

Manufacturer and distributor of automotive engineering products. The company is engaged in the development, production and distribution of cars, trucks and vans in Germany. Its offered segments include Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services. Among its major competitors, Daimler is ranked in 2nd place for NPS while Mercedes-Benz USA is 1st, and Honda is 3rd.
Daimler's Net Promoter Score (NPS) is a 39 with 62% Promoters, 15% Passives, and 23% Detractors. Net Promoter Score tracks whether Daimler's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 15% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2022 -50 | Mar 2022 | -50 |
Apr 2022 0 | Apr 2022 | 0 |
Dec 2022 25 | Dec 2022 | 25 |
Jan 2023 40 | Jan 2023 | 40 |
May 2023 49 | May 2023 | 49 |
Sep 2023 57 | Sep 2023 | 57 |
Jan 2024 63 | Jan 2024 | 63 |
Mar 2024 55 | Mar 2024 | 55 |
Aug 2024 60 | Aug 2024 | 60 |
Oct 2024 63 | Oct 2024 | 63 |
Feb 2025 49 | Feb 2025 | 49 |
Aug 2025 38 | Aug 2025 | 38 |
Daimler is ranked second for NPS among its competitors. Mercedes-Benz USA and Honda come in first and third, with PACCAR coming in at #4.
![]() Daimler | ![]() Honda | ![]() Mercedes-Benz USA | ![]() PACCAR | |
| Global Ranking | #- | #36 | #41 | #927 |
| NPS | 39 | 37 | 39 | 30 |
| Valuation Updated every 24 hours for public companies | - | $51.61B | $95.37B | $40.79B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Daimler's NPS was rated 67 by Male customers on Comparably.
Daimler's NPS was rated 67 by Male customers on Comparably.
Daimler's NPS is not yet rated by Female customers.
Compared to its competitors, Daimler's NPS is rated right above Honda, and is preceded by Mercedes-Benz USA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 39 |
![]() | Daimler | 39 |
![]() | Honda | 37 |
![]() | PACCAR | 30 |
![]() | Toyota Motor Sales | 17 |
Out of the 2 Daimler customer reviews 2 were positive and 0 were constructive. Daimler customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Daimler users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Daimler's Customer Loyalty score was rated 70 by Male customers on Comparably.
Compared to its competitors, Daimler's Customer Loyalty score is rated right below Toyota Motor Sales.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Mercedes-Benz USA | 84% |
![]() | PACCAR | 84% |
![]() | Toyota Motor Sales | 84% |
![]() | Daimler | 81% |
Daimler has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Daimler’s product quality score is a 4.3 out of 5 as rated by its users and customers.
Daimler's Product Quality score was rated highest by Male customers.
Daimler's Product Quality score was rated 4.6 by Male customers on Comparably.
Compared to its competitors, Daimler's Product Quality score is rated right above Mercedes-Benz USA.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Daimler | 4.3/5 |
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | PACCAR | 3.8/5 |
![]() | Toyota Motor Sales | 3.7/5 |
Daimler has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Daimler's ROI score was rated highest by Male customers.
Daimler's ROI score was rated 4.3 by Male customers on Comparably.
Compared to its competitors, Daimler's ROI score is rated right above Mercedes-Benz USA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Daimler | 4.2/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | PACCAR | 3.8/5 |
![]() | Toyota Motor Sales | 3.3/5 |
Daimler has an overall Customer Satisfaction score of 91 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Daimler's Customer Satisfaction score was rated highest by Male customers.
Daimler's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Compared to its competitors, Daimler's Customer Satisfaction score is rated right above Toyota Motor Sales.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Daimler | 91% |
![]() | Toyota Motor Sales | 88% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 80% |
![]() | PACCAR | 70% |
Daimler has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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, Stuttgart, 70546
www.daimler.com
7
Daimler's Customer Service score was rated highest by Male customers.
Daimler's Customer Service score was rated 4.3 by Male customers on Comparably.
Compared to its competitors, Daimler's Customer Service score is rated right above Mercedes-Benz USA.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Daimler | 4.3/5 |
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Honda | 4/5 |
![]() | PACCAR | 3.8/5 |
![]() | Toyota Motor Sales | 3.5/5 |
Daimler scored a 39 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of Daimler would recommend the brand to a friend. ENPS measures how likely Daimler employees would recommend working at Daimler to a friend.
| 62% | Promoters |
|---|---|
| 15% | Passive |
| 23% | Detractors |
| 47% | Promoters |
|---|---|
| 35% | Passive |
| 18% | Detractors |