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About CarMax's Brand

CarMax has been a unique force in the used car industry since 1993. Through innovation and integrity, we’ve revolutionized the way people buy and sell used cars. And by changing the way we assist our customers, we’ve also changed the journey of our associates - providing careers in an exciting, collaborative work environment.

Brand at a Glance

64%
Customer Loyalty
3/5
Product Quality
3/5
Pricing
3/5
Customer Service
CarMax CMO
  CarMax CMO

James R. Lyski

Mr. James R. Lyski, also known as Jim, has been Chief Marketing Officer of CarMax Inc. since August 8, 2014 and has been is Executive Vice President since May 8, 2017. Mr. Lyski has held marketing leadership positions at Cigna Healthcare Inc. and FedEx Corporation. Mr. Lyski served as Senior Vice President of CarMax Inc., since May 5, 2017 until May 8, 2017. He served as Chief Marketing Officer and Executive Vice President of The Scotts Miracle-Gro Company from April 2011 to January 17, 2014. He served as Chief Marketing Officer of The Nationwide Mutual Insurance Company. He served as Chief Marketing Officer and Executive Vice President of Nationwide Insurance Enterprise, Inc. since October 2006. Mr. Lyski served as Chief Marketing Officer, Executive Vice President and member of Office of the Chief Executive Officer of Nationwide Financial Services, Inc. since September 13, 2006. Mr. Lyski was responsible for corporate marketing, brand management, advertising and communications for all Nationwide companies. He served as Senior Vice President of strategy & product marketing of Cigna HealthCare, Inc. Prior to Cigna, he served as Chief Operating Officer of Atabok, Inc. since May 2000. Mr. Lyski headed all functional operations and supported the Chief Executive Officer in establishing Atabok as the global brand of choice for secure communications. Mr. Lyski has more than 20 years experience in brand management, marketing strategy and enterprise analytics for national consumer and B2B brands. He is an accomplished and experienced leader in the marketing industry. With a focus on product development and innovation, he has successfully led several companies through digital transformation initiatives. He served several key marketing positions at Federal Express over a period of 11 years, of which was Vice President of US Marketing. Mr. Lyski was responsible for all advertising, global brand management, promotions, sports and customer relationship marketing of FedEx. He led many strategic and special projects including the expansion of the FedEx brand and involvement in the movie Cast Away. He is president of the Board of Trustees for the Wexner Center Foundation. He has been a Director of Ansira, Inc. since August 1, 2017. Mr. Lyski holds an MBA in Marketing and BS in Journalism and Advertising from the University of Oregon.

CarMax NPS

CarMax's Net Promoter Score (NPS) is a 0 with 45% Promoters, 10% Passives, and 45% Detractors. Net Promoter Score tracks whether CarMax's customers would recommend using the product based on a scale of -100 to 100.

CarMax Overall NPS

0
NPS
45%Promoters
10%Passives
45%Detractors
CarMax Overall NPS

CarMax NPS Trend

-100
-50
0
50
100
Jun 2021
-21
Jun 2021-21
Jul 2021
-13
Jul 2021-13
Aug 2021
-10
Aug 2021-10
Sep 2021
-8
Sep 2021-8
Oct 2021
-10
Oct 2021-10
Nov 2021
-5
Nov 2021-5
Dec 2021
-5
Dec 2021-5
Jan 2022
1
Jan 20221
Feb 2022
1
Feb 20221
Mar 2022
0
Mar 20220
Apr 2022
1
Apr 20221
May 2022
1
May 20221

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

CarMax NPS by Gender

Male customers rated CarMax's NPS 13 points higher than Female customers.

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Male

-9

CarMax's NPS was rated -9 by Male customers on Comparably.

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39%
Promoters
13%
Passives
48%
Detractors

Female

-22

CarMax's NPS was rated -22 by Female customers on Comparably.

Sign Up to learn about CarMax's NPS Score rated by Female customers on Comparably.
36%
Promoters
6%
Passives
58%
Detractors

CarMax NPS by Ethnicity

CarMax's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of CarMax.
-100
-50
0
50
100
Caucasian
-18
Caucasian-18
Hispanic or Latino
17
Hispanic or Latino17
African American/Black
0
African American/Black0
Asian or Pacific Islander
-40
Asian or Pacific Islander-40
Other
-28
Other-28

CarMax NPS by Age

CarMax's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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0
20
40
60
80
100
Promoters
55%
Passives
18%
Detractors
27%
18-2555%18%27%
Promoters
37%
Passives
13%
Detractors
50%
26-3037%13%50%
Promoters
11%
Passives
11%
Detractors
78%
31-3511%11%78%
Promoters
50%
Passives
0%
Detractors
50%
36-4050%0%50%
Promoters
60%
Passives
0%
Detractors
40%
41-4560%0%40%
Promoters
29%
Passives
0%
Detractors
71%
46-5029%0%71%
Promoters
36%
Passives
0%
Detractors
64%
51-5536%0%64%
Promoters
0%
Passives
25%
Detractors
75%
56-600%25%75%
Promoters
25%
Passives
0%
Detractors
75%
61-6525%0%75%
Promoters
50%
Passives
8%
Detractors
42%
66+50%8%42%

CarMax NPS by Usage

CarMax's NPS was rated the highest by customers who have used CarMax's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of CarMax.
-100
-50
0
50
100
Less than 1 Year
-40
Less than 1 Year-40
1 to 2 Years
-19
1 to 2 Years-19
2 to 5 Years
14
2 to 5 Years14
5 to 10 Years
0
5 to 10 Years0
Over 10 Years
-25
Over 10 Years-25

CarMax Customer Reviews

Out of the 22 CarMax customer reviews 10 were positive and 12 were constructive. CarMax customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Accuracy of infomation and communication with each other to better benefit a customer.
Review from Atlanta, GA / Male / Caucasian / 31-35Posted 20 days ago
What do you value most about this brand?
Fantastic service. Well priced. Choice from local dealership or many of their others.
Review from Richmond, VA / Male / Caucasian / 66+Posted 24 days ago
What do you value most about this brand?
Transparency, ease of use of the website, and friendly associates
Review from Richmond, VA / Female / African American/Black / 31-35Posted a month ago
What do you value most about this brand?
Honesty, professionalism, shown by the employee.
Review from Richmond, VA / Male / Caucasian / 66+
What can this brand most improve?
addressing repetitive ongoing engine problem
Review from Richmond, VA / Female / Caucasian / 66+

CarMax Customer Loyalty

64%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

64% of CarMax users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

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64
64%
36
36%
CarMax Customer Loyalty

CarMax Customer Loyalty Score by Gender

Male customers rated CarMax's Customer Loyalty score 10% higher than Female customers.

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Male
65%
Yes
Female
55%
Yes

CarMax Customer Loyalty Score by Ethnicity

CarMax's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of CarMax.
60
out of 100
Caucasian
70
out of 100
Hispanic or Latino
55
out of 100
African American/Black
46
out of 100
Asian or Pacific Islander
59
out of 100
Other

CarMax Customer Loyalty Score by Age

CarMax's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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0
20%
40%
60%
80%
100%
18-25
59%
18-2559%
26-30
78%
26-3078%
31-35
70%
31-3570%
36-40
55%
36-4055%
41-45
82%
41-4582%
46-50
61%
46-5061%
51-55
51%
51-5551%
56-60
55%
56-6055%
61-65
33%
61-6533%
66+
55%
66+55%

CarMax Customer Loyalty Score by Usage

CarMax's Customer Loyalty score was rated the highest by customers who have used CarMax's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year
36%
1 to 2 Years
67%
2 to 5 Years
81%
5 to 10 Years
90%
Over 10 Years
70%

CarMax Customer Loyalty Score by Industry

CarMax's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Government and Public Policy industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech
55%
Accounting
85%
Architecture and Planning
100%
Automotive and Transportation
33%
Banking and Financial Services
78%
Business and Consumer Services
82%
Education
70%
Government and Public Policy
10%
Healthcare, Hospitals and Medicine
55%

CarMax Product Quality

3/5

CarMax has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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CarMax Product Information

CarMax’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated CarMax's product the highest. Reviewers from the Automotive and Transportation industry rated CarMax the lowest at 1.5.

Website
https://www.carmax.com
Company Size
10,000+ Employees

Industry

Retail

Quick Insights into CarMax Product Quality

CarMax's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Other customers.

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Ranked CarMax Product Quality the Highest

Business and Consumer Services
4.1
Hispanic or Latino
3.5
18-25
3.3

Ranked CarMax Product Quality the Lowest

56-60
1.5
Healthcare, Hospitals and Medicine
1.5
Other
1.5

CarMax Product Quality Score by Gender

Male customers rated CarMax's Product Quality score 0.3 stars higher than Female customers.

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Male

2.7/5

Female

2.4/5

CarMax Product Quality Score by Ethnicity

CarMax's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of CarMax.
0
1
2
3
4
5
Caucasian
2.6
Caucasian2.6
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
2.6
African American/Black2.6
Asian or Pacific Islander
1.8
Asian or Pacific Islander1.8
Other
1.5
Other1.5

CarMax Product Quality Score by Age

CarMax's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of CarMax.
0
1
2
3
4
5
18-25
3.3
18-253.3
26-30
2.7
26-302.7
31-35
2
31-352
36-40
2.1
36-402.1
41-45
3.2
41-453.2
46-50
2
46-502
51-55
1.7
51-551.7
56-60
1.5
56-601.5
61-65
2.5
61-652.5
66+
3.3
66+3.3

CarMax Product Quality Score by Usage

CarMax's Product Quality score was rated the highest by customers who have used CarMax's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.2
1 to 2 Years
2.4
2 to 5 Years
3.1
5 to 10 Years
2.6
Over 10 Years
2.4

CarMax Product Quality Score by Industry

CarMax's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.7
Accounting
3.6
Architecture and Planning
3.5
Automotive and Transportation
1.5
Banking and Financial Services
3
Business and Consumer Services
4.1
Education
1.5
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
1.5

CarMax Pricing

CarMax ROI & Value For Money

3/5

CarMax has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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CarMax Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from CarMax.

Quick Insights into CarMax ROI

CarMax's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked CarMax ROI the Highest

Accounting
4
18-25
3.4
2 to 5 Years
3.4

Ranked CarMax ROI the Lowest

Other
1.7
56-60
1.5
Healthcare, Hospitals and Medicine
1.5

CarMax ROI Score by Gender

Male customers rated CarMax's ROI score 0.6 stars higher than Female customers.

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Male

2.9/5

Female

2.3/5

CarMax ROI Score by Ethnicity

CarMax's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of CarMax.
0
1
2
3
4
5
Caucasian
2.8
Caucasian2.8
Hispanic or Latino
3.3
Hispanic or Latino3.3
African American/Black
2.5
African American/Black2.5
Asian or Pacific Islander
2.3
Asian or Pacific Islander2.3
Other
1.7
Other1.7

CarMax ROI Score by Age

CarMax's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full ROI by Age data of CarMax.
0
1
2
3
4
5
18-25
3.4
18-253.4
26-30
2.8
26-302.8
31-35
2.4
31-352.4
36-40
2.7
36-402.7
41-45
3.3
41-453.3
46-50
2
46-502
51-55
1.9
51-551.9
56-60
1.5
56-601.5
61-65
2.1
61-652.1
66+
3.4
66+3.4

CarMax ROI Score by Usage

CarMax's ROI score was rated the highest by customers who have used CarMax's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.2
1 to 2 Years
2.4
2 to 5 Years
3.4
5 to 10 Years
2.9
Over 10 Years
2.4

CarMax ROI Score by Industry

CarMax's ROI score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech
2.8
Accounting
4
Architecture and Planning
3.6
Automotive and Transportation
1.5
Banking and Financial Services
4
Business and Consumer Services
3.8
Education
1.5
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
1.5

CarMax Customer Service

3/5

CarMax has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About CarMax's Customer Service

Address

12800 Tuckahoe Creek Pkwy, Richmond, VA 23238


Website

https://www.carmax.com


Phone Number

(800) 519-1511

Quick Insights into CarMax Customer Service

CarMax's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.

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Ranked CarMax Customer Service the Highest

Banking and Financial Services
4.1
18-25
3.4
Hispanic or Latino
3.4

Ranked CarMax Customer Service the Lowest

Asian or Pacific Islander
1.9
56-60
1.5
Healthcare, Hospitals and Medicine
1.5

CarMax Customer Service Score by Gender

Male customers rated CarMax's Customer Service score 0.5 stars higher than Female customers.

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Male

2.9/5

Female

2.4/5

CarMax Customer Service Score by Ethnicity

CarMax's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of CarMax.
0
1
2
3
4
5
Caucasian
2.3
Caucasian2.3
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
2.7
African American/Black2.7
Asian or Pacific Islander
1.9
Asian or Pacific Islander1.9
Other
2.2
Other2.2

CarMax Customer Service Score by Age

CarMax's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of CarMax.
0
1
2
3
4
5
18-25
3.4
18-253.4
26-30
2.6
26-302.6
31-35
2.4
31-352.4
36-40
2.7
36-402.7
41-45
3.2
41-453.2
46-50
2.1
46-502.1
51-55
2
51-552
56-60
1.5
56-601.5
61-65
2.2
61-652.2
66+
3
66+3

CarMax Customer Service Score by Usage

CarMax's Customer Service score was rated the highest by customers who have used CarMax's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.3
1 to 2 Years
2.5
2 to 5 Years
3.3
5 to 10 Years
2.5
Over 10 Years
2.3

CarMax Customer Service Score by Industry

CarMax's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech
2.6
Accounting
4
Architecture and Planning
3.6
Automotive and Transportation
1.5
Banking and Financial Services
4.1
Business and Consumer Services
3.9
Education
1.5
Government and Public Policy
1.5
Healthcare, Hospitals and Medicine
1.5

CarMax as an Employer

4.5/5

CarMax has a 4.5/5 stars for its overall company culture rated by their employees

  CarMax CEO
top
5%
CEO of CarMax

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

CarMax scored a 0 for Net Promoter Score and a 32 for Employee Net Promoter Score. NPS gauges how likely a customer of CarMax would recommend the brand to a friend. ENPS measures how likely CarMax employees would recommend working at CarMax to a friend.

Net Promoter Score

0
NPS Score
45%Promoters
10%Passive
45%Detractors

Employee Net Promoter Score

32
eNPS Score
57%Promoters
18%Passive
25%Detractors

Global Ranking Snapshot

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