

Saucony's first factory was founded in 1898 at Kutztow Among its major competitors, Saucony is ranked in 4th place for NPS while Brooks Running is 1st, and PUMA is 2nd.
Saucony's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether Saucony's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 14% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2023 46 | Aug 2023 | 46 |
Sep 2023 43 | Sep 2023 | 43 |
Dec 2023 46 | Dec 2023 | 46 |
Jan 2024 52 | Jan 2024 | 52 |
Feb 2024 42 | Feb 2024 | 42 |
Mar 2024 37 | Mar 2024 | 37 |
May 2024 32 | May 2024 | 32 |
Jul 2024 21 | Jul 2024 | 21 |
Nov 2024 24 | Nov 2024 | 24 |
Mar 2025 26 | Mar 2025 | 26 |
Apr 2025 25 | Apr 2025 | 25 |
May 2025 29 | May 2025 | 29 |
Saucony is ranked #4 for NPS among its competitors. Brooks Running and PUMA come in first and second, with Reebok coming in at third.
![]() Saucony | ![]() PUMA | ![]() Brooks Running | ![]() Reebok | |
| Global Ranking | #- | #63 | #262 | #530 |
| NPS | 28 | 36 | 53 | 33 |
| Valuation Updated every 24 hours for public companies | - | $15.21B | $6.73B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Saucony's NPS was rated 80 by Male customers on Comparably.
Saucony's NPS was rated 80 by Male customers on Comparably.
Saucony's NPS is not yet rated by Female customers.
Saucony's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other 100 | Other | 100 |
Saucony's NPS was rated 67 points by customers ages 18-25 on Comparably.
Saucony's NPS was rated the highest by customers who have used Saucony's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 75 | 1 to 2 Years | 75 |
Over 10 Years 50 | Over 10 Years | 50 |
Compared to its competitors, Saucony's NPS is rated right above Fila, and is preceded by Reebok.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Brooks Running | 53 |
![]() | PUMA | 36 |
![]() | Reebok | 33 |
![]() | Saucony | 28 |
![]() | Fila | 10 |
![]() | Brooks Sports | N/A |
Out of the 3 Saucony customer reviews 3 were positive and 0 were constructive. Saucony customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Saucony users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Saucony's Customer Loyalty score was rated 82 by Male customers on Comparably.
Saucony's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Saucony's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Saucony's Customer Loyalty score was rated 78% by customers who have used Saucony's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Compared to its competitors, Saucony's Customer Loyalty score is rated right above Reebok, and is preceded by PUMA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Brooks Running | 87% |
![]() | PUMA | 82% |
![]() | Saucony | 79% |
![]() | Reebok | 78% |
![]() | Fila | 74% |
![]() | Brooks Sports | N/A |
Saucony has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Saucony’s product quality score is a 4.3 out of 5 as rated by its users and customers.
Saucony's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Saucony's products/services for Over 10 Years.
Saucony's Product Quality score was rated 4.9 by Male customers on Comparably.
Saucony's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 5 | Other | 5 |
Saucony's Product Quality score was rated 5 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
Saucony's Product Quality score was rated the highest by customers who have used Saucony's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Compared to its competitors, Saucony's Product Quality score is rated right above PUMA, and is preceded by Brooks Running.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Brooks Running | 4.5/5 |
![]() | Saucony | 4.3/5 |
![]() | PUMA | 4.2/5 |
![]() | Reebok | 4/5 |
![]() | Fila | 4/5 |
![]() | Brooks Sports | N/A |
Saucony has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Saucony's ROI score was rated highest by customers who have used Saucony's products/services for 1 to 2 Years, and rated lowest by customers who have used Saucony's products/services for Over 10 Years.
Saucony's ROI score was rated 4.4 by Male customers on Comparably.
Saucony's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.1 | Other | 4.1 |
Saucony's ROI score was rated 4.5 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
Saucony's ROI score was rated the highest by customers who have used Saucony's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Compared to its competitors, Saucony's ROI score is rated right above Reebok, and is preceded by PUMA.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Brooks Running | 4.2/5 |
![]() | PUMA | 4.1/5 |
![]() | Saucony | 4.1/5 |
![]() | Reebok | 3.9/5 |
![]() | Fila | 3.7/5 |
![]() | Brooks Sports | N/A |
Saucony has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Saucony's Customer Satisfaction score was rated highest by Other customers, and rated lowest by Caucasian customers.
Saucony's Customer Satisfaction score was rated 80 by Male customers on Comparably.
Very Satisfied | 70% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Saucony's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
Saucony's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Saucony's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Saucony's Customer Satisfaction score was rated 67 points by customers ages 18-25 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% |
Saucony's Customer Satisfaction score was rated 75 points by customers who have used Saucony's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Compared to its competitors, Saucony's Customer Satisfaction score is rated right above Brooks Sports, and is preceded by Fila.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Brooks Running | 89% |
![]() | PUMA | 88% |
![]() | Reebok | 79% |
![]() | Fila | 76% |
![]() | Saucony | 71% |
![]() | Brooks Sports | 0% |
Saucony has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Lexington, MA United States of America
http://www.saucony.com
617-824-6000
Saucony's Customer Service score was rated highest by customers who have used Saucony's products/services for 1 to 2 Years, and rated lowest by customers who have used Saucony's products/services for Over 10 Years.
Saucony's Customer Service score was rated 4.3 by Male customers on Comparably.
Saucony's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.1 | Other | 4.1 |
Saucony's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
Saucony's Customer Service score was rated the highest by customers who have used Saucony's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Compared to its competitors, Saucony's Customer Service score is rated right above Reebok, and is preceded by PUMA.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Brooks Running | 4.3/5 |
![]() | PUMA | 4.2/5 |
![]() | Saucony | 4.1/5 |
![]() | Reebok | 3.9/5 |
![]() | Fila | 3.7/5 |
![]() | Brooks Sports | N/A |
Saucony has a 3.2/5 stars for its overall company culture rated by their employees

Saucony scored a 28 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Saucony would recommend the brand to a friend. ENPS measures how likely Saucony employees would recommend working at Saucony to a friend.
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |
| 20% | Promoters |
|---|---|
| 20% | Passive |
| 60% | Detractors |