16
NPS
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Volkswagen
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About Volkswagen's Brand
Volkswagen designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery. Among its major competitors, Volkswagen is ranked in 6th place for NPS while Volvo IT is 1st, and Toyota is 2nd. Overall, Volkswagen has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $107.57B
Brand at a Glance
78%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Volkswagen Ranking
- #4 / 4 of its competitors
Volkswagen NPS
Volkswagen's Net Promoter Score (NPS) is a 16 with 49% Promoters, 18% Passives, and 33% Detractors. Net Promoter Score tracks whether Volkswagen's customers would recommend using the product based on a scale of -100 to 100.
Volkswagen Overall NPS
| 49% | Promoters |
|---|---|
| 18% | Passives |
| 33% | Detractors |
Volkswagen NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 13 | Nov 2024 | 13 |
Dec 2024 15 | Dec 2024 | 15 |
Jan 2025 15 | Jan 2025 | 15 |
Feb 2025 14 | Feb 2025 | 14 |
Mar 2025 14 | Mar 2025 | 14 |
Apr 2025 14 | Apr 2025 | 14 |
May 2025 15 | May 2025 | 15 |
Jun 2025 15 | Jun 2025 | 15 |
Jul 2025 15 | Jul 2025 | 15 |
Oct 2025 16 | Oct 2025 | 16 |
Dec 2025 16 | Dec 2025 | 16 |
Jan 2026 16 | Jan 2026 | 16 |
How Other Brands Compare
Volkswagen is ranked #4 for NPS among its competitors. Toyota and Honda come in first and second, with Audi coming in at third. Among those competitors, it is the second most valued company behind Toyota.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Volkswagen NPS by Gender
Male customers rated Volkswagen's NPS 16 points higher than Female customers.
Male
22
Volkswagen's NPS was rated 22 by Male customers on Comparably.
57%
Promoters
8%
Passives
35%
Detractors
Female
6
Volkswagen's NPS was rated 6 by Female customers on Comparably.
53%
Promoters
0%
Passives
47%
Detractors
Volkswagen NPS by Ethnicity
Volkswagen's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 6 | Caucasian | 6 |
Hispanic or Latino -25 | Hispanic or Latino | -25 |
African American/Black 28 | African American/Black | 28 |
Asian or Pacific Islander -20 | Asian or Pacific Islander | -20 |
Other 80 | Other | 80 |
Volkswagen NPS by Age
Volkswagen's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Volkswagen NPS by Usage
Volkswagen's NPS was rated the highest by customers who have used Volkswagen's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -20 | Less than 1 Year | -20 |
1 to 2 Years 14 | 1 to 2 Years | 14 |
2 to 5 Years 32 | 2 to 5 Years | 32 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 45 | Over 10 Years | 45 |
Volkswagen NPS vs. Competitors
Compared to its competitors, Volkswagen's NPS is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).
| COMPANY | NPS Score | |
|---|---|---|
 | Volvo IT | 100 |
 | Toyota | 43 |
 | Honda | 37 |
 | Audi | 34 |
 | Fiat Chrysler Automobiles (FCA) | 17 |
| Volkswagen | 16 |
 | General Motors | 13 |
 | Volvo Group Venture Capital | 0 |
 | Groupe Renault | -15 |
 | Nissan | -29 |
Volkswagen Customer Reviews
Out of the 11 Volkswagen customer reviews 10 were positive and 1 was constructive. Volkswagen customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Volkswagen Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Volkswagen users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Volkswagen Customer Loyalty Score by Gender
Female customers rated Volkswagen's Customer Loyalty score 4% higher than Male customers.
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Male
78%
Yes
Female
82%
Yes
Volkswagen Customer Loyalty Score by Ethnicity
Volkswagen's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Volkswagen.
74
out of 100
Caucasian
55
out of 100
Hispanic or Latino
94
out of 100
African American/Black
64
out of 100
Asian or Pacific Islander
91
out of 100
Other
Volkswagen Customer Loyalty Score by Age
Volkswagen's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 81% | 26-30 | 81% |
31-35 82% | 31-35 | 82% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
56-60 100% | 56-60 | 100% |
Volkswagen Customer Loyalty Score by Usage
Volkswagen's Customer Loyalty score was rated the highest by customers who have used Volkswagen's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Volkswagen Customer Loyalty Score by Industry
Volkswagen's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Volkswagen Customer Loyalty vs. Competitors
Compared to its competitors, Volkswagen's Customer Loyalty score is rated right above General Motors, and is preceded by Toyota.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Volvo Group Venture Capital | 100% |
| Groupe Renault | 89% |
| Honda | 86% |
| Fiat Chrysler Automobiles (FCA) | 85% |
| Audi | 84% |
| Toyota | 83% |
| Volkswagen | 78% |
| General Motors | 77% |
| Nissan | 76% |
| Volvo IT | 10% |
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Volkswagen Product Quality
3.8/5
Volkswagen has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Volkswagen Product Information
Volkswagen’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Volkswagen's product the highest. Reviewers from the Aerospace and Aviation industry rated Volkswagen the lowest at 2.9.
- Company Size
- 5,001-10,000 Employees
Industry
Automotive and Transportation
Quick Insights into Volkswagen Product Quality
Volkswagen's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Hispanic or Latino customers.
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Ranked Volkswagen Product Quality the Highest
Ranked Volkswagen Product Quality the Lowest
Volkswagen Product Quality Score by Gender
Male customers rated Volkswagen's Product Quality score 0.2 stars higher than Female customers.
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Male
3.8/5
Female
3.6/5
Volkswagen Product Quality Score by Ethnicity
Volkswagen's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 2.7 | Hispanic or Latino | 2.7 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4.3 | Other | 4.3 |
Volkswagen Product Quality Score by Age
Volkswagen's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.1 | 41-45 | 4.1 |
56-60 4.1 | 56-60 | 4.1 |
Volkswagen Product Quality Score by Usage
Volkswagen's Product Quality score was rated the highest by customers who have used Volkswagen's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Volkswagen Product Quality Score by Industry
Volkswagen's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Aerospace and Aviation industry customers.
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Volkswagen Product Quality vs. Competitors
Compared to its competitors, Volkswagen's Product Quality score is rated right above Fiat Chrysler Automobiles (FCA), and is preceded by Audi.
| COMPANY | Product Quality Score | |
|---|---|---|
| Volvo IT | 5/5 |
| Toyota | 4.1/5 |
| Honda | 4.1/5 |
| Volvo Group Venture Capital | 4/5 |
| Audi | 3.9/5 |
| Volkswagen | 3.8/5 |
| Fiat Chrysler Automobiles (FCA) | 3.7/5 |
| Groupe Renault | 3.6/5 |
| General Motors | 3.6/5 |
| Nissan | 2.5/5 |
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Volkswagen Pricing
Volkswagen ROI & Value For Money
3.5/5
Volkswagen has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Volkswagen Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Volkswagen.
Quick Insights into Volkswagen ROI
Volkswagen's ROI score was rated highest by customers ages 31-35, and rated lowest by Hispanic or Latino customers.
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Ranked Volkswagen ROI the Highest
Ranked Volkswagen ROI the Lowest
Volkswagen ROI Score by Gender
Male customers rated Volkswagen's ROI score 0.6 stars higher than Female customers.
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Male
3.7/5
Female
3.1/5
Volkswagen ROI Score by Ethnicity
Volkswagen's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.9 | Other | 3.9 |
Volkswagen ROI Score by Age
Volkswagen's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.7 | 31-35 | 4.7 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.4 | 41-45 | 3.4 |
56-60 3.8 | 56-60 | 3.8 |
Volkswagen ROI Score by Usage
Volkswagen's ROI score was rated the highest by customers who have used Volkswagen's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Volkswagen ROI Score by Industry
Volkswagen's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Automotive and Transportation industry customers.
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Volkswagen Pricing vs. Competitors
Compared to its competitors, Volkswagen's ROI score is rated right above General Motors, and is preceded by Fiat Chrysler Automobiles (FCA).
| COMPANY | Pricing Score | |
|---|---|---|
| Toyota | 4/5 |
| Volvo IT | 4/5 |
| Volvo Group Venture Capital | 4/5 |
| Honda | 3.9/5 |
| Audi | 3.8/5 |
| Groupe Renault | 3.8/5 |
| Fiat Chrysler Automobiles (FCA) | 3.5/5 |
| Volkswagen | 3.5/5 |
| General Motors | 3.4/5 |
| Nissan | 2.5/5 |
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Volkswagen Customer Satisfaction (CSAT)
Volkswagen Customer Satisfaction (CSAT) Score
77 / 100
Volkswagen has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
39%
Satisfied
38%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
4%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Volkswagen Customer Satisfaction
Volkswagen's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Volkswagen Customer Satisfaction the Highest
Ranked Volkswagen Customer Satisfaction the Lowest
Volkswagen Customer Satisfaction Score by Gender
Male customers rated Volkswagen's Customer Satisfaction score 6 points higher than Female customers.
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76 / 100
MaleVery Satisfied | 54% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 5% | |
Very Dissatisfied | 5% |
70 / 100
FemaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 15% |
Volkswagen Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Volkswagen's Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
36%
Satisfied
36%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
14%
CSAT according to Hispanic or Latino
Volkswagen's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
Volkswagen's Customer Satisfaction (CSAT) score was rated 72% according to African American/Black users and customers.
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72 / 100
Very Satisfied
50%
Satisfied
22%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
21%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Volkswagen's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to Other
Volkswagen's Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.
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89 / 100
Very Satisfied
89%
Satisfied
0%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
Volkswagen Customer Satisfaction Score by Age
Volkswagen's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 58% | |||||||||||||||
| 26-30 | 85% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 80% |
Volkswagen Customer Satisfaction Score by Usage
Volkswagen's Customer Satisfaction score was rated the highest by customers who have used Volkswagen's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Volkswagen Customer Satisfaction Score by Industry
Volkswagen's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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{
"title": "Volkswagen Customer Satisfaction Score by Industry",
"text": "Volkswagen's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Marketing, Advertising and Research industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
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"stars": 0,
"csatScore": 78,
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{
"label": "Accounting",
"groupId": 495,
"score": 84,
"stars": 0,
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"groupId": 496,
"score": 60,
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"score": 75,
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}Volkswagen Customer Satisfaction vs. Competitors
Compared to its competitors, Volkswagen's Customer Satisfaction score is rated right above Audi, and is preceded by Honda.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Volvo IT | 100% |
| Volvo Group Venture Capital | 100% |
| Toyota | 82% |
| Honda | 81% |
| Volkswagen | 77% |
| Audi | 74% |
| Groupe Renault | 67% |
| General Motors | 66% |
| Fiat Chrysler Automobiles (FCA) | 56% |
| Nissan | 35% |
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Volkswagen Customer Service
3.6/5
Volkswagen has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Volkswagen's Customer Service
Address
2200 Ferdinand Porche Dr., Herndon, VA 20171
Website
http://www.volkswagengroupamerica.com
Quick Insights into Volkswagen Customer Service
Volkswagen's Customer Service score was rated highest by customers ages 31-35, and rated lowest by Hispanic or Latino customers.
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Ranked Volkswagen Customer Service the Highest
Ranked Volkswagen Customer Service the Lowest
Volkswagen Customer Service Score by Gender
Male customers rated Volkswagen's Customer Service score 0.4 stars higher than Female customers.
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Male
3.6/5
Female
3.2/5
Volkswagen Customer Service Score by Ethnicity
Volkswagen's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 4 | Other | 4 |
Volkswagen Customer Service Score by Age
Volkswagen's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.4 | 41-45 | 3.4 |
56-60 3 | 56-60 | 3 |
Volkswagen Customer Service Score by Usage
Volkswagen's Customer Service score was rated the highest by customers who have used Volkswagen's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Volkswagen Customer Service Score by Industry
Volkswagen's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Volkswagen Customer Service vs. Competitors
Compared to its competitors, Volkswagen's Customer Service score is rated right above General Motors, and is preceded by Groupe Renault.
| COMPANY | Customer Service Score | |
|---|---|---|
| Toyota | 4/5 |
| Volvo IT | 4/5 |
| Honda | 4/5 |
| Volvo Group Venture Capital | 4/5 |
| Audi | 3.8/5 |
| Groupe Renault | 3.8/5 |
| Volkswagen | 3.6/5 |
| General Motors | 3.4/5 |
| Fiat Chrysler Automobiles (FCA) | 3.4/5 |
| Nissan | 2.4/5 |
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Volkswagen as an Employer
Consumer vs. Employees
Volkswagen scored a 16 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Volkswagen would recommend the brand to a friend. ENPS measures how likely Volkswagen employees would recommend working at Volkswagen to a friend.
Net Promoter Score
16
NPS Score
| 49% | Promoters |
|---|---|
| 18% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 43% | Promoters |
|---|---|
| 22% | Passive |
| 35% | Detractors |
