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Western Digital Corporation is
Ranked
#27
in
Consumer Goods Brands
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Western Digital Corporation
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Western Digital Corporation is ranked #27 in Consumer Goods Brands

About Western Digital Corporation's Brand

"Western Digital designs, manufactures and markets internal and external hard drives of personal computers." Western Digital Corporation’s brand is ranked #167 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Western Digital Corporation. When compared to other organizations within the Consumer Goods industry, Western Digital Corporation is ranked #27. Among its major competitors, Western Digital Corporation is ranked in 1st place for NPS while NetApp is 2nd, and Arista Networks is 3rd.Their current market cap is $21.08B

Brand at a Glance

82%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
4/5
Customer Service

Western Digital Corporation Ranking

Western Digital Corporation NPS

Western Digital Corporation's Net Promoter Score (NPS) is a 55 with 70% Promoters, 15% Passives, and 15% Detractors. Net Promoter Score tracks whether Western Digital Corporation's customers would recommend using the product based on a scale of -100 to 100.

Western Digital Corporation Overall NPS

55
NPS
70%Promoters
15%Passives
15%Detractors
Western Digital Corporation Overall NPS

Western Digital Corporation NPS Trend

-100
-50
0
50
100
Nov 2020
88
Nov 202088
Apr 2021
90
Apr 202190
May 2021
67
May 202167
Aug 2021
46
Aug 202146
Sep 2021
39
Sep 202139
Oct 2021
45
Oct 202145
Nov 2021
52
Nov 202152
Dec 2021
54
Dec 202154
Jan 2022
50
Jan 202250
Feb 2022
53
Feb 202253
Apr 2022
55
Apr 202255
May 2022
54
May 202254

How Other Brands Compare

Western Digital Corporation is ranked first for NPS among its competitors. NetApp and Arista Networks come in second and third, with Samsung coming in at #4. Among those competitors, it is the third most valued company behind Samsung.

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Western Digital Corporation's Logo
Western Digital Corporation
Samsung's Logo
Samsung
NetApp's Logo
NetApp
Arista Networks' Logo
Arista Networks
Global Ranking#167#103#268#824
NPS55264643
Social Sentiment Calculated by analyzing social media and other online mentions-NegativeNeutralNeutral
Valuation Updated every 24 hours for public companies$21.08B$263.86B$15.94B$23.53B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Western Digital Corporation NPS vs. Competitors

Compared to its competitors, Western Digital Corporation's NPS is rated right above NetApp.

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Western Digital Corporation NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Western Digital Corporation's NPS is rated right above Colgate Palmolive, and is preceded by Lego Group.

Unlock Western Digital Corporation NPS vs. Companies in Consumer Goods Data

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Western Digital Corporation Customer Reviews

What do you value most about this brand?
Reliability of their products are great
Review from Los Angeles, CA / Female / Caucasian / 31-35

Western Digital Corporation Customer Loyalty

82%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

82% of Western Digital Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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82
82%
18
18%
Western Digital Corporation Customer Loyalty

Western Digital Corporation Customer Loyalty vs. Competitors

Compared to its competitors, Western Digital Corporation's Customer Loyalty score is rated right above Samsung, and is preceded by Arista Networks.

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Western Digital Corporation's Logo
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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's Customer Loyalty score is rated right above Red Bull, and is preceded by Lego Group.

Unlock Western Digital Corporation Customer Loyalty vs. Companies in Consumer Goods Data

Western Digital Corporation's Logo
VS
Colgate Palmolive's Logo
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Lego Group's Logo
Red Bull's Logo
Crocs' Logo
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Western Digital Corporation Product Quality

3.9/5

Western Digital Corporation has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Western Digital Corporation Product Information

Western Digital Corporation’s product quality score is a 3.9 out of 5 as rated by its users and customers.

Website
http://www.wdc.com/
Company Size
10,000+ Employees

Industry

Tech
Big Data
Hardware and Devices
Manufacturing

Western Digital Corporation Product Quality vs. Competitors

Compared to its competitors, Western Digital Corporation's Product Quality score is rated right above Samsung, and is preceded by Toshiba.

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Western Digital Corporation's Logo
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NetApp's Logo
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Toshiba's Logo
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Teradata Corporation's Logo
SanDisk's Logo
NETGEAR's Logo

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's Product Quality score is rated right below Tiffany & Co.

Unlock Western Digital Corporation Product Quality vs. Companies in Consumer Goods Data

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VS
Lego Group's Logo
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Western Digital Corporation Pricing

Western Digital Corporation ROI & Value For Money

3.9/5

Western Digital Corporation has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Western Digital Corporation Pricing vs. Competitors

Compared to its competitors, Western Digital Corporation's ROI score is rated right above NetApp, and is preceded by Arista Networks.

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's ROI score is rated right above Red Bull, and is preceded by Lego Group.

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Western Digital Corporation Customer Satisfaction (CSAT)

Western Digital Corporation Customer Satisfaction (CSAT) Score

82 / 100

Western Digital Corporation has an overall Customer Satisfaction score of 82 rated by its users and customers.

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Very Satisfied41%
Satisfied41%
Neither Satisfied nor Dissatisfied0%
Dissatisfied6%
Very Dissatisfied12%
Very Satisfied
41%
Satisfied
41%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
12%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Western Digital Corporation Customer Satisfaction vs. Competitors

Compared to its competitors, Western Digital Corporation's Customer Satisfaction score is rated right above Samsung, and is preceded by NetApp.

COMPANYCustomer Satisfaction (CSAT) Score
Teradata Corporation100%
Arista Networks87%
NetApp86%
Western Digital Corporation82%
Samsung78%
Toshiba64%
SanDisk50%
NETGEAR30%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's Customer Satisfaction score is rated right above Crocs, and is preceded by Red Bull.

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Western Digital Corporation Customer Service

4/5

Western Digital Corporation has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Western Digital Corporation's Customer Service

Address

Irvine, CA


Website

http://www.wdc.com/

Western Digital Corporation Customer Service vs. Competitors

Compared to its competitors, Western Digital Corporation's Customer Service score is rated right above Teradata Corporation, and is preceded by Arista Networks.

COMPANYCustomer Service Score
NetApp4.1/5
Arista Networks4.1/5
Western Digital Corporation4/5
Teradata Corporation4/5
Toshiba3.8/5
Samsung3.7/5
SanDisk3.4/5
NETGEAR2.6/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's Customer Service score is rated right above Hershey Company, and is preceded by Gucci.

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VS
Lego Group's Logo
Colgate Palmolive's Logo
Gucci's Logo
Hershey Company's Logo
Red Bull's Logo
Tiffany & Co's Logo
Bath & Body Works' Logo
Crocs' Logo

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Western Digital Corporation as an Employer

3.3/5

Western Digital Corporation has a 3.3/5 stars for its overall company culture rated by their employees

  Western Digital Corporation CEO
top
40%
CEO of Western Digital Corporation

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Western Digital Corporation scored a 55 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Western Digital Corporation would recommend the brand to a friend. ENPS measures how likely Western Digital Corporation employees would recommend working at Western Digital Corporation to a friend.

Net Promoter Score

55
NPS Score
70%Promoters
15%Passive
15%Detractors

Employee Net Promoter Score

3
eNPS Score
40%Promoters
23%Passive
37%Detractors

Global Ranking Snapshot

Western Digital Corporation is ranked #167 in the Global Top 100 Brands. It ranks just behind Canon and just ahead of Abbott.

RANKCOMPANYCEOINDUSTRY
165
WW (formally Weight Watchers)  WW (formally Weight Watchers) CEO
Mindy Grossman
Health and Wellness
166
Canon  Canon CEO
Fujio Mitarai
Consumer Goods
167
Western Digital Corporation  Western Digital Corporation CEO
David Goeckeler
Consumer Goods
168
Abbott  Abbott CEO
Robert Ford
Health and Wellness
169
Xerox Corporation  Xerox Corporation CEO
John Visentin
Tech
170
Hyatt  Hyatt CEO
Mark Hoplamazian
Travel and Hospitality
171
Caterpillar Inc.  Caterpillar Inc. CEO
Jim Umpleby
Energy and Manufacturing

Consumer Goods Ranking Snapshot

Western Digital Corporation is ranked #27 in the Consumer Goods Industry. It ranks just behind Canon and just ahead of Dyson.

RANKCOMPANYLocation
25
Sonos
Santa Barbara, CA
26
Canon
Ho Ho Kus, NJ
27
Western Digital Corporation
Irvine, CA
28
Dyson
Chicago, IL
29
Clorox
Oakland, CA
30
Clorox Company
31
S.C. Johnson
Racine, WI