
"Reebok is a producer of athletic shoes, apparel and accessories." Reebok’s brand is ranked #530 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Reebok. When compared to other organizations within the Retail industry, Reebok is ranked #88. Among its major competitors, Reebok is ranked in 4th place for NPS while Nike is 1st, and adidas is 2nd.
Reebok's Net Promoter Score (NPS) is a 33 with 56% Promoters, 21% Passives, and 23% Detractors. Net Promoter Score tracks whether Reebok's customers would recommend using the product based on a scale of -100 to 100.
| 56% | Promoters |
|---|---|
| 21% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 34 | Feb 2025 | 34 |
Mar 2025 34 | Mar 2025 | 34 |
Apr 2025 34 | Apr 2025 | 34 |
May 2025 33 | May 2025 | 33 |
Jun 2025 33 | Jun 2025 | 33 |
Jul 2025 33 | Jul 2025 | 33 |
Aug 2025 33 | Aug 2025 | 33 |
Sep 2025 33 | Sep 2025 | 33 |
Oct 2025 33 | Oct 2025 | 33 |
Nov 2025 33 | Nov 2025 | 33 |
Dec 2025 33 | Dec 2025 | 33 |
Jan 2026 33 | Jan 2026 | 33 |
Reebok is ranked #4 for NPS among its competitors. Nike and adidas come in first and second, with PUMA coming in at third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Reebok's NPS 6 points higher than Female customers.
Reebok's NPS was rated 40 by Male customers on Comparably.
Reebok's NPS was rated 34 by Female customers on Comparably.
Reebok's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
Hispanic or Latino 37 | Hispanic or Latino | 37 |
African American/Black 37 | African American/Black | 37 |
Asian or Pacific Islander 65 | Asian or Pacific Islander | 65 |
Other 39 | Other | 39 |
Reebok's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Reebok's NPS was rated the highest by customers who have used Reebok's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 19 | Less than 1 Year | 19 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 28 | 2 to 5 Years | 28 |
5 to 10 Years 38 | 5 to 10 Years | 38 |
Over 10 Years 45 | Over 10 Years | 45 |
Compared to its competitors, Reebok's NPS is rated right above Under Armour, and is preceded by PUMA.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nike | 48 |
![]() | adidas | 41 |
![]() | PUMA | 36 |
![]() | Reebok | 33 |
![]() | Under Armour | 32 |
![]() | Saucony | 28 |
![]() | Fila | 10 |
![]() | Hanesbrands | 9 |
In the Retail industry, Reebok's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Reebok | 33 |
![]() | Chipotle | 16 |
Out of the 30 Reebok customer reviews 24 were positive and 6 were constructive. Reebok customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Reebok users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Reebok's Customer Loyalty score 1% higher than Male customers.
Reebok's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
Reebok's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 69% | 26-30 | 69% |
31-35 100% | 31-35 | 100% |
36-40 95% | 36-40 | 95% |
41-45 94% | 41-45 | 94% |
46-50 61% | 46-50 | 61% |
51-55 100% | 51-55 | 100% |
56-60 64% | 56-60 | 64% |
61-65 70% | 61-65 | 70% |
66+ 70% | 66+ | 70% |
Reebok's Customer Loyalty score was rated the highest by customers who have used Reebok's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Reebok's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Reebok's Customer Loyalty score is rated right above Under Armour, and is preceded by Saucony.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | adidas | 85% |
![]() | Nike | 83% |
![]() | PUMA | 82% |
![]() | Hanesbrands | 80% |
![]() | Saucony | 79% |
![]() | Reebok | 78% |
![]() | Under Armour | 78% |
![]() | Fila | 74% |
In the Retail industry, Reebok's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Reebok | 78% |
![]() | Chipotle | 76% |
Reebok has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Reebok’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Reebok's product the highest. Reviewers from the Accounting industry rated Reebok the lowest at 4.5.
Reebok's Product Quality score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers ages 66+.
Reebok's Product Quality score was rated 4.2 by both Female and Male customers on Comparably.
Reebok's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.3 | Other | 4.3 |
Reebok's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4 | 31-35 | 4 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.4 | 41-45 | 4.4 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.6 | 51-55 | 3.6 |
56-60 4.6 | 56-60 | 4.6 |
61-65 3.6 | 61-65 | 3.6 |
66+ 2.6 | 66+ | 2.6 |
Reebok's Product Quality score was rated the highest by customers who have used Reebok's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Reebok's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Reebok's Product Quality score is rated right above Fila, and is preceded by Under Armour.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nike | 4.3/5 |
![]() | adidas | 4.3/5 |
![]() | Saucony | 4.3/5 |
![]() | PUMA | 4.2/5 |
![]() | Under Armour | 4.1/5 |
![]() | Reebok | 4/5 |
![]() | Fila | 4/5 |
![]() | Hanesbrands | 3.7/5 |
In the Retail industry, Reebok's Product Quality score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Reebok | 4/5 |
![]() | Chipotle | 3.8/5 |
Reebok has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Reebok.
Reebok's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 66+.
Male customers rated Reebok's ROI score 0.4 stars higher than Female customers.
Reebok's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.8 | Other | 3.8 |
Reebok's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.3 | 41-45 | 4.3 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.7 | 51-55 | 3.7 |
56-60 4.6 | 56-60 | 4.6 |
61-65 3.4 | 61-65 | 3.4 |
66+ 2.8 | 66+ | 2.8 |
Reebok's ROI score was rated the highest by customers who have used Reebok's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Reebok's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Reebok's ROI score is rated right above Under Armour, and is preceded by Nike.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | PUMA | 4.1/5 |
![]() | Saucony | 4.1/5 |
![]() | adidas | 4/5 |
![]() | Nike | 3.9/5 |
![]() | Reebok | 3.9/5 |
![]() | Under Armour | 3.9/5 |
![]() | Fila | 3.7/5 |
![]() | Hanesbrands | 3.7/5 |
In the Retail industry, Reebok's ROI score is rated right above Target, and is preceded by Trader Joe's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Reebok | 3.9/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
Reebok has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Reebok's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by customers ages 56-60.
Female customers rated Reebok's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 48% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 1% | |
Very Dissatisfied | 9% |
Very Satisfied | 58% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 4% | |
Very Dissatisfied | 9% |
Reebok's Customer Satisfaction (CSAT) score was rated 71% according to Caucasian users and customers.
Reebok's Customer Satisfaction (CSAT) score was rated 90% according to Hispanic or Latino users and customers.
Reebok's Customer Satisfaction (CSAT) score was rated 81% according to African American/Black users and customers.
Reebok's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Reebok's Customer Satisfaction (CSAT) score was rated 85% according to Other users and customers.
Reebok's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 92% | |||||||||||||||
| 31-35 | 83% | |||||||||||||||
| 36-40 | 88% | |||||||||||||||
| 41-45 | 91% | |||||||||||||||
| 46-50 | 60% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 61-65 | 84% | |||||||||||||||
| 66+ | 34% |
Reebok's Customer Satisfaction score was rated the highest by customers who have used Reebok's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Reebok's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Reebok Customer Satisfaction Score by Industry",
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"groupId": 515,
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}Compared to its competitors, Reebok's Customer Satisfaction score is rated right above Under Armour, and is preceded by Nike.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | PUMA | 88% |
![]() | adidas | 87% |
![]() | Nike | 86% |
![]() | Reebok | 79% |
![]() | Under Armour | 79% |
![]() | Fila | 76% |
![]() | Saucony | 71% |
![]() | Hanesbrands | 63% |
In the Retail industry, Reebok's Customer Satisfaction score is rated right above Target, and is preceded by Bath & Body Works.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Reebok | 79% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
Reebok has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Reebok's overall Customer Service score rated by its users and customers.
Canton, MA
www.reebok.com
Reebok's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated Reebok's Customer Service score 0.1 stars higher than Female customers.
Reebok's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4 | Other | 4 |
Reebok's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.2 | 41-45 | 4.2 |
46-50 2.8 | 46-50 | 2.8 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3 | 66+ | 3 |
Reebok's Customer Service score was rated the highest by customers who have used Reebok's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Reebok's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Reebok's Customer Service score is rated right above Fila, and is preceded by Under Armour.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | PUMA | 4.2/5 |
![]() | Saucony | 4.1/5 |
![]() | Nike | 4.1/5 |
![]() | adidas | 4.1/5 |
![]() | Under Armour | 4/5 |
![]() | Reebok | 3.9/5 |
![]() | Fila | 3.7/5 |
![]() | Hanesbrands | 3.6/5 |
In the Retail industry, Reebok's Customer Service score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Reebok | 3.9/5 |
![]() | Chipotle | 3.6/5 |
Reebok has a 4.1/5 stars for its overall company culture rated by their employees

Reebok scored a 33 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of Reebok would recommend the brand to a friend. ENPS measures how likely Reebok employees would recommend working at Reebok to a friend.
| 56% | Promoters |
|---|---|
| 21% | Passive |
| 23% | Detractors |
| 43% | Promoters |
|---|---|
| 26% | Passive |
| 31% | Detractors |
Reebok is ranked #530 in the Global Top 100 Brands. It ranks just behind Amdocs and just ahead of CarGurus.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
528 | ![]() | Bloomin' Brands | ![]() | David Deno | Food and Beverages |
529 | ![]() | Amdocs | ![]() | Shuky Sheffer | Tech |
530 | ![]() | Reebok | ![]() | Matt O'Toole | Retail |
531 | ![]() | CarGurus | ![]() | Jason Trevisan | Tech |
532 | ![]() | Fred Meyer | ![]() | Joe Grieshaber | Retail |
533 | ![]() | Levy Restaurants | ![]() | Andrew Lansing | Food and Beverages |
534 | ![]() | Sprinklr | ![]() | Ragy Thomas | Tech |
Reebok is ranked #88 in the Retail Industry. It ranks just behind Smart & Final and just ahead of Fred Meyer.
| RANK | COMPANY | Location | |
|---|---|---|---|
86 | ![]() | W.W. Grainger | Lake Forest, IL |
87 | ![]() | Smart & Final | |
88 | ![]() | Reebok | Canton, MA |
89 | ![]() | Fred Meyer | Portland, OR |
90 | ![]() | See's Candies | San Francisco, CA |
91 | ![]() | Neiman Marcus | Dallas, TX |
92 | ![]() | HelloFresh | New York City, NY |