | 80% |
36-40 82% | 36-40 | 82% |
46-50 100% | 46-50 | 100% |
51-55 82% | 51-55 | 82% |
National Football League (NFL) Customer Loyalty Score by Usage
National Football League (NFL)'s Customer Loyalty score was rated the highest by customers who have used National Football League (NFL)'s products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
National Football League (NFL) Customer Loyalty Score by Industry
National Football League (NFL)'s Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Customer Loyalty for Other Media and Entertainment Brands
In the Media and Entertainment industry, National Football League (NFL)'s Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ROBLOX | 89% |
| Nintendo | 89% |
| Netflix | 87% |
| Spotify | 87% |
| Apple | 86% |
| 84% | |
| Rockstar Games | 84% |
| The Walt Disney Company | 83% |
| National Football League (NFL) | 80% |
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National Football League (NFL) Product Quality
3.8/5
National Football League (NFL) has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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National Football League (NFL) Product Information
National Football League (NFL)’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated National Football League (NFL)'s product the highest. Reviewers from the Banking and Financial Services industry rated National Football League (NFL) the lowest at 3.5.
- Website
- https://www.nfl.com
- Company Size
- 10,000+ Employees
Industry
Media and Entertainment
Quick Insights into National Football League (NFL) Product Quality
National Football League (NFL)'s Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked National Football League (NFL) Product Quality.
Ranked National Football League (NFL) Product Quality the Highest
Ranked National Football League (NFL) Product Quality the Lowest
National Football League (NFL) Product Quality Score by Gender
Male customers rated National Football League (NFL)'s Product Quality score 0.1 stars higher than Female customers.
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Male
4.1/5
Female
4/5
National Football League (NFL) Product Quality Score by Ethnicity
National Football League (NFL)'s Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of National Football League (NFL).
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 4.4 | Other | 4.4 |
National Football League (NFL) Product Quality Score by Age
National Football League (NFL)'s Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of National Football League (NFL).
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| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 2.9 | 26-30 | 2.9 |
31-35 4 | 31-35 | 4 |
36-40 3.6 | 36-40 | 3.6 |
46-50 4 | 46-50 | 4 |
51-55 4.3 | 51-55 | 4.3 |
National Football League (NFL) Product Quality Score by Usage
National Football League (NFL)'s Product Quality score was rated the highest by customers who have used National Football League (NFL)'s products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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National Football League (NFL) Product Quality Score by Industry
National Football League (NFL)'s Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.
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Product Quality for Other Media and Entertainment Brands
In the Media and Entertainment industry, National Football League (NFL)'s Product Quality score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nintendo | 4.4/5 |
| Apple | 4.3/5 |
| Netflix | 4.2/5 |
| Spotify | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Rockstar Games | 4.1/5 |
| ROBLOX | 4/5 |
| National Football League (NFL) | 3.8/5 |
| 3.7/5 |
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National Football League (NFL) Pricing
National Football League (NFL) ROI & Value For Money
3.9/5
National Football League (NFL) has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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National Football League (NFL) Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Education industry think that they had the lowest ROI from National Football League (NFL).
Quick Insights into National Football League (NFL) ROI
National Football League (NFL)'s ROI score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 26-30.
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Ranked National Football League (NFL) ROI the Highest
Ranked National Football League (NFL) ROI the Lowest
National Football League (NFL) ROI Score by Gender
Male customers rated National Football League (NFL)'s ROI score 0.3 stars higher than Female customers.
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Male
3.9/5
Female
3.6/5
National Football League (NFL) ROI Score by Ethnicity
National Football League (NFL)'s ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of National Football League (NFL).
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 4.5 | Other | 4.5 |
National Football League (NFL) ROI Score by Age
National Football League (NFL)'s ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of National Football League (NFL).
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| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 2.6 | 26-30 | 2.6 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.9 | 36-40 | 3.9 |
46-50 4 | 46-50 | 4 |
51-55 3 | 51-55 | 3 |
National Football League (NFL) ROI Score by Usage
National Football League (NFL)'s ROI score was rated the highest by customers who have used National Football League (NFL)'s products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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National Football League (NFL) ROI Score by Industry
National Football League (NFL)'s ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.
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ROI for Other Media and Entertainment Brands
In the Media and Entertainment industry, National Football League (NFL)'s ROI score is rated right above Rockstar Games, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
| Spotify | 4/5 |
| Netflix | 4/5 |
| Apple | 4/5 |
| Nintendo | 4/5 |
| National Football League (NFL) | 3.9/5 |
| Rockstar Games | 3.8/5 |
| ROBLOX | 3.8/5 |
| The Walt Disney Company | 3.7/5 |
| 3.4/5 |
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National Football League (NFL) Customer Satisfaction (CSAT)
National Football League (NFL) Customer Satisfaction (CSAT) Score
81 / 100
National Football League (NFL) has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
42%
Satisfied
39%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
2%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into National Football League (NFL) Customer Satisfaction
National Football League (NFL)'s Customer Satisfaction score was rated highest by customers who have used National Football League (NFL)'s products/services for 1 to 2 Years, and rated lowest by Asian or Pacific Islander customers.
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Ranked National Football League (NFL) Customer Satisfaction the Highest
Ranked National Football League (NFL) Customer Satisfaction the Lowest
National Football League (NFL) Customer Satisfaction Score by Gender
Male customers rated National Football League (NFL)'s Customer Satisfaction score 3 points higher than Female customers.
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85 / 100
MaleVery Satisfied | 47% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 3% | |
Very Dissatisfied | 3% |
82 / 100
FemaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 53% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 0% | |
Very Dissatisfied | 6% |
National Football League (NFL) Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
National Football League (NFL) Customer Satisfaction (CSAT) score was rated 95% according to Caucasian users and customers.
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95 / 100
Very Satisfied
52%
Satisfied
43%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
National Football League (NFL) Customer Satisfaction (CSAT) score was rated 62% according to African American/Black users and customers.
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62 / 100
Very Satisfied
24%
Satisfied
38%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
8%
Very Dissatisfied
15%
CSAT according to Asian or Pacific Islander
National Football League (NFL) Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
National Football League (NFL) Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
National Football League (NFL) Customer Satisfaction Score by Age
National Football League (NFL)'s Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 95% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 76% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 51-55 | 80% |
National Football League (NFL) Customer Satisfaction Score by Usage
National Football League (NFL)'s Customer Satisfaction score was rated the highest by customers who have used National Football League (NFL)'s products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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National Football League (NFL) Customer Satisfaction Score by Industry
National Football League (NFL)'s Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "National Football League (NFL) Customer Satisfaction Score by Industry",
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}Customer Satisfaction for Other Media and Entertainment Brands
In the Media and Entertainment industry, National Football League (NFL)'s Customer Satisfaction score is rated right above The Walt Disney Company, and is preceded by Spotify.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nintendo | 88% |
| Netflix | 85% |
| Apple | 85% |
| Spotify | 85% |
| National Football League (NFL) | 81% |
| The Walt Disney Company | 76% |
| Rockstar Games | 76% |
| ROBLOX | 73% |
| 61% |
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National Football League (NFL) Customer Service
3.9/5
National Football League (NFL) has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About National Football League (NFL)'s Customer Service
Website
https://www.nfl.com
Quick Insights into National Football League (NFL) Customer Service
National Football League (NFL)'s Customer Service score was rated highest by Other customers, and rated lowest by customers ages 26-30.
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Ranked National Football League (NFL) Customer Service the Highest
Ranked National Football League (NFL) Customer Service the Lowest
National Football League (NFL) Customer Service Score by Gender
Male customers rated National Football League (NFL)'s Customer Service score 0.1 stars higher than Female customers.
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Male
3.8/5
Female
3.7/5
National Football League (NFL) Customer Service Score by Ethnicity
National Football League (NFL)'s Customer Service score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of National Football League (NFL).
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 4.8 | Other | 4.8 |
National Football League (NFL) Customer Service Score by Age
National Football League (NFL)'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of National Football League (NFL).
0
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.6 | 26-30 | 2.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.8 | 36-40 | 3.8 |
46-50 4 | 46-50 | 4 |
51-55 3.4 | 51-55 | 3.4 |
National Football League (NFL) Customer Service Score by Usage
National Football League (NFL)'s Customer Service score was rated the highest by customers who have used National Football League (NFL)'s products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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National Football League (NFL) Customer Service Score by Industry
National Football League (NFL)'s Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.
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Customer Service for Other Media and Entertainment Brands
In the Media and Entertainment industry, National Football League (NFL)'s Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| The Walt Disney Company | 4.1/5 |
| Nintendo | 4/5 |
| Netflix | 4/5 |
| Spotify | 4/5 |
| National Football League (NFL) | 3.9/5 |
| Rockstar Games | 3.7/5 |
| ROBLOX | 3.6/5 |
| 3.3/5 |
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National Football League (NFL) as an Employer
Consumer vs. Employees
National Football League (NFL) scored a 43 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of National Football League (NFL) would recommend the brand to a friend. ENPS measures how likely National Football League (NFL) employees would recommend working at National Football League (NFL) to a friend.
Net Promoter Score
43
NPS Score
| 63% | Promoters |
|---|---|
| 17% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 51% | Promoters |
|---|---|
| 21% | Passive |
| 28% | Detractors |
Global Ranking Snapshot
National Football League (NFL) is ranked #117 in the Global Top 100 Brands. It ranks just behind Six Flags and just ahead of CVS Health.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
115 |  | Domino's Pizza |  | Richard Allison | Retail |
116 |  | Six Flags |  | Michael Spanos | Media and Entertainment |
117 | | National Football League (NFL) |  | Media and Entertainment | |
118 |  | CVS Health |  | David Joyner | Health and Wellness |
119 |  | Victoria's Secret |  | Martin Waters | Retail |
120 |  | Ford Motor Company |  | James Farley | Automotive and Transportation |
121 |  | Dell Technologies |  | Michael Dell | Tech |
Media and Entertainment Ranking Snapshot
National Football League (NFL) is ranked #20 in the Media and Entertainment Industry. It ranks just behind Six Flags and just ahead of Snap Inc..
| RANK | COMPANY | Location | |
|---|---|---|---|
18 |  | Meta | Menlo Park, CA |
19 | | Six Flags | Grand Prairie, TX |
20 | | National Football League (NFL) | |
21 |  | Snap Inc. | Santa Monica, CA |
22 |  | Warner Bros. | Burbank, CA |
23 |  | Hulu | Santa Monica, CA |
24 |  | Bloomberg | New York City, NY |
