-13
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
TrueCar
Marketing or Exec? Claim Your Free Account
About TrueCar's Brand
At TrueCar, we don’t just clock in—we take the wheel. Our TrueCar Crew is made up of bold thinkers, problem-solvers, and innovators who embrace challenges as opportunities to drive ambitious change. While others may take the easy road, we remain focused on disrupting an entire industry to make car buying and selling better for everyone. We are a fully remote team, but that doesn’t mean we work alone. Teamwork fuels everything we do. Each Crew Member is empowered to take ownership of their role while being supported every step of the way. Our culture is built on transparency. Together, we break barriers, challenge the status quo, and perform at our highest level. Change can be challenging, but that’s what makes our work so rewarding. TrueCar isn’t just a job—it’s a place to drive your career forward. So, if you’re ready to shift gears, evolve an industry, and accelerate your growth, TrueCar is the place to do it. Here, we’re all drivers—and there’s no better vehicle for success. Among its major competitors, TrueCar is ranked in 3rd place for NPS while Kelley Blue Book is 1st, and CARQUEST is 2nd. Overall, TrueCar has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $471.30M
Brand at a Glance
60%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
TrueCar CMO
Neeraj Gunsagar
Mr. Neeraj Gunsagar has been Chief Marketing Officer at TrueCar, Inc. since May 20, 2016 and serves as its Executive Vice President. Mr. Gunsagar served as Chief Revenue Officer of TrueCar, Inc. Mr. Gunsagar is responsible for growing revenue and setting the right metrics for driving better integration and alignment between all revenue-related functions. He served as Senior Vice President of Revenue at TrueCar, Inc. Mr. Gunsagar has more than 15 years of experience advising, investing in and operating technology companies. Mr. Gunsagar served as a Vice President with Matrix Partners India. He has significant experience in sourcing, evaluating, structuring and executing both venture capital and private equity investments. Prior to joining TrueCar, Mr. Gunsagar founded Saful Capital Partners. He served as Vice President of Garnett & Helfrich Capital. He served as Associate of Garnett & Helfrich Capital. Prior to joining Matrix India, Mr. Gunsagar worked at venture buyout firm Garnett & Helfrich Capital where he played a key role in executing and managing numerous technology transactions, including venture capital, leverage buyouts and complex corporate carveouts. In addition, he led Garnett & Helfrich Capital's expansion into India by helping build backend offices for portfolio companies in Bangalore and Hyderabad and identifying new investment opportunities. Previously, Mr. Gunsagar was a Senior Analyst with Qualcomm Ventures. While at Qualcomm, he focused on strategic wireless venture investments in broad spaces ranging from next-generation infrastructure to BREW software developers. Mr. Gunsagar was a part of the team that invested in Spatial Wireless, Airvana, Jamdat, Handspring and M7 Networks. Mr. Gunsagar started his career on Wall Street at Donaldson, Lufkin & Jenrette (DLJ), where he advised companies such as Worldcom and Iridium on complex restructurings and acquisitions. Mr. Gunsagar graduated from the Haas School of Business at the University of California, Berkeley with a B.S. degree in Business Administration.
TrueCar Ranking
- #2 / 4 of its competitors
TrueCar NPS
TrueCar's Net Promoter Score (NPS) is a -13 with 37% Promoters, 13% Passives, and 50% Detractors. Net Promoter Score tracks whether TrueCar's customers would recommend using the product based on a scale of -100 to 100.
TrueCar Overall NPS
| 37% | Promoters |
|---|---|
| 13% | Passives |
| 50% | Detractors |
TrueCar NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 100 | Aug 2020 | 100 |
Oct 2020 100 | Oct 2020 | 100 |
Nov 2020 50 | Nov 2020 | 50 |
Dec 2020 20 | Dec 2020 | 20 |
Mar 2021 0 | Mar 2021 | 0 |
Jul 2021 0 | Jul 2021 | 0 |
Sep 2021 -11 | Sep 2021 | -11 |
Oct 2021 -18 | Oct 2021 | -18 |
Nov 2021 -17 | Nov 2021 | -17 |
Jan 2022 -24 | Jan 2022 | -24 |
Feb 2022 -15 | Feb 2022 | -15 |
May 2022 -13 | May 2022 | -13 |
How Other Brands Compare
TrueCar is ranked second for NPS among its competitors. CARQUEST and Carfax come in first and third, with CarGurus coming in at #4. Among those competitors, it is the lowest valued company behind Carfax.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TrueCar NPS by Age
TrueCar's NPS was rated 34 points by customers ages 31-35 on Comparably.
TrueCar NPS vs. Competitors
Compared to its competitors, TrueCar's NPS is rated right above Carfax, and is preceded by CARQUEST.
| COMPANY | NPS Score | |
|---|---|---|
 | Kelley Blue Book | 42 |
 | CARQUEST | -1 |
| TrueCar | -13 |
 | Carfax | -16 |
 | CarGurus | -16 |
 | AutoTrader | -23 |
TrueCar Customer Loyalty
60%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
60% of TrueCar users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
TrueCar Customer Loyalty Score by Age
TrueCar's Customer Loyalty score was rated 70% by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of TrueCar.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
TrueCar Customer Loyalty vs. Competitors
Compared to its competitors, TrueCar's Customer Loyalty score is rated right above Carfax, and is preceded by CarGurus.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kelley Blue Book | 79% |
| CARQUEST | 74% |
| AutoTrader | 70% |
| CarGurus | 65% |
| TrueCar | 60% |
| Carfax | 58% |
Unlock TrueCar Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TrueCar Customer Loyalty vs. Competitors data and gain insights into your customers today.
TrueCar Product Quality
3.5/5
TrueCar has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock TrueCar's overall Product Quality score rated by its users and customers.
TrueCar Product Information
TrueCar’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://truecar.com/
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Ecommerce and Marketplaces
Marketplaces
Quick Insights into TrueCar Product Quality
TrueCar's Product Quality score was rated highest by customers ages 31-35.
Sign Up to unlock insights into how customers have ranked TrueCar's Product Quality.
Ranked TrueCar Product Quality the Highest
TrueCar Product Quality Score by Age
TrueCar's Product Quality score was rated 5 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of TrueCar.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 5 | 31-35 | 5 |
TrueCar Product Quality vs. Competitors
Compared to its competitors, TrueCar's Product Quality score is rated right above Kelley Blue Book.
| COMPANY | Product Quality Score | |
|---|---|---|
| TrueCar | 3.5/5 |
| Kelley Blue Book | 3.1/5 |
| CARQUEST | 3.1/5 |
| CarGurus | 2.9/5 |
| AutoTrader | 2.7/5 |
| Carfax | 2.6/5 |
Unlock TrueCar Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TrueCar Product Quality vs. Competitors data and gain insights into your customers today.
TrueCar Pricing
TrueCar ROI & Value For Money
3.4/5
TrueCar has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock TrueCar's overall ROI score rated by its users and customers.
Quick Insights into TrueCar ROI
TrueCar's ROI score was rated highest by customers ages 31-35.
Sign Up to unlock insights into how customers have ranked TrueCar's ROI score.
Ranked TrueCar ROI the Highest
TrueCar ROI Score by Age
TrueCar's ROI score was rated 4.8 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of TrueCar.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.8 | 31-35 | 4.8 |
TrueCar Pricing vs. Competitors
Compared to its competitors, TrueCar's ROI score is rated right above Kelley Blue Book.
| COMPANY | Pricing Score | |
|---|---|---|
| TrueCar | 3.4/5 |
| Kelley Blue Book | 3.1/5 |
| CARQUEST | 3/5 |
| CarGurus | 2.8/5 |
| AutoTrader | 2.7/5 |
| Carfax | 2.6/5 |
Unlock TrueCar ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TrueCar ROI vs. Competitors data and gain insights into your customers today.
TrueCar Customer Satisfaction (CSAT)
TrueCar Customer Satisfaction (CSAT) Score
45 / 100
TrueCar has an overall Customer Satisfaction score of 45 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
11%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
11%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
TrueCar Customer Satisfaction vs. Competitors
Compared to its competitors, TrueCar's Customer Satisfaction score is rated right above Carfax, and is preceded by CARQUEST.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Kelley Blue Book | 75% |
| CARQUEST | 60% |
| TrueCar | 45% |
| Carfax | 38% |
| AutoTrader | 35% |
| CarGurus | 14% |
Unlock TrueCar Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TrueCar Customer Satisfaction vs. Competitors data and gain insights into your customers today.
TrueCar Customer Service
3.5/5
TrueCar has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock TrueCar's overall Customer Service score rated by its users and customers.
About TrueCar's Customer Service
Address
1401 Ocean Ave, Santa Monica, CA 90401
Website
http://truecar.com/
Phone Number
+1-888-878-3227
TrueCar's Social Links
Quick Insights into TrueCar Customer Service
TrueCar's Customer Service score was rated highest by customers ages 31-35.
Sign Up to unlock insights into how customers have ranked TrueCar's Customer Service score.
Ranked TrueCar Customer Service the Highest
TrueCar Customer Service Score by Age
TrueCar's Customer Service score was rated 4.8 stars by customers ages 31-35 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of TrueCar.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.8 | 31-35 | 4.8 |
TrueCar Customer Service vs. Competitors
Compared to its competitors, TrueCar's Customer Service score is rated right above CarGurus, and is preceded by Kelley Blue Book.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kelley Blue Book | 3.6/5 |
| TrueCar | 3.5/5 |
| CarGurus | 3/5 |
| CARQUEST | 2.9/5 |
| AutoTrader | 2.8/5 |
| Carfax | 2.5/5 |
Unlock TrueCar Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full TrueCar Customer Service vs. Competitors data and gain insights into your customers today.
TrueCar as an Employer
4.2/5
TrueCar has a 4.2/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
TrueCar scored a -13 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of TrueCar would recommend the brand to a friend. ENPS measures how likely TrueCar employees would recommend working at TrueCar to a friend.
Net Promoter Score
-13
NPS Score
| 37% | Promoters |
|---|---|
| 13% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 49% | Promoters |
|---|---|
| 22% | Passive |
| 29% | Detractors |
