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About Saucony's Brand

Saucony's first factory was founded in 1898 at Kutztow Among its major competitors, Saucony is ranked in 4th place for NPS while Brooks Running is 1st, and PUMA is 2nd.

Brand at a Glance

79%
Customer Loyalty
4.3/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service

Saucony Ranking

Saucony NPS

Saucony's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether Saucony's customers would recommend using the product based on a scale of -100 to 100.

Saucony Overall NPS

28
NPS
57%Promoters
14%Passives
29%Detractors
Saucony Overall NPS

Saucony NPS Trend

-100
-50
0
50
100
Aug 2023
46
Aug 202346
Sep 2023
43
Sep 202343
Dec 2023
46
Dec 202346
Jan 2024
52
Jan 202452
Feb 2024
42
Feb 202442
Mar 2024
37
Mar 202437
May 2024
32
May 202432
Jul 2024
21
Jul 202421
Nov 2024
24
Nov 202424
Mar 2025
26
Mar 202526
Apr 2025
25
Apr 202525
May 2025
29
May 202529

How Other Brands Compare

Saucony is ranked #4 for NPS among its competitors. Brooks Running and PUMA come in first and second, with Reebok coming in at third.

Saucony's Logo
Saucony
PUMA's Logo
PUMA
Brooks Running's Logo
Brooks Running
Reebok's Logo
Reebok
Global Ranking#-#63#262#530
NPS28365333
Valuation Updated every 24 hours for public companies-$15.21B$6.73B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Saucony NPS by Gender

Saucony's NPS was rated 80 by Male customers on Comparably.

Male

80

Saucony's NPS was rated 80 by Male customers on Comparably.

80%
Promoters
20%
Passives
0%
Detractors

Female

N/A

Saucony's NPS is not yet rated by Female customers.

0%
Promoters
0%
Passives
0%
Detractors

Saucony NPS by Ethnicity

Saucony's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
40
Caucasian40
Asian or Pacific Islander
67
Asian or Pacific Islander67
Other
100
Other100

Saucony NPS by Age

Saucony's NPS was rated 67 points by customers ages 18-25 on Comparably.

0
20
40
60
80
100
Promoters
67%
Passives
33%
Detractors
0%
18-2567%33%0%

Saucony NPS by Usage

Saucony's NPS was rated the highest by customers who have used Saucony's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
1 to 2 Years
75
1 to 2 Years75
Over 10 Years
50
Over 10 Years50

Saucony NPS vs. Competitors

Compared to its competitors, Saucony's NPS is rated right above Fila, and is preceded by Reebok.

Saucony Customer Reviews

Out of the 3 Saucony customer reviews 3 were positive and 0 were constructive. Saucony customer reviews reflect that all customers have a favorable experience using the products/services of the company.

What do you value most about this brand?
Reliability from well built products
What do you value most about this brand?
Quality of the running shoes
What do you value most about this brand?
fit and quality and value

Saucony Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Saucony users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79
79%
21
21%
Saucony Customer Loyalty

Saucony Customer Loyalty Score by Gender

Saucony's Customer Loyalty score was rated 82 by Male customers on Comparably.

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Male
82%
Yes
Female
N/A
Yes

Saucony Customer Loyalty Score by Ethnicity

Saucony's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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100
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
70
out of 100
Other

Saucony Customer Loyalty Score by Age

Saucony's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
100%
18-25100%

Saucony Customer Loyalty Score by Usage

Saucony's Customer Loyalty score was rated 78% by customers who have used Saucony's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.

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1 to 2 Years
78%
Over 10 Years
78%

Saucony Customer Loyalty vs. Competitors

Compared to its competitors, Saucony's Customer Loyalty score is rated right above Reebok, and is preceded by PUMA.

COMPANYCustomer Loyalty Score
Brooks Running87%
PUMA82%
Saucony79%
Reebok78%
Fila74%
Brooks SportsN/A

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Saucony's Logo
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PUMA's Logo
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Brooks Sports' Logo

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Saucony Product Quality

4.3/5

Saucony has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Saucony Product Information

Saucony’s product quality score is a 4.3 out of 5 as rated by its users and customers.

Website
http://www.saucony.com
Company Size
501-1,000 Employees

Industry

Tech
Healthcare

Quick Insights into Saucony Product Quality

Saucony's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Saucony's products/services for Over 10 Years.

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Ranked Saucony Product Quality the Highest

18-25
5
Other
5
Male
4.9

Ranked Saucony Product Quality the Lowest

Caucasian
4.5
Over 10 Years
4.4

Saucony Product Quality Score by Gender

Saucony's Product Quality score was rated 4.9 by Male customers on Comparably.

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Male

4.9/5

Female

N/A

Saucony Product Quality Score by Ethnicity

Saucony's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
4.5
Caucasian4.5
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
5
Other5

Saucony Product Quality Score by Age

Saucony's Product Quality score was rated 5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
5
18-255

Saucony Product Quality Score by Usage

Saucony's Product Quality score was rated the highest by customers who have used Saucony's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
4.7
Over 10 Years
4.4

Saucony Product Quality vs. Competitors

Compared to its competitors, Saucony's Product Quality score is rated right above PUMA, and is preceded by Brooks Running.

COMPANYProduct Quality Score
Brooks Running4.5/5
Saucony4.3/5
PUMA4.2/5
Reebok4/5
Fila4/5
Brooks SportsN/A

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Saucony's Logo
VS
Brooks Running's Logo
PUMA's Logo
Reebok's Logo
Fila's Logo
Brooks Sports' Logo

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Saucony Pricing

Saucony ROI & Value For Money

4.1/5

Saucony has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Quick Insights into Saucony ROI

Saucony's ROI score was rated highest by customers who have used Saucony's products/services for 1 to 2 Years, and rated lowest by customers who have used Saucony's products/services for Over 10 Years.

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Ranked Saucony ROI the Highest

1 to 2 Years
4.7
Asian or Pacific Islander
4.6
18-25
4.5

Ranked Saucony ROI the Lowest

Caucasian
3.9
Over 10 Years
3.4

Saucony ROI Score by Gender

Saucony's ROI score was rated 4.4 by Male customers on Comparably.

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Male

4.4/5

Female

N/A

Saucony ROI Score by Ethnicity

Saucony's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9
Asian or Pacific Islander
4.6
Asian or Pacific Islander4.6
Other
4.1
Other4.1

Saucony ROI Score by Age

Saucony's ROI score was rated 4.5 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.5
18-254.5

Saucony ROI Score by Usage

Saucony's ROI score was rated the highest by customers who have used Saucony's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
4.7
Over 10 Years
3.4

Saucony Pricing vs. Competitors

Compared to its competitors, Saucony's ROI score is rated right above Reebok, and is preceded by PUMA.

COMPANYPricing Score
Brooks Running4.2/5
PUMA4.1/5
Saucony4.1/5
Reebok3.9/5
Fila3.7/5
Brooks SportsN/A

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Saucony's Logo
VS
Brooks Running's Logo
PUMA's Logo
Reebok's Logo
Fila's Logo
Brooks Sports' Logo

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Saucony Customer Satisfaction (CSAT)

Saucony Customer Satisfaction (CSAT) Score

71 / 100

Saucony has an overall Customer Satisfaction score of 71 rated by its users and customers.

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Very Satisfied52%
Satisfied19%
Neither Satisfied nor Dissatisfied24%
Dissatisfied0%
Very Dissatisfied5%
Very Satisfied
52%
Satisfied
19%
Neither Satisfied nor Dissatisfied
24%
Dissatisfied
0%
Very Dissatisfied
5%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Saucony Customer Satisfaction

Saucony's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Caucasian customers.

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Ranked Saucony Customer Satisfaction the Highest

Other
100%
Male
80%
1 to 2 Years
75%

Ranked Saucony Customer Satisfaction the Lowest

Over 10 Years
75%
Caucasian
60%

Saucony Customer Satisfaction Score by Gender

Saucony's Customer Satisfaction score was rated 80 by Male customers on Comparably.

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80 / 100
Male
Very Satisfied
70%
Satisfied
10%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%

Saucony Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Saucony's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100
Very Satisfied60%
Satisfied0%
Neither Satisfied nor Dissatisfied20%
Dissatisfied0%
Very Dissatisfied20%
Very Satisfied
60%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%

CSAT according to Asian or Pacific Islander

Saucony's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

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67 / 100
Very Satisfied67%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

Saucony's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

Saucony Customer Satisfaction Score by Age

Saucony's Customer Satisfaction score was rated 67 points by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25 CSAT Score
67%
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
18-2567%

Saucony Customer Satisfaction Score by Usage

Saucony's Customer Satisfaction score was rated 75 points by customers who have used Saucony's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.

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1 to 2 Years
75
Over 10 Years
75

Saucony Customer Satisfaction vs. Competitors

Compared to its competitors, Saucony's Customer Satisfaction score is rated right above Brooks Sports, and is preceded by Fila.

COMPANYCustomer Satisfaction (CSAT) Score
Brooks Running89%
PUMA88%
Reebok79%
Fila76%
Saucony71%
Brooks Sports0%

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Saucony Customer Service

4.1/5

Saucony has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Saucony's Customer Service

Address

Lexington, MA United States of America


Website

http://www.saucony.com


Phone Number

617-824-6000

Quick Insights into Saucony Customer Service

Saucony's Customer Service score was rated highest by customers who have used Saucony's products/services for 1 to 2 Years, and rated lowest by customers who have used Saucony's products/services for Over 10 Years.

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Ranked Saucony Customer Service the Highest

1 to 2 Years
4.6
Asian or Pacific Islander
4.5
Male
4.3

Ranked Saucony Customer Service the Lowest

Caucasian
3.6
Over 10 Years
3.4

Saucony Customer Service Score by Gender

Saucony's Customer Service score was rated 4.3 by Male customers on Comparably.

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Male

4.3/5

Female

N/A

Saucony Customer Service Score by Ethnicity

Saucony's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.6
Caucasian3.6
Asian or Pacific Islander
4.5
Asian or Pacific Islander4.5
Other
4.1
Other4.1

Saucony Customer Service Score by Age

Saucony's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
4
18-254

Saucony Customer Service Score by Usage

Saucony's Customer Service score was rated the highest by customers who have used Saucony's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
4.6
Over 10 Years
3.4

Saucony Customer Service vs. Competitors

Compared to its competitors, Saucony's Customer Service score is rated right above Reebok, and is preceded by PUMA.

COMPANYCustomer Service Score
Brooks Running4.3/5
PUMA4.2/5
Saucony4.1/5
Reebok3.9/5
Fila3.7/5
Brooks SportsN/A

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Saucony's Logo
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Brooks Running's Logo
PUMA's Logo
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Brooks Sports' Logo

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Saucony as an Employer

3.2/5

Saucony has a 3.2/5 stars for its overall company culture rated by their employees

  Saucony CEO
top
15%
CEO of Saucony

In the Top 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Saucony scored a 28 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Saucony would recommend the brand to a friend. ENPS measures how likely Saucony employees would recommend working at Saucony to a friend.

Net Promoter Score

28
NPS Score
57%Promoters
14%Passive
29%Detractors

Employee Net Promoter Score

-40
eNPS Score
20%Promoters
20%Passive
60%Detractors

Global Ranking Snapshot

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1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail