Toshiba NPS & Customer Reviews

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Toshiba

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Toshiba

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About Toshiba's Brand

Toshiba America manufactures and markets electronic products. Among its major competitors, Toshiba is ranked in 3rd place for NPS while Kyocera is 1st, and NetApp is 2nd.Their current market cap is $15.15B

Brand at a Glance

77%

Customer Loyalty

4/5

Product Quality

3.7/5

Pricing

3.9/5

Customer Service

Toshiba Ranking

^#2 / 4 of its competitors

Toshiba NPS

Toshiba's Net Promoter Score (NPS) is a 29 with 54% Promoters, 21% Passives, and 25% Detractors. Net Promoter Score tracks whether Toshiba's customers would recommend using the product based on a scale of -100 to 100.

Toshiba Overall NPS

NPS

54%	Promoters
21%	Passives
25%	Detractors

Toshiba NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2021 25	Feb 2021	25
May 2021 16	May 2021	16
Jun 2021 22	Jun 2021	22
Jul 2021 25	Jul 2021	25
Aug 2021 28	Aug 2021	28
Sep 2021 26	Sep 2021	26
Oct 2021 27	Oct 2021	27
Jan 2022 22	Jan 2022	22
Feb 2022 25	Feb 2022	25
Mar 2022 26	Mar 2022	26
May 2022 29	May 2022	29
Jun 2022 28	Jun 2022	28

How Other Brands Compare

Toshiba is ranked second for NPS among its competitors. NetApp and Seagate Technology come in first and third, with Murata Manufacturing coming in at #4. Among those competitors, it is the lowest valued company behind Murata Manufacturing.

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	Toshiba	NetApp	Seagate Technology	Murata Manufacturing
Global Ranking	#-	#268	#475	#-
NPS	29	41	18	-
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	$15.15B	$15.94B	$17.31B	$62.80B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Toshiba NPS by Gender

Toshiba's NPS was rated 80 by Male customers on Comparably.

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Male

Toshiba's NPS was rated 80 by Male customers on Comparably.

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80%

Promoters

20%

Passives

Detractors

Female

N/A

Toshiba's NPS is not yet rated by Female customers.

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Promoters

Passives

Detractors

Toshiba NPS by Ethnicity

Toshiba's NPS was rated 100 points by Caucasian customers on Comparably.

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-100

-50

100

Summary	Ethnicity	Score
Caucasian 100	Caucasian	100

Toshiba NPS by Usage

Toshiba's NPS was rated 50 points by customers who have used Toshiba's products/services for 1 to 2 Years.

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-100

-50

100

Summary	Usage	Score
1 to 2 Years 50	1 to 2 Years	50

Toshiba NPS vs. Competitors

Compared to its competitors, Toshiba's NPS is rated right above Zebra Technologies, and is preceded by NetApp.

COMPANY		NPS Score
	Kyocera	67
	NetApp	41
	Toshiba	29
	Zebra Technologies	27
	Hitachi	20
	Seagate Technology	18
	SanDisk	12
	Agilysys	0
	Cray	0
	Murata Manufacturing	N/A

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Toshiba Customer Reviews

Toshiba Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Toshiba users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77%

23%

Toshiba Customer Loyalty Score by Gender

Toshiba's Customer Loyalty score was rated 100 by Male customers on Comparably.

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Male

100%

Yes

Female

N/A

Yes

Toshiba Customer Loyalty Score by Ethnicity

Toshiba's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

Toshiba Customer Loyalty Score by Usage

Toshiba's Customer Loyalty score was rated 100% by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years	100%

Toshiba Customer Loyalty vs. Competitors

Compared to its competitors, Toshiba's Customer Loyalty score is rated right above Zebra Technologies, and is preceded by Hitachi.

COMPANY		Customer Loyalty Score
	Cray	100%
	NetApp	86%
	Kyocera	83%
	Hitachi	82%
	Toshiba	77%
	Zebra Technologies	77%
	Seagate Technology	75%
	SanDisk	68%
	Agilysys	55%
	Murata Manufacturing	N/A

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Toshiba Product Quality

4/5

Toshiba has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Toshiba Product Information

Toshiba’s product quality score is a 4 out of 5 as rated by its users and customers.

Website: https://www.toshiba.com/tai/

Company Size: 10,000+ Employees

Industry

Hardware and Devices

Quick Insights into Toshiba Product Quality

Toshiba's Product Quality score was rated highest by Caucasian customers.

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Ranked Toshiba Product Quality the Highest

Caucasian	4.6
Male	4.6
1 to 2 Years	4.2

Toshiba Product Quality Score by Gender

Toshiba's Product Quality score was rated 4.6 by Male customers on Comparably.

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Male

4.6/5

Female

N/A

Toshiba Product Quality Score by Ethnicity

Toshiba's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6

Toshiba Product Quality Score by Usage

Toshiba's Product Quality score was rated 4.2 stars by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years	4.2

Toshiba Product Quality vs. Competitors

Compared to its competitors, Toshiba's Product Quality score is rated right above Zebra Technologies, and is preceded by NetApp.

COMPANY		Product Quality Score
	Hitachi	4.1/5
	NetApp	4/5
	Toshiba	4/5
	Zebra Technologies	4/5
	Cray	4/5
	Seagate Technology	3.8/5
	Kyocera	3.8/5
	SanDisk	3.4/5
	Agilysys	2.7/5
	Murata Manufacturing	N/A

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Toshiba Pricing

Toshiba ROI & Value For Money

3.7/5

Toshiba has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Quick Insights into Toshiba ROI

Toshiba's ROI score was rated highest by Caucasian customers.

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Ranked Toshiba ROI the Highest

Caucasian	4.6
Male	4.2
1 to 2 Years	3.7

Toshiba ROI Score by Gender

Toshiba's ROI score was rated 4.2 by Male customers on Comparably.

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Male

4.2/5

Female

N/A

Toshiba ROI Score by Ethnicity

Toshiba's ROI score was rated 4.6 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6

Toshiba ROI Score by Usage

Toshiba's ROI score was rated 3.7 stars by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years	3.7

Toshiba Pricing vs. Competitors

Compared to its competitors, Toshiba's ROI score is rated right above Seagate Technology, and is preceded by NetApp.

COMPANY		Pricing Score
	Zebra Technologies	3.9/5
	Kyocera	3.9/5
	NetApp	3.9/5
	Toshiba	3.7/5
	Seagate Technology	3.6/5
	Hitachi	3.5/5
	SanDisk	3.4/5
	Cray	3/5
	Agilysys	2.7/5
	Murata Manufacturing	N/A

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Toshiba Customer Satisfaction (CSAT)

Toshiba Customer Satisfaction (CSAT) Score

67 / 100

Toshiba has an overall Customer Satisfaction score of 67 rated by its users and customers.

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Very Satisfied	33%
Satisfied	34%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

33%

Satisfied

34%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Toshiba Customer Satisfaction

Toshiba's Customer Satisfaction score was rated highest by customers who have used Toshiba's products/services for 1 to 2 Years.

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Ranked Toshiba Customer Satisfaction the Highest

1 to 2 Years	100%
Male	75%
Caucasian	67%

Toshiba Customer Satisfaction Score by Gender

Toshiba's Customer Satisfaction score was rated 75 by Male customers on Comparably.

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75 / 100

Male

	Very Satisfied	25%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	25%
	Dissatisfied	0%
	Very Dissatisfied	0%

Toshiba Customer Satisfaction Score by Ethnicity

Caucasian
67%

CSAT according to Caucasian

Toshiba's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100

Very Satisfied	33%
Satisfied	34%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

34%

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

Toshiba Customer Satisfaction Score by Usage

Toshiba's Customer Satisfaction score was rated 100 points by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years	100

Toshiba Customer Satisfaction vs. Competitors

Compared to its competitors, Toshiba's Customer Satisfaction score is rated right above Seagate Technology, and is preceded by Zebra Technologies.

COMPANY		Customer Satisfaction (CSAT) Score
	Kyocera	100%
	Hitachi	86%
	NetApp	84%
	Zebra Technologies	81%
	Toshiba	67%
	Seagate Technology	66%
	SanDisk	49%
	Agilysys	0%
	Cray	0%
	Murata Manufacturing	0%

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Toshiba Customer Service

3.9/5

Toshiba has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Toshiba's Customer Service

Address

Mina, NV

Website

https://www.toshiba.com/tai/

Quick Insights into Toshiba Customer Service

Toshiba's Customer Service score was rated highest by Caucasian customers.

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Ranked Toshiba Customer Service the Highest

Caucasian	4.3
Male	4.1
1 to 2 Years	3.9

Toshiba Customer Service Score by Gender

Toshiba's Customer Service score was rated 4.1 by Male customers on Comparably.

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Male

4.1/5

Female

N/A

Toshiba Customer Service Score by Ethnicity

Toshiba's Customer Service score was rated 4.3 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.3	Caucasian	4.3

Toshiba Customer Service Score by Usage

Toshiba's Customer Service score was rated 3.9 stars by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years	3.9

Toshiba Customer Service vs. Competitors

Compared to its competitors, Toshiba's Customer Service score is rated right above Seagate Technology, and is preceded by Zebra Technologies.

COMPANY		Customer Service Score
	NetApp	4.1/5
	Zebra Technologies	4.1/5
	Toshiba	3.9/5
	Seagate Technology	3.7/5
	Kyocera	3.6/5
	Hitachi	3.6/5
	SanDisk	3.4/5
	Cray	3/5
	Agilysys	2.7/5
	Murata Manufacturing	N/A

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Toshiba as an Employer

2.9/5

Toshiba has a 2.9/5 stars for its overall company culture rated by their employees

bottom

40%

CEO of Toshiba

Nobuaki Kurumatani

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Toshiba scored a 29 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Toshiba would recommend the brand to a friend. ENPS measures how likely Toshiba employees would recommend working at Toshiba to a friend.

Net Promoter Score

NPS Score

54%	Promoters
21%	Passive
25%	Detractors

Employee Net Promoter Score

-7

eNPS Score

36%	Promoters
21%	Passive
43%	Detractors

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