Ford Motor Company NPS & Customer Reviews | Comparably
Ford Motor Company is
Ranked
#9
in
Automotive and Transportation Brands
Brand Page
Ford Motor Company
Marketing or Exec? Claim Your Free Account

Ford Motor Company is ranked #9 in Automotive and Transportation Brands

About Ford Motor Company's Brand

Home to Innovation Ford is a place where skilled and motivated teams create inspired products that actually make a better world. If that sounds extraordinary to you, then you may have just reached the end of your career search. By choice, Ford is an equal opportunity employer committed to a culturally diverse workforce. Join the Ford team today, and discover the benefits, rewards and development opportunities you’d expect from a diverse global leader. Why Work at Ford? Our leaders at Ford recognize their responsibility to create a company culture that not only attracts top talent from around the world but also provides a working environment where our current employees remain engaged and motivated.  At Ford, employees are encouraged to develop their skills and capabilities through on-the-job experiences, mentoring, coaching, project work and training. And as a global company, Ford offers learning opportunities and experiences that span multiple countries and cultures. Ford Motor Company’s brand is ranked #120 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ford Motor Company. When compared to other organizations within the Automotive and Transportation industry, Ford Motor Company is ranked #9. Among its major competitors, Ford Motor Company is ranked in 9th place for NPS while Toyota is 1st, and Honda is 2nd. Overall, Ford Motor Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $45.25B

Brand at a Glance

79%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.4/5
Customer Service

Ford Motor Company CMO

Ford Motor Company Ranking

Ford Motor Company NPS

Ford Motor Company's Net Promoter Score (NPS) is a 13 with 48% Promoters, 17% Passives, and 35% Detractors. Net Promoter Score tracks whether Ford Motor Company's customers would recommend using the product based on a scale of -100 to 100.

Ford Motor Company Overall NPS

13
NPS
48%Promoters
17%Passives
35%Detractors
Ford Motor Company Overall NPS

Ford Motor Company NPS Trend

-100
-50
0
50
100
May 2025
11
May 202511
Jun 2025
13
Jun 202513
Jul 2025
13
Jul 202513
Aug 2025
13
Aug 202513
Sep 2025
13
Sep 202513
Oct 2025
13
Oct 202513
Dec 2025
13
Dec 202513
Jan 2026
13
Jan 202613
Feb 2026
13
Feb 202613
Mar 2026
13
Mar 202613
Apr 2026
13
Apr 202613
May 2026
13
May 202613

How Other Brands Compare

Ford Motor Company is ranked #4 for NPS among its competitors. Toyota and Honda come in first and second, with General Motors coming in at third. Among those competitors, it is the lowest valued company behind Toyota.

Ford Motor Company's Logo
Ford Motor Company
Honda's Logo
Honda
Toyota's Logo
Toyota
General Motors' Logo
General Motors
Global Ranking#120#36#82#140
NPS13374314
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-NeutralNeutral
Valuation Updated every 24 hours for public companies$45.25B$51.61B$250.52B$89.77B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Ford Motor Company NPS by Gender

Ford Motor Company's NPS was rated -7 by both Female and Male customers on Comparably.

Male

-7

Ford Motor Company's NPS was rated -7 by Male customers on Comparably.

42%
Promoters
9%
Passives
49%
Detractors

Female

-7

Ford Motor Company's NPS was rated -7 by Female customers on Comparably.

37%
Promoters
19%
Passives
44%
Detractors

Ford Motor Company NPS by Ethnicity

Ford Motor Company's NPS was rated the highest by African American/Black customers, and the lowest by Native American customers.

-100
-50
0
50
100
Caucasian
-22
Caucasian-22
Hispanic or Latino
37
Hispanic or Latino37
African American/Black
47
African American/Black47
Asian or Pacific Islander
-11
Asian or Pacific Islander-11
Native American
-100
Native American-100
Other
-2
Other-2

Ford Motor Company NPS by Age

Ford Motor Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

0
20
40
60
80
100
Promoters
61%
Passives
21%
Detractors
18%
18-2561%21%18%
Promoters
48%
Passives
16%
Detractors
36%
26-3048%16%36%
Promoters
44%
Passives
6%
Detractors
50%
31-3544%6%50%
Promoters
42%
Passives
10%
Detractors
48%
36-4042%10%48%
Promoters
30%
Passives
22%
Detractors
48%
41-4530%22%48%
Promoters
41%
Passives
9%
Detractors
50%
46-5041%9%50%
Promoters
52%
Passives
0%
Detractors
48%
51-5552%0%48%
Promoters
33%
Passives
19%
Detractors
48%
56-6033%19%48%
Promoters
24%
Passives
13%
Detractors
63%
61-6524%13%63%
Promoters
30%
Passives
5%
Detractors
65%
66+30%5%65%

Ford Motor Company NPS by Usage

Ford Motor Company's NPS was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
8
Less than 1 Year8
1 to 2 Years
31
1 to 2 Years31
2 to 5 Years
2
2 to 5 Years2
5 to 10 Years
-2
5 to 10 Years-2
Over 10 Years
-17
Over 10 Years-17

Ford Motor Company NPS vs. Competitors

Compared to its competitors, Ford Motor Company's NPS is rated right above Chevrolet, and is preceded by Dodge.

Ford Motor Company NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, Ford Motor Company's NPS is rated right below FedEx.

Ford Motor Company Customer Reviews

Out of the 53 Ford Motor Company customer reviews 30 were positive and 23 were constructive. Ford Motor Company customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
What I value most is Ford's quality and safety
What do you value most about this brand?
Style, dependability, safety, performance, affordability.
Posted a month ago
What can this brand most improve?
quality control price control warranty
What do you value most about this brand?
very good company the best comoany
What can this brand most improve?
Problem Resolution for New Models

Ford Motor Company Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Ford Motor Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79
79%
21
21%
Ford Motor Company Customer Loyalty

Ford Motor Company Customer Loyalty Score by Gender

Female customers rated Ford Motor Company's Customer Loyalty score 6% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Ford Motor Company.
Male
78%
Yes
Female
84%
Yes

Ford Motor Company Customer Loyalty Score by Ethnicity

Ford Motor Company's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ford Motor Company.
79
out of 100
Caucasian
61
out of 100
Hispanic or Latino
84
out of 100
African American/Black
72
out of 100
Asian or Pacific Islander
40
out of 100
Native American
86
out of 100
Other

Ford Motor Company Customer Loyalty Score by Age

Ford Motor Company's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Ford Motor Company.
0
20%
40%
60%
80%
100%
18-25
76%
18-2576%
26-30
71%
26-3071%
31-35
75%
31-3575%
36-40
73%
36-4073%
41-45
84%
41-4584%
46-50
86%
46-5086%
51-55
82%
51-5582%
56-60
87%
56-6087%
61-65
89%
61-6589%
66+
78%
66+78%

Ford Motor Company Customer Loyalty Score by Usage

Ford Motor Company's Customer Loyalty score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
61%
1 to 2 Years
88%
2 to 5 Years
75%
5 to 10 Years
78%
Over 10 Years
84%

Ford Motor Company Customer Loyalty Score by Industry

Ford Motor Company's Customer Loyalty score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Architecture and Planning industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
79%
Accounting
82%
Aerospace and Aviation
82%
Architecture and Planning
55%
Arts and Entertainment
67%
Automotive and Transportation
75%
Banking and Financial Services
75%
Business and Consumer Services
75%
Construction
78%
Consulting
78%
Education
67%
Facilities Services
70%
Government and Public Policy
70%
Healthcare, Hospitals and Medicine
84%
Hospitality
64%
Manufacturing and Machinery
87%
Marketing, Advertising and Research
85%
Mechanical, Civil or Industrial Engineering
100%
Military and Defense
85%
Real Estate
100%
Transportation
100%
Utilities
100%

Ford Motor Company Customer Loyalty vs. Competitors

Compared to its competitors, Ford Motor Company's Customer Loyalty score is rated right above Volkswagen, and is preceded by Daimler.

Unlock Ford Motor Company Customer Loyalty vs. Competitors Data

Ford Motor Company's Logo
VS
Honda's Logo
Fiat Chrysler Automobiles (FCA) Logo
Toyota Motor Sales' Logo
Dodge's Logo
Toyota's Logo
Daimler's Logo
Volkswagen's Logo
Chevrolet's Logo
General Motors' Logo
Nissan's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company Customer Loyalty vs. Competitors data and gain insights into your customers today.

Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Customer Loyalty score is rated right above Tesla, and is preceded by BMW Group.

COMPANYCustomer Loyalty Score
Honda86%
Porsche85%
Audi84%
Mercedes-Benz USA83%
Toyota83%
BMW Group82%
Ford Motor Company79%
Tesla77%
FedEx74%

Unlock Ford Motor Company Customer Loyalty vs. Companies in Automotive and Transportation Data

Ford Motor Company's Logo
VS
Honda's Logo
Porsche's Logo
Audi's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
BMW Group's Logo
Tesla's Logo
FedEx's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company Customer Loyalty vs. Companies in Automotive and Transportation data and gain insights into your customers today.

Ford Motor Company Product Quality

3.5/5

Ford Motor Company has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

Sign Up to unlock Ford Motor Company's overall Product Quality score rated by its users and customers.

Ford Motor Company Product Information

Ford Motor Company’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Mechanical, Civil or Industrial Engineering industry rated Ford Motor Company's product the highest. Reviewers from the Banking and Financial Services industry rated Ford Motor Company the lowest at 3.2.

Website
https://corporate.ford.com
Company Size
10,000+ Employees

Industry

Automotive and Transportation

Quick Insights into Ford Motor Company Product Quality

Ford Motor Company's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Native American customers.

Sign Up to unlock insights into how customers have ranked Ford Motor Company's Product Quality.

Ranked Ford Motor Company Product Quality the Highest

18-25
4.2
Mechanical, Civil or Industrial Engineering
4.1
1 to 2 Years
3.9

Ranked Ford Motor Company Product Quality the Lowest

61-65
2.3
Utilities
1.6
Native American
1.5

Ford Motor Company Product Quality Score by Gender

Male customers rated Ford Motor Company's Product Quality score 0.1 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Ford Motor Company.

Male

3.1/5

Female

3/5

Ford Motor Company Product Quality Score by Ethnicity

Ford Motor Company's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Ford Motor Company.
0
1
2
3
4
5
Caucasian
2.7
Caucasian2.7
Hispanic or Latino
3.8
Hispanic or Latino3.8
African American/Black
3.5
African American/Black3.5
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Native American
1.5
Native American1.5
Other
3.2
Other3.2

Ford Motor Company Product Quality Score by Age

Ford Motor Company's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Ford Motor Company.
0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
3.2
26-303.2
31-35
2.9
31-352.9
36-40
2.9
36-402.9
41-45
2.7
41-452.7
46-50
3.2
46-503.2
51-55
2.9
51-552.9
56-60
3
56-603
61-65
2.3
61-652.3
66+
2.5
66+2.5

Ford Motor Company Product Quality Score by Usage

Ford Motor Company's Product Quality score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year
3.5
1 to 2 Years
3.9
2 to 5 Years
3.3
5 to 10 Years
2.9
Over 10 Years
2.8

Ford Motor Company Product Quality Score by Industry

Ford Motor Company's Product Quality score was rated the highest by Mechanical, Civil or Industrial Engineering industry customers, and the lowest by Utilities industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech
3.5
Accounting
3
Aerospace and Aviation
2.2
Architecture and Planning
3.5
Arts and Entertainment
3.1
Automotive and Transportation
3.1
Banking and Financial Services
3.2
Business and Consumer Services
2.9
Construction
2.8
Consulting
2.9
Education
2.9
Facilities Services
2
Government and Public Policy
2.7
Healthcare, Hospitals and Medicine
2.9
Hospitality
3.6
Manufacturing and Machinery
3.8
Marketing, Advertising and Research
3.1
Mechanical, Civil or Industrial Engineering
4.1
Military and Defense
3.9
Real Estate
4.1
Transportation
2.7
Utilities
1.6

Ford Motor Company Product Quality vs. Competitors

Compared to its competitors, Ford Motor Company's Product Quality score is rated right above Dodge, and is preceded by General Motors.

Unlock Ford Motor Company Product Quality vs. Competitors Data

Ford Motor Company's Logo
VS
Daimler's Logo
Toyota's Logo
Honda's Logo
Volkswagen's Logo
Fiat Chrysler Automobiles (FCA) Logo
Toyota Motor Sales' Logo
General Motors' Logo
Dodge's Logo
Nissan's Logo
Chevrolet's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company Product Quality vs. Competitors data and gain insights into your customers today.

Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Product Quality score is rated right below FedEx.

COMPANYProduct Quality Score
Porsche4.4/5
Mercedes-Benz USA4.2/5
Toyota4.2/5
Honda4.1/5
BMW Group4.1/5
Tesla3.9/5
Audi3.9/5
FedEx3.6/5
Ford Motor Company3.5/5

Unlock Ford Motor Company Product Quality vs. Companies in Automotive and Transportation Data

Ford Motor Company's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Honda's Logo
BMW Group's Logo
Tesla's Logo
Audi's Logo
FedEx's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company Product Quality vs. Companies in Automotive and Transportation data and gain insights into your customers today.

Ford Motor Company Pricing

Ford Motor Company ROI & Value For Money

3.4/5

Ford Motor Company has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Ford Motor Company's overall ROI score rated by its users and customers.

Ford Motor Company Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry. The users from the Utilities industry think that they had the lowest ROI from Ford Motor Company.

Quick Insights into Ford Motor Company ROI

Ford Motor Company's ROI score was rated highest by customers from the Real Estate industry, and rated lowest by customers from the Utilities industry.

Sign Up to unlock insights into how customers have ranked Ford Motor Company's ROI score.

Ranked Ford Motor Company ROI the Highest

Real Estate
4.1
18-25
4
1 to 2 Years
3.9

Ranked Ford Motor Company ROI the Lowest

61-65
2.2
Native American
1.5
Utilities
1.5

Ford Motor Company ROI Score by Gender

Female customers rated Ford Motor Company's ROI score 0.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Ford Motor Company.

Male

2.9/5

Female

3/5

Ford Motor Company ROI Score by Ethnicity

Ford Motor Company's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ford Motor Company.
0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
3.7
African American/Black3.7
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Native American
1.5
Native American1.5
Other
3.1
Other3.1

Ford Motor Company ROI Score by Age

Ford Motor Company's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Ford Motor Company.
0
1
2
3
4
5
18-25
4
18-254
26-30
3.2
26-303.2
31-35
2.9
31-352.9
36-40
3
36-403
41-45
2.7
41-452.7
46-50
2.9
46-502.9
51-55
2.8
51-552.8
56-60
2.8
56-602.8
61-65
2.2
61-652.2
66+
2.7
66+2.7

Ford Motor Company ROI Score by Usage

Ford Motor Company's ROI score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year
3.5
1 to 2 Years
3.9
2 to 5 Years
3.2
5 to 10 Years
2.8
Over 10 Years
2.7

Ford Motor Company ROI Score by Industry

Ford Motor Company's ROI score was rated the highest by Real Estate industry customers, and the lowest by Utilities industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech
3.5
Accounting
2.9
Aerospace and Aviation
2.2
Architecture and Planning
3.4
Arts and Entertainment
3
Automotive and Transportation
3.3
Banking and Financial Services
3.2
Business and Consumer Services
2.8
Construction
2.8
Consulting
3
Education
2.7
Facilities Services
2.1
Government and Public Policy
2.4
Healthcare, Hospitals and Medicine
2.7
Hospitality
3.8
Manufacturing and Machinery
3.9
Marketing, Advertising and Research
3
Mechanical, Civil or Industrial Engineering
3.8
Military and Defense
3.3
Real Estate
4.1
Transportation
3.1
Utilities
1.5

Ford Motor Company Pricing vs. Competitors

Compared to its competitors, Ford Motor Company's ROI score is rated right above Toyota Motor Sales, and is preceded by General Motors.

Unlock Ford Motor Company ROI vs. Competitors Data

Ford Motor Company's Logo
VS
Daimler's Logo
Toyota's Logo
Honda's Logo
Fiat Chrysler Automobiles (FCA) Logo
Volkswagen's Logo
General Motors' Logo
Toyota Motor Sales' Logo
Dodge's Logo
Nissan's Logo
Chevrolet's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company ROI vs. Competitors data and gain insights into your customers today.

ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's ROI score is rated right above FedEx, and is preceded by BMW Group.

COMPANYPricing Score
Porsche4.1/5
Toyota4/5
Honda3.9/5
Mercedes-Benz USA3.9/5
Tesla3.9/5
Audi3.8/5
BMW Group3.7/5
Ford Motor Company3.4/5
FedEx3.4/5

Unlock Ford Motor Company ROI vs. Companies in Automotive and Transportation Data

Ford Motor Company's Logo
VS
Porsche's Logo
Toyota's Logo
Honda's Logo
Mercedes-Benz USA's Logo
Tesla's Logo
Audi's Logo
BMW Group's Logo
FedEx's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company ROI vs. Companies in Automotive and Transportation data and gain insights into your customers today.

Ford Motor Company Customer Satisfaction (CSAT)

Ford Motor Company Customer Satisfaction (CSAT) Score

61 / 100

Ford Motor Company has an overall Customer Satisfaction score of 61 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied37%
Satisfied24%
Neither Satisfied nor Dissatisfied10%
Dissatisfied6%
Very Dissatisfied23%
Very Satisfied
37%
Satisfied
24%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
6%
Very Dissatisfied
23%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Ford Motor Company Customer Satisfaction

Ford Motor Company's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Utilities industry.

Sign Up to unlock insights into how customers have ranked Ford Motor Company's Customer Satisfaction.

Ranked Ford Motor Company Customer Satisfaction the Highest

Architecture and Planning
87%
Asian or Pacific Islander
83%
18-25
81%

Ranked Ford Motor Company Customer Satisfaction the Lowest

61-65
30%
Native American
0%
Utilities
0%

Ford Motor Company Customer Satisfaction Score by Gender

Female customers rated Ford Motor Company's Customer Satisfaction score 2 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Ford Motor Company.
53 / 100
Male
Very Satisfied
33%
Satisfied
20%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
9%
Very Dissatisfied
32%
55 / 100
Female
Very Satisfied
39%
Satisfied
16%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
7%
Very Dissatisfied
33%

Ford Motor Company Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Ford Motor Company's Customer Satisfaction (CSAT) score was rated 46% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ford Motor Company.
46 / 100
Very Satisfied34%
Satisfied12%
Neither Satisfied nor Dissatisfied7%
Dissatisfied8%
Very Dissatisfied39%
Very Satisfied
34%
Satisfied
12%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
8%
Very Dissatisfied
39%

CSAT according to Hispanic or Latino

Ford Motor Company's Customer Satisfaction (CSAT) score was rated 66% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ford Motor Company.
66 / 100
Very Satisfied53%
Satisfied13%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
53%
Satisfied
13%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
20%

CSAT according to African American/Black

Ford Motor Company's Customer Satisfaction (CSAT) score was rated 56% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ford Motor Company.
56 / 100
Very Satisfied43%
Satisfied13%
Neither Satisfied nor Dissatisfied0%
Dissatisfied14%
Very Dissatisfied30%
Very Satisfied
43%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
30%

CSAT according to Asian or Pacific Islander

Ford Motor Company's Customer Satisfaction (CSAT) score was rated 83% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ford Motor Company.
83 / 100
Very Satisfied21%
Satisfied62%
Neither Satisfied nor Dissatisfied13%
Dissatisfied0%
Very Dissatisfied4%
Very Satisfied
21%
Satisfied
62%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
4%

CSAT according to Native American

Ford Motor Company's Customer Satisfaction (CSAT) score was rated 0% according to Native American users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ford Motor Company.
0 / 100
Very Satisfied0%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied67%
Very Dissatisfied33%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
67%
Very Dissatisfied
33%

CSAT according to Other

Ford Motor Company's Customer Satisfaction (CSAT) score was rated 61% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Ford Motor Company.
61 / 100
Very Satisfied40%
Satisfied21%
Neither Satisfied nor Dissatisfied0%
Dissatisfied8%
Very Dissatisfied31%
Very Satisfied
40%
Satisfied
21%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
31%

Ford Motor Company Customer Satisfaction Score by Age

Ford Motor Company's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Ford Motor Company.
0
20
40
60
80
100
18-25 CSAT Score
81%
Very Satisfied
45%
Satisfied
36%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
3%
Very Dissatisfied
8%
18-2581%
26-30 CSAT Score
66%
Very Satisfied
38%
Satisfied
28%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
5%
Very Dissatisfied
19%
26-3066%
31-35 CSAT Score
50%
Very Satisfied
38%
Satisfied
12%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
31-3550%
36-40 CSAT Score
53%
Very Satisfied
36%
Satisfied
17%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
36%
36-4053%
41-45 CSAT Score
65%
Very Satisfied
30%
Satisfied
35%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
30%
41-4565%
46-50 CSAT Score
56%
Very Satisfied
43%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
30%
46-5056%
51-55 CSAT Score
47%
Very Satisfied
42%
Satisfied
5%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
21%
Very Dissatisfied
32%
51-5547%
56-60 CSAT Score
44%
Very Satisfied
39%
Satisfied
5%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
11%
Very Dissatisfied
28%
56-6044%
61-65 CSAT Score
30%
Very Satisfied
20%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
65%
61-6530%
66+ CSAT Score
37%
Very Satisfied
24%
Satisfied
13%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
18%
Very Dissatisfied
40%
66+37%

Ford Motor Company Customer Satisfaction Score by Usage

Ford Motor Company's Customer Satisfaction score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year
70
1 to 2 Years
74
2 to 5 Years
71
5 to 10 Years
55
Over 10 Years
40

Ford Motor Company Customer Satisfaction Score by Industry

Ford Motor Company's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Utilities industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

Tech
60
Accounting
60
Aerospace and Aviation
31
Architecture and Planning
87
Arts and Entertainment
50
Automotive and Transportation
62
Banking and Financial Services
74
Business and Consumer Services
57
Construction
33
Consulting
67
Education
50
Government and Public Policy
0
Healthcare, Hospitals and Medicine
60
Hospitality
67
Manufacturing and Machinery
75
Marketing, Advertising and Research
40
Mechanical, Civil or Industrial Engineering
66
Military and Defense
80
Real Estate
75
Utilities
0

Ford Motor Company Customer Satisfaction vs. Competitors

Compared to its competitors, Ford Motor Company's Customer Satisfaction score is rated right above Dodge, and is preceded by General Motors.

Unlock Ford Motor Company Customer Satisfaction vs. Competitors Data

Ford Motor Company's Logo
VS
Daimler's Logo
Toyota Motor Sales' Logo
Toyota's Logo
Honda's Logo
Volkswagen's Logo
General Motors' Logo
Dodge's Logo
Fiat Chrysler Automobiles (FCA) Logo
Chevrolet's Logo
Nissan's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Customer Satisfaction score is rated right below FedEx.

COMPANYCustomer Satisfaction (CSAT) Score
Porsche86%
Toyota82%
Honda81%
Mercedes-Benz USA79%
BMW Group76%
Tesla74%
Audi74%
FedEx65%
Ford Motor Company61%

Unlock Ford Motor Company Customer Satisfaction vs. Companies in Automotive and Transportation Data

Ford Motor Company's Logo
VS
Porsche's Logo
Toyota's Logo
Honda's Logo
Mercedes-Benz USA's Logo
BMW Group's Logo
Tesla's Logo
Audi's Logo
FedEx's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company Customer Satisfaction vs. Companies in Automotive and Transportation data and gain insights into your customers today.

Ford Motor Company Customer Service

3.4/5

Ford Motor Company has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

Sign Up to unlock Ford Motor Company's overall Customer Service score rated by its users and customers.

About Ford Motor Company's Customer Service

Address

One American Road, Dearborn, MI 48126


Website

https://corporate.ford.com


Phone Number

(800) 241-3673

Quick Insights into Ford Motor Company Customer Service

Ford Motor Company's Customer Service score was rated highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and rated lowest by customers from the Utilities industry.

Sign Up to unlock insights into how customers have ranked Ford Motor Company's Customer Service score.

Ranked Ford Motor Company Customer Service the Highest

1 to 2 Years
4
18-25
4
Manufacturing and Machinery
4

Ranked Ford Motor Company Customer Service the Lowest

61-65
2.2
Native American
1.5
Utilities
1.5

Ford Motor Company Customer Service Score by Gender

Female customers rated Ford Motor Company's Customer Service score 0.2 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Ford Motor Company.

Male

2.9/5

Female

3.1/5

Ford Motor Company Customer Service Score by Ethnicity

Ford Motor Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ford Motor Company.
0
20
40
60
80
100
Caucasian
2.6
Caucasian2.6
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
3.6
African American/Black3.6
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Native American
1.5
Native American1.5
Other
3.1
Other3.1

Ford Motor Company Customer Service Score by Age

Ford Motor Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Ford Motor Company.
0
20
40
60
80
100
18-25
4
18-254
26-30
3.2
26-303.2
31-35
2.9
31-352.9
36-40
3.1
36-403.1
41-45
2.8
41-452.8
46-50
2.9
46-502.9
51-55
2.6
51-552.6
56-60
3
56-603
61-65
2.2
61-652.2
66+
2.6
66+2.6

Ford Motor Company Customer Service Score by Usage

Ford Motor Company's Customer Service score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year
3.5
1 to 2 Years
4
2 to 5 Years
3.3
5 to 10 Years
3
Over 10 Years
2.6

Ford Motor Company Customer Service Score by Industry

Ford Motor Company's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Utilities industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
3.4
Accounting
3
Aerospace and Aviation
2.4
Architecture and Planning
3.4
Arts and Entertainment
3.2
Automotive and Transportation
3.3
Banking and Financial Services
2.9
Business and Consumer Services
2.9
Construction
2.7
Consulting
2.9
Education
2.8
Facilities Services
2
Government and Public Policy
2.5
Healthcare, Hospitals and Medicine
3.1
Hospitality
3.8
Manufacturing and Machinery
4
Marketing, Advertising and Research
2.9
Mechanical, Civil or Industrial Engineering
3
Military and Defense
3.3
Real Estate
4
Transportation
3.4
Utilities
1.5

Ford Motor Company Customer Service vs. Competitors

Compared to its competitors, Ford Motor Company's Customer Service score is rated right above Dodge, and is preceded by Fiat Chrysler Automobiles (FCA).

Unlock Ford Motor Company Customer Service vs. Competitors Data

Ford Motor Company's Logo
VS
Daimler's Logo
Toyota's Logo
Honda's Logo
Volkswagen's Logo
Toyota Motor Sales' Logo
General Motors' Logo
Fiat Chrysler Automobiles (FCA) Logo
Dodge's Logo
Chevrolet's Logo
Nissan's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company Customer Service vs. Competitors data and gain insights into your customers today.

Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Customer Service score is rated right below FedEx.

COMPANYCustomer Service Score
Porsche4.3/5
Toyota4.1/5
Mercedes-Benz USA4/5
Honda4/5
BMW Group3.9/5
Tesla3.8/5
Audi3.8/5
FedEx3.5/5
Ford Motor Company3.4/5

Unlock Ford Motor Company Customer Service vs. Companies in Automotive and Transportation Data

Ford Motor Company's Logo
VS
Porsche's Logo
Toyota's Logo
Mercedes-Benz USA's Logo
Honda's Logo
BMW Group's Logo
Tesla's Logo
Audi's Logo
FedEx's Logo

Sign Up for Brand Profile PRO to get the full Ford Motor Company Customer Service vs. Companies in Automotive and Transportation data and gain insights into your customers today.

Ford Motor Company as an Employer

3.6/5

Ford Motor Company has a 3.6/5 stars for its overall company culture rated by their employees

  Ford Motor Company CEO
top
50%
CEO of Ford Motor Company

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Ford Motor Company scored a 13 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Ford Motor Company would recommend the brand to a friend. ENPS measures how likely Ford Motor Company employees would recommend working at Ford Motor Company to a friend.

Net Promoter Score

13
NPS Score
48%Promoters
17%Passive
35%Detractors

Employee Net Promoter Score

8
eNPS Score
44%Promoters
20%Passive
36%Detractors

Global Ranking Snapshot

Ford Motor Company is ranked #120 in the Global Top 100 Brands. It ranks just behind Victoria's Secret and just ahead of Dell Technologies.

RANKCOMPANYCEOINDUSTRY
118
CVS Health  CVS Health CEO
David Joyner
Health and Wellness
119
Victoria's Secret  Victoria's Secret CEO
Martin Waters
Retail
120
Ford Motor Company  Ford Motor Company CEO
James Farley
Automotive and Transportation
121
Dell Technologies  Dell Technologies CEO
Michael Dell
Tech
122
Allstate  Allstate CEO
Thomas Wilson
Business and Consumer Services
123
Stanley Black & Decker  Stanley Black & Decker CEO
Don Allen
Consumer Goods
124
Accenture  Accenture CEO
Julie Sweet
Business and Consumer Services

Automotive and Transportation Ranking Snapshot

Ford Motor Company is ranked #9 in the Automotive and Transportation Industry. It ranks just behind FedEx and just ahead of Boeing.

RANKCOMPANYLocation
7
Toyota
8
FedEx
Memphis, TN
9
Ford Motor Company
Dearborn, MI
10
Boeing
Chicago, IL
11
American Airlines
Fort Worth, TX
12
General Motors
Detroit, MI
13
JetBlue Airways
Long Island City, NY