40
NPS
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Komatsu
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About Komatsu's Brand
Komatsu Ltd. was established in Japan on May 13th 1921 as a joint stock corporation. It is a company that engages in the manufacturing, development, marketing and sale of industrial-use products and services. The manufacturing operations of the Company are conducted at plants located in Japan, the United States, Brazil, the United Kingdom, Germany, Sweden, Italy, Indonesia, China, Thailand and India. It is committed to providing safe and products and services that satisfy its customers' needs and expectations. The Company operates in two segments i.e. Construction, Mining and Utility Equipment and Industrial Machinery. It offers super-large machines capable of mining applications, general construction equipment and mini construction equipment for urban use. The principal products under Construction, Mining and Utility Equipment include Hydraulic excavators, Wheel loaders, Bulldozers, Harvesters, forwarders and feller-bunchers In addition to manufacturing and developing new products, it has been focused on downstream businesses, such as the used equipment business and the rental equipment business. The Company's principal products in the Industrial Machinery and Others Segment include Large-sized presses, servo presses, Laser cutting machines, Transfer machines and Commercial-use prefabricated structures. The Company operates and competes in six principal markets Japan, the Americas, Europe and Commonwealth of Independent States, China, Oceania and the Middle East and Africa. The Company's competitors are Caterpillar Inc., Hitachi Construction Machinery Co., Ltd., Volvo Construction Equipment NV and CNH Global N.V. Among its major competitors, Komatsu is ranked in 1st place for NPS while Caterpillar Inc. is 2nd, and Kubota is 3rd.Their current valuation is $30.55B
Brand at a Glance
68%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
4.1/5
Customer Service
Komatsu Ranking
- #1 / 4 of its competitors
Komatsu NPS
Komatsu's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether Komatsu's customers would recommend using the product based on a scale of -100 to 100.
Komatsu Overall NPS
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
Komatsu NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 100 | Feb 2024 | 100 |
Oct 2024 100 | Oct 2024 | 100 |
Jan 2025 100 | Jan 2025 | 100 |
May 2025 75 | May 2025 | 75 |
Jan 2026 40 | Jan 2026 | 40 |
How Other Brands Compare
Komatsu is ranked first for NPS among its competitors. Caterpillar Inc. and Kubota come in second and third, with Hitachi coming in at #4. Among those competitors, it is the third most valued company behind Caterpillar Inc..
Komatsu |  Caterpillar Inc. |  Hitachi | Kubota | |
| Global Ranking | #- | #171 | #- | #- |
| NPS | 40 | 38 | 23 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $30.55B | $126.91B | $43.50B | $27.73B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Komatsu NPS vs. Competitors
Compared to its competitors, Komatsu's NPS is rated right above Caterpillar Inc..
| COMPANY | NPS Score | |
|---|---|---|
| Komatsu | 40 |
| Caterpillar Inc. | 38 |
| Kubota | 30 |
| Hitachi | 23 |
| JC | N/A |
Komatsu Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Komatsu users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Komatsu Customer Loyalty vs. Competitors
Compared to its competitors, Komatsu's Customer Loyalty score is rated right above JC, and is preceded by Caterpillar Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Hitachi | 86% |
| Kubota | 85% |
| Caterpillar Inc. | 78% |
| Komatsu | 68% |
| JC | N/A |
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Komatsu Product Quality
3.8/5
Komatsu has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Komatsu Product Information
Komatsu’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.komatsu.co.jp
- Company Size
- 10,000+ Employees
Komatsu Product Quality vs. Competitors
Compared to its competitors, Komatsu's Product Quality score is rated right above Kubota, and is preceded by Hitachi.
| COMPANY | Product Quality Score | |
|---|---|---|
| Caterpillar Inc. | 3.9/5 |
| Hitachi | 3.9/5 |
| Komatsu | 3.8/5 |
| Kubota | 3.6/5 |
| JC | N/A |
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Komatsu Pricing
Komatsu ROI & Value For Money
3.5/5
Komatsu has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Komatsu Pricing vs. Competitors
Compared to its competitors, Komatsu's ROI score is rated right above Kubota, and is preceded by Hitachi.
| COMPANY | Pricing Score | |
|---|---|---|
| Caterpillar Inc. | 4/5 |
| Hitachi | 3.9/5 |
| Komatsu | 3.5/5 |
| Kubota | 3.5/5 |
| JC | N/A |
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Komatsu Customer Satisfaction (CSAT)
Komatsu Customer Satisfaction (CSAT) Score
100 / 100
Komatsu has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Komatsu Customer Satisfaction vs. Competitors
Compared to its competitors, Komatsu's Customer Satisfaction score is rated right above Hitachi.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Komatsu | 100% |
| Hitachi | 77% |
| Kubota | 76% |
| Caterpillar Inc. | 72% |
| JC | 0% |
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Komatsu Customer Service
4.1/5
Komatsu has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Komatsu's Customer Service
Address
3-6 Akasaka 2-chome, Tokyo, 107-8414
Website
www.komatsu.co.jp
Phone Number
7
Komatsu Customer Service vs. Competitors
Compared to its competitors, Komatsu's Customer Service score is rated right above Caterpillar Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| Komatsu | 4.1/5 |
| Caterpillar Inc. | 4/5 |
| Hitachi | 3.9/5 |
| Kubota | 3.5/5 |
| JC | N/A |
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Komatsu as an Employer
4.7/5
Komatsu has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Komatsu scored a 40 for Net Promoter Score and a 41 for Employee Net Promoter Score. NPS gauges how likely a customer of Komatsu would recommend the brand to a friend. ENPS measures how likely Komatsu employees would recommend working at Komatsu to a friend.
Net Promoter Score
40
NPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
41
eNPS Score
| 58% | Promoters |
|---|---|
| 25% | Passive |
| 17% | Detractors |
