

Avery Dennison is a global leader in labeling and packaging materials and solutions. Avery Dennison’s brand is ranked #264 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Avery Dennison. When compared to other organizations within the Energy and Manufacturing industry, Avery Dennison is ranked #19. Among its major competitors, Avery Dennison is ranked in 5th place for NPS while Checkpoint Systems is 1st, and Steelcase is 2nd.Their current market cap is $14.63B
Avery Dennison's Net Promoter Score (NPS) is a 21 with 52% Promoters, 17% Passives, and 31% Detractors. Net Promoter Score tracks whether Avery Dennison's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 17% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 24 | Mar 2024 | 24 |
Apr 2024 23 | Apr 2024 | 23 |
May 2024 21 | May 2024 | 21 |
Jul 2024 18 | Jul 2024 | 18 |
Sep 2024 20 | Sep 2024 | 20 |
Nov 2024 19 | Nov 2024 | 19 |
Dec 2024 17 | Dec 2024 | 17 |
Jan 2025 19 | Jan 2025 | 19 |
Mar 2025 16 | Mar 2025 | 16 |
Apr 2025 20 | Apr 2025 | 20 |
Sep 2025 20 | Sep 2025 | 20 |
Dec 2025 21 | Dec 2025 | 21 |
Avery Dennison is ranked third for NPS among its competitors. IBM and 3M come in first and second, with Dover Corporation coming in at #4. Among those competitors, it is the lowest valued company behind IBM.
![]() Avery Dennison | ![]() 3M | ![]() IBM | ![]() Dover Corporation | |
| Global Ranking | #264 | #96 | #106 | #- |
| NPS | 21 | 22 | 26 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $14.63B | $111.65B | $119.05B | $17.56B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Avery Dennison's NPS 40 points higher than Male customers.
Avery Dennison's NPS was rated by Male customers on Comparably.
Avery Dennison's NPS was rated 40 by Female customers on Comparably.
Avery Dennison's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Hispanic or Latino -20 | Hispanic or Latino | -20 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
Avery Dennison's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Avery Dennison's NPS was rated the highest by customers who have used Avery Dennison's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 17 | 1 to 2 Years | 17 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years -67 | 5 to 10 Years | -67 |
Over 10 Years 80 | Over 10 Years | 80 |
Compared to its competitors, Avery Dennison's NPS is rated right above Green Bay Packaging, and is preceded by 3M.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Checkpoint Systems | 42 |
![]() | Steelcase | 37 |
![]() | IBM | 26 |
![]() | 3M | 22 |
![]() | Avery Dennison | 21 |
![]() | Green Bay Packaging | 21 |
![]() | Dover Corporation | 19 |
![]() | XORIANT CORPORATION | 0 |
![]() | Pitney Bowes | -19 |
![]() | Minerals Technologies | -26 |
In the Energy and Manufacturing industry, Avery Dennison's NPS is rated right above Ford Motor Company, and is preceded by Stanley Black & Decker.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Toyota | 43 |
![]() | Mercedes-Benz USA | 39 |
![]() | Honda | 37 |
![]() | Audi | 34 |
![]() | Tesla | 29 |
![]() | 3M | 22 |
![]() | Stanley Black & Decker | 22 |
![]() | Avery Dennison | 21 |
![]() | Ford Motor Company | 13 |
Out of the 6 Avery Dennison customer reviews 4 were positive and 2 were constructive. Avery Dennison customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Avery Dennison users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Avery Dennison's Customer Loyalty score 9% higher than Female customers.
Avery Dennison's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Avery Dennison's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
26-30 40% | 26-30 | 40% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
46-50 100% | 46-50 | 100% |
66+ 10% | 66+ | 10% |
Avery Dennison's Customer Loyalty score was rated the highest by customers who have used Avery Dennison's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Avery Dennison's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Avery Dennison's Customer Loyalty score is rated right above 3M, and is preceded by Minerals Technologies.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Green Bay Packaging | 92% |
![]() | Checkpoint Systems | 85% |
![]() | Minerals Technologies | 83% |
![]() | Avery Dennison | 82% |
![]() | 3M | 80% |
![]() | IBM | 79% |
![]() | Steelcase | 77% |
![]() | Pitney Bowes | 70% |
![]() | Dover Corporation | 62% |
![]() | XORIANT CORPORATION | 55% |
In the Energy and Manufacturing industry, Avery Dennison's Customer Loyalty score is rated right above Stanley Black & Decker, and is preceded by Toyota.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Honda | 86% |
![]() | Audi | 84% |
![]() | Mercedes-Benz USA | 84% |
![]() | Toyota | 83% |
![]() | Avery Dennison | 82% |
![]() | Stanley Black & Decker | 82% |
![]() | 3M | 80% |
![]() | Ford Motor Company | 80% |
![]() | Tesla | 77% |
Avery Dennison has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Avery Dennison’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Chemicals industry rated Avery Dennison's product the highest. Reviewers from the Aerospace and Aviation industry rated Avery Dennison the lowest at 3.3.
Avery Dennison's Product Quality score was rated highest by customers who have used Avery Dennison's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.
Female customers rated Avery Dennison's Product Quality score 0.8 stars higher than Male customers.
Avery Dennison's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Avery Dennison's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4 | 36-40 | 4 |
46-50 4.1 | 46-50 | 4.1 |
66+ 2.6 | 66+ | 2.6 |
Avery Dennison's Product Quality score was rated the highest by customers who have used Avery Dennison's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Avery Dennison's Product Quality score was rated the highest by Chemicals industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Avery Dennison's Product Quality score is rated right above Green Bay Packaging, and is preceded by IBM.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Steelcase | 4/5 |
![]() | 3M | 3.9/5 |
![]() | IBM | 3.8/5 |
![]() | Avery Dennison | 3.8/5 |
![]() | Green Bay Packaging | 3.8/5 |
![]() | XORIANT CORPORATION | 3.7/5 |
![]() | Minerals Technologies | 3.7/5 |
![]() | Checkpoint Systems | 3.6/5 |
![]() | Dover Corporation | 3.1/5 |
![]() | Pitney Bowes | 2.9/5 |
In the Energy and Manufacturing industry, Avery Dennison's Product Quality score is rated right above Stanley Black & Decker, and is preceded by Audi.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.2/5 |
![]() | Honda | 4.1/5 |
![]() | Toyota | 4.1/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.9/5 |
![]() | Audi | 3.9/5 |
![]() | Avery Dennison | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | Ford Motor Company | 3.5/5 |
Avery Dennison has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Avery Dennison.
Avery Dennison's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Avery Dennison's products/services for 5 to 10 Years.
Female customers rated Avery Dennison's ROI score 0.7 stars higher than Male customers.
Avery Dennison's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Avery Dennison's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
46-50 3.7 | 46-50 | 3.7 |
66+ 3 | 66+ | 3 |
Avery Dennison's ROI score was rated the highest by customers who have used Avery Dennison's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Avery Dennison's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Avery Dennison's ROI score is rated right above Minerals Technologies, and is preceded by Green Bay Packaging.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Steelcase | 4/5 |
![]() | XORIANT CORPORATION | 4/5 |
![]() | IBM | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Green Bay Packaging | 3.8/5 |
![]() | Avery Dennison | 3.7/5 |
![]() | Minerals Technologies | 3.6/5 |
![]() | Checkpoint Systems | 3.4/5 |
![]() | Dover Corporation | 3.4/5 |
![]() | Pitney Bowes | 2.6/5 |
In the Energy and Manufacturing industry, Avery Dennison's ROI score is rated right above Stanley Black & Decker, and is preceded by Audi.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Toyota | 4/5 |
![]() | Mercedes-Benz USA | 4/5 |
![]() | Honda | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Avery Dennison | 3.7/5 |
![]() | Stanley Black & Decker | 3.7/5 |
![]() | Ford Motor Company | 3.4/5 |
Avery Dennison has an overall Customer Satisfaction score of 76 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Avery Dennison's Customer Satisfaction score was rated highest by customers who have used Avery Dennison's products/services for 1 to 2 Years, and rated lowest by customers ages 66+.
Female customers rated Avery Dennison's Customer Satisfaction score 14 points higher than Male customers.
Very Satisfied | 8% | |
|---|---|---|
Satisfied | 58% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 17% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 20% | |
Very Dissatisfied | 0% |
Avery Dennison's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
Avery Dennison's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Avery Dennison's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Avery Dennison's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 66+ | 34% |
Avery Dennison's Customer Satisfaction score was rated the highest by customers who have used Avery Dennison's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Compared to its competitors, Avery Dennison's Customer Satisfaction score is rated right above 3M, and is preceded by IBM.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Checkpoint Systems | 78% |
![]() | IBM | 76% |
![]() | Avery Dennison | 76% |
![]() | 3M | 75% |
![]() | Green Bay Packaging | 75% |
![]() | Steelcase | 73% |
![]() | Minerals Technologies | 72% |
![]() | Dover Corporation | 65% |
![]() | XORIANT CORPORATION | 50% |
![]() | Pitney Bowes | 46% |
In the Energy and Manufacturing industry, Avery Dennison's Customer Satisfaction score is rated right above 3M, and is preceded by Mercedes-Benz USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Toyota | 82% |
![]() | Honda | 81% |
![]() | Mercedes-Benz USA | 80% |
![]() | Avery Dennison | 76% |
![]() | 3M | 75% |
![]() | Tesla | 74% |
![]() | Audi | 74% |
![]() | Stanley Black & Decker | 70% |
![]() | Ford Motor Company | 61% |
Avery Dennison has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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207 Goode Avenue, Glendale, CA 91203-1222
http://www.averydennison.com
(162) 630-4200
Avery Dennison's Customer Service score was rated highest by customers who have used Avery Dennison's products/services for 1 to 2 Years, and rated lowest by customers who have used Avery Dennison's products/services for 5 to 10 Years.
Female customers rated Avery Dennison's Customer Service score 0.9 stars higher than Male customers.
Avery Dennison's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Avery Dennison's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.6 | 26-30 | 3.6 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4 | 36-40 | 4 |
46-50 4 | 46-50 | 4 |
66+ 2.6 | 66+ | 2.6 |
Avery Dennison's Customer Service score was rated the highest by customers who have used Avery Dennison's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Avery Dennison's Customer Service score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Avery Dennison's Customer Service score is rated right above 3M, and is preceded by IBM.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Steelcase | 4/5 |
![]() | IBM | 3.9/5 |
![]() | Avery Dennison | 3.9/5 |
![]() | 3M | 3.8/5 |
![]() | Checkpoint Systems | 3.6/5 |
![]() | Green Bay Packaging | 3.6/5 |
![]() | Dover Corporation | 3.5/5 |
![]() | XORIANT CORPORATION | 3.5/5 |
![]() | Minerals Technologies | 3.1/5 |
![]() | Pitney Bowes | 2.7/5 |
In the Energy and Manufacturing industry, Avery Dennison's Customer Service score is rated right above Tesla, and is preceded by Honda.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Mercedes-Benz USA | 4.1/5 |
![]() | Toyota | 4/5 |
![]() | Honda | 4/5 |
![]() | Avery Dennison | 3.9/5 |
![]() | Tesla | 3.8/5 |
![]() | Audi | 3.8/5 |
![]() | Stanley Black & Decker | 3.8/5 |
![]() | 3M | 3.8/5 |
![]() | Ford Motor Company | 3.4/5 |
Avery Dennison has a 3.9/5 stars for its overall company culture rated by their employees

Avery Dennison scored a 21 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Avery Dennison would recommend the brand to a friend. ENPS measures how likely Avery Dennison employees would recommend working at Avery Dennison to a friend.
| 52% | Promoters |
|---|---|
| 17% | Passive |
| 31% | Detractors |
| 49% | Promoters |
|---|---|
| 17% | Passive |
| 34% | Detractors |
Avery Dennison is ranked #264 in the Global Top 100 Brands. It ranks just behind TD Ameritrade and just ahead of Ace Hardware.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
262 | ![]() | Brooks Running | ![]() | Jim Weber | Fashion and Beauty |
263 | ![]() | TD Ameritrade | ![]() | Tim Hockey | Banking and Financial Services |
264 | ![]() | Avery Dennison | ![]() | Mitchell Butier | Energy and Manufacturing |
265 | ![]() | Ace Hardware | ![]() | John Venhuizen | Retail |
266 | ![]() | Columbia Sportswear | ![]() | Timothy Boyle | Fashion and Beauty |
267 | ![]() | CBRE | ![]() | Bob Sulentic | Business and Consumer Services |
268 | ![]() | NetApp | ![]() | George Kurian | Tech |
Avery Dennison is ranked #19 in the Energy and Manufacturing Industry. It ranks just behind Dow Chemical Company and just ahead of Kimberly-Clark.
| RANK | COMPANY | Location | |
|---|---|---|---|
17 | ![]() | Goodyear | Akron, OH |
18 | ![]() | Dow Chemical Company | Midland, MI |
19 | ![]() | Avery Dennison | Glendale, CA |
20 | ![]() | Kimberly-Clark | Irving, TX |
21 | ![]() | Corning | Corning, NY |
22 | ![]() | Texas Instruments | Dallas, TX |
23 | ![]() | General Electric | Boston, MA |