38
NPS
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Toshiba
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About Toshiba's Brand
Toshiba America manufactures and markets electronic products. Among its major competitors, Toshiba is ranked in 2nd place for NPS while Kyocera is 1st, and NetApp is 3rd.Their current market cap is $15.15B
Brand at a Glance
77%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Toshiba Ranking
- #1 / 4 of its competitors
Toshiba NPS
Toshiba's Net Promoter Score (NPS) is a 38 with 59% Promoters, 20% Passives, and 21% Detractors. Net Promoter Score tracks whether Toshiba's customers would recommend using the product based on a scale of -100 to 100.
Toshiba Overall NPS
| 59% | Promoters |
|---|---|
| 20% | Passives |
| 21% | Detractors |
Toshiba NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 40 | Oct 2023 | 40 |
Nov 2023 38 | Nov 2023 | 38 |
Dec 2023 37 | Dec 2023 | 37 |
Mar 2024 36 | Mar 2024 | 36 |
Apr 2024 36 | Apr 2024 | 36 |
May 2024 38 | May 2024 | 38 |
Jun 2024 38 | Jun 2024 | 38 |
Nov 2024 39 | Nov 2024 | 39 |
Mar 2025 41 | Mar 2025 | 41 |
Aug 2025 40 | Aug 2025 | 40 |
Sep 2025 37 | Sep 2025 | 37 |
Jan 2026 37 | Jan 2026 | 37 |
How Other Brands Compare
Toshiba is ranked first for NPS among its competitors. NetApp and Seagate Technology come in second and third, with Murata Manufacturing coming in at #4. Among those competitors, it is the lowest valued company behind Murata Manufacturing.
Toshiba |  NetApp |  Seagate Technology |  Murata Manufacturing | |
| Global Ranking | #- | #268 | #475 | #- |
| NPS | 38 | 36 | -1 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $15.15B | $15.94B | $17.31B | $62.80B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Toshiba NPS by Gender
Female customers rated Toshiba's NPS 12 points higher than Male customers.
Male
71
Toshiba's NPS was rated 71 by Male customers on Comparably.
71%
Promoters
29%
Passives
0%
Detractors
Female
83
Toshiba's NPS was rated 83 by Female customers on Comparably.
83%
Promoters
17%
Passives
0%
Detractors
Toshiba NPS by Ethnicity
Toshiba's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
Other 83 | Other | 83 |
Toshiba NPS by Age
Toshiba's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
Toshiba NPS by Usage
Toshiba's NPS was rated the highest by customers who have used Toshiba's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 60 | 1 to 2 Years | 60 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years 100 | Over 10 Years | 100 |
Toshiba NPS vs. Competitors
Compared to its competitors, Toshiba's NPS is rated right above NetApp, and is preceded by Kyocera.
| COMPANY | NPS Score | |
|---|---|---|
 | Kyocera | 55 |
| Toshiba | 38 |
| NetApp | 36 |
 | Zebra Technologies | 25 |
 | Hitachi | 23 |
 | SanDisk | 20 |
 | Cray | 0 |
| Murata Manufacturing | N/A |
| Seagate Technology | -1 |
 | Agilysys | -46 |
Toshiba Customer Reviews
Out of the 2 Toshiba customer reviews 2 were positive and 0 were constructive. Toshiba customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Toshiba Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Toshiba users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Toshiba Customer Loyalty Score by Gender
Female customers rated Toshiba's Customer Loyalty score 19% higher than Male customers.
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Male
81%
Yes
Female
100%
Yes
Toshiba Customer Loyalty Score by Ethnicity
Toshiba's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Toshiba.
70
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
Toshiba Customer Loyalty Score by Age
Toshiba's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 100% | 31-35 | 100% |
36-40 78% | 36-40 | 78% |
Toshiba Customer Loyalty Score by Usage
Toshiba's Customer Loyalty score was rated the highest by customers who have used Toshiba's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Toshiba Customer Loyalty Score by Industry
Toshiba's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Toshiba Customer Loyalty vs. Competitors
Compared to its competitors, Toshiba's Customer Loyalty score is rated right above SanDisk, and is preceded by Zebra Technologies.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Hitachi | 86% |
| NetApp | 83% |
| Agilysys | 81% |
| Zebra Technologies | 79% |
| Toshiba | 77% |
| SanDisk | 76% |
| Seagate Technology | 74% |
| Kyocera | 62% |
| Cray | 55% |
| Murata Manufacturing | N/A |
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Toshiba Product Quality
4.2/5
Toshiba has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Toshiba Product Information
Toshiba’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Toshiba's product the highest.
- Website
- https://www.toshiba.com/tai/
- Company Size
- 10,000+ Employees
Industry
Hardware and Devices
Quick Insights into Toshiba Product Quality
Toshiba's Product Quality score was rated highest by customers who have used Toshiba's products/services for Over 10 Years, and rated lowest by customers ages 36-40.
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Ranked Toshiba Product Quality the Highest
Ranked Toshiba Product Quality the Lowest
Toshiba Product Quality Score by Gender
Toshiba's Product Quality score was rated 4.6 by both Female and Male customers on Comparably.
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Male
4.6/5
Female
4.6/5
Toshiba Product Quality Score by Ethnicity
Toshiba's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Other 4.8 | Other | 4.8 |
Toshiba Product Quality Score by Age
Toshiba's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.2 | 36-40 | 4.2 |
Toshiba Product Quality Score by Usage
Toshiba's Product Quality score was rated the highest by customers who have used Toshiba's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Toshiba Product Quality Score by Industry
Toshiba's Product Quality score was rated 4.5 stars by both Accounting and Tech industry customers.
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Toshiba Product Quality vs. Competitors
Compared to its competitors, Toshiba's Product Quality score is rated right above NetApp.
| COMPANY | Product Quality Score | |
|---|---|---|
| Toshiba | 4.2/5 |
| NetApp | 4.1/5 |
| Kyocera | 4.1/5 |
| Zebra Technologies | 4/5 |
| Hitachi | 3.9/5 |
| SanDisk | 3.5/5 |
| Seagate Technology | 3.3/5 |
| Agilysys | 3.3/5 |
| Cray | 2.2/5 |
| Murata Manufacturing | N/A |
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Toshiba Pricing
Toshiba ROI & Value For Money
3.9/5
Toshiba has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Toshiba Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Toshiba.
Quick Insights into Toshiba ROI
Toshiba's ROI score was rated highest by Caucasian customers, and rated lowest by customers from the Accounting industry.
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Ranked Toshiba ROI the Highest
Ranked Toshiba ROI the Lowest
Toshiba ROI Score by Gender
Female customers rated Toshiba's ROI score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
Toshiba ROI Score by Ethnicity
Toshiba's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.1 | Other | 4.1 |
Toshiba ROI Score by Age
Toshiba's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.4 | 36-40 | 4.4 |
Toshiba ROI Score by Usage
Toshiba's ROI score was rated the highest by customers who have used Toshiba's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Toshiba ROI Score by Industry
Toshiba's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Toshiba Pricing vs. Competitors
Compared to its competitors, Toshiba's ROI score is rated right above Zebra Technologies, and is preceded by NetApp.
| COMPANY | Pricing Score | |
|---|---|---|
| Kyocera | 4/5 |
| NetApp | 4/5 |
| Toshiba | 3.9/5 |
| Zebra Technologies | 3.9/5 |
| Hitachi | 3.9/5 |
| SanDisk | 3.5/5 |
| Seagate Technology | 3.2/5 |
| Agilysys | 2.7/5 |
| Cray | 1.7/5 |
| Murata Manufacturing | N/A |
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Toshiba Customer Satisfaction (CSAT)
Toshiba Customer Satisfaction (CSAT) Score
88 / 100
Toshiba has an overall Customer Satisfaction score of 88 rated by its users and customers.
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Very Satisfied
55%
Satisfied
33%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
2%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Toshiba Customer Satisfaction
Toshiba's Customer Satisfaction score was rated highest by customers who have used Toshiba's products/services for 1 to 2 Years, and rated lowest by customers ages 36-40.
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Ranked Toshiba Customer Satisfaction the Highest
Ranked Toshiba Customer Satisfaction the Lowest
Toshiba Customer Satisfaction Score by Gender
Female customers rated Toshiba's Customer Satisfaction score 8 points higher than Male customers.
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92 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 46% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 80% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Toshiba Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Toshiba's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
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83 / 100
Very Satisfied
33%
Satisfied
50%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Toshiba's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Toshiba's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Toshiba Customer Satisfaction Score by Age
Toshiba's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 75% |
Toshiba Customer Satisfaction Score by Usage
Toshiba's Customer Satisfaction score was rated the highest by customers who have used Toshiba's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Toshiba Customer Satisfaction Score by Industry
Toshiba's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Toshiba Customer Satisfaction vs. Competitors
Compared to its competitors, Toshiba's Customer Satisfaction score is rated right above NetApp, and is preceded by Kyocera.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Kyocera | 90% |
| Toshiba | 88% |
| NetApp | 80% |
| Hitachi | 77% |
| Zebra Technologies | 76% |
| SanDisk | 60% |
| Seagate Technology | 55% |
| Agilysys | 50% |
| Cray | 0% |
| Murata Manufacturing | 0% |
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Toshiba Customer Service
4/5
Toshiba has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Toshiba's Customer Service
Address
Mina, NV
Website
https://www.toshiba.com/tai/
Quick Insights into Toshiba Customer Service
Toshiba's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Toshiba's products/services for 2 to 5 Years.
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Ranked Toshiba Customer Service the Highest
Ranked Toshiba Customer Service the Lowest
Toshiba Customer Service Score by Gender
Female customers rated Toshiba's Customer Service score 0.1 stars higher than Male customers.
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Male
4.2/5
Female
4.3/5
Toshiba Customer Service Score by Ethnicity
Toshiba's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.4 | Other | 4.4 |
Toshiba Customer Service Score by Age
Toshiba's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 4 | 31-35 | 4 |
36-40 4 | 36-40 | 4 |
Toshiba Customer Service Score by Usage
Toshiba's Customer Service score was rated the highest by customers who have used Toshiba's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Toshiba Customer Service Score by Industry
Toshiba's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Toshiba Customer Service vs. Competitors
Compared to its competitors, Toshiba's Customer Service score is rated right above Zebra Technologies, and is preceded by NetApp.
| COMPANY | Customer Service Score | |
|---|---|---|
| NetApp | 4.2/5 |
| Toshiba | 4/5 |
| Zebra Technologies | 3.9/5 |
| Kyocera | 3.9/5 |
| Hitachi | 3.9/5 |
| SanDisk | 3.4/5 |
| Seagate Technology | 3.2/5 |
| Agilysys | 2.9/5 |
| Cray | 1.7/5 |
| Murata Manufacturing | N/A |
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Toshiba as an Employer
3.8/5
Toshiba has a 3.8/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Toshiba scored a 38 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Toshiba would recommend the brand to a friend. ENPS measures how likely Toshiba employees would recommend working at Toshiba to a friend.
Net Promoter Score
38
NPS Score
| 59% | Promoters |
|---|---|
| 20% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 48% | Promoters |
|---|---|
| 21% | Passive |
| 31% | Detractors |
