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Ford Motor Company is
Ranked
#9
in
Automotive and Transportation Brands
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Ford Motor Company
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Ford Motor Company is ranked #9 in Automotive and Transportation Brands

About Ford Motor Company's Brand

Home to Innovation Ford is a place where skilled and motivated teams create inspired products that actually make a better world. If that sounds extraordinary to you, then you may have just reached the end of your career search. By choice, Ford is an equal opportunity employer committed to a culturally diverse workforce. Join the Ford team today, and discover the benefits, rewards and development opportunities you’d expect from a diverse global leader. Why Work at Ford? Our leaders at Ford recognize their responsibility to create a company culture that not only attracts top talent from around the world but also provides a working environment where our current employees remain engaged and motivated.  At Ford, employees are encouraged to develop their skills and capabilities through on-the-job experiences, mentoring, coaching, project work and training. And as a global company, Ford offers learning opportunities and experiences that span multiple countries and cultures. Ford Motor Company’s brand is ranked #120 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ford Motor Company. When compared to other organizations within the Automotive and Transportation industry, Ford Motor Company is ranked #9. Among its major competitors, Ford Motor Company is ranked in 6th place for NPS while Toyota is 1st, and Dodge is 2nd. Overall, Ford Motor Company has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $45.25B

Brand at a Glance

79%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service

Ford Motor Company CMO

Ford Motor Company Ranking

Ford Motor Company NPS

Ford Motor Company's Net Promoter Score (NPS) is a 16 with 48% Promoters, 20% Passives, and 32% Detractors. Net Promoter Score tracks whether Ford Motor Company's customers would recommend using the product based on a scale of -100 to 100.

Ford Motor Company Overall NPS

16
NPS
48%Promoters
20%Passives
32%Detractors
Ford Motor Company Overall NPS

Ford Motor Company NPS Trend

-100
-50
0
50
100
Aug 2021
21
Aug 202121
Sep 2021
20
Sep 202120
Oct 2021
19
Oct 202119
Nov 2021
21
Nov 202121
Dec 2021
21
Dec 202121
Jan 2022
21
Jan 202221
Feb 2022
19
Feb 202219
Mar 2022
18
Mar 202218
Apr 2022
20
Apr 202220
May 2022
17
May 202217
Jun 2022
17
Jun 202217
Jul 2022
16
Jul 202216

How Other Brands Compare

Ford Motor Company is ranked #4 for NPS among its competitors. Toyota and Honda come in first and second, with General Motors coming in at third. Among those competitors, it is the lowest valued company behind Toyota.

Sign Up for Brand Profile PRO to get the full Comparison data of Ford Motor Company vs Competitors.

Ford Motor Company's Logo
Ford Motor Company
Honda's Logo
Honda
Toyota's Logo
Toyota
General Motors' Logo
General Motors
Global Ranking#120#36#82#140
NPS16414820
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-NeutralNeutral
Valuation Updated every 24 hours for public companies$45.25B$51.61B$250.52B$89.77B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Ford Motor Company NPS by Gender

Male customers rated Ford Motor Company's NPS 25 points higher than Female customers.

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Male

10

Ford Motor Company's NPS was rated 10 by Male customers on Comparably.

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51%
Promoters
8%
Passives
41%
Detractors

Female

-15

Ford Motor Company's NPS was rated -15 by Female customers on Comparably.

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33%
Promoters
19%
Passives
48%
Detractors

Ford Motor Company NPS by Ethnicity

Ford Motor Company's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
-20
Caucasian-20
African American/Black
80
African American/Black80
Asian or Pacific Islander
-15
Asian or Pacific Islander-15
Other
12
Other12

Ford Motor Company NPS by Age

Ford Motor Company's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of Ford Motor Company.
0
20
40
60
80
100
Promoters
79%
Passives
7%
Detractors
14%
18-2579%7%14%
Promoters
66%
Passives
17%
Detractors
17%
26-3066%17%17%
Promoters
50%
Passives
0%
Detractors
50%
36-4050%0%50%
Promoters
25%
Passives
0%
Detractors
75%
41-4525%0%75%
Promoters
21%
Passives
15%
Detractors
64%
46-5021%15%64%
Promoters
57%
Passives
0%
Detractors
43%
51-5557%0%43%
Promoters
40%
Passives
20%
Detractors
40%
56-6040%20%40%
Promoters
50%
Passives
33%
Detractors
17%
61-6550%33%17%
Promoters
40%
Passives
0%
Detractors
60%
66+40%0%60%

Ford Motor Company NPS by Usage

Ford Motor Company's NPS was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-39
Less than 1 Year-39
1 to 2 Years
50
1 to 2 Years50
2 to 5 Years
36
2 to 5 Years36
5 to 10 Years
30
5 to 10 Years30
Over 10 Years
0
Over 10 Years0

Ford Motor Company NPS vs. Competitors

Compared to its competitors, Ford Motor Company's NPS is rated right above Volkswagen, and is preceded by General Motors.

Unlock Ford Motor Company NPS vs. Competitors Data

Ford Motor Company's Logo
VS
Toyota's Logo
Dodge's Logo
Honda's Logo
Fiat Chrysler Automobiles (FCA) Logo
General Motors' Logo
Volkswagen's Logo
Chevrolet's Logo
Daimler's Logo
Toyota Motor Sales' Logo
Nissan's Logo

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Ford Motor Company NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, Ford Motor Company's NPS is rated right below FedEx.

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Ford Motor Company's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Audi's Logo
Honda's Logo
Tesla's Logo
BMW Group's Logo
FedEx's Logo

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Ford Motor Company Customer Reviews

Out of the 12 Ford Motor Company customer reviews 5 were positive and 7 were constructive. Ford Motor Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
GETTING CUSTOMERS THEIR VEHICLES IN THE ORDER THEY WERE PURCHASED INSTEAD OF LOOKING OUT FOR THE MOST MONEY AND GETTING THOSE ORDERS OUT FIRST . FORD HAS SERIOUSLY GONE DOWNHILL WITH THEIR CUSTOMER SERVICE
Review from Ann Arbor, MI / Female / Hispanic or Latino / 46-50
What do you value most about this brand?
The Mustang car mostly. The looks of all cars are soo satisfying
Review from Male / Asian or Pacific Islander / 18-25
What can this brand most improve?
Horrible customer setvice in repairing brand new vehicle
Review from Ann Arbor, MI / Male / Caucasian / 66+
What do you value most about this brand?
Philanthropy, volunteerism and it is still American-made and based
Review from Ann Arbor, MI / Female / Caucasian / 46-50
What do you value most about this brand?
Quality with ford tough vehicles
Review from Ann Arbor, MI / Male / Caucasian / 41-45

Ford Motor Company Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Ford Motor Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79
79%
21
21%
Ford Motor Company Customer Loyalty

Ford Motor Company Customer Loyalty Score by Gender

Female customers rated Ford Motor Company's Customer Loyalty score 3% higher than Male customers.

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Male
84%
Yes
Female
87%
Yes

Ford Motor Company Customer Loyalty Score by Ethnicity

Ford Motor Company's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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73
out of 100
Caucasian
100
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
90
out of 100
Other

Ford Motor Company Customer Loyalty Score by Age

Ford Motor Company's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
18-25
87%
18-2587%
26-30
85%
26-3085%
36-40
78%
36-4078%
41-45
78%
41-4578%
46-50
81%
46-5081%
51-55
61%
51-5561%
56-60
100%
56-60100%
61-65
100%
61-65100%
66+
100%
66+100%

Ford Motor Company Customer Loyalty Score by Usage

Ford Motor Company's Customer Loyalty score was rated the highest by customers who have used Ford Motor Company's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
66%
1 to 2 Years
91%
2 to 5 Years
74%
5 to 10 Years
93%
Over 10 Years
85%

Ford Motor Company Customer Loyalty Score by Industry

Ford Motor Company's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.

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Tech
61%
Accounting
89%
Automotive and Transportation
74%
Business and Consumer Services
100%
Construction
100%
Consulting
70%
Education
100%
Healthcare, Hospitals and Medicine
70%
Manufacturing and Machinery
70%

Ford Motor Company Customer Loyalty vs. Competitors

Compared to its competitors, Ford Motor Company's Customer Loyalty score is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).

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Ford Motor Company's Logo
VS
Honda's Logo
Dodge's Logo
Toyota's Logo
Fiat Chrysler Automobiles (FCA) Logo
General Motors' Logo
Volkswagen's Logo
Chevrolet's Logo
Nissan's Logo
Daimler's Logo
Toyota Motor Sales' Logo

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Customer Loyalty score is rated right above FedEx, and is preceded by BMW Group.

COMPANYCustomer Loyalty Score
Honda89%
Mercedes-Benz USA85%
Audi84%
Toyota84%
Porsche82%
Tesla80%
BMW Group80%
Ford Motor Company79%
FedEx74%

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Ford Motor Company's Logo
VS
Honda's Logo
Mercedes-Benz USA's Logo
Audi's Logo
Toyota's Logo
Porsche's Logo
Tesla's Logo
BMW Group's Logo
FedEx's Logo

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Ford Motor Company Product Quality

3.6/5

Ford Motor Company has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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Ford Motor Company Product Information

Ford Motor Company’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Ford Motor Company's product the highest. Reviewers from the Consulting industry rated Ford Motor Company the lowest at 3.1.

Website
https://corporate.ford.com
Company Size
10,000+ Employees

Industry

Automotive and Transportation

Quick Insights into Ford Motor Company Product Quality

Ford Motor Company's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.

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Ranked Ford Motor Company Product Quality the Highest

18-25
4.7
African American/Black
4.6
1 to 2 Years
4.5

Ranked Ford Motor Company Product Quality the Lowest

Caucasian
2.6
Healthcare, Hospitals and Medicine
2
41-45
1.5

Ford Motor Company Product Quality Score by Gender

Male customers rated Ford Motor Company's Product Quality score 0.7 stars higher than Female customers.

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Male

3.4/5

Female

2.7/5

Ford Motor Company Product Quality Score by Ethnicity

Ford Motor Company's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6
African American/Black
4.6
African American/Black4.6
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2
Other
3.4
Other3.4

Ford Motor Company Product Quality Score by Age

Ford Motor Company's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.7
18-254.7
26-30
4.4
26-304.4
36-40
2.5
36-402.5
41-45
1.5
41-451.5
46-50
2.8
46-502.8
51-55
2.5
51-552.5
56-60
2.8
56-602.8
61-65
3.7
61-653.7
66+
2.5
66+2.5

Ford Motor Company Product Quality Score by Usage

Ford Motor Company's Product Quality score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.2
1 to 2 Years
4.5
2 to 5 Years
3.7
5 to 10 Years
3.3
Over 10 Years
3

Ford Motor Company Product Quality Score by Industry

Ford Motor Company's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.8
Accounting
4
Automotive and Transportation
3.6
Business and Consumer Services
3.6
Construction
3.6
Consulting
3.1
Education
3.5
Healthcare, Hospitals and Medicine
2
Manufacturing and Machinery
4

Ford Motor Company Product Quality vs. Competitors

Compared to its competitors, Ford Motor Company's Product Quality score is rated right above Volkswagen, and is preceded by General Motors.

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Ford Motor Company's Logo
VS
Daimler's Logo
Honda's Logo
Toyota's Logo
Fiat Chrysler Automobiles (FCA) Logo
Dodge's Logo
General Motors' Logo
Volkswagen's Logo
Chevrolet's Logo
Nissan's Logo
Toyota Motor Sales' Logo

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Product Quality score is rated right below FedEx.

COMPANYProduct Quality Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Honda4.3/5
Toyota4.2/5
BMW Group4.2/5
Audi4.1/5
Tesla4.1/5
FedEx3.8/5
Ford Motor Company3.6/5

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Ford Motor Company's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Honda's Logo
Toyota's Logo
BMW Group's Logo
Audi's Logo
Tesla's Logo
FedEx's Logo

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Ford Motor Company Pricing

Ford Motor Company ROI & Value For Money

3.6/5

Ford Motor Company has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

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Ford Motor Company Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Ford Motor Company.

Quick Insights into Ford Motor Company ROI

Ford Motor Company's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 41-45.

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Ranked Ford Motor Company ROI the Highest

African American/Black
4.9
18-25
4.5
1 to 2 Years
4.4

Ranked Ford Motor Company ROI the Lowest

Caucasian
2.6
Healthcare, Hospitals and Medicine
2.1
41-45
1.5

Ford Motor Company ROI Score by Gender

Male customers rated Ford Motor Company's ROI score 0.5 stars higher than Female customers.

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Male

3.3/5

Female

2.8/5

Ford Motor Company ROI Score by Ethnicity

Ford Motor Company's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6
African American/Black
4.9
African American/Black4.9
Asian or Pacific Islander
3.3
Asian or Pacific Islander3.3
Other
3.3
Other3.3

Ford Motor Company ROI Score by Age

Ford Motor Company's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.5
18-254.5
26-30
4.5
26-304.5
36-40
2.7
36-402.7
41-45
1.5
41-451.5
46-50
2.6
46-502.6
51-55
2.6
51-552.6
56-60
3
56-603
61-65
3.8
61-653.8
66+
2.5
66+2.5

Ford Motor Company ROI Score by Usage

Ford Motor Company's ROI score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.1
1 to 2 Years
4.4
2 to 5 Years
3.7
5 to 10 Years
3.3
Over 10 Years
3

Ford Motor Company ROI Score by Industry

Ford Motor Company's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.4
Accounting
3.9
Automotive and Transportation
3.9
Business and Consumer Services
3.6
Construction
3.6
Consulting
3
Education
3.1
Healthcare, Hospitals and Medicine
2.1
Manufacturing and Machinery
4.3

Ford Motor Company Pricing vs. Competitors

Compared to its competitors, Ford Motor Company's ROI score is rated right above General Motors, and is preceded by Dodge.

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Ford Motor Company's Logo
VS
Toyota's Logo
Honda's Logo
Daimler's Logo
Fiat Chrysler Automobiles (FCA) Logo
Dodge's Logo
General Motors' Logo
Volkswagen's Logo
Chevrolet's Logo
Nissan's Logo
Toyota Motor Sales' Logo

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's ROI score is rated right above FedEx, and is preceded by BMW Group.

COMPANYPricing Score
Porsche4.2/5
Mercedes-Benz USA4.1/5
Toyota4.1/5
Tesla4.1/5
Honda4/5
Audi3.9/5
BMW Group3.9/5
Ford Motor Company3.6/5
FedEx3.6/5

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Ford Motor Company's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Tesla's Logo
Honda's Logo
Audi's Logo
BMW Group's Logo
FedEx's Logo

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Ford Motor Company Customer Satisfaction (CSAT)

Ford Motor Company Customer Satisfaction (CSAT) Score

58 / 100

Ford Motor Company has an overall Customer Satisfaction score of 58 rated by its users and customers.

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Very Satisfied36%
Satisfied22%
Neither Satisfied nor Dissatisfied9%
Dissatisfied7%
Very Dissatisfied26%
Very Satisfied
36%
Satisfied
22%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
7%
Very Dissatisfied
26%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Ford Motor Company Customer Satisfaction

Ford Motor Company's Customer Satisfaction score was rated highest by customers who have used Ford Motor Company's products/services for 2 to 5 Years, and rated lowest by customers who have used Ford Motor Company's products/services for Over 10 Years.

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Ranked Ford Motor Company Customer Satisfaction the Highest

2 to 5 Years
100%
18-25
86%
Asian or Pacific Islander
80%

Ranked Ford Motor Company Customer Satisfaction the Lowest

Caucasian
42%
Female
40%
Over 10 Years
33%

Ford Motor Company Customer Satisfaction Score by Gender

Male customers rated Ford Motor Company's Customer Satisfaction score 23 points higher than Female customers.

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63 / 100
Male
Very Satisfied
50%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
31%
40 / 100
Female
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
50%

Ford Motor Company Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Ford Motor Company's Customer Satisfaction (CSAT) score was rated 42% according to Caucasian users and customers.

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42 / 100
Very Satisfied42%
Satisfied0%
Neither Satisfied nor Dissatisfied8%
Dissatisfied8%
Very Dissatisfied42%
Very Satisfied
42%
Satisfied
0%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
8%
Very Dissatisfied
42%

CSAT according to Asian or Pacific Islander

Ford Motor Company's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100
Very Satisfied20%
Satisfied60%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%

CSAT according to Other

Ford Motor Company's Customer Satisfaction (CSAT) score was rated 71% according to Other users and customers.

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71 / 100
Very Satisfied57%
Satisfied14%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied29%
Very Satisfied
57%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
29%

Ford Motor Company Customer Satisfaction Score by Age

Ford Motor Company's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25 CSAT Score
86%
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
18-2586%
26-30 CSAT Score
67%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
26-3067%
46-50 CSAT Score
50%
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
46-5050%
66+ CSAT Score
50%
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
66+50%

Ford Motor Company Customer Satisfaction Score by Usage

Ford Motor Company's Customer Satisfaction score was rated the highest by customers who have used Ford Motor Company's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
50
2 to 5 Years
100
5 to 10 Years
57
Over 10 Years
33

Ford Motor Company Customer Satisfaction Score by Industry

Ford Motor Company's Customer Satisfaction score was rated 75 points by both Accounting and Automotive and Transportation industry customers.

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Accounting
75
Automotive and Transportation
75

Ford Motor Company Customer Satisfaction vs. Competitors

Compared to its competitors, Ford Motor Company's Customer Satisfaction score is rated right above Chevrolet, and is preceded by Daimler.

Unlock Ford Motor Company Customer Satisfaction vs. Competitors Data

Ford Motor Company's Logo
VS
Toyota's Logo
Dodge's Logo
Honda's Logo
Volkswagen's Logo
Fiat Chrysler Automobiles (FCA) Logo
General Motors' Logo
Daimler's Logo
Chevrolet's Logo
Nissan's Logo
Toyota Motor Sales' Logo

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Customer Satisfaction score is rated right below FedEx.

COMPANYCustomer Satisfaction (CSAT) Score
Mercedes-Benz USA87%
Porsche87%
Toyota87%
Honda86%
Audi81%
BMW Group81%
Tesla78%
FedEx74%
Ford Motor Company58%

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Ford Motor Company's Logo
VS
Mercedes-Benz USA's Logo
Porsche's Logo
Toyota's Logo
Honda's Logo
Audi's Logo
BMW Group's Logo
Tesla's Logo
FedEx's Logo

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Ford Motor Company Customer Service

3.6/5

Ford Motor Company has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.

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About Ford Motor Company's Customer Service

Address

One American Road, Dearborn, MI 48126


Website

https://corporate.ford.com


Phone Number

(800) 241-3673

Quick Insights into Ford Motor Company Customer Service

Ford Motor Company's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 41-45.

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Ranked Ford Motor Company Customer Service the Highest

African American/Black
4.7
18-25
4.5
Manufacturing and Machinery
4.5

Ranked Ford Motor Company Customer Service the Lowest

Caucasian
2.7
Healthcare, Hospitals and Medicine
2
41-45
1.6

Ford Motor Company Customer Service Score by Gender

Male customers rated Ford Motor Company's Customer Service score 0.5 stars higher than Female customers.

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Male

3.4/5

Female

2.9/5

Ford Motor Company Customer Service Score by Ethnicity

Ford Motor Company's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
2.7
Caucasian2.7
African American/Black
4.7
African American/Black4.7
Asian or Pacific Islander
3.3
Asian or Pacific Islander3.3
Other
3.5
Other3.5

Ford Motor Company Customer Service Score by Age

Ford Motor Company's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
18-25
4.5
18-254.5
26-30
4.5
26-304.5
36-40
2.7
36-402.7
41-45
1.6
41-451.6
46-50
2.9
46-502.9
51-55
2.5
51-552.5
56-60
2.7
56-602.7
61-65
3.8
61-653.8
66+
2.5
66+2.5

Ford Motor Company Customer Service Score by Usage

Ford Motor Company's Customer Service score was rated the highest by customers who have used Ford Motor Company's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.1
1 to 2 Years
4.4
2 to 5 Years
3.7
5 to 10 Years
3.6
Over 10 Years
3

Ford Motor Company Customer Service Score by Industry

Ford Motor Company's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
3.7
Accounting
4
Automotive and Transportation
4
Business and Consumer Services
3.6
Construction
3.5
Consulting
2.8
Education
3
Healthcare, Hospitals and Medicine
2
Manufacturing and Machinery
4.5

Ford Motor Company Customer Service vs. Competitors

Compared to its competitors, Ford Motor Company's Customer Service score is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).

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Ford Motor Company's Logo
VS
Toyota's Logo
Honda's Logo
Daimler's Logo
Dodge's Logo
Fiat Chrysler Automobiles (FCA) Logo
General Motors' Logo
Volkswagen's Logo
Chevrolet's Logo
Nissan's Logo
Toyota Motor Sales' Logo

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Ford Motor Company's Customer Service score is rated right below FedEx.

COMPANYCustomer Service Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Toyota4.1/5
BMW Group4.1/5
Tesla4/5
Honda4/5
Audi4/5
FedEx3.7/5
Ford Motor Company3.6/5

Unlock Ford Motor Company Customer Service vs. Companies in Automotive and Transportation Data

Ford Motor Company's Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
BMW Group's Logo
Tesla's Logo
Honda's Logo
Audi's Logo
FedEx's Logo

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Ford Motor Company as an Employer

3.6/5

Ford Motor Company has a 3.6/5 stars for its overall company culture rated by their employees

  Ford Motor Company CEO
top
50%
CEO of Ford Motor Company

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Ford Motor Company scored a 16 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Ford Motor Company would recommend the brand to a friend. ENPS measures how likely Ford Motor Company employees would recommend working at Ford Motor Company to a friend.

Net Promoter Score

16
NPS Score
48%Promoters
20%Passive
32%Detractors

Employee Net Promoter Score

10
eNPS Score
43%Promoters
24%Passive
33%Detractors

Global Ranking Snapshot

Ford Motor Company is ranked #120 in the Global Top 100 Brands. It ranks just behind Victoria's Secret and just ahead of Dell Technologies.

RANKCOMPANYCEOINDUSTRY
118
CVS Health  CVS Health CEO
Karen S. Lynch
Health and Wellness
119
Victoria's Secret  Victoria's Secret CEO
Martin Waters
Retail
120
Ford Motor Company  Ford Motor Company CEO
James Farley
Automotive and Transportation
121
Dell Technologies  Dell Technologies CEO
Michael Dell
Tech
122
Allstate  Allstate CEO
Thomas Wilson
Business and Consumer Services
123
Stanley Black & Decker  Stanley Black & Decker CEO
Don Allan
Consumer Goods
124
Accenture (US)  Accenture (US) CEO
Julie Sweet
Business and Consumer Services

Automotive and Transportation Ranking Snapshot

Ford Motor Company is ranked #9 in the Automotive and Transportation Industry. It ranks just behind FedEx and just ahead of Boeing.

RANKCOMPANYLocation
7
Toyota
8
FedEx
Memphis, TN
9
Ford Motor Company
Dearborn, MI
10
Boeing
Chicago, IL
11
American Airlines
Fort Worth, TX
12
General Motors
Detroit, MI
13
JetBlue Airways
Long Island City, NY