22
NPS
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Ranked
#23
Consumer Goods Brands
Brand Page
Stanley Black & Decker
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Stanley Black & Decker is ranked #23 in Consumer Goods Brands
Stanley Black & Decker is ranked #23 in Consumer Goods Brands
About Stanley Black & Decker's Brand
Stanley Black & Decker is a $14 billion revenue, purpose-driven industrial organization. Stanley Black & Decker has 61,000 employees in more than 60 countries. Stanley Black & Decker’s brand is ranked #123 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Stanley Black & Decker. When compared to other organizations within the Consumer Goods industry, Stanley Black & Decker is ranked #23.
Brand at a Glance
82%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
3.8/5
Customer Service
Stanley Black & Decker CMO
Stanley Black & Decker Ranking
- #123 in Global Best Brands
- #23 in Consumer Goods
Stanley Black & Decker NPS
Stanley Black & Decker's Net Promoter Score (NPS) is a 22 with 51% Promoters, 20% Passives, and 29% Detractors. Net Promoter Score tracks whether Stanley Black & Decker's customers would recommend using the product based on a scale of -100 to 100.
Stanley Black & Decker Overall NPS
| 51% | Promoters |
|---|---|
| 20% | Passives |
| 29% | Detractors |
Stanley Black & Decker NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 21 | Nov 2024 | 21 |
Dec 2024 22 | Dec 2024 | 22 |
Jan 2025 19 | Jan 2025 | 19 |
Feb 2025 21 | Feb 2025 | 21 |
Mar 2025 21 | Mar 2025 | 21 |
Apr 2025 21 | Apr 2025 | 21 |
May 2025 21 | May 2025 | 21 |
Jul 2025 21 | Jul 2025 | 21 |
Aug 2025 21 | Aug 2025 | 21 |
Sep 2025 21 | Sep 2025 | 21 |
Oct 2025 23 | Oct 2025 | 23 |
Dec 2025 22 | Dec 2025 | 22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Stanley Black & Decker NPS by Gender
Female customers rated Stanley Black & Decker's NPS 61 points higher than Male customers.
Male
8
Stanley Black & Decker's NPS was rated 8 by Male customers on Comparably.
43%
Promoters
22%
Passives
35%
Detractors
Female
69
Stanley Black & Decker's NPS was rated 69 by Female customers on Comparably.
69%
Promoters
31%
Passives
0%
Detractors
Stanley Black & Decker NPS by Ethnicity
Stanley Black & Decker's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
African American/Black -25 | African American/Black | -25 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Stanley Black & Decker NPS by Age
Stanley Black & Decker's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
Stanley Black & Decker NPS by Usage
Stanley Black & Decker's NPS was rated the highest by customers who have used Stanley Black & Decker's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 55 | 5 to 10 Years | 55 |
Over 10 Years 69 | Over 10 Years | 69 |
Stanley Black & Decker NPS vs Companies in Consumer Goods
In the Consumer Goods industry, Stanley Black & Decker's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
 | Lego Group | 54 |
 | Red Bull | 42 |
 | Bath & Body Works | 38 |
 | Colgate Palmolive | 36 |
 | Hershey Company | 35 |
 | Crocs | 34 |
 | Gucci | 31 |
 | Tiffany & Co | 31 |
| Stanley Black & Decker | 22 |
Stanley Black & Decker Customer Reviews
Out of the 2 Stanley Black & Decker customer reviews 1 was positive and 1 was constructive. Stanley Black & Decker customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Stanley Black & Decker Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Stanley Black & Decker users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Stanley Black & Decker Customer Loyalty Score by Gender
Male customers rated Stanley Black & Decker's Customer Loyalty score 6% higher than Female customers.
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Male
92%
Yes
Female
86%
Yes
Stanley Black & Decker Customer Loyalty Score by Ethnicity
Stanley Black & Decker's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Stanley Black & Decker.
100
out of 100
Caucasian
100
out of 100
African American/Black
55
out of 100
Asian or Pacific Islander
Stanley Black & Decker Customer Loyalty Score by Age
Stanley Black & Decker's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
31-35 78% | 31-35 | 78% |
36-40 82% | 36-40 | 82% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 82% | 61-65 | 82% |
Stanley Black & Decker Customer Loyalty Score by Usage
Stanley Black & Decker's Customer Loyalty score was rated the highest by customers who have used Stanley Black & Decker's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Stanley Black & Decker Customer Loyalty Score by Industry
Stanley Black & Decker's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
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Customer Loyalty for Other Consumer Goods Brands
In the Consumer Goods industry, Stanley Black & Decker's Customer Loyalty score is rated right above Red Bull, and is preceded by Colgate Palmolive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Lego Group | 86% |
| Colgate Palmolive | 85% |
| Stanley Black & Decker | 82% |
| Red Bull | 81% |
| Hershey Company | 81% |
| Crocs | 79% |
| Gucci | 76% |
| Tiffany & Co | 73% |
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Stanley Black & Decker Product Quality
3.8/5
Stanley Black & Decker has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Stanley Black & Decker Product Information
Stanley Black & Decker’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Stanley Black & Decker's product the highest. Reviewers from the Accounting industry rated Stanley Black & Decker the lowest at 3.6.
- Company Size
- 10,000+ Employees
Industry
Manufacturing and Machinery
Quick Insights into Stanley Black & Decker Product Quality
Stanley Black & Decker's Product Quality score was rated highest by customers ages 61-65, and rated lowest by African American/Black customers.
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Ranked Stanley Black & Decker Product Quality the Highest
Ranked Stanley Black & Decker Product Quality the Lowest
Stanley Black & Decker Product Quality Score by Gender
Female customers rated Stanley Black & Decker's Product Quality score 0.7 stars higher than Male customers.
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Male
3.6/5
Female
4.3/5
Stanley Black & Decker Product Quality Score by Ethnicity
Stanley Black & Decker's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Stanley Black & Decker.
0
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2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Stanley Black & Decker Product Quality Score by Age
Stanley Black & Decker's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Stanley Black & Decker.
0
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3
4
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| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.9 | 36-40 | 3.9 |
51-55 3.4 | 51-55 | 3.4 |
56-60 4.1 | 56-60 | 4.1 |
61-65 4.6 | 61-65 | 4.6 |
Stanley Black & Decker Product Quality Score by Usage
Stanley Black & Decker's Product Quality score was rated the highest by customers who have used Stanley Black & Decker's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Stanley Black & Decker Product Quality Score by Industry
Stanley Black & Decker's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Accounting industry customers.
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Product Quality for Other Consumer Goods Brands
In the Consumer Goods industry, Stanley Black & Decker's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
| Lego Group | 4.5/5 |
| Red Bull | 4.2/5 |
| Colgate Palmolive | 4.2/5 |
| Gucci | 4.2/5 |
| Bath & Body Works | 4.1/5 |
| Hershey Company | 4.1/5 |
| Crocs | 4.1/5 |
| Tiffany & Co | 4/5 |
| Stanley Black & Decker | 3.8/5 |
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Stanley Black & Decker Pricing
Stanley Black & Decker ROI & Value For Money
3.7/5
Stanley Black & Decker has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Stanley Black & Decker Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Education industry think that they had the lowest ROI from Stanley Black & Decker.
Quick Insights into Stanley Black & Decker ROI
Stanley Black & Decker's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers who have used Stanley Black & Decker's products/services for Less than 1 Year.
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Ranked Stanley Black & Decker ROI the Highest
Ranked Stanley Black & Decker ROI the Lowest
Stanley Black & Decker ROI Score by Gender
Female customers rated Stanley Black & Decker's ROI score 0.7 stars higher than Male customers.
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Male
3.5/5
Female
4.2/5
Stanley Black & Decker ROI Score by Ethnicity
Stanley Black & Decker's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
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2
3
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Stanley Black & Decker ROI Score by Age
Stanley Black & Decker's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
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3
4
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| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.3 | 36-40 | 4.3 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.1 | 56-60 | 3.1 |
61-65 4.2 | 61-65 | 4.2 |
Stanley Black & Decker ROI Score by Usage
Stanley Black & Decker's ROI score was rated the highest by customers who have used Stanley Black & Decker's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Stanley Black & Decker ROI Score by Industry
Stanley Black & Decker's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Education industry customers.
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ROI for Other Consumer Goods Brands
In the Consumer Goods industry, Stanley Black & Decker's ROI score is rated right above Tiffany & Co, and is preceded by Crocs.
| COMPANY | Pricing Score | |
|---|---|---|
| Colgate Palmolive | 4/5 |
| Lego Group | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Gucci | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| Crocs | 3.7/5 |
| Stanley Black & Decker | 3.7/5 |
| Tiffany & Co | 3.7/5 |
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Stanley Black & Decker Customer Satisfaction (CSAT)
Stanley Black & Decker Customer Satisfaction (CSAT) Score
70 / 100
Stanley Black & Decker has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Very Satisfied
35%
Satisfied
35%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
3%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Stanley Black & Decker Customer Satisfaction
Stanley Black & Decker's Customer Satisfaction score was rated highest by customers who have used Stanley Black & Decker's products/services for 2 to 5 Years, and rated lowest by African American/Black customers.
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Ranked Stanley Black & Decker Customer Satisfaction the Highest
Ranked Stanley Black & Decker Customer Satisfaction the Lowest
Stanley Black & Decker Customer Satisfaction Score by Gender
Female customers rated Stanley Black & Decker's Customer Satisfaction score 15 points higher than Male customers.
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72 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 16% |
87 / 100
FemaleVery Satisfied | 63% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Stanley Black & Decker Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Stanley Black & Decker's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
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86 / 100
Very Satisfied
57%
Satisfied
29%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
0%
CSAT according to African American/Black
Stanley Black & Decker's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Asian or Pacific Islander
Stanley Black & Decker's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
0%
Satisfied
75%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
Stanley Black & Decker Customer Satisfaction Score by Age
Stanley Black & Decker's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 83% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 61-65 | 100% |
Stanley Black & Decker Customer Satisfaction Score by Usage
Stanley Black & Decker's Customer Satisfaction score was rated the highest by customers who have used Stanley Black & Decker's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Stanley Black & Decker Customer Satisfaction Score by Industry
Stanley Black & Decker's Customer Satisfaction score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Tech industry customers.
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}Customer Satisfaction for Other Consumer Goods Brands
In the Consumer Goods industry, Stanley Black & Decker's Customer Satisfaction score is rated right below Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Lego Group | 89% |
| Colgate Palmolive | 83% |
| Red Bull | 82% |
| Bath & Body Works | 81% |
| Hershey Company | 80% |
| Crocs | 79% |
| Gucci | 79% |
| Tiffany & Co | 72% |
| Stanley Black & Decker | 70% |
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Stanley Black & Decker Customer Service
3.8/5
Stanley Black & Decker has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Stanley Black & Decker's Customer Service
Address
1000 Stanley Dr., New Britain, CT 06053
Website
http://www.stanleyblackanddecker.com
Phone Number
8602255111
Stanley Black & Decker's Social Links
Quick Insights into Stanley Black & Decker Customer Service
Stanley Black & Decker's Customer Service score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers who have used Stanley Black & Decker's products/services for Less than 1 Year.
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Ranked Stanley Black & Decker Customer Service the Highest
Ranked Stanley Black & Decker Customer Service the Lowest
Stanley Black & Decker Customer Service Score by Gender
Female customers rated Stanley Black & Decker's Customer Service score 1 stars higher than Male customers.
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Male
3.4/5
Female
4.4/5
Stanley Black & Decker Customer Service Score by Ethnicity
Stanley Black & Decker's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Stanley Black & Decker Customer Service Score by Age
Stanley Black & Decker's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.4 | 36-40 | 4.4 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.3 | 56-60 | 3.3 |
61-65 4.4 | 61-65 | 4.4 |
Stanley Black & Decker Customer Service Score by Usage
Stanley Black & Decker's Customer Service score was rated the highest by customers who have used Stanley Black & Decker's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Stanley Black & Decker Customer Service Score by Industry
Stanley Black & Decker's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Education industry customers.
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Customer Service for Other Consumer Goods Brands
In the Consumer Goods industry, Stanley Black & Decker's Customer Service score is rated right above Crocs, and is preceded by Hershey Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Lego Group | 4.2/5 |
| Gucci | 4/5 |
| Red Bull | 4/5 |
| Colgate Palmolive | 4/5 |
| Bath & Body Works | 4/5 |
| Hershey Company | 3.9/5 |
| Stanley Black & Decker | 3.8/5 |
| Crocs | 3.8/5 |
| Tiffany & Co | 3.8/5 |
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Stanley Black & Decker as an Employer
3.7/5
Stanley Black & Decker has a 3.7/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Stanley Black & Decker scored a 22 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Stanley Black & Decker would recommend the brand to a friend. ENPS measures how likely Stanley Black & Decker employees would recommend working at Stanley Black & Decker to a friend.
Net Promoter Score
22
NPS Score
| 51% | Promoters |
|---|---|
| 20% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 39% | Promoters |
|---|---|
| 22% | Passive |
| 39% | Detractors |
Global Ranking Snapshot
Stanley Black & Decker is ranked #123 in the Global Top 100 Brands. It ranks just behind Allstate and just ahead of Accenture.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
121 |  | Dell Technologies |  | Michael Dell | Tech |
122 |  | Allstate |  | Thomas Wilson | Business and Consumer Services |
123 | | Stanley Black & Decker | | Don Allen | Consumer Goods |
124 |  | Accenture |  | Julie Sweet | Business and Consumer Services |
125 |  | Snap Inc. |  | Evan Spiegel | Tech |
126 |  | Warner Bros. |  | Media and Entertainment | |
127 |  | Hulu |  | Bob Chapek | Media and Entertainment |
Consumer Goods Ranking Snapshot
Stanley Black & Decker is ranked #23 in the Consumer Goods Industry. It ranks just behind AB InBev and just ahead of Nestle USA.
| RANK | COMPANY | Location | |
|---|---|---|---|
21 |  | General Mills Inc. | Minneapolis, MN |
22 |  | AB InBev | York, NY |
23 | | Stanley Black & Decker | New Britain, CT |
24 |  | Nestle USA | Arlington, VA |
25 |  | Sonos | Santa Barbara, CA |
26 |  | Canon | Ho Ho Kus, NJ |
27 |  | Western Digital Corporation | Irvine, CA |
