
See's Candies has been dedicated to making candy Mary See's way. Only the finest, freshest ingredients are used in making each recipe. See's Candies’s brand is ranked #562 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of See's Candies. When compared to other organizations within the Retail industry, See's Candies is ranked #90. Among its major competitors, See's Candies is ranked in 2nd place for NPS while Trader Joe's is 1st, and Godiva Chocolatier is 3rd.
See's Candies's Net Promoter Score (NPS) is a 42 with 67% Promoters, 8% Passives, and 25% Detractors. Net Promoter Score tracks whether See's Candies's customers would recommend using the product based on a scale of -100 to 100.
| 67% | Promoters |
|---|---|
| 8% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 40 | Oct 2024 | 40 |
Nov 2024 40 | Nov 2024 | 40 |
Dec 2024 40 | Dec 2024 | 40 |
Jan 2025 40 | Jan 2025 | 40 |
Feb 2025 42 | Feb 2025 | 42 |
Mar 2025 40 | Mar 2025 | 40 |
Apr 2025 42 | Apr 2025 | 42 |
May 2025 40 | May 2025 | 40 |
Jul 2025 40 | Jul 2025 | 40 |
Sep 2025 40 | Sep 2025 | 40 |
Oct 2025 42 | Oct 2025 | 42 |
Nov 2025 40 | Nov 2025 | 40 |
See's Candies is ranked second for NPS among its competitors. Trader Joe's and Godiva Chocolatier come in first and third, with Ghirardelli Chocolate coming in at #4.
![]() See's Candies | ![]() Trader Joe's | ![]() Ghirardelli Chocolate | ![]() Godiva Chocolatier | |
| Global Ranking | #562 | #11 | #- | #- |
| NPS | 42 | 46 | 21 | 40 |
| Valuation Updated every 24 hours for public companies | - | - | $1.17B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated See's Candies's NPS 39 points higher than Male customers.
See's Candies's NPS was rated 11 by Male customers on Comparably.
See's Candies's NPS was rated 50 by Female customers on Comparably.
See's Candies's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 47 | Caucasian | 47 |
Hispanic or Latino 45 | Hispanic or Latino | 45 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander -15 | Asian or Pacific Islander | -15 |
Other 72 | Other | 72 |
See's Candies's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
See's Candies's NPS was rated the highest by customers who have used See's Candies's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 35 | Over 10 Years | 35 |
Compared to its competitors, See's Candies's NPS is rated right above Godiva Chocolatier, and is preceded by Trader Joe's.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Trader Joe's | 46 |
![]() | See's Candies | 42 |
![]() | Godiva Chocolatier | 40 |
![]() | Ghirardelli Chocolate | 21 |
![]() | Edible Arrangements | -38 |
In the Retail industry, See's Candies's NPS is rated right above Bath & Body Works, and is preceded by American Eagle Outfitters.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | See's Candies | 42 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
Out of the 24 See's Candies customer reviews 20 were positive and 4 were constructive. See's Candies customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of See's Candies users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated See's Candies's Customer Loyalty score 22% higher than Male customers.
See's Candies's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
See's Candies's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 80% | 18-25 | 80% |
31-35 78% | 31-35 | 78% |
36-40 89% | 36-40 | 89% |
41-45 74% | 41-45 | 74% |
46-50 87% | 46-50 | 87% |
51-55 100% | 51-55 | 100% |
56-60 94% | 56-60 | 94% |
61-65 100% | 61-65 | 100% |
66+ 78% | 66+ | 78% |
See's Candies's Customer Loyalty score was rated the highest by customers who have used See's Candies's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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See's Candies's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Consumer Goods industry customers.
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Compared to its competitors, See's Candies's Customer Loyalty score is rated right above Trader Joe's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | See's Candies | 87% |
![]() | Trader Joe's | 86% |
![]() | Ghirardelli Chocolate | 83% |
![]() | Godiva Chocolatier | 72% |
![]() | Edible Arrangements | 56% |
In the Retail industry, See's Candies's Customer Loyalty score is rated right above REI, and is preceded by Amazon.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | See's Candies | 87% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
See's Candies has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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See's Candies’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Government and Public Policy industry rated See's Candies's product the highest. Reviewers from the Education industry rated See's Candies the lowest at 4.6.
See's Candies's Product Quality score was rated highest by customers from the Government and Public Policy industry, and rated lowest by customers from the Hospitality industry.
Female customers rated See's Candies's Product Quality score 0.2 stars higher than Male customers.
See's Candies's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.2 | African American/Black | 4.2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4.3 | Other | 4.3 |
See's Candies's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.9 | 51-55 | 3.9 |
56-60 4.7 | 56-60 | 4.7 |
61-65 4.3 | 61-65 | 4.3 |
66+ 3.5 | 66+ | 3.5 |
See's Candies's Product Quality score was rated the highest by customers who have used See's Candies's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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See's Candies's Product Quality score was rated the highest by Government and Public Policy industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, See's Candies's Product Quality score is rated right above Godiva Chocolatier, and is preceded by Trader Joe's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Trader Joe's | 4.2/5 |
![]() | See's Candies | 4.1/5 |
![]() | Godiva Chocolatier | 4/5 |
![]() | Ghirardelli Chocolate | 3.9/5 |
![]() | Edible Arrangements | 2.1/5 |
In the Retail industry, See's Candies's Product Quality score is rated right above Target, and is preceded by Bath & Body Works.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | See's Candies | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
See's Candies has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry. The users from the Legal industry think that they had the lowest ROI from See's Candies.
See's Candies's ROI score was rated highest by customers from the Real Estate industry, and rated lowest by customers from the Legal industry.
Female customers rated See's Candies's ROI score 0.5 stars higher than Male customers.
See's Candies's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 3.9 | Other | 3.9 |
See's Candies's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
31-35 2.1 | 31-35 | 2.1 |
36-40 4 | 36-40 | 4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 4 | 46-50 | 4 |
51-55 3.8 | 51-55 | 3.8 |
56-60 4.3 | 56-60 | 4.3 |
61-65 3.6 | 61-65 | 3.6 |
66+ 2.9 | 66+ | 2.9 |
See's Candies's ROI score was rated the highest by customers who have used See's Candies's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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See's Candies's ROI score was rated the highest by Real Estate industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, See's Candies's ROI score is rated right above Godiva Chocolatier, and is preceded by Ghirardelli Chocolate.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Trader Joe's | 4/5 |
![]() | Ghirardelli Chocolate | 3.8/5 |
![]() | See's Candies | 3.7/5 |
![]() | Godiva Chocolatier | 3.7/5 |
![]() | Edible Arrangements | 2/5 |
In the Retail industry, See's Candies's ROI score is rated right above Chipotle, and is preceded by Bath & Body Works.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | See's Candies | 3.7/5 |
![]() | Chipotle | 3.5/5 |
See's Candies has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
See's Candies's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Utilities industry.
Female customers rated See's Candies's Customer Satisfaction score 21 points higher than Male customers.
Very Satisfied | 53% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 8% | |
Very Dissatisfied | 24% |
Very Satisfied | 80% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 2% | |
Very Dissatisfied | 11% |
See's Candies' Customer Satisfaction (CSAT) score was rated 77% according to Caucasian users and customers.
See's Candies' Customer Satisfaction (CSAT) score was rated 89% according to Hispanic or Latino users and customers.
See's Candies' Customer Satisfaction (CSAT) score was rated 67% according to African American/Black users and customers.
See's Candies' Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
See's Candies' Customer Satisfaction (CSAT) score was rated 79% according to Other users and customers.
See's Candies's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 36-40 | 76% | |||||||||||||||
| 41-45 | 84% | |||||||||||||||
| 46-50 | 43% | |||||||||||||||
| 51-55 | 78% | |||||||||||||||
| 56-60 | 100% | |||||||||||||||
| 61-65 | 82% | |||||||||||||||
| 66+ | 69% |
See's Candies's Customer Satisfaction score was rated the highest by customers who have used See's Candies's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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See's Candies's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Utilities industry customers.
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}Compared to its competitors, See's Candies's Customer Satisfaction score is rated right above Godiva Chocolatier, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Ghirardelli Chocolate | 82% |
![]() | Trader Joe's | 79% |
![]() | See's Candies | 78% |
![]() | Godiva Chocolatier | 76% |
![]() | Edible Arrangements | 32% |
In the Retail industry, See's Candies's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | See's Candies | 78% |
![]() | Chipotle | 62% |
See's Candies has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock See's Candies' overall Customer Service score rated by its users and customers.
San Francisco, CA 94080
http://www.sees.com
+1-800-347-7337
See's Candies's Customer Service score was rated highest by customers from the Real Estate industry, and rated lowest by customers from the Non-Profit industry.
Female customers rated See's Candies's Customer Service score 0.3 stars higher than Male customers.
See's Candies's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.6 | African American/Black | 4.6 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 4.2 | Other | 4.2 |
See's Candies's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.7 | 36-40 | 4.7 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.7 | 51-55 | 3.7 |
56-60 4.5 | 56-60 | 4.5 |
61-65 3.9 | 61-65 | 3.9 |
66+ 3.2 | 66+ | 3.2 |
See's Candies's Customer Service score was rated the highest by customers who have used See's Candies's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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See's Candies's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, See's Candies's Customer Service score is rated right above Ghirardelli Chocolate, and is preceded by Godiva Chocolatier.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Trader Joe's | 4.2/5 |
![]() | Godiva Chocolatier | 4/5 |
![]() | See's Candies | 4/5 |
![]() | Ghirardelli Chocolate | 3.7/5 |
![]() | Edible Arrangements | 2/5 |
In the Retail industry, See's Candies's Customer Service score is rated right above Target, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | See's Candies | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
See's Candies has a 3.8/5 stars for its overall company culture rated by their employees

See's Candies scored a 42 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of See's Candies would recommend the brand to a friend. ENPS measures how likely See's Candies employees would recommend working at See's Candies to a friend.
| 67% | Promoters |
|---|---|
| 8% | Passive |
| 25% | Detractors |
| 43% | Promoters |
|---|---|
| 21% | Passive |
| 36% | Detractors |
See's Candies is ranked #562 in the Global Top 100 Brands. It ranks just behind Slalom Consulting and just ahead of Garmin International.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
560 | ![]() | iCIMS | ![]() | Steve Lucas | Tech |
561 | ![]() | Slalom Consulting | ![]() | Brad Jackson | Business and Consumer Services |
562 | ![]() | See's Candies | ![]() | Brad Kinstler | Retail |
563 | ![]() | Garmin International | ![]() | Clifton Pemble | Consumer Goods |
564 | ![]() | Radisson Hotels | ![]() | Trudy Rautio | Travel and Hospitality |
565 | ![]() | NXP Semiconductors | ![]() | Richard Clemmer | Energy and Manufacturing |
566 | ![]() | Live Nation Entertainment | ![]() | Michael Rapino | Media and Entertainment |
See's Candies is ranked #90 in the Retail Industry. It ranks just behind Fred Meyer and just ahead of Neiman Marcus.
| RANK | COMPANY | Location | |
|---|---|---|---|
88 | ![]() | Reebok | Canton, MA |
89 | ![]() | Fred Meyer | Portland, OR |
90 | ![]() | See's Candies | San Francisco, CA |
91 | ![]() | Neiman Marcus | Dallas, TX |
92 | ![]() | HelloFresh | New York City, NY |
93 | ![]() | Carter's | Chauncey, GA |
94 | ![]() | Specialized Bicycle Components |