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John Deere is

Ranked

#16

Energy and Manufacturing Brands

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John Deere

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John Deere

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John Deere is ranked #16 in Energy and Manufacturing Brands

About John Deere's Brand

Do you want to help ensure the world has enough food, fuel, shelter, and infrastructure for generations to come? John Deere’s brand is ranked #187 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of John Deere. When compared to other organizations within the Energy and Manufacturing industry, John Deere is ranked #16. Among its major competitors, John Deere is ranked in 3rd place for NPS while Komatsu is 1st, and Caterpillar Inc. is 2nd. Overall, John Deere has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $116.64B

Brand at a Glance

81%

Customer Loyalty

3.9/5

Product Quality

3.7/5

Pricing

3.8/5

Customer Service

John Deere Ranking

John Deere NPS

John Deere's Net Promoter Score (NPS) is a 26 with 55% Promoters, 16% Passives, and 29% Detractors. Net Promoter Score tracks whether John Deere's customers would recommend using the product based on a scale of -100 to 100.

John Deere Overall NPS

NPS

55%	Promoters
16%	Passives
29%	Detractors

John Deere NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2025 27	Jun 2025	27
Jul 2025 26	Jul 2025	26
Aug 2025 26	Aug 2025	26
Sep 2025 26	Sep 2025	26
Oct 2025 26	Oct 2025	26
Nov 2025 26	Nov 2025	26
Dec 2025 26	Dec 2025	26
Jan 2026 26	Jan 2026	26
Feb 2026 26	Feb 2026	26
Mar 2026 26	Mar 2026	26
Apr 2026 26	Apr 2026	26
May 2026 26	May 2026	26

How Other Brands Compare

John Deere is ranked third for NPS among its competitors. Komatsu and Caterpillar Inc. come in first and second, with Raven Industries coming in at #4. Among those competitors, it is the second most valued company behind Caterpillar Inc..

	John Deere	Caterpillar Inc.	Komatsu	Raven Industries
Global Ranking	#187	#171	#-	#-
NPS	26	38	40	12
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	-
Valuation Updated every 24 hours for public companies	$116.64B	$126.91B	$30.55B	$1.37B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

John Deere NPS by Gender

Male customers rated John Deere's NPS 6 points higher than Female customers.

Male

John Deere's NPS was rated 23 by Male customers on Comparably.

53%

Promoters

17%

Passives

30%

Detractors

Female

John Deere's NPS was rated 17 by Female customers on Comparably.

46%

Promoters

25%

Passives

29%

Detractors

John Deere NPS by Ethnicity

John Deere's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 17	Caucasian	17
Hispanic or Latino 40	Hispanic or Latino	40
African American/Black 0	African American/Black	0
Asian or Pacific Islander 11	Asian or Pacific Islander	11
Native American 40	Native American	40
Other 20	Other	20

John Deere NPS by Age

John Deere's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

71%

16%

13%

26-30

33%

34%

33%

31-35

33%

34%

33%

36-40

58%

33%

41-45

71%

15%

14%

46-50

37%

63%

51-55

36%

28%

36%

56-60

22%

34%

44%

61-65

56%

44%

66+

42%

29%

John Deere NPS by Usage

John Deere's NPS was rated the highest by customers who have used John Deere's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -7	Less than 1 Year	-7
1 to 2 Years 40	1 to 2 Years	40
2 to 5 Years 26	2 to 5 Years	26
5 to 10 Years -1	5 to 10 Years	-1
Over 10 Years 24	Over 10 Years	24

John Deere NPS vs. Competitors

Compared to its competitors, John Deere's NPS is rated right above Raven Industries, and is preceded by Caterpillar Inc..

COMPANY		NPS Score
	Komatsu	40
	Caterpillar Inc.	38
	John Deere	26
	Raven Industries	12

John Deere NPS vs Companies in Energy and Manufacturing

In the Energy and Manufacturing industry, John Deere's NPS is rated right above 3M, and is preceded by Tesla.

COMPANY		NPS Score
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	Tesla	29
	John Deere	26
	3M	22
	Stanley Black & Decker	22
	Ford Motor Company	13

John Deere Customer Reviews

Out of the 37 John Deere customer reviews 30 were positive and 7 were constructive. John Deere customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

John Deere Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of John Deere users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

John Deere Customer Loyalty Score by Gender

Male customers rated John Deere's Customer Loyalty score 1% higher than Female customers.

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Male

86%

Yes

Female

85%

Yes

John Deere Customer Loyalty Score by Ethnicity

John Deere's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

John Deere Customer Loyalty Score by Age

John Deere's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%
26-30 80%	26-30	80%
31-35 85%	31-35	85%
36-40 70%	36-40	70%
41-45 100%	41-45	100%
46-50 66%	46-50	66%
51-55 92%	51-55	92%
56-60 90%	56-60	90%
61-65 80%	61-65	80%
66+ 94%	66+	94%

John Deere Customer Loyalty Score by Usage

John Deere's Customer Loyalty score was rated the highest by customers who have used John Deere's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	64%
1 to 2 Years	69%
2 to 5 Years	88%
5 to 10 Years	100%
Over 10 Years	93%

John Deere Customer Loyalty Score by Industry

John Deere's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	94%
Accounting	82%
Aerospace and Aviation	55%
Architecture and Planning	100%
Arts and Entertainment	100%
Automotive and Transportation	55%
Banking and Financial Services	46%
Beverage, Wine and Spirits	78%
Business and Consumer Services	82%
Business Supplies and Equipment	100%
Construction	100%
Fishing and Farming	79%
Mechanical, Civil or Industrial Engineering	70%
Ranching	100%
Retail	100%

John Deere Customer Loyalty vs. Competitors

Compared to its competitors, John Deere's Customer Loyalty score is rated right above Raven Industries.

COMPANY		Customer Loyalty Score
	John Deere	81%
	Raven Industries	79%
	Caterpillar Inc.	77%
	Komatsu	68%

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Customer Loyalty for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, John Deere's Customer Loyalty score is rated right above Stanley Black & Decker, and is preceded by Toyota.

COMPANY		Customer Loyalty Score
	Honda	86%
	Audi	84%
	Mercedes-Benz USA	83%
	Toyota	83%
	John Deere	81%
	Stanley Black & Decker	81%
	3M	80%
	Ford Motor Company	79%
	Tesla	77%

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John Deere Product Quality

3.9/5

John Deere has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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John Deere Product Information

John Deere’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated John Deere's product the highest. Reviewers from the Aerospace and Aviation industry rated John Deere the lowest at 3.9.

Website: https://www.deere.com/en_US/corporate/our_company/our_company.page

Company Size: 10,000+ Employees

Industry

Manufacturing

Quick Insights into John Deere Product Quality

John Deere's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Automotive and Transportation industry.

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Ranked John Deere Product Quality the Highest

41-45	4.7
Retail	4.7
Hispanic or Latino	4.4

Ranked John Deere Product Quality the Lowest

Over 10 Years	3.7
56-60	2.9
Automotive and Transportation	2.7

John Deere Product Quality Score by Gender

Male customers rated John Deere's Product Quality score 0.1 stars higher than Female customers.

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Male

3.9/5

Female

3.8/5

John Deere Product Quality Score by Ethnicity

John Deere's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 4.1	Native American	4.1
Other 3.9	Other	3.9

John Deere Product Quality Score by Age

John Deere's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 3.9	26-30	3.9
31-35 3.6	31-35	3.6
36-40 4.1	36-40	4.1
41-45 4.7	41-45	4.7
46-50 2.9	46-50	2.9
51-55 4.1	51-55	4.1
56-60 2.9	56-60	2.9
61-65 3.6	61-65	3.6
66+ 3.3	66+	3.3

John Deere Product Quality Score by Usage

John Deere's Product Quality score was rated the highest by customers who have used John Deere's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.1
2 to 5 Years	4.1
5 to 10 Years	3.8
Over 10 Years	3.7

John Deere Product Quality Score by Industry

John Deere's Product Quality score was rated the highest by Retail industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	4.3
Accounting	3.5
Aerospace and Aviation	3.9
Architecture and Planning	4.3
Arts and Entertainment	4.6
Automotive and Transportation	2.7
Banking and Financial Services	3.4
Beverage, Wine and Spirits	3.9
Business and Consumer Services	3.6
Business Supplies and Equipment	4.1
Construction	3.7
Fishing and Farming	4
Mechanical, Civil or Industrial Engineering	3.8
Ranching	4.1
Retail	4.7

John Deere Product Quality vs. Competitors

Compared to its competitors, John Deere's Product Quality score is rated right above Komatsu, and is preceded by Caterpillar Inc..

COMPANY		Product Quality Score
	Caterpillar Inc.	3.9/5
	John Deere	3.9/5
	Komatsu	3.8/5
	Raven Industries	3.1/5

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Product Quality for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, John Deere's Product Quality score is rated right above Audi, and is preceded by 3M.

COMPANY		Product Quality Score
	Mercedes-Benz USA	4.2/5
	Toyota	4.2/5
	Honda	4.1/5
	Tesla	3.9/5
	3M	3.9/5
	John Deere	3.9/5
	Audi	3.9/5
	Stanley Black & Decker	3.8/5
	Ford Motor Company	3.5/5

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John Deere Pricing

John Deere ROI & Value For Money

3.7/5

John Deere has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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John Deere Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from John Deere.

Quick Insights into John Deere ROI

John Deere's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked John Deere ROI the Highest

41-45	4.4
Architecture and Planning	4.4
Hispanic or Latino	4.2

Ranked John Deere ROI the Lowest

Caucasian	3.4
56-60	2.8
Business and Consumer Services	2.8

John Deere ROI Score by Gender

John Deere's ROI score was rated 3.6 by both Female and Male customers on Comparably.

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Male

3.6/5

Female

3.6/5

John Deere ROI Score by Ethnicity

John Deere's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 3.8	Native American	3.8
Other 3.6	Other	3.6

John Deere ROI Score by Age

John Deere's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.5	26-30	3.5
31-35 3.2	31-35	3.2
36-40 3.6	36-40	3.6
41-45 4.4	41-45	4.4
46-50 3.1	46-50	3.1
51-55 3.8	51-55	3.8
56-60 2.8	56-60	2.8
61-65 3.4	61-65	3.4
66+ 3.2	66+	3.2

John Deere ROI Score by Usage

John Deere's ROI score was rated the highest by customers who have used John Deere's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.8
2 to 5 Years	3.7
5 to 10 Years	3.4
Over 10 Years	3.5

John Deere ROI Score by Industry

John Deere's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	4
Accounting	3.5
Aerospace and Aviation	3.7
Architecture and Planning	4.4
Arts and Entertainment	4.3
Automotive and Transportation	3.1
Banking and Financial Services	3
Beverage, Wine and Spirits	2.9
Business and Consumer Services	2.8
Business Supplies and Equipment	4.4
Construction	3.5
Fishing and Farming	3.5
Mechanical, Civil or Industrial Engineering	3.5
Ranching	3.9
Retail	4

John Deere Pricing vs. Competitors

Compared to its competitors, John Deere's ROI score is rated right above Komatsu, and is preceded by Caterpillar Inc..

COMPANY		Pricing Score
	Caterpillar Inc.	4/5
	John Deere	3.7/5
	Komatsu	3.5/5
	Raven Industries	3.1/5

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ROI for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, John Deere's ROI score is rated right above Stanley Black & Decker, and is preceded by Audi.

COMPANY		Pricing Score
	Toyota	4/5
	Honda	3.9/5
	Mercedes-Benz USA	3.9/5
	Tesla	3.9/5
	3M	3.8/5
	Audi	3.8/5
	John Deere	3.7/5
	Stanley Black & Decker	3.6/5
	Ford Motor Company	3.4/5

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John Deere Customer Satisfaction (CSAT)

John Deere Customer Satisfaction (CSAT) Score

74 / 100

John Deere has an overall Customer Satisfaction score of 74 rated by its users and customers.

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Very Satisfied	42%
Satisfied	32%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	6%
Very Dissatisfied	8%

Very Satisfied

42%

Satisfied

32%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into John Deere Customer Satisfaction

John Deere's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 56-60.

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Ranked John Deere Customer Satisfaction the Highest

26-30	100%
Aerospace and Aviation	100%
Asian or Pacific Islander	100%

Ranked John Deere Customer Satisfaction the Lowest

Female	63%
Business and Consumer Services	60%
56-60	50%

John Deere Customer Satisfaction Score by Gender

Male customers rated John Deere's Customer Satisfaction score 19 points higher than Female customers.

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82 / 100

Male

	Very Satisfied	43%
	Satisfied	39%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	5%
	Very Dissatisfied	9%

63 / 100

Female

	Very Satisfied	36%
	Satisfied	27%
	Neither Satisfied nor Dissatisfied	23%
	Dissatisfied	5%
	Very Dissatisfied	9%

John Deere Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

John Deere's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.

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70 / 100

Very Satisfied	42%
Satisfied	28%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	6%
Very Dissatisfied	13%

Very Satisfied

42%

Satisfied

28%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

Very Dissatisfied

13%

CSAT according to Hispanic or Latino

John Deere's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	50%
Satisfied	50%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

50%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

John Deere's Customer Satisfaction (CSAT) score was rated 90% according to African American/Black users and customers.

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90 / 100

Very Satisfied	30%
Satisfied	60%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

30%

Satisfied

60%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

John Deere's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

John Deere's Customer Satisfaction (CSAT) score was rated 80% according to Native American users and customers.

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80 / 100

Very Satisfied	60%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	20%

Very Satisfied

60%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

CSAT according to Other

John Deere's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	10%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

10%

Very Dissatisfied

John Deere Customer Satisfaction Score by Age

John Deere's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

92%

26-30

100%

31-35

75%

36-40

82%

41-45

83%

46-50

71%

51-55

70%

56-60

50%

61-65

63%

66+

61%

John Deere Customer Satisfaction Score by Usage

John Deere's Customer Satisfaction score was rated the highest by customers who have used John Deere's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	75
1 to 2 Years	90
2 to 5 Years	84
5 to 10 Years	75
Over 10 Years	73

John Deere Customer Satisfaction Score by Industry

John Deere's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.

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{
	"title": "John Deere Customer Satisfaction Score by Industry",
	"text": "John Deere's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
			"text": "John Deere's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "John Deere's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "John Deere's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "John Deere's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "John Deere's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "John Deere's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "John Deere's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "John Deere's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "John Deere's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "John Deere's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "John Deere's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Fishing and Farming",
			"groupId": 519,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "John Deere's Customer Satisfaction score is  rated by Fishing and Farming customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "John Deere's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Ranching",
			"groupId": 553,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "John Deere's Customer Satisfaction score is  rated by Ranching customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		}
	]
}

Tech	93
Accounting	78
Aerospace and Aviation	100
Architecture and Planning	100
Arts and Entertainment	100
Automotive and Transportation	67
Banking and Financial Services	67
Beverage, Wine and Spirits	75
Business and Consumer Services	60
Business Supplies and Equipment	75
Construction	75
Fishing and Farming	80
Mechanical, Civil or Industrial Engineering	67
Ranching	67

John Deere Customer Satisfaction vs. Competitors

Compared to its competitors, John Deere's Customer Satisfaction score is rated right above Caterpillar Inc., and is preceded by Komatsu.

COMPANY		Customer Satisfaction (CSAT) Score
	Komatsu	100%
	John Deere	74%
	Caterpillar Inc.	72%
	Raven Industries	71%

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Customer Satisfaction for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, John Deere's Customer Satisfaction score is rated right above Tesla, and is preceded by Mercedes-Benz USA.

COMPANY		Customer Satisfaction (CSAT) Score
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	79%
	John Deere	74%
	Tesla	74%
	Audi	74%
	3M	74%
	Stanley Black & Decker	70%
	Ford Motor Company	61%

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John Deere Customer Service

3.8/5

John Deere has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.

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About John Deere's Customer Service

Address

One John Deere Plave, Moline, IL 61265

Website

https://www.deere.com/en_US/corporate/our_company/our_company.page

John Deere's Social Links

Quick Insights into John Deere Customer Service

John Deere's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Business and Consumer Services industry.

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Ranked John Deere Customer Service the Highest

Architecture and Planning	4.5
18-25	4.4
1 to 2 Years	4

Ranked John Deere Customer Service the Lowest

Over 10 Years	3.6
56-60	2.8
Business and Consumer Services	2.8

John Deere Customer Service Score by Gender

Male customers rated John Deere's Customer Service score 0.1 stars higher than Female customers.

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Male

3.8/5

Female

3.7/5

John Deere Customer Service Score by Ethnicity

John Deere's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 3.9	Hispanic or Latino	3.9
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.9	Native American	3.9
Other 3.9	Other	3.9

John Deere Customer Service Score by Age

John Deere's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 3.8	26-30	3.8
31-35 3.6	31-35	3.6
36-40 3.6	36-40	3.6
41-45 4.3	41-45	4.3
46-50 3.5	46-50	3.5
51-55 3.8	51-55	3.8
56-60 2.8	56-60	2.8
61-65 3.6	61-65	3.6
66+ 3	66+	3

John Deere Customer Service Score by Usage

John Deere's Customer Service score was rated the highest by customers who have used John Deere's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	4
2 to 5 Years	3.8
5 to 10 Years	3.6
Over 10 Years	3.6

John Deere Customer Service Score by Industry

John Deere's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	4.2
Accounting	3.7
Aerospace and Aviation	3.9
Architecture and Planning	4.5
Arts and Entertainment	4.3
Automotive and Transportation	3.1
Banking and Financial Services	3.1
Beverage, Wine and Spirits	3.5
Business and Consumer Services	2.8
Business Supplies and Equipment	4.4
Construction	3.4
Fishing and Farming	3.9
Mechanical, Civil or Industrial Engineering	4
Ranching	3.9
Retail	4.5

John Deere Customer Service vs. Competitors

Compared to its competitors, John Deere's Customer Service score is rated right above Raven Industries, and is preceded by Caterpillar Inc..

COMPANY		Customer Service Score
	Komatsu	4.1/5
	Caterpillar Inc.	4/5
	John Deere	3.8/5
	Raven Industries	3.3/5

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Customer Service for Other Energy and Manufacturing Brands

In the Energy and Manufacturing industry, John Deere's Customer Service score is rated right above 3M, and is preceded by Audi.

COMPANY		Customer Service Score
	Toyota	4.1/5
	Mercedes-Benz USA	4/5
	Honda	4/5
	Tesla	3.8/5
	Audi	3.8/5
	John Deere	3.8/5
	3M	3.8/5
	Stanley Black & Decker	3.8/5
	Ford Motor Company	3.4/5

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John Deere as an Employer

3.4/5

John Deere has a 3.4/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of John Deere

Samuel Allen

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

John Deere scored a 26 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of John Deere would recommend the brand to a friend. ENPS measures how likely John Deere employees would recommend working at John Deere to a friend.

Net Promoter Score

NPS Score

55%	Promoters
16%	Passive
29%	Detractors

Employee Net Promoter Score

eNPS Score

49%	Promoters
18%	Passive
33%	Detractors

Global Ranking Snapshot

John Deere is ranked #187 in the Global Top 100 Brands. It ranks just behind Chewy and just ahead of Kaiser Permanente.

RANK			INDUSTRY
185	SAP	Christian Klein	Tech
186	Chewy	Sumit Singh	Retail
187	John Deere	Samuel Allen	Energy and Manufacturing
188	Kaiser Permanente	Gregory Adams	Health and Wellness
189	Zillow	Rich Barton	Tech
190	Campbell Soup Company	Mark A. Clouse	Food and Beverages
191	Clorox	Linda Rendle	Consumer Goods

Energy and Manufacturing Ranking Snapshot

John Deere is ranked #16 in the Energy and Manufacturing Industry. It ranks just behind Honeywell and just ahead of Goodyear.

RANK		Location
14	BP	Houston, TX
15	Honeywell	Charlotte, NC
16	John Deere	Moline, IL
17	Goodyear	Akron, OH
18	Dow Chemical Company	Midland, MI
19	Avery Dennison	Glendale, CA
20	Kimberly-Clark	Irving, TX