

Brooks Running designs and manufactures high-performance running shoes, apparel, and accessories for both male and female runners. Brooks Running’s brand is ranked #262 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Brooks Running. When compared to other organizations within the Fashion and Beauty industry, Brooks Running is ranked #30. Among its major competitors, Brooks Running is ranked in 1st place for NPS while Nike is 2nd, and New Balance is 3rd.Their current valuation is $6.73B

Melanie Allen serves as the SVP, Chief Marketing Officer of Brooks Running. Melanie started at Brooks Running in September of 2017. Melanie currently resides in the Greater Seattle Area.
Brooks Running's Net Promoter Score (NPS) is a 53 with 66% Promoters, 21% Passives, and 13% Detractors. Net Promoter Score tracks whether Brooks Running's customers would recommend using the product based on a scale of -100 to 100.
| 66% | Promoters |
|---|---|
| 21% | Passives |
| 13% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2024 55 | Aug 2024 | 55 |
Sep 2024 56 | Sep 2024 | 56 |
Oct 2024 53 | Oct 2024 | 53 |
Nov 2024 54 | Nov 2024 | 54 |
Dec 2024 55 | Dec 2024 | 55 |
Jan 2025 54 | Jan 2025 | 54 |
Mar 2025 53 | Mar 2025 | 53 |
Apr 2025 53 | Apr 2025 | 53 |
May 2025 53 | May 2025 | 53 |
Jun 2025 53 | Jun 2025 | 53 |
Oct 2025 53 | Oct 2025 | 53 |
Jan 2026 54 | Jan 2026 | 54 |
Brooks Running is ranked first for NPS among its competitors. Nike and New Balance come in second and third, with Fila coming in at #4. Among those competitors, it is the second most valued company behind Nike.
![]() Brooks Running | ![]() Nike | ![]() Fila | ![]() New Balance | |
| Global Ranking | #262 | #6 | #944 | #993 |
| NPS | 53 | 48 | 10 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $6.73B | $222.95B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Brooks Running's NPS 19 points higher than Male customers.
Brooks Running's NPS was rated 35 by Male customers on Comparably.
Brooks Running's NPS was rated 54 by Female customers on Comparably.
Brooks Running's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 51 | Caucasian | 51 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other 46 | Other | 46 |
Brooks Running's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Brooks Running's NPS was rated the highest by customers who have used Brooks Running's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
1 to 2 Years 13 | 1 to 2 Years | 13 |
2 to 5 Years 47 | 2 to 5 Years | 47 |
5 to 10 Years 65 | 5 to 10 Years | 65 |
Over 10 Years 37 | Over 10 Years | 37 |
Compared to its competitors, Brooks Running's NPS is rated right above Nike.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Brooks Running | 53 |
![]() | Nike | 48 |
![]() | New Balance | 28 |
![]() | Saucony | 28 |
![]() | Fila | 10 |
![]() | Acsis | N/A |
In the Fashion and Beauty industry, Brooks Running's NPS is rated right above Nike.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Brooks Running | 53 |
![]() | Nike | 48 |
![]() | Vans | 47 |
![]() | American Eagle Outfitters | 44 |
![]() | Uniqlo | 40 |
![]() | CHANEL | 39 |
![]() | Glossier | 38 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
Out of the 18 Brooks Running customer reviews 16 were positive and 2 were constructive. Brooks Running customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Brooks Running users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Brooks Running's Customer Loyalty score was rated 86 by both Female and Male customers on Comparably.
Brooks Running's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Brooks Running's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 100% | 26-30 | 100% |
31-35 90% | 31-35 | 90% |
36-40 68% | 36-40 | 68% |
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
51-55 90% | 51-55 | 90% |
56-60 85% | 56-60 | 85% |
66+ 82% | 66+ | 82% |
Brooks Running's Customer Loyalty score was rated the highest by customers who have used Brooks Running's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Brooks Running's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Brooks Running's Customer Loyalty score is rated right above Nike.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Brooks Running | 87% |
![]() | Nike | 83% |
![]() | New Balance | 79% |
![]() | Saucony | 79% |
![]() | Fila | 74% |
![]() | Acsis | N/A |
In the Fashion and Beauty industry, Brooks Running's Customer Loyalty score is rated right above American Eagle Outfitters.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Brooks Running | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Vans | 85% |
![]() | Nike | 83% |
![]() | Uniqlo | 81% |
![]() | CHANEL | 79% |
![]() | Crocs | 79% |
![]() | Glossier | 77% |
![]() | Gucci | 76% |
Brooks Running has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Brooks Running’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Brooks Running's product the highest. Reviewers from the Fashion and Beauty industry rated Brooks Running the lowest at 4.3.
Brooks Running's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers from the Tech industry.
Brooks Running's Product Quality score was rated 4.4 by both Female and Male customers on Comparably.
Brooks Running's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.6 | Other | 4.6 |
Brooks Running's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4.2 | 56-60 | 4.2 |
66+ 4 | 66+ | 4 |
Brooks Running's Product Quality score was rated the highest by customers who have used Brooks Running's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Brooks Running's Product Quality score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Brooks Running's Product Quality score is rated right above Nike.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Brooks Running | 4.5/5 |
![]() | Nike | 4.3/5 |
![]() | Saucony | 4.3/5 |
![]() | Fila | 4/5 |
![]() | New Balance | 3.9/5 |
![]() | Acsis | N/A |
In the Fashion and Beauty industry, Brooks Running's Product Quality score is rated right above Uniqlo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Brooks Running | 4.5/5 |
![]() | Uniqlo | 4.3/5 |
![]() | Nike | 4.3/5 |
![]() | Vans | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | CHANEL | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Crocs | 4.1/5 |
Brooks Running has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Tech industry think that they had the lowest ROI from Brooks Running.
Brooks Running's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Tech industry.
Female customers rated Brooks Running's ROI score 0.2 stars higher than Male customers.
Brooks Running's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.2 | Other | 4.2 |
Brooks Running's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4 | 26-30 | 4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.9 | 51-55 | 3.9 |
56-60 4 | 56-60 | 4 |
66+ 3.6 | 66+ | 3.6 |
Brooks Running's ROI score was rated the highest by customers who have used Brooks Running's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Brooks Running's ROI score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Brooks Running's ROI score is rated right above Saucony.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Brooks Running | 4.2/5 |
![]() | Saucony | 4.1/5 |
![]() | Nike | 3.9/5 |
![]() | New Balance | 3.7/5 |
![]() | Fila | 3.7/5 |
![]() | Acsis | N/A |
In the Fashion and Beauty industry, Brooks Running's ROI score is rated right above Vans.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Brooks Running | 4.2/5 |
![]() | Vans | 4/5 |
![]() | Uniqlo | 4/5 |
![]() | Nike | 3.9/5 |
![]() | CHANEL | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Crocs | 3.7/5 |
Brooks Running has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Brooks Running's Customer Satisfaction score was rated highest by customers who have used Brooks Running's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
Male customers rated Brooks Running's Customer Satisfaction score 3 points higher than Female customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 3% |
Very Satisfied | 64% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 4% | |
Very Dissatisfied | 4% |
Brooks Running's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
Brooks Running's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Brooks Running's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
Brooks Running's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 90% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 75% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 56-60 | 75% | |||||||||||||||
| 66+ | 76% |
Brooks Running's Customer Satisfaction score was rated the highest by customers who have used Brooks Running's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Brooks Running's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, Brooks Running's Customer Satisfaction score is rated right above Nike.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Brooks Running | 89% |
![]() | Nike | 86% |
![]() | New Balance | 77% |
![]() | Fila | 76% |
![]() | Saucony | 71% |
![]() | Acsis | 0% |
In the Fashion and Beauty industry, Brooks Running's Customer Satisfaction score is rated right above Uniqlo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Brooks Running | 89% |
![]() | Uniqlo | 88% |
![]() | Nike | 86% |
![]() | Vans | 85% |
![]() | American Eagle Outfitters | 82% |
![]() | CHANEL | 80% |
![]() | Glossier | 79% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
Brooks Running has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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3400 Stone Way North, 5th Floor, Seattle, WA 98103
http://www.brooksrunning.com
206 858 5450
Brooks Running's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated Brooks Running's Customer Service score 0.2 stars higher than Male customers.
Brooks Running's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
African American/Black 4.4 | African American/Black | 4.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.8 | Other | 3.8 |
Brooks Running's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.2 | 36-40 | 4.2 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.6 | 46-50 | 4.6 |
51-55 4.4 | 51-55 | 4.4 |
56-60 3.7 | 56-60 | 3.7 |
66+ 3.5 | 66+ | 3.5 |
Brooks Running's Customer Service score was rated the highest by customers who have used Brooks Running's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Brooks Running's Customer Service score was rated the highest by Retail industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Brooks Running's Customer Service score is rated right above Saucony.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Brooks Running | 4.3/5 |
![]() | Saucony | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | New Balance | 3.8/5 |
![]() | Fila | 3.7/5 |
![]() | Acsis | N/A |
In the Fashion and Beauty industry, Brooks Running's Customer Service score is rated right above Glossier.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Brooks Running | 4.3/5 |
![]() | Glossier | 4.2/5 |
![]() | Uniqlo | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | Vans | 4.1/5 |
![]() | CHANEL | 4.1/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Gucci | 4/5 |
![]() | Crocs | 3.8/5 |
Brooks Running has a 3.8/5 stars for its overall company culture rated by their employees

Brooks Running scored a 53 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Brooks Running would recommend the brand to a friend. ENPS measures how likely Brooks Running employees would recommend working at Brooks Running to a friend.
| 66% | Promoters |
|---|---|
| 21% | Passive |
| 13% | Detractors |
| 40% | Promoters |
|---|---|
| 19% | Passive |
| 41% | Detractors |
Brooks Running is ranked #262 in the Global Top 100 Brands. It ranks just behind PIMCO and just ahead of TD Ameritrade.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
260 | ![]() | S.C. Johnson | ![]() | H. Fisk Johnson | Consumer Goods |
261 | ![]() | PIMCO | ![]() | Emmanuel Roman | Banking and Financial Services |
262 | ![]() | Brooks Running | ![]() | Jim Weber | Fashion and Beauty |
263 | ![]() | TD Ameritrade | ![]() | Tim Hockey | Banking and Financial Services |
264 | ![]() | Avery Dennison | ![]() | Mitchell Butier | Energy and Manufacturing |
265 | ![]() | Ace Hardware | ![]() | John Venhuizen | Retail |
266 | ![]() | Columbia Sportswear | ![]() | Timothy Boyle | Fashion and Beauty |
Brooks Running is ranked #30 in the Fashion and Beauty Industry. It ranks just behind Steve Madden and just ahead of Columbia Sportswear.
| RANK | COMPANY | Location | |
|---|---|---|---|
28 | ![]() | Marshalls | Philadelphia, PA |
29 | ![]() | Steve Madden | Long Island City, NY |
30 | ![]() | Brooks Running | Seattle, WA |
31 | ![]() | Columbia Sportswear | Portland, OR |
32 | ![]() | Oakley | Foothill Ranch, CA |
33 | ![]() | DSW | Columbus, OH |
34 | ![]() | Abercrombie & Fitch Company | New Albany, OH |