23
NPS
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Hitachi
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About Hitachi's Brand
Hitachi is engaged in the manufacture and sale of electronic and electrical products worldwide. Among its major competitors, Hitachi is ranked in 3rd place for NPS while Komatsu is 1st, and Toshiba is 2nd.Their current market cap is $43.50B
Brand at a Glance
86%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
Hitachi CMO
Ryuichi Kitayama
Mr. Ryuichi Kitayama has been Representative Executive Officer of Hitachi, Ltd. since April 2014 and has been its Assistant to the President of Regional Strategy since April 1, 2016. Mr. Kitayama serves as Executive Officer, Executive Vice President, Chief Marketing Officer, General Manager of Corporate Sales & Marketing Group at Hitachi, Ltd and served as its Project Leader of Sales Operations Transformation Project for Smart Transformation Project Initiatives Division. Mr. Kitayama served as Senior Vice President of Hitachi, Ltd. since April 2014, Executive Officer since April 2010, Vice President since April 2010 until April 1, 2014 and served as its Deputy General Manager of Corporate Sales & Marketing Group and Project Leader of Sales Operations Transformation Project, Smart Transformation Project Initiatives Division from January 1, 2014 to April 1, 2014. Mr. Kitayama served as Chief Marketing Officer of Information & Telecommunication Group at Information & Telecommunication Systems Company since October 2009. Mr. Kitayama served as Chief Executive for China at Hitachi, Ltd. since April 1, 2012. Previously, he served as General Manager of Chubu Area Operation since January 1, 2012. He joined Hitachi, Ltd. in April 1976. Mr. Kitayama has been External Director of Hitachi Capital Corporation since June 29, 2017 and served as its Director from June 30, 2016 to June 29, 2017. He has been an Director of Hitachi High-Technologies Corporation since June 2017. He served as an Outside Director of Hitachi High-Technologies Corporation until June 24, 2016.
Hitachi Ranking
- #2 / 4 of its competitors
Hitachi NPS
Hitachi's Net Promoter Score (NPS) is a 23 with 54% Promoters, 15% Passives, and 31% Detractors. Net Promoter Score tracks whether Hitachi's customers would recommend using the product based on a scale of -100 to 100.
Hitachi Overall NPS
| 54% | Promoters |
|---|---|
| 15% | Passives |
| 31% | Detractors |
Hitachi NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 21 | Sep 2023 | 21 |
Mar 2024 20 | Mar 2024 | 20 |
Apr 2024 18 | Apr 2024 | 18 |
Jun 2024 19 | Jun 2024 | 19 |
Jul 2024 20 | Jul 2024 | 20 |
Oct 2024 17 | Oct 2024 | 17 |
Nov 2024 19 | Nov 2024 | 19 |
Dec 2024 20 | Dec 2024 | 20 |
Apr 2025 22 | Apr 2025 | 22 |
May 2025 20 | May 2025 | 20 |
Jun 2025 22 | Jun 2025 | 22 |
Oct 2025 23 | Oct 2025 | 23 |
How Other Brands Compare
Hitachi is ranked second for NPS among its competitors. Komatsu and Fujitsu come in first and third, with GE Digital coming in at #4. Among those competitors, it is the second most valued company behind GE Digital.
Hitachi |  Fujitsu |  GE Digital |  Komatsu | |
| Global Ranking | #- | #457 | #- | #- |
| NPS | 23 | 11 | 10 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $43.50B | $31.31B | $105.39B | $30.55B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hitachi NPS by Gender
Male customers rated Hitachi's NPS 49 points higher than Female customers.
Male
24
Hitachi's NPS was rated 24 by Male customers on Comparably.
62%
Promoters
0%
Passives
38%
Detractors
Female
-25
Hitachi's NPS was rated -25 by Female customers on Comparably.
0%
Promoters
75%
Passives
25%
Detractors
Hitachi NPS by Ethnicity
Hitachi's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander -1 | Asian or Pacific Islander | -1 |
Other 40 | Other | 40 |
Hitachi NPS by Age
Hitachi's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Hitachi NPS by Usage
Hitachi's NPS was rated the highest by customers who have used Hitachi's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
2 to 5 Years -34 | 2 to 5 Years | -34 |
Over 10 Years 100 | Over 10 Years | 100 |
Hitachi NPS vs. Competitors
Compared to its competitors, Hitachi's NPS is rated right above NEC, and is preceded by Toshiba.
| COMPANY | NPS Score | |
|---|---|---|
| Komatsu | 40 |
 | Toshiba | 38 |
| Hitachi | 23 |
 | NEC | 16 |
| Fujitsu | 11 |
| GE Digital | 10 |
| Jeffrey R Powers | N/A |
Hitachi Customer Reviews
Out of the 3 Hitachi customer reviews 1 was positive and 2 were constructive. Hitachi customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Hitachi Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of Hitachi users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hitachi Customer Loyalty Score by Gender
Male customers rated Hitachi's Customer Loyalty score 15% higher than Female customers.
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Male
93%
Yes
Female
78%
Yes
Hitachi Customer Loyalty Score by Ethnicity
Hitachi's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
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89
out of 100
Asian or Pacific Islander
82
out of 100
Other
Hitachi Customer Loyalty Score by Age
Hitachi's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 100% | 31-35 | 100% |
51-55 78% | 51-55 | 78% |
Hitachi Customer Loyalty Score by Usage
Hitachi's Customer Loyalty score was rated the highest by customers who have used Hitachi's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Hitachi Customer Loyalty Score by Industry
Hitachi's Customer Loyalty score was rated 82% by Tech industry customers.
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Hitachi Customer Loyalty vs. Competitors
Compared to its competitors, Hitachi's Customer Loyalty score is rated right above Fujitsu.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Hitachi | 86% |
| Fujitsu | 82% |
| Toshiba | 77% |
| GE Digital | 71% |
| Komatsu | 68% |
| NEC | 68% |
| Jeffrey R Powers | N/A |
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Hitachi Product Quality
3.9/5
Hitachi has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Hitachi Product Information
Hitachi’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Hitachi's product the highest.
- Website
- http://www.hitachi.com
- Company Size
- 10,000+ Employees
Industry
Tech
Enterprise
Small Business Services
Quick Insights into Hitachi Product Quality
Hitachi's Product Quality score was rated highest by customers who have used Hitachi's products/services for Over 10 Years, and rated lowest by Female customers.
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Ranked Hitachi Product Quality the Highest
Ranked Hitachi Product Quality the Lowest
Hitachi Product Quality Score by Gender
Male customers rated Hitachi's Product Quality score 1 stars higher than Female customers.
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Male
4/5
Female
3/5
Hitachi Product Quality Score by Ethnicity
Hitachi's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 4 | Other | 4 |
Hitachi Product Quality Score by Age
Hitachi's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
31-35 3.5 | 31-35 | 3.5 |
51-55 4.1 | 51-55 | 4.1 |
Hitachi Product Quality Score by Usage
Hitachi's Product Quality score was rated the highest by customers who have used Hitachi's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hitachi Product Quality Score by Industry
Hitachi's Product Quality score was rated 3.6 stars by Tech industry customers.
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Hitachi Product Quality vs. Competitors
Compared to its competitors, Hitachi's Product Quality score is rated right above Fujitsu, and is preceded by NEC.
| COMPANY | Product Quality Score | |
|---|---|---|
| Toshiba | 4.2/5 |
| NEC | 4/5 |
| Hitachi | 3.9/5 |
| Fujitsu | 3.9/5 |
| GE Digital | 3.9/5 |
| Komatsu | 3.8/5 |
| Jeffrey R Powers | N/A |
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Hitachi Pricing
Hitachi ROI & Value For Money
3.9/5
Hitachi has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Hitachi Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Hitachi ROI
Hitachi's ROI score was rated highest by customers who have used Hitachi's products/services for Over 10 Years, and rated lowest by customers who have used Hitachi's products/services for 2 to 5 Years.
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Ranked Hitachi ROI the Highest
Ranked Hitachi ROI the Lowest
Hitachi ROI Score by Gender
Female customers rated Hitachi's ROI score 0.3 stars higher than Male customers.
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Male
3.7/5
Female
4/5
Hitachi ROI Score by Ethnicity
Hitachi's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4.2 | Other | 4.2 |
Hitachi ROI Score by Age
Hitachi's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
31-35 3.8 | 31-35 | 3.8 |
51-55 4 | 51-55 | 4 |
Hitachi ROI Score by Usage
Hitachi's ROI score was rated the highest by customers who have used Hitachi's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hitachi ROI Score by Industry
Hitachi's ROI score was rated 3.4 stars by Tech industry customers.
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Hitachi Pricing vs. Competitors
Compared to its competitors, Hitachi's ROI score is rated right above NEC, and is preceded by Toshiba.
| COMPANY | Pricing Score | |
|---|---|---|
| Fujitsu | 4/5 |
| Toshiba | 3.9/5 |
| Hitachi | 3.9/5 |
| NEC | 3.8/5 |
| Komatsu | 3.5/5 |
| GE Digital | 3.5/5 |
| Jeffrey R Powers | N/A |
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Hitachi Customer Satisfaction (CSAT)
Hitachi Customer Satisfaction (CSAT) Score
77 / 100
Hitachi has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
50%
Satisfied
27%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
2%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hitachi Customer Satisfaction
Hitachi's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Asian or Pacific Islander customers.
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Ranked Hitachi Customer Satisfaction the Highest
Ranked Hitachi Customer Satisfaction the Lowest
Hitachi Customer Satisfaction Score by Gender
Female customers rated Hitachi's Customer Satisfaction score 10 points higher than Male customers.
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90 / 100
MaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 10% |
100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Hitachi Customer Satisfaction Score by Ethnicity
CSAT according to Asian or Pacific Islander
Hitachi's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
43%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to Other
Hitachi's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Hitachi Customer Satisfaction Score by Age
Hitachi's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 51-55 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 51-55 | 100% |
Hitachi Customer Satisfaction Score by Usage
Hitachi's Customer Satisfaction score was rated 100 points by customers who have used Hitachi's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
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Hitachi Customer Satisfaction Score by Industry
Hitachi's Customer Satisfaction score was rated 100 points by Tech industry customers.
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"label": "Tech",
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}Hitachi Customer Satisfaction vs. Competitors
Compared to its competitors, Hitachi's Customer Satisfaction score is rated right above GE Digital, and is preceded by Toshiba.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Komatsu | 100% |
| Toshiba | 88% |
| Hitachi | 77% |
| GE Digital | 75% |
| Fujitsu | 73% |
| NEC | 66% |
| Jeffrey R Powers | 0% |
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Hitachi Customer Service
3.9/5
Hitachi has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Hitachi's Customer Service
Address
Chicora, PA
Website
http://www.hitachi.com
Quick Insights into Hitachi Customer Service
Hitachi's Customer Service score was rated highest by customers who have used Hitachi's products/services for Over 10 Years, and rated lowest by Female customers.
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Ranked Hitachi Customer Service the Highest
Ranked Hitachi Customer Service the Lowest
Hitachi Customer Service Score by Gender
Male customers rated Hitachi's Customer Service score 0.3 stars higher than Female customers.
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Male
3.8/5
Female
3.5/5
Hitachi Customer Service Score by Ethnicity
Hitachi's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.9 | Other | 3.9 |
Hitachi Customer Service Score by Age
Hitachi's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
31-35 4 | 31-35 | 4 |
51-55 3.5 | 51-55 | 3.5 |
Hitachi Customer Service Score by Usage
Hitachi's Customer Service score was rated the highest by customers who have used Hitachi's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hitachi Customer Service Score by Industry
Hitachi's Customer Service score was rated 3.7 stars by Tech industry customers.
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Hitachi Customer Service vs. Competitors
Compared to its competitors, Hitachi's Customer Service score is rated right above Fujitsu, and is preceded by NEC.
| COMPANY | Customer Service Score | |
|---|---|---|
| Komatsu | 4.1/5 |
| Toshiba | 4/5 |
| NEC | 3.9/5 |
| Hitachi | 3.9/5 |
| Fujitsu | 3.9/5 |
| GE Digital | 3.6/5 |
| Jeffrey R Powers | N/A |
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Hitachi as an Employer
3.8/5
Hitachi has a 3.8/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Hitachi scored a 23 for Net Promoter Score and a 10 for Employee Net Promoter Score. NPS gauges how likely a customer of Hitachi would recommend the brand to a friend. ENPS measures how likely Hitachi employees would recommend working at Hitachi to a friend.
Net Promoter Score
23
NPS Score
| 54% | Promoters |
|---|---|
| 15% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
10
eNPS Score
| 41% | Promoters |
|---|---|
| 28% | Passive |
| 31% | Detractors |
