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Stanley Black & Decker is
Ranked
#23
in
Consumer Goods Brands
Brand Page
Stanley Black & Decker
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Stanley Black & Decker is ranked #23 in Consumer Goods Brands

About Stanley Black & Decker's Brand

Stanley Black & Decker is a $14 billion revenue, purpose-driven industrial organization. Stanley Black & Decker has 61,000 employees in more than 60 countries. Stanley Black & Decker’s brand is ranked #123 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Stanley Black & Decker. When compared to other organizations within the Consumer Goods industry, Stanley Black & Decker is ranked #23.

Brand at a Glance

87%
Customer Loyalty
4.2/5
Product Quality
4.1/5
Pricing
4.2/5
Customer Service
Stanley Black & Decker CMO

Stanley Black & Decker Ranking

Stanley Black & Decker NPS

Stanley Black & Decker's Net Promoter Score (NPS) is a 34 with 56% Promoters, 22% Passives, and 22% Detractors. Net Promoter Score tracks whether Stanley Black & Decker's customers would recommend using the product based on a scale of -100 to 100.

Stanley Black & Decker Overall NPS

34
NPS
56%Promoters
22%Passives
22%Detractors
Stanley Black & Decker Overall NPS

Stanley Black & Decker NPS Trend

-100
-50
0
50
100
Aug 2020
31
Aug 202031
Sep 2020
39
Sep 202039
Oct 2020
42
Oct 202042
Nov 2020
41
Nov 202041
Dec 2020
38
Dec 202038
Jan 2021
36
Jan 202136
Feb 2021
48
Feb 202148
Mar 2021
41
Mar 202141
Apr 2021
42
Apr 202142
Aug 2021
39
Aug 202139
Nov 2021
37
Nov 202137
Mar 2022
34
Mar 202234

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Stanley Black & Decker NPS by Gender

Female customers rated Stanley Black & Decker's NPS 30 points higher than Male customers.

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Male

20

Stanley Black & Decker's NPS was rated 20 by Male customers on Comparably.

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40%
Promoters
40%
Passives
20%
Detractors

Female

50

Stanley Black & Decker's NPS was rated 50 by Female customers on Comparably.

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50%
Promoters
50%
Passives
0%
Detractors

Stanley Black & Decker NPS by Age

Stanley Black & Decker's NPS was rated 67 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
Promoters
67%
Passives
33%
Detractors
0%
18-2567%33%0%

Stanley Black & Decker NPS by Usage

Stanley Black & Decker's NPS was rated the highest by customers who have used Stanley Black & Decker's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of Stanley Black & Decker.
-100
-50
0
50
100
1 to 2 Years
50
1 to 2 Years50
2 to 5 Years
33
2 to 5 Years33
5 to 10 Years
60
5 to 10 Years60

Stanley Black & Decker NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Stanley Black & Decker's NPS is rated right below Tiffany & Co.

Unlock Stanley Black & Decker NPS vs. Companies in Consumer Goods Data

Stanley Black & Decker's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Red Bull's Logo
Hershey Company's Logo
Crocs' Logo
Bath & Body Works' Logo
Gucci's Logo
Tiffany & Co's Logo

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Stanley Black & Decker Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of Stanley Black & Decker users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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87
87%
13
13%
Stanley Black & Decker Customer Loyalty

Stanley Black & Decker Customer Loyalty Score by Gender

Male customers rated Stanley Black & Decker's Customer Loyalty score 22% higher than Female customers.

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Male
100%
Yes
Female
78%
Yes

Stanley Black & Decker Customer Loyalty Score by Age

Stanley Black & Decker's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%

Stanley Black & Decker Customer Loyalty Score by Usage

Stanley Black & Decker's Customer Loyalty score was rated the highest by customers who have used Stanley Black & Decker's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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1 to 2 Years
78%
2 to 5 Years
100%
5 to 10 Years
82%

Stanley Black & Decker Customer Loyalty Score by Industry

Stanley Black & Decker's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech
100%

Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Stanley Black & Decker's Customer Loyalty score is rated right above Hershey Company, and is preceded by Colgate Palmolive.

Unlock Stanley Black & Decker Customer Loyalty vs. Companies in Consumer Goods Data

Stanley Black & Decker's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Bath & Body Works' Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Tiffany & Co's Logo

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Stanley Black & Decker Product Quality

4.2/5

Stanley Black & Decker has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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Stanley Black & Decker Product Information

Stanley Black & Decker’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Stanley Black & Decker's product the highest.

Website
http://www.stanleyblackanddecker.com
Company Size
10,000+ Employees

Industry

Manufacturing and Machinery

Quick Insights into Stanley Black & Decker Product Quality

Stanley Black & Decker's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Female customers.

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Ranked Stanley Black & Decker Product Quality the Highest

18-25
4.6
2 to 5 Years
4.6
Tech
4.6

Ranked Stanley Black & Decker Product Quality the Lowest

5 to 10 Years
4.3
Female
4.2

Stanley Black & Decker Product Quality Score by Gender

Male customers rated Stanley Black & Decker's Product Quality score 0.1 stars higher than Female customers.

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Male

4.3/5

Female

4.2/5

Stanley Black & Decker Product Quality Score by Age

Stanley Black & Decker's Product Quality score was rated 4.6 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.6
18-254.6

Stanley Black & Decker Product Quality Score by Usage

Stanley Black & Decker's Product Quality score was rated the highest by customers who have used Stanley Black & Decker's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
4.5
2 to 5 Years
4.6
5 to 10 Years
4.3

Stanley Black & Decker Product Quality Score by Industry

Stanley Black & Decker's Product Quality score was rated 4.6 stars by Tech industry customers.

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Tech
4.6

Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Stanley Black & Decker's Product Quality score is rated right above Bath & Body Works, and is preceded by Gucci.

Unlock Stanley Black & Decker Product Quality vs. Companies in Consumer Goods Data

Stanley Black & Decker's Logo
VS
Lego Group's Logo
Hershey Company's Logo
Red Bull's Logo
Colgate Palmolive's Logo
Gucci's Logo
Bath & Body Works' Logo
Crocs' Logo
Tiffany & Co's Logo

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Stanley Black & Decker Pricing

Stanley Black & Decker ROI & Value For Money

4.1/5

Stanley Black & Decker has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Stanley Black & Decker Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Stanley Black & Decker ROI

Stanley Black & Decker's ROI score was rated highest by customers who have used Stanley Black & Decker's products/services for 1 to 2 Years, and rated lowest by Male customers.

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Ranked Stanley Black & Decker ROI the Highest

1 to 2 Years
4.6
18-25
4.5
Female
4

Ranked Stanley Black & Decker ROI the Lowest

5 to 10 Years
3.9
Male
3.9

Stanley Black & Decker ROI Score by Gender

Female customers rated Stanley Black & Decker's ROI score 0.1 stars higher than Male customers.

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Male

3.9/5

Female

4/5

Stanley Black & Decker ROI Score by Age

Stanley Black & Decker's ROI score was rated 4.5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.5
18-254.5

Stanley Black & Decker ROI Score by Usage

Stanley Black & Decker's ROI score was rated the highest by customers who have used Stanley Black & Decker's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
4.6
2 to 5 Years
4
5 to 10 Years
3.9

Stanley Black & Decker ROI Score by Industry

Stanley Black & Decker's ROI score was rated 4 stars by Tech industry customers.

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Tech
4

ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Stanley Black & Decker's ROI score is rated right above Colgate Palmolive.

Unlock Stanley Black & Decker ROI vs. Companies in Consumer Goods Data

Stanley Black & Decker's Logo
VS
Colgate Palmolive's Logo
Hershey Company's Logo
Lego Group's Logo
Red Bull's Logo
Crocs' Logo
Gucci's Logo
Bath & Body Works' Logo
Tiffany & Co's Logo

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Stanley Black & Decker Customer Satisfaction (CSAT)

Stanley Black & Decker Customer Satisfaction (CSAT) Score

66 / 100

Stanley Black & Decker has an overall Customer Satisfaction score of 66 rated by its users and customers.

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Very Satisfied33%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied34%
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
34%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Stanley Black & Decker's Customer Satisfaction score is rated right below Tiffany & Co.

Unlock Stanley Black & Decker Customer Satisfaction vs. Companies in Consumer Goods Data

Stanley Black & Decker's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Hershey Company's Logo
Red Bull's Logo
Crocs' Logo
Bath & Body Works' Logo
Gucci's Logo
Tiffany & Co's Logo

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Stanley Black & Decker Customer Service

4.2/5

Stanley Black & Decker has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

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About Stanley Black & Decker's Customer Service

Address

1000 Stanley Dr., New Britain, CT 06053


Website

http://www.stanleyblackanddecker.com


Phone Number

8602255111

Quick Insights into Stanley Black & Decker Customer Service

Stanley Black & Decker's Customer Service score was rated highest by customers who have used Stanley Black & Decker's products/services for 1 to 2 Years, and rated lowest by Male customers.

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Ranked Stanley Black & Decker Customer Service the Highest

1 to 2 Years
4.9
18-25
4.6
Female
4.2

Ranked Stanley Black & Decker Customer Service the Lowest

5 to 10 Years
3.9
Male
3.7

Stanley Black & Decker Customer Service Score by Gender

Female customers rated Stanley Black & Decker's Customer Service score 0.5 stars higher than Male customers.

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Male

3.7/5

Female

4.2/5

Stanley Black & Decker Customer Service Score by Age

Stanley Black & Decker's Customer Service score was rated 4.6 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
4.6
18-254.6

Stanley Black & Decker Customer Service Score by Usage

Stanley Black & Decker's Customer Service score was rated the highest by customers who have used Stanley Black & Decker's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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1 to 2 Years
4.9
2 to 5 Years
4
5 to 10 Years
3.9

Stanley Black & Decker Customer Service Score by Industry

Stanley Black & Decker's Customer Service score was rated 3.8 stars by Tech industry customers.

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Tech
3.8

Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Stanley Black & Decker's Customer Service score is rated right above Lego Group.

Unlock Stanley Black & Decker Customer Service vs. Companies in Consumer Goods Data

Stanley Black & Decker's Logo
VS
Lego Group's Logo
Colgate Palmolive's Logo
Gucci's Logo
Hershey Company's Logo
Red Bull's Logo
Tiffany & Co's Logo
Bath & Body Works' Logo
Crocs' Logo

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Stanley Black & Decker as an Employer

4.6/5

Stanley Black & Decker has a 4.6/5 stars for its overall company culture rated by their employees

  Stanley Black & Decker CEO
top
5%
CEO of Stanley Black & Decker

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Stanley Black & Decker scored a 34 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of Stanley Black & Decker would recommend the brand to a friend. ENPS measures how likely Stanley Black & Decker employees would recommend working at Stanley Black & Decker to a friend.

Net Promoter Score

34
NPS Score
56%Promoters
22%Passive
22%Detractors

Employee Net Promoter Score

35
eNPS Score
52%Promoters
31%Passive
17%Detractors

Global Ranking Snapshot

Stanley Black & Decker is ranked #123 in the Global Top 100 Brands. It ranks just behind Allstate and just ahead of Accenture (US).

RANKCOMPANYCEOINDUSTRY
121
Dell Technologies  Dell Technologies CEO
Michael Dell
Tech
122
Allstate  Allstate CEO
Thomas Wilson
Business and Consumer Services
123
Stanley Black & Decker  Stanley Black & Decker CEO
Jim Loree
Consumer Goods
124
Accenture (US)  Accenture (US) CEO
Julie Sweet
Business and Consumer Services
125
Snap Inc.  Snap Inc. CEO
Evan Spiegel
Tech
126
Warner Bros.  Warner Bros. CEO
Media and Entertainment
127
Hulu  Hulu CEO
Bob Chapek
Media and Entertainment

Consumer Goods Ranking Snapshot

Stanley Black & Decker is ranked #23 in the Consumer Goods Industry. It ranks just behind AB InBev and just ahead of Nestle USA.

RANKCOMPANYLocation
21
General Mills Inc.
Minneapolis, MN
22
AB InBev
New York City, NY
23
Stanley Black & Decker
New Britain, CT
24
Nestle USA
Arlington, VA
25
Sonos
Santa Barbara, CA
26
Canon
Ho Ho Kus, NJ
27
Western Digital Corporation
Irvine, CA