9
NPS
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Hanesbrands
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About Hanesbrands' Brand
Based in Winston-Salem, N.C., Hanesbrands Inc. (NYSE:HBI) is a global consumer goods company with more than a century of history and a Among its major competitors, Hanesbrands is ranked in 8th place for NPS while Nike is 1st, and adidas is 2nd.Their current market cap is $6.76B
Brand at a Glance
80%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Hanesbrands CMO
Hanesbrands Ranking
- #4 / 4 of its competitors
Hanesbrands NPS
Hanesbrands's Net Promoter Score (NPS) is a 9 with 39% Promoters, 31% Passives, and 30% Detractors. Net Promoter Score tracks whether Hanesbrands's customers would recommend using the product based on a scale of -100 to 100.
Hanesbrands Overall NPS
| 39% | Promoters |
|---|---|
| 31% | Passives |
| 30% | Detractors |
Hanesbrands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 16 | Jul 2023 | 16 |
Aug 2023 14 | Aug 2023 | 14 |
Oct 2023 11 | Oct 2023 | 11 |
Nov 2023 10 | Nov 2023 | 10 |
Dec 2023 11 | Dec 2023 | 11 |
Feb 2024 12 | Feb 2024 | 12 |
Mar 2024 9 | Mar 2024 | 9 |
May 2024 9 | May 2024 | 9 |
Jun 2024 8 | Jun 2024 | 8 |
Aug 2024 9 | Aug 2024 | 9 |
Mar 2025 10 | Mar 2025 | 10 |
Oct 2025 8 | Oct 2025 | 8 |
How Other Brands Compare
Hanesbrands is ranked #4 for NPS among its competitors. Nike and adidas come in first and second, with Under Armour coming in at third. Among those competitors, it is the third most valued company behind Nike.
Hanesbrands |  Nike |  adidas |  Under Armour | |
| Global Ranking | #- | #6 | #58 | #231 |
| NPS | 9 | 48 | 41 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $6.76B | $222.95B | $5.62B | $9.34B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hanesbrands NPS by Gender
Male customers rated Hanesbrands's NPS 34 points higher than Female customers.
Male
34
Hanesbrands's NPS was rated 34 by Male customers on Comparably.
56%
Promoters
22%
Passives
22%
Detractors
Female
0
Hanesbrands's NPS was rated by Female customers on Comparably.
36%
Promoters
28%
Passives
36%
Detractors
Hanesbrands NPS by Ethnicity
Hanesbrands's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Hanesbrands NPS by Age
Hanesbrands's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Hanesbrands NPS by Usage
Hanesbrands's NPS was rated the highest by customers who have used Hanesbrands's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -25 | 2 to 5 Years | -25 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
Over 10 Years 11 | Over 10 Years | 11 |
Hanesbrands NPS vs. Competitors
Compared to its competitors, Hanesbrands's NPS is rated right below MACK.
| COMPANY | NPS Score | |
|---|---|---|
| Nike | 48 |
| adidas | 41 |
 | Gildan Activewear | 37 |
 | Reebok | 33 |
| Under Armour | 32 |
 | V.F. Corporation | 32 |
 | MACK | 10 |
| Hanesbrands | 9 |
Hanesbrands Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Hanesbrands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hanesbrands Customer Loyalty Score by Gender
Male customers rated Hanesbrands's Customer Loyalty score 23% higher than Female customers.
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Male
90%
Yes
Female
67%
Yes
Hanesbrands Customer Loyalty Score by Ethnicity
Hanesbrands's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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61
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
Hanesbrands Customer Loyalty Score by Age
Hanesbrands's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 70% | 26-30 | 70% |
31-35 100% | 31-35 | 100% |
56-60 70% | 56-60 | 70% |
61-65 70% | 61-65 | 70% |
Hanesbrands Customer Loyalty Score by Usage
Hanesbrands's Customer Loyalty score was rated the highest by customers who have used Hanesbrands's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hanesbrands Customer Loyalty Score by Industry
Hanesbrands's Customer Loyalty score was rated 49% by Tech industry customers.
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Hanesbrands Customer Loyalty vs. Competitors
Compared to its competitors, Hanesbrands's Customer Loyalty score is rated right above Reebok, and is preceded by Nike.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| V.F. Corporation | 90% |
| MACK | 90% |
| adidas | 85% |
| Nike | 83% |
| Hanesbrands | 80% |
| Reebok | 78% |
| Under Armour | 78% |
| Gildan Activewear | 77% |
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Hanesbrands Product Quality
3.7/5
Hanesbrands has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Hanesbrands Product Information
Hanesbrands’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Hanesbrands's product the highest.
- Website
- http://www.hanes.com
- Company Size
- 10,000+ Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Hanesbrands Product Quality
Hanesbrands's Product Quality score was rated highest by customers who have used Hanesbrands's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
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Ranked Hanesbrands Product Quality the Highest
Ranked Hanesbrands Product Quality the Lowest
Hanesbrands Product Quality Score by Gender
Male customers rated Hanesbrands's Product Quality score 1 stars higher than Female customers.
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Male
4.3/5
Female
3.3/5
Hanesbrands Product Quality Score by Ethnicity
Hanesbrands's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hanesbrands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Hanesbrands Product Quality Score by Age
Hanesbrands's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3 | 31-35 | 3 |
56-60 2.6 | 56-60 | 2.6 |
61-65 3.8 | 61-65 | 3.8 |
Hanesbrands Product Quality Score by Usage
Hanesbrands's Product Quality score was rated the highest by customers who have used Hanesbrands's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hanesbrands Product Quality Score by Industry
Hanesbrands's Product Quality score was rated 2.9 stars by Tech industry customers.
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Hanesbrands Product Quality vs. Competitors
Compared to its competitors, Hanesbrands's Product Quality score is rated right above MACK, and is preceded by V.F. Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
| Nike | 4.3/5 |
| adidas | 4.3/5 |
| Gildan Activewear | 4.3/5 |
| Under Armour | 4.1/5 |
| Reebok | 4/5 |
| V.F. Corporation | 4/5 |
| Hanesbrands | 3.7/5 |
| MACK | 3.5/5 |
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Hanesbrands Pricing
Hanesbrands ROI & Value For Money
3.7/5
Hanesbrands has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Hanesbrands Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Hanesbrands ROI
Hanesbrands's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 56-60.
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Ranked Hanesbrands ROI the Highest
Ranked Hanesbrands ROI the Lowest
Hanesbrands ROI Score by Gender
Male customers rated Hanesbrands's ROI score 0.6 stars higher than Female customers.
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Male
4/5
Female
3.4/5
Hanesbrands ROI Score by Ethnicity
Hanesbrands's ROI score was rated 4 stars by both Asian or Pacific Islander and Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Hanesbrands ROI Score by Age
Hanesbrands's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hanesbrands.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.2 | 31-35 | 3.2 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3.6 | 61-65 | 3.6 |
Hanesbrands ROI Score by Usage
Hanesbrands's ROI score was rated the highest by customers who have used Hanesbrands's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hanesbrands ROI Score by Industry
Hanesbrands's ROI score was rated 3.4 stars by Tech industry customers.
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Hanesbrands Pricing vs. Competitors
Compared to its competitors, Hanesbrands's ROI score is rated right above MACK, and is preceded by V.F. Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| Gildan Activewear | 4.4/5 |
| adidas | 4/5 |
| Nike | 3.9/5 |
| Reebok | 3.9/5 |
| Under Armour | 3.9/5 |
| V.F. Corporation | 3.7/5 |
| Hanesbrands | 3.7/5 |
| MACK | 3.3/5 |
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Hanesbrands Customer Satisfaction (CSAT)
Hanesbrands Customer Satisfaction (CSAT) Score
63 / 100
Hanesbrands has an overall Customer Satisfaction score of 63 rated by its users and customers.
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Very Satisfied
37%
Satisfied
26%
Neither Satisfied nor Dissatisfied
30%
Dissatisfied
5%
Very Dissatisfied
2%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hanesbrands Customer Satisfaction
Hanesbrands's Customer Satisfaction score was rated highest by customers who have used Hanesbrands's products/services for Over 10 Years, and rated lowest by customers who have used Hanesbrands's products/services for 2 to 5 Years.
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Ranked Hanesbrands Customer Satisfaction the Highest
Ranked Hanesbrands Customer Satisfaction the Lowest
Hanesbrands Customer Satisfaction Score by Gender
Male customers rated Hanesbrands's Customer Satisfaction score 23 points higher than Female customers.
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67 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 16% | |
Very Dissatisfied | 17% |
44 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 56% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Hanesbrands Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hanesbrands' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
17%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Hanesbrands' Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
0%
Hanesbrands Customer Satisfaction Score by Age
Hanesbrands's Customer Satisfaction score was rated 66 points by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 66% |
Hanesbrands Customer Satisfaction Score by Usage
Hanesbrands's Customer Satisfaction score was rated the highest by customers who have used Hanesbrands's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hanesbrands Customer Satisfaction Score by Industry
Hanesbrands's Customer Satisfaction score was rated 40 points by Tech industry customers.
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"title": "Hanesbrands Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Tech",
"groupId": 104,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "Hanesbrands's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
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}Hanesbrands Customer Satisfaction vs. Competitors
Compared to its competitors, Hanesbrands's Customer Satisfaction score is rated right below MACK.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| adidas | 87% |
| Nike | 86% |
| V.F. Corporation | 86% |
| Gildan Activewear | 84% |
| Reebok | 79% |
| Under Armour | 79% |
| MACK | 66% |
| Hanesbrands | 63% |
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Hanesbrands Customer Service
3.6/5
Hanesbrands has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Hanesbrands's Customer Service
Address
Winston Salem, NC
Website
http://www.hanes.com
Phone Number
(336)519-8080
Quick Insights into Hanesbrands Customer Service
Hanesbrands's Customer Service score was rated highest by customers who have used Hanesbrands's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
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Ranked Hanesbrands Customer Service the Highest
Ranked Hanesbrands Customer Service the Lowest
Hanesbrands Customer Service Score by Gender
Male customers rated Hanesbrands's Customer Service score 0.5 stars higher than Female customers.
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Male
3.9/5
Female
3.4/5
Hanesbrands Customer Service Score by Ethnicity
Hanesbrands's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Hanesbrands Customer Service Score by Age
Hanesbrands's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.2 | 31-35 | 3.2 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3.6 | 61-65 | 3.6 |
Hanesbrands Customer Service Score by Usage
Hanesbrands's Customer Service score was rated the highest by customers who have used Hanesbrands's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Hanesbrands Customer Service Score by Industry
Hanesbrands's Customer Service score was rated 3.4 stars by Tech industry customers.
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Hanesbrands Customer Service vs. Competitors
Compared to its competitors, Hanesbrands's Customer Service score is rated right above MACK, and is preceded by V.F. Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| Gildan Activewear | 4.3/5 |
| Nike | 4.1/5 |
| adidas | 4.1/5 |
| Under Armour | 4/5 |
| Reebok | 3.9/5 |
| V.F. Corporation | 3.8/5 |
| Hanesbrands | 3.6/5 |
| MACK | 3.6/5 |
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Hanesbrands as an Employer
2.5/5
Hanesbrands has a 2.5/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Hanesbrands scored a 9 for Net Promoter Score and a -17 for Employee Net Promoter Score. NPS gauges how likely a customer of Hanesbrands would recommend the brand to a friend. ENPS measures how likely Hanesbrands employees would recommend working at Hanesbrands to a friend.
Net Promoter Score
9
NPS Score
| 39% | Promoters |
|---|---|
| 31% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-17
eNPS Score
| 34% | Promoters |
|---|---|
| 15% | Passive |
| 51% | Detractors |
