-16
NPS
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CarGurus is ranked #170 in Tech Brands
CarGurus is ranked #170 in Tech Brands
About CarGurus' Brand
We're re-engineering car shopping. Join us for the ride. Headquartered in Boston, Massachusetts, CarGurus is the all-in-one platform that’s moving the entire car shopping journey online and guiding customers through each step. This includes everything from selling an old car to financing, purchasing, and delivering a new one. Today, tens of millions of consumers visit CarGurus.com each month, and more than 30,000 dealerships use our products. We have a people-first culture that fosters kindness, collaboration, and innovation, while empowering our Gurus with tools and resources to fuel their career growth.?Our goal is to give all people—consumers, dealers, and our employees—the power to reach their destination. CarGurus’s brand is ranked #531 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of CarGurus. When compared to other organizations within the Tech industry, CarGurus is ranked #170. Among its major competitors, CarGurus is ranked in 4th place for NPS while Kelley Blue Book is 1st, and CARS.COM is 2nd. Overall, CarGurus has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.47B
Brand at a Glance
65%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
3/5
Customer Service
CarGurus CMO
CarGurus Ranking
- #531 in Global Best Brands
- #170 in Tech
- #2 / 4 of its competitors
CarGurus NPS
CarGurus's Net Promoter Score (NPS) is a -16 with 38% Promoters, 8% Passives, and 54% Detractors. Net Promoter Score tracks whether CarGurus's customers would recommend using the product based on a scale of -100 to 100.
CarGurus Overall NPS
| 38% | Promoters |
|---|---|
| 8% | Passives |
| 54% | Detractors |
CarGurus NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 20 | Feb 2021 | 20 |
Mar 2021 17 | Mar 2021 | 17 |
Apr 2021 22 | Apr 2021 | 22 |
May 2021 15 | May 2021 | 15 |
Apr 2022 20 | Apr 2022 | 20 |
Jul 2022 13 | Jul 2022 | 13 |
Sep 2022 16 | Sep 2022 | 16 |
Oct 2022 12 | Oct 2022 | 12 |
Nov 2022 0 | Nov 2022 | 0 |
Mar 2024 -6 | Mar 2024 | -6 |
Apr 2024 -13 | Apr 2024 | -13 |
Aug 2024 -17 | Aug 2024 | -17 |
How Other Brands Compare
CarGurus is ranked second for NPS among its competitors. CARS.COM and AutoTrader come in first and third, with Carvana coming in at #4. Among those competitors, it is the third most valued company behind Carvana.
 CarGurus |  Carvana |  AutoTrader |  CARS.COM | |
| Global Ranking | #531 | #- | #- | #- |
| NPS | -16 | -26 | -23 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $2.47B | $12.42B | $7.51B | $1.21B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CarGurus NPS by Gender
CarGurus's NPS was rated -67 by Male customers on Comparably.
Male
-67
CarGurus's NPS was rated -67 by Male customers on Comparably.
0%
Promoters
33%
Passives
67%
Detractors
Female
N/A
CarGurus's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
CarGurus NPS by Ethnicity
CarGurus's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
CarGurus NPS by Usage
CarGurus's NPS was rated -67 points by customers who have used CarGurus's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -67 | 1 to 2 Years | -67 |
CarGurus NPS vs. Competitors
Compared to its competitors, CarGurus's NPS is rated right above AutoTrader, and is preceded by TrueCar.
| COMPANY | NPS Score | |
|---|---|---|
 | Kelley Blue Book | 42 |
| CARS.COM | 40 |
 | TrueCar | -13 |
| CarGurus | -16 |
| AutoTrader | -23 |
| Carvana | -26 |
CarGurus Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of CarGurus users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CarGurus Customer Loyalty Score by Gender
CarGurus's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
CarGurus Customer Loyalty Score by Ethnicity
CarGurus's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CarGurus.
70
out of 100
Caucasian
CarGurus Customer Loyalty Score by Usage
CarGurus's Customer Loyalty score was rated 40% by customers who have used CarGurus's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
CarGurus Customer Loyalty Score by Industry
CarGurus's Customer Loyalty score was rated 40% by Business and Consumer Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
CarGurus Customer Loyalty vs. Competitors
Compared to its competitors, CarGurus's Customer Loyalty score is rated right above TrueCar, and is preceded by CARS.COM.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kelley Blue Book | 79% |
| AutoTrader | 70% |
| CARS.COM | 68% |
| CarGurus | 65% |
| TrueCar | 60% |
| Carvana | 59% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, CarGurus's Customer Loyalty score is rated right below Peloton.
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CarGurus Product Quality
2.9/5
CarGurus has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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CarGurus Product Information
CarGurus’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated CarGurus's product the highest.
- Website
- http://www.cargurus.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
SaaS
Quick Insights into CarGurus Product Quality
CarGurus's Product Quality score was rated highest by Caucasian customers.
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Ranked CarGurus Product Quality the Highest
CarGurus Product Quality Score by Gender
CarGurus's Product Quality score was rated 2.3 by Male customers on Comparably.
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Male
2.3/5
Female
N/A
CarGurus Product Quality Score by Ethnicity
CarGurus's Product Quality score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CarGurus.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
CarGurus Product Quality Score by Usage
CarGurus's Product Quality score was rated 1.6 stars by customers who have used CarGurus's products/services for 1 to 2 Years.
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CarGurus Product Quality Score by Industry
CarGurus's Product Quality score was rated 1.5 stars by Business and Consumer Services industry customers.
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CarGurus Product Quality vs. Competitors
Compared to its competitors, CarGurus's Product Quality score is rated right above AutoTrader, and is preceded by Kelley Blue Book.
| COMPANY | Product Quality Score | |
|---|---|---|
| CARS.COM | 4.1/5 |
| TrueCar | 3.5/5 |
| Kelley Blue Book | 3.1/5 |
| CarGurus | 2.9/5 |
| AutoTrader | 2.7/5 |
| Carvana | 2.3/5 |
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Product Quality for Other Tech Brands
In the Tech industry, CarGurus's Product Quality score is rated right below ROBLOX.
Unlock CarGurus Product Quality vs. Companies in Tech Data
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CarGurus Pricing
CarGurus ROI & Value For Money
2.8/5
CarGurus has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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CarGurus Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry.
Quick Insights into CarGurus ROI
CarGurus's ROI score was rated highest by Caucasian customers.
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Ranked CarGurus ROI the Highest
CarGurus ROI Score by Gender
CarGurus's ROI score was rated 2 by Male customers on Comparably.
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Male
2/5
Female
N/A
CarGurus ROI Score by Ethnicity
CarGurus's ROI score was rated 2.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CarGurus.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
CarGurus ROI Score by Usage
CarGurus's ROI score was rated 1.6 stars by customers who have used CarGurus's products/services for 1 to 2 Years.
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CarGurus ROI Score by Industry
CarGurus's ROI score was rated 1.5 stars by Business and Consumer Services industry customers.
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CarGurus Pricing vs. Competitors
Compared to its competitors, CarGurus's ROI score is rated right above AutoTrader, and is preceded by Kelley Blue Book.
| COMPANY | Pricing Score | |
|---|---|---|
| CARS.COM | 3.8/5 |
| TrueCar | 3.4/5 |
| Kelley Blue Book | 3.1/5 |
| CarGurus | 2.8/5 |
| AutoTrader | 2.7/5 |
| Carvana | 2.5/5 |
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ROI for Other Tech Brands
In the Tech industry, CarGurus's ROI score is rated right below ROBLOX.
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CarGurus Customer Satisfaction (CSAT)
CarGurus Customer Satisfaction (CSAT) Score
14 / 100
CarGurus has an overall Customer Satisfaction score of 14 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
29%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CarGurus Customer Satisfaction vs. Competitors
Compared to its competitors, CarGurus's Customer Satisfaction score is rated right below AutoTrader.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Kelley Blue Book | 75% |
| CARS.COM | 63% |
| TrueCar | 45% |
| Carvana | 38% |
| AutoTrader | 35% |
| CarGurus | 14% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, CarGurus's Customer Satisfaction score is rated right below Peloton.
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CarGurus Customer Service
3/5
CarGurus has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About CarGurus's Customer Service
Address
1001 Boylston St, Boston, MA 02115
Website
http://www.cargurus.com
Phone Number
617-354-0068
CarGurus's Social Links
Quick Insights into CarGurus Customer Service
CarGurus's Customer Service score was rated highest by Caucasian customers.
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Ranked CarGurus Customer Service the Highest
CarGurus Customer Service Score by Gender
CarGurus's Customer Service score was rated 1.6 by Male customers on Comparably.
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Male
1.6/5
Female
N/A
CarGurus Customer Service Score by Ethnicity
CarGurus's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CarGurus.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
CarGurus Customer Service Score by Usage
CarGurus's Customer Service score was rated 1.8 stars by customers who have used CarGurus's products/services for 1 to 2 Years.
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CarGurus Customer Service Score by Industry
CarGurus's Customer Service score was rated 1.5 stars by Business and Consumer Services industry customers.
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CarGurus Customer Service vs. Competitors
Compared to its competitors, CarGurus's Customer Service score is rated right above AutoTrader, and is preceded by TrueCar.
| COMPANY | Customer Service Score | |
|---|---|---|
| CARS.COM | 3.9/5 |
| Kelley Blue Book | 3.6/5 |
| TrueCar | 3.5/5 |
| CarGurus | 3/5 |
| AutoTrader | 2.8/5 |
| Carvana | 2.4/5 |
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Customer Service for Other Tech Brands
In the Tech industry, CarGurus's Customer Service score is rated right below ROBLOX.
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CarGurus as an Employer
4.9/5
CarGurus has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
CarGurus scored a -16 for Net Promoter Score and a 71 for Employee Net Promoter Score. NPS gauges how likely a customer of CarGurus would recommend the brand to a friend. ENPS measures how likely CarGurus employees would recommend working at CarGurus to a friend.
Net Promoter Score
-16
NPS Score
| 38% | Promoters |
|---|---|
| 8% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
71
eNPS Score
| 74% | Promoters |
|---|---|
| 23% | Passive |
| 3% | Detractors |
Global Ranking Snapshot
CarGurus is ranked #531 in the Global Top 100 Brands. It ranks just behind Reebok and just ahead of Fred Meyer.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
529 |  | Amdocs |  | Shuky Sheffer | Tech |
530 |  | Reebok |  | Matt O'Toole | Retail |
531 | | CarGurus | | Jason Trevisan | Tech |
532 |  | Fred Meyer |  | Joe Grieshaber | Retail |
533 |  | Levy Restaurants |  | Andrew Lansing | Food and Beverages |
534 |  | Sprinklr |  | Ragy Thomas | Tech |
535 |  | BASF |  | Michael Heinz | Energy and Manufacturing |
Tech Ranking Snapshot
CarGurus is ranked #170 in the Tech Industry. It ranks just behind Amdocs and just ahead of Sprinklr.
| RANK | COMPANY | Location | |
|---|---|---|---|
168 |  | Activision Blizzard | Santa Monica, CA |
169 | | Amdocs | Saint Louis, MO |
170 | | CarGurus | Boston, MA |
171 | | Sprinklr | New York City, NY |
172 |  | MongoDB, Inc. | York, NY |
173 |  | Skullcandy | Park City, UT |
174 |  | Rapid7 | Boston, MA |
