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Western Digital Corporation is

Ranked

#27

Consumer Goods Brands

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Western Digital Corporation

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Western Digital Corporation

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Western Digital Corporation is ranked #27 in Consumer Goods Brands

About Western Digital Corporation's Brand

"Western Digital designs, manufactures and markets internal and external hard drives of personal computers." Western Digital Corporation’s brand is ranked #167 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Western Digital Corporation. When compared to other organizations within the Consumer Goods industry, Western Digital Corporation is ranked #27. Among its major competitors, Western Digital Corporation is ranked in 7th place for NPS while Arista Networks is 1st, and Toshiba is 2nd.Their current market cap is $21.08B

Brand at a Glance

75%

Customer Loyalty

3.4/5

Product Quality

3.3/5

Pricing

3.3/5

Customer Service

Western Digital Corporation Ranking

^#167 in Global Best Brands
^#27 in Consumer Goods
^#4 / 4 of its competitors

Western Digital Corporation NPS

Western Digital Corporation's Net Promoter Score (NPS) is a 10 with 49% Promoters, 12% Passives, and 39% Detractors. Net Promoter Score tracks whether Western Digital Corporation's customers would recommend using the product based on a scale of -100 to 100.

Western Digital Corporation Overall NPS

NPS

49%	Promoters
12%	Passives
39%	Detractors

Western Digital Corporation NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2024 13	Apr 2024	13
May 2024 13	May 2024	13
Jun 2024 13	Jun 2024	13
Aug 2024 14	Aug 2024	14
Sep 2024 13	Sep 2024	13
Nov 2024 13	Nov 2024	13
Dec 2024 13	Dec 2024	13
Jan 2025 13	Jan 2025	13
Feb 2025 13	Feb 2025	13
Apr 2025 15	Apr 2025	15
Aug 2025 12	Aug 2025	12
Sep 2025 10	Sep 2025	10

How Other Brands Compare

Western Digital Corporation is ranked #4 for NPS among its competitors. Arista Networks and NetApp come in first and second, with Samsung coming in at third. Among those competitors, it is the third most valued company behind Samsung.

	Western Digital Corporation	Samsung	NetApp	Arista Networks
Global Ranking	#167	#103	#268	#824
NPS	10	14	36	56
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$21.08B	$263.86B	$15.94B	$23.53B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Western Digital Corporation NPS by Gender

Female customers rated Western Digital Corporation's NPS 76 points higher than Male customers.

Male

-42

Western Digital Corporation's NPS was rated -42 by Male customers on Comparably.

23%

Promoters

12%

Passives

65%

Detractors

Female

Western Digital Corporation's NPS was rated 34 by Female customers on Comparably.

67%

Promoters

Passives

33%

Detractors

Western Digital Corporation NPS by Ethnicity

Western Digital Corporation's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -50	Caucasian	-50
African American/Black -33	African American/Black	-33
Asian or Pacific Islander 0	Asian or Pacific Islander	0
Other 14	Other	14

Western Digital Corporation NPS by Age

Western Digital Corporation's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

31-35

25%

50%

56-60

33%

67%

66+

20%

80%

Western Digital Corporation NPS by Usage

Western Digital Corporation's NPS was rated the highest by customers who have used Western Digital Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
2 to 5 Years 37	2 to 5 Years	37
5 to 10 Years -20	5 to 10 Years	-20
Over 10 Years -46	Over 10 Years	-46

Western Digital Corporation NPS vs. Competitors

Compared to its competitors, Western Digital Corporation's NPS is rated right above NETGEAR, and is preceded by Samsung.

COMPANY		NPS Score
	Arista Networks	56
	Toshiba	38
	NetApp	36
	SanDisk	20
	Teradata Corporation	19
	Samsung	14
	Western Digital Corporation	10
	NETGEAR	-24

Western Digital Corporation NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Western Digital Corporation's NPS is rated right below Tiffany & Co.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	36
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31
	Western Digital Corporation	10

Western Digital Corporation Customer Reviews

Out of the 5 Western Digital Corporation customer reviews 3 were positive and 2 were constructive. Western Digital Corporation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Western Digital Corporation Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Western Digital Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Western Digital Corporation Customer Loyalty Score by Gender

Female customers rated Western Digital Corporation's Customer Loyalty score 17% higher than Male customers.

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Male

68%

Yes

Female

85%

Yes

Western Digital Corporation Customer Loyalty Score by Ethnicity

Western Digital Corporation's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Western Digital Corporation.

out of 100

Caucasian

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Western Digital Corporation Customer Loyalty Score by Age

Western Digital Corporation's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Western Digital Corporation.

20%

40%

60%

80%

100%

Summary	Age	Score
31-35 78%	31-35	78%
56-60 70%	56-60	70%
66+ 64%	66+	64%

Western Digital Corporation Customer Loyalty Score by Usage

Western Digital Corporation's Customer Loyalty score was rated the highest by customers who have used Western Digital Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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2 to 5 Years	89%
5 to 10 Years	64%
Over 10 Years	67%

Western Digital Corporation Customer Loyalty Score by Industry

Western Digital Corporation's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	66%
Aerospace and Aviation	100%

Western Digital Corporation Customer Loyalty vs. Competitors

Compared to its competitors, Western Digital Corporation's Customer Loyalty score is rated right above Teradata Corporation, and is preceded by SanDisk.

COMPANY		Customer Loyalty Score
	Arista Networks	84%
	NetApp	83%
	Samsung	82%
	Toshiba	77%
	SanDisk	76%
	Western Digital Corporation	75%
	Teradata Corporation	74%
	NETGEAR	65%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's Customer Loyalty score is rated right above Tiffany & Co, and is preceded by Gucci.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Western Digital Corporation	75%
	Tiffany & Co	73%

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Western Digital Corporation Product Quality

3.4/5

Western Digital Corporation has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Western Digital Corporation Product Information

Western Digital Corporation’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Western Digital Corporation's product the highest. Reviewers from the Tech industry rated Western Digital Corporation the lowest at 2.4.

Website: http://www.wdc.com/

Company Size: 10,000+ Employees

Industry

Tech

Big Data

Hardware and Devices

Manufacturing

Quick Insights into Western Digital Corporation Product Quality

Western Digital Corporation's Product Quality score was rated highest by customers who have used Western Digital Corporation's products/services for 2 to 5 Years, and rated lowest by customers ages 56-60.

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Ranked Western Digital Corporation Product Quality the Highest

2 to 5 Years	3.5
Other	3.3
Female	3.1

Ranked Western Digital Corporation Product Quality the Lowest

Over 10 Years	2.2
Caucasian	1.7
56-60	1.5

Western Digital Corporation Product Quality Score by Gender

Female customers rated Western Digital Corporation's Product Quality score 0.8 stars higher than Male customers.

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Male

2.3/5

Female

3.1/5

Western Digital Corporation Product Quality Score by Ethnicity

Western Digital Corporation's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.7	Caucasian	1.7
African American/Black 2.8	African American/Black	2.8
Asian or Pacific Islander 2.9	Asian or Pacific Islander	2.9
Other 3.3	Other	3.3

Western Digital Corporation Product Quality Score by Age

Western Digital Corporation's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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Summary	Age	Score
31-35 2.7	31-35	2.7
56-60 1.5	56-60	1.5
66+ 2	66+	2

Western Digital Corporation Product Quality Score by Usage

Western Digital Corporation's Product Quality score was rated the highest by customers who have used Western Digital Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	3.5
5 to 10 Years	2.5
Over 10 Years	2.2

Western Digital Corporation Product Quality Score by Industry

Western Digital Corporation's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	2.4
Aerospace and Aviation	3

Western Digital Corporation Product Quality vs. Competitors

Compared to its competitors, Western Digital Corporation's Product Quality score is rated right above NETGEAR, and is preceded by SanDisk.

COMPANY		Product Quality Score
	Arista Networks	4.2/5
	Toshiba	4.2/5
	NetApp	4.1/5
	Teradata Corporation	3.7/5
	Samsung	3.6/5
	SanDisk	3.5/5
	Western Digital Corporation	3.4/5
	NETGEAR	2.6/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's Product Quality score is rated right below Tiffany & Co.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5
	Western Digital Corporation	3.4/5

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Western Digital Corporation Pricing

Western Digital Corporation ROI & Value For Money

3.3/5

Western Digital Corporation has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Western Digital Corporation Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Tech industry think that they had the lowest ROI from Western Digital Corporation.

Quick Insights into Western Digital Corporation ROI

Western Digital Corporation's ROI score was rated highest by customers who have used Western Digital Corporation's products/services for 2 to 5 Years, and rated lowest by customers ages 66+.

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Ranked Western Digital Corporation ROI the Highest

2 to 5 Years	3.7
Asian or Pacific Islander	3.6
Female	3.5

Ranked Western Digital Corporation ROI the Lowest

Over 10 Years	2
Caucasian	1.8
66+	1.7

Western Digital Corporation ROI Score by Gender

Female customers rated Western Digital Corporation's ROI score 1.3 stars higher than Male customers.

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Male

2.2/5

Female

3.5/5

Western Digital Corporation ROI Score by Ethnicity

Western Digital Corporation's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.8	Caucasian	1.8
African American/Black 2.3	African American/Black	2.3
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 3	Other	3

Western Digital Corporation ROI Score by Age

Western Digital Corporation's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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Summary	Age	Score
31-35 2.7	31-35	2.7
56-60 2	56-60	2
66+ 1.7	66+	1.7

Western Digital Corporation ROI Score by Usage

Western Digital Corporation's ROI score was rated the highest by customers who have used Western Digital Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

2 to 5 Years	3.7
5 to 10 Years	3
Over 10 Years	2

Western Digital Corporation ROI Score by Industry

Western Digital Corporation's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	2.5
Aerospace and Aviation	3

Western Digital Corporation Pricing vs. Competitors

Compared to its competitors, Western Digital Corporation's ROI score is rated right above NETGEAR, and is preceded by Samsung.

COMPANY		Pricing Score
	Arista Networks	4.4/5
	NetApp	4/5
	Toshiba	3.9/5
	Teradata Corporation	3.9/5
	SanDisk	3.5/5
	Samsung	3.5/5
	Western Digital Corporation	3.3/5
	NETGEAR	2.5/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's ROI score is rated right below Tiffany & Co.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5
	Western Digital Corporation	3.3/5

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Western Digital Corporation Customer Satisfaction (CSAT)

Western Digital Corporation Customer Satisfaction (CSAT) Score

50 / 100

Western Digital Corporation has an overall Customer Satisfaction score of 50 rated by its users and customers.

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Very Satisfied	25%
Satisfied	25%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	8%
Very Dissatisfied	25%

Very Satisfied

25%

Satisfied

25%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

25%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Western Digital Corporation Customer Satisfaction

Western Digital Corporation's Customer Satisfaction score was rated highest by customers who have used Western Digital Corporation's products/services for 2 to 5 Years, and rated lowest by customers ages 56-60.

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Ranked Western Digital Corporation Customer Satisfaction the Highest

2 to 5 Years	72%
31-35	50%
Asian or Pacific Islander	50%

Ranked Western Digital Corporation Customer Satisfaction the Lowest

Caucasian	13%
Over 10 Years	11%
56-60	0%

Western Digital Corporation Customer Satisfaction Score by Gender

Female customers rated Western Digital Corporation's Customer Satisfaction score 25 points higher than Male customers.

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25 / 100

Male

	Very Satisfied	6%
	Satisfied	19%
	Neither Satisfied nor Dissatisfied	18%
	Dissatisfied	13%
	Very Dissatisfied	44%

50 / 100

Female

	Very Satisfied	33%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	33%
	Very Dissatisfied	17%

Western Digital Corporation Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Western Digital Corporation's Customer Satisfaction (CSAT) score was rated 13% according to Caucasian users and customers.

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13 / 100

Very Satisfied	13%
Satisfied	0%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	25%
Very Dissatisfied	50%

Very Satisfied

13%

Satisfied

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

25%

Very Dissatisfied

50%

CSAT according to African American/Black

Western Digital Corporation's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.

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33 / 100

Very Satisfied	0%
Satisfied	33%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	34%

Very Satisfied

Satisfied

33%

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

34%

CSAT according to Asian or Pacific Islander

Western Digital Corporation's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.

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50 / 100

Very Satisfied	0%
Satisfied	50%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	25%
Very Dissatisfied	0%

Very Satisfied

Satisfied

50%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

25%

Very Dissatisfied

CSAT according to Other

Western Digital Corporation's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100

Very Satisfied	33%
Satisfied	17%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	33%

Very Satisfied

33%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

33%

Western Digital Corporation Customer Satisfaction Score by Age

Western Digital Corporation's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

31-35

50%

56-60

66+

20%

Western Digital Corporation Customer Satisfaction Score by Usage

Western Digital Corporation's Customer Satisfaction score was rated the highest by customers who have used Western Digital Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	72
5 to 10 Years	25
Over 10 Years	11

Western Digital Corporation Customer Satisfaction Score by Industry

Western Digital Corporation's Customer Satisfaction score was rated 25 points by Tech industry customers.

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			"label": "Tech",
			"groupId": 104,
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Tech	25

Western Digital Corporation Customer Satisfaction vs. Competitors

Compared to its competitors, Western Digital Corporation's Customer Satisfaction score is rated right above NETGEAR, and is preceded by SanDisk.

COMPANY		Customer Satisfaction (CSAT) Score
	Arista Networks	88%
	Toshiba	88%
	NetApp	80%
	Teradata Corporation	80%
	Samsung	69%
	SanDisk	60%
	Western Digital Corporation	50%
	NETGEAR	39%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's Customer Satisfaction score is rated right below Tiffany & Co.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Red Bull	83%
	Colgate Palmolive	83%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%
	Western Digital Corporation	50%

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Western Digital Corporation Customer Service

3.3/5

Western Digital Corporation has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Western Digital Corporation's Customer Service

Address

Irvine, CA

Website

http://www.wdc.com/

Quick Insights into Western Digital Corporation Customer Service

Western Digital Corporation's Customer Service score was rated highest by Female customers, and rated lowest by customers ages 66+.

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Ranked Western Digital Corporation Customer Service the Highest

Female	3.8
2 to 5 Years	3.7
Asian or Pacific Islander	3.5

Ranked Western Digital Corporation Customer Service the Lowest

Caucasian	2.1
Over 10 Years	1.9
66+	1.5

Western Digital Corporation Customer Service Score by Gender

Female customers rated Western Digital Corporation's Customer Service score 1.6 stars higher than Male customers.

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Male

2.2/5

Female

3.8/5

Western Digital Corporation Customer Service Score by Ethnicity

Western Digital Corporation's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.1	Caucasian	2.1
African American/Black 2.3	African American/Black	2.3
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Other 2.9	Other	2.9

Western Digital Corporation Customer Service Score by Age

Western Digital Corporation's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
31-35 2.9	31-35	2.9
56-60 2.8	56-60	2.8
66+ 1.5	66+	1.5

Western Digital Corporation Customer Service Score by Usage

Western Digital Corporation's Customer Service score was rated the highest by customers who have used Western Digital Corporation's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	3.7
5 to 10 Years	3.1
Over 10 Years	1.9

Western Digital Corporation Customer Service Score by Industry

Western Digital Corporation's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.

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Tech	2.4
Aerospace and Aviation	3.1

Western Digital Corporation Customer Service vs. Competitors

Compared to its competitors, Western Digital Corporation's Customer Service score is rated right above NETGEAR, and is preceded by SanDisk.

COMPANY		Customer Service Score
	Arista Networks	4.3/5
	NetApp	4.2/5
	Toshiba	4/5
	Teradata Corporation	3.9/5
	Samsung	3.5/5
	SanDisk	3.4/5
	Western Digital Corporation	3.3/5
	NETGEAR	2.3/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Western Digital Corporation's Customer Service score is rated right below Tiffany & Co.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5
	Western Digital Corporation	3.3/5

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Western Digital Corporation as an Employer

2.8/5

Western Digital Corporation has a 2.8/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of Western Digital Corporation

David Goeckeler

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Western Digital Corporation scored a 10 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Western Digital Corporation would recommend the brand to a friend. ENPS measures how likely Western Digital Corporation employees would recommend working at Western Digital Corporation to a friend.

Net Promoter Score

NPS Score

49%	Promoters
12%	Passive
39%	Detractors

Employee Net Promoter Score

-20

eNPS Score

28%	Promoters
24%	Passive
48%	Detractors

Global Ranking Snapshot

Western Digital Corporation is ranked #167 in the Global Top 100 Brands. It ranks just behind Canon and just ahead of Abbott.

RANK			INDUSTRY
165	WW (formally Weight Watchers)	Mindy Grossman	Health and Wellness
166	Canon	Fujio Mitarai	Consumer Goods
167	Western Digital Corporation	David Goeckeler	Consumer Goods
168	Abbott	Robert Ford	Health and Wellness
169	Xerox Corporation	John Visentin	Tech
170	Hyatt	Mark Hoplamazian	Travel and Hospitality
171	Caterpillar Inc.	Jim Umpleby	Energy and Manufacturing

Consumer Goods Ranking Snapshot

Western Digital Corporation is ranked #27 in the Consumer Goods Industry. It ranks just behind Canon and just ahead of Dyson.

RANK		Location
25	Sonos	Santa Barbara, CA
26	Canon	Ho Ho Kus, NJ
27	Western Digital Corporation	Irvine, CA
28	Dyson	Chicago, IL
29	Clorox	Oakland, CA
30	Clorox Company
31	S.C. Johnson	Racine, WI