

We provide a seamless online car buying experience for customers from coast-to-coast. Among its major competitors, Carvana is ranked in 3rd place for NPS while CarMax is 1st, and CarGurus is 2nd. Overall, Carvana has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $12.42B
Carvana's Net Promoter Score (NPS) is a -26 with 33% Promoters, 8% Passives, and 59% Detractors. Net Promoter Score tracks whether Carvana's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 8% | Passives |
| 59% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 -27 | Dec 2024 | -27 |
Jan 2025 -27 | Jan 2025 | -27 |
Feb 2025 -27 | Feb 2025 | -27 |
Mar 2025 -27 | Mar 2025 | -27 |
Apr 2025 -27 | Apr 2025 | -27 |
May 2025 -27 | May 2025 | -27 |
Jun 2025 -27 | Jun 2025 | -27 |
Jul 2025 -27 | Jul 2025 | -27 |
Aug 2025 -27 | Aug 2025 | -27 |
Sep 2025 -27 | Sep 2025 | -27 |
Nov 2025 -27 | Nov 2025 | -27 |
Jan 2026 -27 | Jan 2026 | -27 |
Carvana is ranked third for NPS among its competitors. CarMax and CarGurus come in first and second, with Auto1 Group coming in at #4. Among those competitors, it is the second most valued company behind CarMax.
![]() Carvana | ![]() CarGurus | ![]() CarMax | ![]() Auto1 Group | |
| Global Ranking | #- | #531 | #- | #- |
| NPS | -26 | -16 | -8 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $12.42B | $2.47B | $20.04B | $2.83B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Carvana's NPS 19 points higher than Female customers.
Carvana's NPS was rated -41 by Male customers on Comparably.
Carvana's NPS was rated -60 by Female customers on Comparably.
Carvana's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -45 | Caucasian | -45 |
Hispanic or Latino -56 | Hispanic or Latino | -56 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander 24 | Asian or Pacific Islander | 24 |
Other -67 | Other | -67 |
Carvana's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Carvana's NPS was rated the highest by customers who have used Carvana's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -61 | Less than 1 Year | -61 |
1 to 2 Years -7 | 1 to 2 Years | -7 |
2 to 5 Years -10 | 2 to 5 Years | -10 |
5 to 10 Years -12 | 5 to 10 Years | -12 |
Over 10 Years -34 | Over 10 Years | -34 |
Compared to its competitors, Carvana's NPS is rated right below CarGurus.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Auto1 Group | N/A |
![]() | Vertu Motors | N/A |
![]() | CarMax | -8 |
![]() | CarGurus | -16 |
![]() | Carvana | -26 |
Out of the 61 Carvana customer reviews 17 were positive and 44 were constructive. Carvana customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Carvana users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Carvana's Customer Loyalty score 8% higher than Female customers.
Carvana's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Carvana's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 63% | 18-25 | 63% |
26-30 68% | 26-30 | 68% |
31-35 56% | 31-35 | 56% |
36-40 55% | 36-40 | 55% |
41-45 52% | 41-45 | 52% |
46-50 53% | 46-50 | 53% |
51-55 47% | 51-55 | 47% |
56-60 50% | 56-60 | 50% |
61-65 58% | 61-65 | 58% |
66+ 49% | 66+ | 49% |
Carvana's Customer Loyalty score was rated the highest by customers who have used Carvana's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Carvana's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Energy and Manufacturing industry customers.
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Compared to its competitors, Carvana's Customer Loyalty score is rated right above Auto1 Group, and is preceded by CarGurus.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | CarMax | 66% |
![]() | CarGurus | 65% |
![]() | Carvana | 59% |
![]() | Auto1 Group | N/A |
![]() | Vertu Motors | N/A |
Carvana has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Carvana’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Carvana's product the highest. Reviewers from the Hospitality industry rated Carvana the lowest at 2.5.
Carvana's Product Quality score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Real Estate industry.
Male customers rated Carvana's Product Quality score 0.3 stars higher than Female customers.
Carvana's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 1.9 | Hispanic or Latino | 1.9 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 1.6 | Other | 1.6 |
Carvana's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.6 | 26-30 | 2.6 |
31-35 2.6 | 31-35 | 2.6 |
36-40 1.8 | 36-40 | 1.8 |
41-45 1.9 | 41-45 | 1.9 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.6 | 51-55 | 1.6 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.7 | 61-65 | 1.7 |
66+ 1.8 | 66+ | 1.8 |
Carvana's Product Quality score was rated the highest by customers who have used Carvana's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Carvana's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Carvana's Product Quality score is rated right above Auto1 Group, and is preceded by CarGurus.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | CarMax | 3/5 |
![]() | CarGurus | 2.9/5 |
![]() | Carvana | 2.3/5 |
![]() | Auto1 Group | N/A |
![]() | Vertu Motors | N/A |
Carvana has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Carvana's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Electronics industry. The users from the Government and Public Policy industry think that they had the lowest ROI from Carvana.
Carvana's ROI score was rated highest by customers from the Consumer Electronics industry, and rated lowest by customers from the Real Estate industry.
Male customers rated Carvana's ROI score 0.3 stars higher than Female customers.
Carvana's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 1.6 | Other | 1.6 |
Carvana's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 2.5 | 26-30 | 2.5 |
31-35 2.8 | 31-35 | 2.8 |
36-40 2 | 36-40 | 2 |
41-45 2.3 | 41-45 | 2.3 |
46-50 1.7 | 46-50 | 1.7 |
51-55 2 | 51-55 | 2 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2.3 | 66+ | 2.3 |
Carvana's ROI score was rated the highest by customers who have used Carvana's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Carvana's ROI score was rated the highest by Consumer Electronics industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Carvana's ROI score is rated right above Auto1 Group, and is preceded by CarGurus.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | CarMax | 2.8/5 |
![]() | CarGurus | 2.8/5 |
![]() | Carvana | 2.5/5 |
![]() | Auto1 Group | N/A |
![]() | Vertu Motors | N/A |
Carvana has an overall Customer Satisfaction score of 38 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Carvana's Customer Satisfaction score was rated highest by customers from the Consumer Electronics industry, and rated lowest by customers from the Real Estate industry.
Male customers rated Carvana's Customer Satisfaction score 10 points higher than Female customers.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 5% | |
Very Dissatisfied | 56% |
Very Satisfied | 19% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 13% | |
Very Dissatisfied | 55% |
Carvana's Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.
Carvana's Customer Satisfaction (CSAT) score was rated 27% according to Hispanic or Latino users and customers.
Carvana's Customer Satisfaction (CSAT) score was rated 31% according to African American/Black users and customers.
Carvana's Customer Satisfaction (CSAT) score was rated 43% according to Asian or Pacific Islander users and customers.
Carvana's Customer Satisfaction (CSAT) score was rated 27% according to Other users and customers.
Carvana's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 58% | |||||||||||||||
| 31-35 | 40% | |||||||||||||||
| 36-40 | 24% | |||||||||||||||
| 41-45 | 37% | |||||||||||||||
| 46-50 | 22% | |||||||||||||||
| 51-55 | 8% | |||||||||||||||
| 56-60 | 37% | |||||||||||||||
| 61-65 | 21% | |||||||||||||||
| 66+ | 29% |
Carvana's Customer Satisfaction score was rated the highest by customers who have used Carvana's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Carvana's Customer Satisfaction score was rated the highest by Consumer Electronics industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Carvana Customer Satisfaction Score by Industry",
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"groupId": 510,
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"groupId": 514,
"score": 28,
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{
"label": "Education",
"groupId": 515,
"score": 14,
"stars": 0,
"csatScore": 14,
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{
"label": "Government and Public Policy",
"groupId": 521,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 36,
"stars": 0,
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{
"label": "Hospitality",
"groupId": 523,
"score": 25,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Insurance",
"groupId": 526,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Legal",
"groupId": 529,
"score": 67,
"stars": 0,
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{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 33,
"stars": 0,
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"scoreClassName": "",
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 40,
"stars": 0,
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"scoreClassName": "",
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"groupId": 538,
"score": 0,
"stars": 0,
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"groupId": 540,
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"label": "Real Estate",
"groupId": 554,
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]
}Compared to its competitors, Carvana's Customer Satisfaction score is rated right above CarGurus, and is preceded by CarMax.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | CarMax | 51% |
![]() | Carvana | 38% |
![]() | CarGurus | 14% |
![]() | Auto1 Group | 0% |
![]() | Vertu Motors | 0% |
Carvana has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Carvana's overall Customer Service score rated by its users and customers.
1930 W. Rio Salado Pkwy, Tempe, AZ 85281
http://www.carvana.com/
1-800-333-4554
Carvana's Customer Service score was rated highest by customers from the Consumer Electronics industry, and rated lowest by customers from the Real Estate industry.
Male customers rated Carvana's Customer Service score 0.4 stars higher than Female customers.
Carvana's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 1.5 | Other | 1.5 |
Carvana's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 2.8 | 26-30 | 2.8 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2 | 36-40 | 2 |
41-45 2.1 | 41-45 | 2.1 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.6 | 56-60 | 1.6 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.9 | 66+ | 1.9 |
Carvana's Customer Service score was rated the highest by customers who have used Carvana's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Carvana's Customer Service score was rated the highest by Consumer Electronics industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Carvana's Customer Service score is rated right above Auto1 Group, and is preceded by CarMax.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | CarGurus | 3/5 |
![]() | CarMax | 2.8/5 |
![]() | Carvana | 2.4/5 |
![]() | Auto1 Group | N/A |
![]() | Vertu Motors | N/A |
Carvana has a 3.3/5 stars for its overall company culture rated by their employees






Carvana scored a -26 for Net Promoter Score and a -7 for Employee Net Promoter Score. NPS gauges how likely a customer of Carvana would recommend the brand to a friend. ENPS measures how likely Carvana employees would recommend working at Carvana to a friend.
| 33% | Promoters |
|---|---|
| 8% | Passive |
| 59% | Detractors |
| 39% | Promoters |
|---|---|
| 15% | Passive |
| 46% | Detractors |