30
NPS
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Kubota
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About Kubota's Brand
The Company is a manufacturer of farm equipment, and producer of pipes, mainly ductile iron pipes, and related equipment for water supply and other utilities. Among its major competitors, Kubota is ranked in 3rd place for NPS while Komatsu is 1st, and Caterpillar Inc. is 2nd.Their current valuation is $27.73B
Brand at a Glance
85%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
Kubota Ranking
- #3 / 4 of its competitors
Kubota NPS
Kubota's Net Promoter Score (NPS) is a 30 with 50% Promoters, 30% Passives, and 20% Detractors. Net Promoter Score tracks whether Kubota's customers would recommend using the product based on a scale of -100 to 100.
Kubota Overall NPS
| 50% | Promoters |
|---|---|
| 30% | Passives |
| 20% | Detractors |
Kubota NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 -17 | Nov 2022 | -17 |
Jan 2023 -15 | Jan 2023 | -15 |
May 2023 -12 | May 2023 | -12 |
Jul 2023 0 | Jul 2023 | 0 |
Aug 2023 10 | Aug 2023 | 10 |
Oct 2023 9 | Oct 2023 | 9 |
Dec 2023 16 | Dec 2023 | 16 |
Jan 2024 13 | Jan 2024 | 13 |
Mar 2024 19 | Mar 2024 | 19 |
Nov 2024 25 | Nov 2024 | 25 |
Jan 2025 24 | Jan 2025 | 24 |
Jun 2025 30 | Jun 2025 | 30 |
How Other Brands Compare
Kubota is ranked third for NPS among its competitors. Komatsu and Caterpillar Inc. come in first and second, with John Deere coming in at #4. Among those competitors, it is the lowest valued company behind Caterpillar Inc..
Kubota |  Caterpillar Inc. |  John Deere | Komatsu | |
| Global Ranking | #- | #171 | #187 | #- |
| NPS | 30 | 38 | 26 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $27.73B | $126.91B | $116.64B | $30.55B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kubota NPS by Gender
Female customers rated Kubota's NPS 23 points higher than Male customers.
Male
11
Kubota's NPS was rated 11 by Male customers on Comparably.
49%
Promoters
13%
Passives
38%
Detractors
Female
34
Kubota's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Kubota NPS by Ethnicity
Kubota's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -14 | Caucasian | -14 |
Other 67 | Other | 67 |
Kubota NPS by Usage
Kubota's NPS was rated 0 points by customers who have used Kubota's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
Kubota NPS vs. Competitors
Compared to its competitors, Kubota's NPS is rated right above John Deere, and is preceded by Caterpillar Inc..
| COMPANY | NPS Score | |
|---|---|---|
| Komatsu | 40 |
| Caterpillar Inc. | 38 |
| Kubota | 30 |
| John Deere | 26 |
 | New Holland Agriculture | N/A |
| THK | N/A |
Kubota Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Kubota users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Kubota Customer Loyalty Score by Gender
Female customers rated Kubota's Customer Loyalty score 11% higher than Male customers.
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Male
89%
Yes
Female
100%
Yes
Kubota Customer Loyalty Score by Ethnicity
Kubota's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
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87
out of 100
Caucasian
100
out of 100
Other
Kubota Customer Loyalty Score by Usage
Kubota's Customer Loyalty score was rated 100% by customers who have used Kubota's products/services for 2 to 5 Years.
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Kubota Customer Loyalty vs. Competitors
Compared to its competitors, Kubota's Customer Loyalty score is rated right above John Deere.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kubota | 85% |
| John Deere | 82% |
| Caterpillar Inc. | 78% |
| Komatsu | 68% |
| New Holland Agriculture | N/A |
| THK | N/A |
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Kubota Product Quality
3.6/5
Kubota has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Kubota Product Information
Kubota’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- www.kubota.co.jp
- Company Size
- 10,000+ Employees
Quick Insights into Kubota Product Quality
Kubota's Product Quality score was rated highest by Female customers, and rated lowest by Caucasian customers.
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Ranked Kubota Product Quality the Highest
Ranked Kubota Product Quality the Lowest
Kubota Product Quality Score by Gender
Female customers rated Kubota's Product Quality score 1.3 stars higher than Male customers.
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Male
3.3/5
Female
4.6/5
Kubota Product Quality Score by Ethnicity
Kubota's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Kubota.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Other 4.3 | Other | 4.3 |
Kubota Product Quality Score by Usage
Kubota's Product Quality score was rated 3.2 stars by customers who have used Kubota's products/services for 2 to 5 Years.
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Kubota Product Quality vs. Competitors
Compared to its competitors, Kubota's Product Quality score is rated right above New Holland Agriculture, and is preceded by Komatsu.
| COMPANY | Product Quality Score | |
|---|---|---|
| Caterpillar Inc. | 3.9/5 |
| John Deere | 3.9/5 |
| Komatsu | 3.8/5 |
| Kubota | 3.6/5 |
| New Holland Agriculture | N/A |
| THK | N/A |
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Kubota Pricing
Kubota ROI & Value For Money
3.5/5
Kubota has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into Kubota ROI
Kubota's ROI score was rated highest by Female customers, and rated lowest by Caucasian customers.
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Ranked Kubota ROI the Highest
Ranked Kubota ROI the Lowest
Kubota ROI Score by Gender
Female customers rated Kubota's ROI score 1.1 stars higher than Male customers.
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Male
3/5
Female
4.1/5
Kubota ROI Score by Ethnicity
Kubota's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 4.1 | Other | 4.1 |
Kubota ROI Score by Usage
Kubota's ROI score was rated 2.9 stars by customers who have used Kubota's products/services for 2 to 5 Years.
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Kubota Pricing vs. Competitors
Compared to its competitors, Kubota's ROI score is rated right above New Holland Agriculture, and is preceded by Komatsu.
| COMPANY | Pricing Score | |
|---|---|---|
| Caterpillar Inc. | 4/5 |
| John Deere | 3.8/5 |
| Komatsu | 3.5/5 |
| Kubota | 3.5/5 |
| New Holland Agriculture | N/A |
| THK | N/A |
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Kubota Customer Satisfaction (CSAT)
Kubota Customer Satisfaction (CSAT) Score
76 / 100
Kubota has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Very Satisfied
41%
Satisfied
35%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
18%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Kubota Customer Satisfaction
Kubota's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Caucasian customers.
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Ranked Kubota Customer Satisfaction the Highest
Ranked Kubota Customer Satisfaction the Lowest
Kubota Customer Satisfaction Score by Gender
Female customers rated Kubota's Customer Satisfaction score 37 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 12% | |
Very Dissatisfied | 25% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Kubota Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Kubota's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
43%
Satisfied
14%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
29%
CSAT according to Other
Kubota's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Kubota Customer Satisfaction Score by Usage
Kubota's Customer Satisfaction score was rated 60 points by customers who have used Kubota's products/services for 2 to 5 Years.
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Kubota Customer Satisfaction vs. Competitors
Compared to its competitors, Kubota's Customer Satisfaction score is rated right above John Deere, and is preceded by Komatsu.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Komatsu | 100% |
| Kubota | 76% |
| John Deere | 74% |
| Caterpillar Inc. | 72% |
| New Holland Agriculture | 0% |
| THK | 0% |
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Kubota Customer Service
3.5/5
Kubota has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Kubota's Customer Service
Address
2-47, Shikitsuhigashi 1-Chome, Osaka, 556-8601
Website
www.kubota.co.jp
Phone Number
7
Quick Insights into Kubota Customer Service
Kubota's Customer Service score was rated highest by Other customers, and rated lowest by Caucasian customers.
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Ranked Kubota Customer Service the Highest
Ranked Kubota Customer Service the Lowest
Kubota Customer Service Score by Gender
Female customers rated Kubota's Customer Service score 1 stars higher than Male customers.
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Male
3.1/5
Female
4.1/5
Kubota Customer Service Score by Ethnicity
Kubota's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Other 4.5 | Other | 4.5 |
Kubota Customer Service Score by Usage
Kubota's Customer Service score was rated 3.2 stars by customers who have used Kubota's products/services for 2 to 5 Years.
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Kubota Customer Service vs. Competitors
Compared to its competitors, Kubota's Customer Service score is rated right above New Holland Agriculture, and is preceded by John Deere.
| COMPANY | Customer Service Score | |
|---|---|---|
| Komatsu | 4.1/5 |
| Caterpillar Inc. | 4/5 |
| John Deere | 3.8/5 |
| Kubota | 3.5/5 |
| New Holland Agriculture | N/A |
| THK | N/A |
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Kubota as an Employer
Consumer vs. Employees
Kubota scored a 30 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Kubota would recommend the brand to a friend. ENPS measures how likely Kubota employees would recommend working at Kubota to a friend.
Net Promoter Score
30
NPS Score
| 50% | Promoters |
|---|---|
| 30% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 52% | Promoters |
|---|---|
| 19% | Passive |
| 29% | Detractors |
