AutoTrader NPS & Customer Reviews

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About AutoTrader's Brand

AutoTrader is an online marketplace for buying and selling new, certified and used cars. Among its major competitors, AutoTrader is ranked in 6th place for NPS while VinSolutions is 1st, and vAuto is 2nd.Their current valuation is $7.51B

Brand at a Glance

70%

Customer Loyalty

2.7/5

Product Quality

2.7/5

Pricing

2.8/5

Customer Service

AutoTrader Ranking

^#4 / 4 of its competitors

AutoTrader NPS

AutoTrader's Net Promoter Score (NPS) is a -23 with 29% Promoters, 19% Passives, and 52% Detractors. Net Promoter Score tracks whether AutoTrader's customers would recommend using the product based on a scale of -100 to 100.

AutoTrader Overall NPS

-23

NPS

29%	Promoters
19%	Passives
52%	Detractors

AutoTrader NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2023 13	Jul 2023	13
Nov 2023 8	Nov 2023	8
Dec 2023 3	Dec 2023	3
Feb 2024 3	Feb 2024	3
Mar 2024 -6	Mar 2024	-6
Apr 2024 -12	Apr 2024	-12
May 2024 -14	May 2024	-14
Sep 2024 -17	Sep 2024	-17
Nov 2024 -19	Nov 2024	-19
May 2025 -22	May 2025	-22
Jul 2025 -24	Jul 2025	-24
Aug 2025 -23	Aug 2025	-23

How Other Brands Compare

AutoTrader is ranked #4 for NPS among its competitors. Edmunds.com and TrueCar come in first and second, with CarGurus coming in at third. Among those competitors, it is the most valued company.

	AutoTrader	CarGurus	Edmunds.com	TrueCar
Global Ranking	#-	#531	#-	#-
NPS	-23	-16	15	-13
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$7.51B	$2.47B	$949.20M	$471.30M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

AutoTrader NPS by Gender

Male customers rated AutoTrader's NPS 23 points higher than Female customers.

Male

-28

AutoTrader's NPS was rated -28 by Male customers on Comparably.

29%

Promoters

14%

Passives

57%

Detractors

Female

-51

AutoTrader's NPS was rated -51 by Female customers on Comparably.

16%

Promoters

17%

Passives

67%

Detractors

AutoTrader NPS by Ethnicity

AutoTrader's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -75	Caucasian	-75
Asian or Pacific Islander 20	Asian or Pacific Islander	20
Other -50	Other	-50

AutoTrader NPS by Age

AutoTrader's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

31-35

40%

20%

61-65

20%

80%

66+

100%

AutoTrader NPS by Usage

AutoTrader's NPS was rated the highest by customers who have used AutoTrader's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -100	Less than 1 Year	-100
1 to 2 Years 40	1 to 2 Years	40
5 to 10 Years 20	5 to 10 Years	20
Over 10 Years -72	Over 10 Years	-72

AutoTrader NPS vs. Competitors

Compared to its competitors, AutoTrader's NPS is rated right below CarGurus.

COMPANY		NPS Score
	VinSolutions	83
	vAuto	50
	Edmunds.com	15
	TrueCar	-13
	CarGurus	-16
	AutoTrader	-23

AutoTrader Customer Loyalty

70%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

70% of AutoTrader users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

70%

30%

AutoTrader Customer Loyalty Score by Gender

Male customers rated AutoTrader's Customer Loyalty score 11% higher than Female customers.

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Male

81%

Yes

Female

70%

Yes

AutoTrader Customer Loyalty Score by Ethnicity

AutoTrader's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Asian or Pacific Islander

out of 100

Other

AutoTrader Customer Loyalty Score by Age

AutoTrader's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of AutoTrader.

20%

40%

60%

80%

100%

Summary	Age	Score
31-35 82%	31-35	82%
61-65 64%	61-65	64%
66+ 100%	66+	100%

AutoTrader Customer Loyalty Score by Usage

AutoTrader's Customer Loyalty score was rated the highest by customers who have used AutoTrader's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	70%
1 to 2 Years	82%
5 to 10 Years	82%
Over 10 Years	74%

AutoTrader Customer Loyalty Score by Industry

AutoTrader's Customer Loyalty score was rated 49% by Tech industry customers.

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Tech	49%

AutoTrader Customer Loyalty vs. Competitors

Compared to its competitors, AutoTrader's Customer Loyalty score is rated right above CarGurus, and is preceded by vAuto.

COMPANY		Customer Loyalty Score
	VinSolutions	83%
	vAuto	83%
	AutoTrader	70%
	CarGurus	65%
	Edmunds.com	62%
	TrueCar	60%

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AutoTrader Product Quality

2.7/5

AutoTrader has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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AutoTrader Product Information

AutoTrader’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated AutoTrader's product the highest.

Website: http://www.autotrader.com

Company Size: 1,001-5,000 Employees

Industry

Content

Ecommerce and Marketplaces

Marketplaces

Quick Insights into AutoTrader Product Quality

AutoTrader's Product Quality score was rated highest by customers who have used AutoTrader's products/services for 5 to 10 Years, and rated lowest by customers who have used AutoTrader's products/services for Over 10 Years.

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Ranked AutoTrader Product Quality the Highest

5 to 10 Years	4
31-35	3.8
Asian or Pacific Islander	3.6

Ranked AutoTrader Product Quality the Lowest

66+	1.5
Caucasian	1.5
Over 10 Years	1.5

AutoTrader Product Quality Score by Gender

Female customers rated AutoTrader's Product Quality score 0.1 stars higher than Male customers.

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Male

2.4/5

Female

2.5/5

AutoTrader Product Quality Score by Ethnicity

AutoTrader's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.5	Caucasian	1.5
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 1.6	Other	1.6

AutoTrader Product Quality Score by Age

AutoTrader's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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Summary	Age	Score
31-35 3.8	31-35	3.8
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

AutoTrader Product Quality Score by Usage

AutoTrader's Product Quality score was rated the highest by customers who have used AutoTrader's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	1.5
1 to 2 Years	3.4
5 to 10 Years	4
Over 10 Years	1.5

AutoTrader Product Quality Score by Industry

AutoTrader's Product Quality score was rated 2.5 stars by Tech industry customers.

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Tech	2.5

AutoTrader Product Quality vs. Competitors

Compared to its competitors, AutoTrader's Product Quality score is rated right below CarGurus.

COMPANY		Product Quality Score
	VinSolutions	4.1/5
	vAuto	3.7/5
	TrueCar	3.5/5
	Edmunds.com	3.4/5
	CarGurus	2.9/5
	AutoTrader	2.7/5

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AutoTrader Pricing

AutoTrader ROI & Value For Money

2.7/5

AutoTrader has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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AutoTrader Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into AutoTrader ROI

AutoTrader's ROI score was rated highest by customers who have used AutoTrader's products/services for 5 to 10 Years, and rated lowest by customers who have used AutoTrader's products/services for Over 10 Years.

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Ranked AutoTrader ROI the Highest

5 to 10 Years	4
31-35	3.7
Asian or Pacific Islander	3.7

Ranked AutoTrader ROI the Lowest

66+	1.5
Caucasian	1.5
Over 10 Years	1.5

AutoTrader ROI Score by Gender

Female customers rated AutoTrader's ROI score 0.2 stars higher than Male customers.

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Male

2.3/5

Female

2.5/5

AutoTrader ROI Score by Ethnicity

AutoTrader's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 1.5	Caucasian	1.5
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 1.6	Other	1.6

AutoTrader ROI Score by Age

AutoTrader's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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Summary	Age	Score
31-35 3.7	31-35	3.7
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

AutoTrader ROI Score by Usage

AutoTrader's ROI score was rated the highest by customers who have used AutoTrader's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	1.5
1 to 2 Years	3.9
5 to 10 Years	4
Over 10 Years	1.5

AutoTrader ROI Score by Industry

AutoTrader's ROI score was rated 2.5 stars by Tech industry customers.

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Tech	2.5

AutoTrader Pricing vs. Competitors

Compared to its competitors, AutoTrader's ROI score is rated right below CarGurus.

COMPANY		Pricing Score
	VinSolutions	4.1/5
	Edmunds.com	3.8/5
	vAuto	3.6/5
	TrueCar	3.4/5
	CarGurus	2.8/5
	AutoTrader	2.7/5

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AutoTrader Customer Satisfaction (CSAT)

AutoTrader Customer Satisfaction (CSAT) Score

35 / 100

AutoTrader has an overall Customer Satisfaction score of 35 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	19%
Satisfied	16%
Neither Satisfied nor Dissatisfied	28%
Dissatisfied	6%
Very Dissatisfied	31%

Very Satisfied

19%

Satisfied

16%

Neither Satisfied nor Dissatisfied

28%

Dissatisfied

Very Dissatisfied

31%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into AutoTrader Customer Satisfaction

AutoTrader's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.

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Ranked AutoTrader Customer Satisfaction the Highest

Asian or Pacific Islander	80%
1 to 2 Years	67%
Female	40%

Ranked AutoTrader Customer Satisfaction the Lowest

Over 10 Years	14%
66+	0%
Other	0%

AutoTrader Customer Satisfaction Score by Gender

Female customers rated AutoTrader's Customer Satisfaction score 9 points higher than Male customers.

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31 / 100

Male

	Very Satisfied	23%
	Satisfied	8%
	Neither Satisfied nor Dissatisfied	15%
	Dissatisfied	0%
	Very Dissatisfied	54%

40 / 100

Female

	Very Satisfied	0%
	Satisfied	40%
	Neither Satisfied nor Dissatisfied	20%
	Dissatisfied	0%
	Very Dissatisfied	40%

AutoTrader Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

AutoTrader's Customer Satisfaction (CSAT) score was rated 13% according to Caucasian users and customers.

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13 / 100

Very Satisfied	13%
Satisfied	0%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	0%
Very Dissatisfied	75%

Very Satisfied

13%

Satisfied

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

75%

CSAT according to Asian or Pacific Islander

AutoTrader's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100

Very Satisfied	20%
Satisfied	60%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

20%

Satisfied

60%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to Other

AutoTrader's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.

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0 / 100

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	100%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

100%

AutoTrader Customer Satisfaction Score by Age

AutoTrader's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

31-35

33%

61-65

20%

66+

AutoTrader Customer Satisfaction Score by Usage

AutoTrader's Customer Satisfaction score was rated the highest by customers who have used AutoTrader's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	33
1 to 2 Years	67
5 to 10 Years	50
Over 10 Years	14

AutoTrader Customer Satisfaction Score by Industry

AutoTrader's Customer Satisfaction score was rated 33 points by Tech industry customers.

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{
	"title": "AutoTrader Customer Satisfaction Score by Industry",
	"text": "AutoTrader's Customer Satisfaction score was rated 33 points by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "AutoTrader's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 33
		}
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}

Tech	33

AutoTrader Customer Satisfaction vs. Competitors

Compared to its competitors, AutoTrader's Customer Satisfaction score is rated right above CarGurus, and is preceded by TrueCar.

COMPANY		Customer Satisfaction (CSAT) Score
	VinSolutions	100%
	vAuto	75%
	Edmunds.com	72%
	TrueCar	45%
	AutoTrader	35%
	CarGurus	14%

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AutoTrader Customer Service

2.8/5

AutoTrader has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.

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About AutoTrader's Customer Service

Address

3003 Summit Blvd., Suite 200, Atlanta, MI 30319

Website

http://www.autotrader.com

Phone Number

1-866-288-6872

Quick Insights into AutoTrader Customer Service

AutoTrader's Customer Service score was rated highest by customers who have used AutoTrader's products/services for 1 to 2 Years, and rated lowest by customers who have used AutoTrader's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked AutoTrader's Customer Service score.

Ranked AutoTrader Customer Service the Highest

1 to 2 Years	3.9
31-35	3.8
Asian or Pacific Islander	3.7

Ranked AutoTrader Customer Service the Lowest

66+	1.5
Caucasian	1.5
Over 10 Years	1.5

AutoTrader Customer Service Score by Gender

Female customers rated AutoTrader's Customer Service score 0.4 stars higher than Male customers.

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Male

2.2/5

Female

2.6/5

AutoTrader Customer Service Score by Ethnicity

AutoTrader's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of AutoTrader.

100

Summary	Ethnicity	Customer Service Score
Caucasian 1.5	Caucasian	1.5
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 1.6	Other	1.6

AutoTrader Customer Service Score by Age

AutoTrader's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of AutoTrader.

100

Summary	Age	Customer Service Score
31-35 3.8	31-35	3.8
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

AutoTrader Customer Service Score by Usage

AutoTrader's Customer Service score was rated the highest by customers who have used AutoTrader's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	1.5
1 to 2 Years	3.9
5 to 10 Years	3.8
Over 10 Years	1.5

AutoTrader Customer Service Score by Industry

AutoTrader's Customer Service score was rated 2.5 stars by Tech industry customers.

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Tech	2.5

AutoTrader Customer Service vs. Competitors

Compared to its competitors, AutoTrader's Customer Service score is rated right below CarGurus.

COMPANY		Customer Service Score
	VinSolutions	4.1/5
	Edmunds.com	3.8/5
	vAuto	3.6/5
	TrueCar	3.5/5
	CarGurus	3/5
	AutoTrader	2.8/5

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AutoTrader as an Employer

4.1/5

AutoTrader has a 4.1/5 stars for its overall company culture rated by their employees

top

10%

CEO of AutoTrader

Sanford Schwartz

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

AutoTrader scored a -23 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of AutoTrader would recommend the brand to a friend. ENPS measures how likely AutoTrader employees would recommend working at AutoTrader to a friend.

Net Promoter Score

-23

NPS Score

29%	Promoters
19%	Passive
52%	Detractors

Employee Net Promoter Score

eNPS Score

50%	Promoters
19%	Passive
31%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail