

A legacy of custom corrugated shipping containers, folding carton innovation, and coated label creativity. Among its major competitors, Green Bay Packaging is ranked in 3rd place for NPS while American Packaging Corporation is 1st, and Avery Dennison is 2nd.
Green Bay Packaging's Net Promoter Score (NPS) is a 21 with 57% Promoters, 7% Passives, and 36% Detractors. Net Promoter Score tracks whether Green Bay Packaging's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 7% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2020 100 | Dec 2020 | 100 |
Aug 2021 33 | Aug 2021 | 33 |
Jan 2022 50 | Jan 2022 | 50 |
Mar 2022 33 | Mar 2022 | 33 |
May 2022 43 | May 2022 | 43 |
Sep 2022 50 | Sep 2022 | 50 |
Jun 2023 55 | Jun 2023 | 55 |
Aug 2023 60 | Aug 2023 | 60 |
Mar 2024 45 | Mar 2024 | 45 |
Apr 2024 33 | Apr 2024 | 33 |
Jun 2024 23 | Jun 2024 | 23 |
Sep 2025 22 | Sep 2025 | 22 |
Green Bay Packaging is ranked third for NPS among its competitors. American Packaging Corporation and Avery Dennison come in first and second, with Dow Corning coming in at #4.
![]() Green Bay Packaging | ![]() Avery Dennison | ![]() American Packaging Corporation | ![]() Dow Corning | |
| Global Ranking | #- | #264 | #- | #- |
| NPS | 21 | 21 | 34 | -50 |
| Valuation Updated every 24 hours for public companies | - | $14.63B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Green Bay Packaging's NPS is rated right above Dow Corning, and is preceded by Avery Dennison.
| COMPANY | NPS Score | |
|---|---|---|
![]() | American Packaging Corporation | 34 |
![]() | Avery Dennison | 21 |
![]() | Green Bay Packaging | 21 |
![]() | Dow Corning | -50 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of Green Bay Packaging users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Green Bay Packaging's Customer Loyalty score is rated right above Avery Dennison, and is preceded by Dow Corning.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | American Packaging Corporation | 100% |
![]() | Dow Corning | 100% |
![]() | Green Bay Packaging | 92% |
![]() | Avery Dennison | 82% |
Green Bay Packaging has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Green Bay Packaging’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Compared to its competitors, Green Bay Packaging's Product Quality score is rated right above American Packaging Corporation, and is preceded by Avery Dennison.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Dow Corning | 4.5/5 |
![]() | Avery Dennison | 3.8/5 |
![]() | Green Bay Packaging | 3.8/5 |
![]() | American Packaging Corporation | 2.2/5 |
Green Bay Packaging has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Compared to its competitors, Green Bay Packaging's ROI score is rated right above Avery Dennison.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Green Bay Packaging | 3.8/5 |
![]() | Avery Dennison | 3.7/5 |
![]() | Dow Corning | 3/5 |
![]() | American Packaging Corporation | 2.7/5 |
Green Bay Packaging has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Green Bay Packaging's Customer Satisfaction score is rated right above American Packaging Corporation, and is preceded by Avery Dennison.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Avery Dennison | 76% |
![]() | Green Bay Packaging | 75% |
![]() | American Packaging Corporation | 50% |
![]() | Dow Corning | 50% |
Green Bay Packaging has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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1700 N. Webster Court, Green Bay, WI
http://gbp.com/
(920) 433-5111
Compared to its competitors, Green Bay Packaging's Customer Service score is rated right above Dow Corning, and is preceded by Avery Dennison.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Avery Dennison | 3.9/5 |
![]() | Green Bay Packaging | 3.6/5 |
![]() | Dow Corning | 3.5/5 |
![]() | American Packaging Corporation | 2.7/5 |
Green Bay Packaging has a 3.8/5 stars for its overall company culture rated by their employees

Green Bay Packaging scored a 21 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Green Bay Packaging would recommend the brand to a friend. ENPS measures how likely Green Bay Packaging employees would recommend working at Green Bay Packaging to a friend.
| 57% | Promoters |
|---|---|
| 7% | Passive |
| 36% | Detractors |
| 50% | Promoters |
|---|---|
| 15% | Passive |
| 35% | Detractors |