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About Toshiba's Brand

Toshiba America manufactures and markets electronic products. Among its major competitors, Toshiba is ranked in 3rd place for NPS while Kyocera is 1st, and NetApp is 2nd.Their current market cap is $15.15B

Brand at a Glance

77%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service

Toshiba Ranking

Toshiba NPS

Toshiba's Net Promoter Score (NPS) is a 29 with 54% Promoters, 21% Passives, and 25% Detractors. Net Promoter Score tracks whether Toshiba's customers would recommend using the product based on a scale of -100 to 100.

Toshiba Overall NPS

29
NPS
54%Promoters
21%Passives
25%Detractors
Toshiba Overall NPS

Toshiba NPS Trend

-100
-50
0
50
100
Feb 2021
25
Feb 202125
May 2021
16
May 202116
Jun 2021
22
Jun 202122
Jul 2021
25
Jul 202125
Aug 2021
28
Aug 202128
Sep 2021
26
Sep 202126
Oct 2021
27
Oct 202127
Jan 2022
22
Jan 202222
Feb 2022
25
Feb 202225
Mar 2022
26
Mar 202226
May 2022
29
May 202229
Jun 2022
28
Jun 202228

How Other Brands Compare

Toshiba is ranked second for NPS among its competitors. NetApp and Seagate Technology come in first and third, with Murata Manufacturing coming in at #4. Among those competitors, it is the lowest valued company behind Murata Manufacturing.

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Toshiba's Logo
Toshiba
NetApp's Logo
NetApp
Seagate Technology's Logo
Seagate Technology
Murata Manufacturing's Logo
Murata Manufacturing
Global Ranking#-#268#475#-
NPS294118-
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$15.15B$15.94B$17.31B$62.80B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Toshiba NPS by Gender

Toshiba's NPS was rated 80 by Male customers on Comparably.

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Male

80

Toshiba's NPS was rated 80 by Male customers on Comparably.

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80%
Promoters
20%
Passives
0%
Detractors

Female

N/A

Toshiba's NPS is not yet rated by Female customers.

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0%
Promoters
0%
Passives
0%
Detractors

Toshiba NPS by Ethnicity

Toshiba's NPS was rated 100 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
100
Caucasian100

Toshiba NPS by Usage

Toshiba's NPS was rated 50 points by customers who have used Toshiba's products/services for 1 to 2 Years.

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-100
-50
0
50
100
1 to 2 Years
50
1 to 2 Years50

Toshiba NPS vs. Competitors

Compared to its competitors, Toshiba's NPS is rated right above Zebra Technologies, and is preceded by NetApp.

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Kyocera's Logo
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Toshiba Customer Reviews

What do you value most about this brand?
Consistent quality an excellent features for the price.
Review from Palm Bay, FL / Male / Caucasian / 36-40

Toshiba Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Toshiba users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77
77%
23
23%
Toshiba Customer Loyalty

Toshiba Customer Loyalty Score by Gender

Toshiba's Customer Loyalty score was rated 100 by Male customers on Comparably.

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Male
100%
Yes
Female
N/A
Yes

Toshiba Customer Loyalty Score by Ethnicity

Toshiba's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100
out of 100
Caucasian

Toshiba Customer Loyalty Score by Usage

Toshiba's Customer Loyalty score was rated 100% by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years
100%

Toshiba Customer Loyalty vs. Competitors

Compared to its competitors, Toshiba's Customer Loyalty score is rated right above Zebra Technologies, and is preceded by Hitachi.

Unlock Toshiba Customer Loyalty vs. Competitors Data

Toshiba's Logo
VS
Cray's Logo
NetApp's Logo
Kyocera's Logo
Hitachi's Logo
Zebra Technologies' Logo
Seagate Technology's Logo
SanDisk's Logo
Agilysys' Logo
Murata Manufacturing's Logo

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Toshiba Product Quality

4/5

Toshiba has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Toshiba Product Information

Toshiba’s product quality score is a 4 out of 5 as rated by its users and customers.

Website
https://www.toshiba.com/tai/
Company Size
10,000+ Employees

Industry

Hardware and Devices

Quick Insights into Toshiba Product Quality

Toshiba's Product Quality score was rated highest by Caucasian customers.

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Ranked Toshiba Product Quality the Highest

Caucasian
4.6
Male
4.6
1 to 2 Years
4.2

Toshiba Product Quality Score by Gender

Toshiba's Product Quality score was rated 4.6 by Male customers on Comparably.

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Male

4.6/5

Female

N/A

Toshiba Product Quality Score by Ethnicity

Toshiba's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.6
Caucasian4.6

Toshiba Product Quality Score by Usage

Toshiba's Product Quality score was rated 4.2 stars by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years
4.2

Toshiba Product Quality vs. Competitors

Compared to its competitors, Toshiba's Product Quality score is rated right above Zebra Technologies, and is preceded by NetApp.

COMPANYProduct Quality Score
Hitachi4.1/5
NetApp4/5
Toshiba4/5
Zebra Technologies4/5
Cray4/5
Seagate Technology3.8/5
Kyocera3.8/5
SanDisk3.4/5
Agilysys2.7/5
Murata ManufacturingN/A

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NetApp's Logo
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Murata Manufacturing's Logo

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Toshiba Pricing

Toshiba ROI & Value For Money

3.7/5

Toshiba has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Quick Insights into Toshiba ROI

Toshiba's ROI score was rated highest by Caucasian customers.

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Ranked Toshiba ROI the Highest

Caucasian
4.6
Male
4.2
1 to 2 Years
3.7

Toshiba ROI Score by Gender

Toshiba's ROI score was rated 4.2 by Male customers on Comparably.

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Male

4.2/5

Female

N/A

Toshiba ROI Score by Ethnicity

Toshiba's ROI score was rated 4.6 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
4.6
Caucasian4.6

Toshiba ROI Score by Usage

Toshiba's ROI score was rated 3.7 stars by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years
3.7

Toshiba Pricing vs. Competitors

Compared to its competitors, Toshiba's ROI score is rated right above Seagate Technology, and is preceded by NetApp.

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Zebra Technologies' Logo
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Toshiba Customer Satisfaction (CSAT)

Toshiba Customer Satisfaction (CSAT) Score

67 / 100

Toshiba has an overall Customer Satisfaction score of 67 rated by its users and customers.

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Very Satisfied33%
Satisfied34%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied8%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
8%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Toshiba Customer Satisfaction

Toshiba's Customer Satisfaction score was rated highest by customers who have used Toshiba's products/services for 1 to 2 Years.

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Ranked Toshiba Customer Satisfaction the Highest

1 to 2 Years
100%
Male
75%
Caucasian
67%

Toshiba Customer Satisfaction Score by Gender

Toshiba's Customer Satisfaction score was rated 75 by Male customers on Comparably.

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75 / 100
Male
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

Toshiba Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Toshiba's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100
Very Satisfied33%
Satisfied34%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
33%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

Toshiba Customer Satisfaction Score by Usage

Toshiba's Customer Satisfaction score was rated 100 points by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years
100

Toshiba Customer Satisfaction vs. Competitors

Compared to its competitors, Toshiba's Customer Satisfaction score is rated right above Seagate Technology, and is preceded by Zebra Technologies.

COMPANYCustomer Satisfaction (CSAT) Score
Kyocera100%
Hitachi86%
NetApp84%
Zebra Technologies81%
Toshiba67%
Seagate Technology66%
SanDisk49%
Agilysys0%
Cray0%
Murata Manufacturing0%

Unlock Toshiba Customer Satisfaction vs. Competitors Data

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Toshiba Customer Service

3.9/5

Toshiba has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Toshiba's Customer Service

Address

Mina, NV


Website

https://www.toshiba.com/tai/

Quick Insights into Toshiba Customer Service

Toshiba's Customer Service score was rated highest by Caucasian customers.

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Ranked Toshiba Customer Service the Highest

Caucasian
4.3
Male
4.1
1 to 2 Years
3.9

Toshiba Customer Service Score by Gender

Toshiba's Customer Service score was rated 4.1 by Male customers on Comparably.

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Male

4.1/5

Female

N/A

Toshiba Customer Service Score by Ethnicity

Toshiba's Customer Service score was rated 4.3 stars by Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Toshiba.
0
20
40
60
80
100
Caucasian
4.3
Caucasian4.3

Toshiba Customer Service Score by Usage

Toshiba's Customer Service score was rated 3.9 stars by customers who have used Toshiba's products/services for 1 to 2 Years.

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1 to 2 Years
3.9

Toshiba Customer Service vs. Competitors

Compared to its competitors, Toshiba's Customer Service score is rated right above Seagate Technology, and is preceded by Zebra Technologies.

COMPANYCustomer Service Score
NetApp4.1/5
Zebra Technologies4.1/5
Toshiba3.9/5
Seagate Technology3.7/5
Kyocera3.6/5
Hitachi3.6/5
SanDisk3.4/5
Cray3/5
Agilysys2.7/5
Murata ManufacturingN/A

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Toshiba as an Employer

2.9/5

Toshiba has a 2.9/5 stars for its overall company culture rated by their employees

  Toshiba CEO
bottom
40%
CEO of Toshiba

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Toshiba scored a 29 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Toshiba would recommend the brand to a friend. ENPS measures how likely Toshiba employees would recommend working at Toshiba to a friend.

Net Promoter Score

29
NPS Score
54%Promoters
21%Passive
25%Detractors

Employee Net Promoter Score

-7
eNPS Score
36%Promoters
21%Passive
43%Detractors

Global Ranking Snapshot

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6
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Tech
7
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