

Radisson is an international hotel company that operates multiple hotels in worldwide. Radisson Hotels’s brand is ranked #564 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Radisson Hotels. When compared to other organizations within the Travel and Hospitality industry, Radisson Hotels is ranked #34. Among its major competitors, Radisson Hotels is ranked in 1st place for NPS while Marriott is 2nd, and Holiday Inn is 3rd.Their current valuation is $771.63M
Radisson Hotels's Net Promoter Score (NPS) is a 39 with 64% Promoters, 11% Passives, and 25% Detractors. Net Promoter Score tracks whether Radisson Hotels's customers would recommend using the product based on a scale of -100 to 100.
| 64% | Promoters |
|---|---|
| 11% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 36 | Apr 2024 | 36 |
May 2024 38 | May 2024 | 38 |
Jul 2024 38 | Jul 2024 | 38 |
Aug 2024 38 | Aug 2024 | 38 |
Sep 2024 36 | Sep 2024 | 36 |
Nov 2024 36 | Nov 2024 | 36 |
Jan 2025 37 | Jan 2025 | 37 |
Feb 2025 38 | Feb 2025 | 38 |
Mar 2025 38 | Mar 2025 | 38 |
May 2025 38 | May 2025 | 38 |
Oct 2025 40 | Oct 2025 | 40 |
Nov 2025 40 | Nov 2025 | 40 |
Radisson Hotels is ranked first for NPS among its competitors. Marriott and Holiday Inn come in second and third, with Seven Worldwide coming in at #4. Among those competitors, it is the third most valued company behind Marriott.
![]() Radisson Hotels | ![]() Marriott | ![]() Holiday Inn | ![]() Seven Worldwide | |
| Global Ranking | #564 | #79 | #482 | #- |
| NPS | 39 | 15 | -23 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $771.63M | $44.20B | $12.82B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Radisson Hotels's NPS 19 points higher than Male customers.
Radisson Hotels's NPS was rated 46 by Male customers on Comparably.
Radisson Hotels's NPS was rated 65 by Female customers on Comparably.
Radisson Hotels's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 54 | Caucasian | 54 |
African American/Black 55 | African American/Black | 55 |
Asian or Pacific Islander 59 | Asian or Pacific Islander | 59 |
Other 61 | Other | 61 |
Radisson Hotels's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Radisson Hotels's NPS was rated the highest by customers who have used Radisson Hotels's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 51 | Less than 1 Year | 51 |
1 to 2 Years 62 | 1 to 2 Years | 62 |
2 to 5 Years 55 | 2 to 5 Years | 55 |
5 to 10 Years 36 | 5 to 10 Years | 36 |
Compared to its competitors, Radisson Hotels's NPS is rated right above Marriott.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Radisson Hotels | 39 |
![]() | Marriott | 15 |
![]() | Holiday Inn | -23 |
In the Travel and Hospitality industry, Radisson Hotels's NPS is rated right above Ritz-Carlton, and is preceded by Delta Air Lines.
| COMPANY | NPS Score | |
|---|---|---|
![]() | In-N-Out Burger | 63 |
![]() | Southwest Airlines | 47 |
![]() | Delta Air Lines | 43 |
![]() | Radisson Hotels | 39 |
![]() | Ritz-Carlton | 38 |
![]() | Starbucks | 30 |
![]() | Airbnb | 24 |
![]() | Chipotle | 16 |
![]() | Dunkin' | 12 |
Out of the 14 Radisson Hotels customer reviews 13 were positive and 1 was constructive. Radisson Hotels customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Radisson Hotels users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Radisson Hotels's Customer Loyalty score 3% higher than Male customers.
Radisson Hotels's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Radisson Hotels's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 60% | 26-30 | 60% |
31-35 91% | 31-35 | 91% |
36-40 78% | 36-40 | 78% |
41-45 70% | 41-45 | 70% |
Radisson Hotels's Customer Loyalty score was rated the highest by customers who have used Radisson Hotels's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Radisson Hotels's Customer Loyalty score was rated the highest by Travel and Hospitality industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Compared to its competitors, Radisson Hotels's Customer Loyalty score is rated right above Holiday Inn, and is preceded by Marriott.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Marriott | 81% |
![]() | Radisson Hotels | 78% |
![]() | Holiday Inn | 70% |
In the Travel and Hospitality industry, Radisson Hotels's Customer Loyalty score is rated right above Starbucks, and is preceded by Ritz-Carlton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | In-N-Out Burger | 88% |
![]() | Southwest Airlines | 85% |
![]() | Delta Air Lines | 83% |
![]() | Dunkin' | 80% |
![]() | Ritz-Carlton | 80% |
![]() | Radisson Hotels | 78% |
![]() | Starbucks | 78% |
![]() | Chipotle | 76% |
![]() | Airbnb | 76% |
Radisson Hotels has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Radisson Hotels’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Radisson Hotels's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Radisson Hotels the lowest at 2.
Radisson Hotels's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Radisson Hotels's Product Quality score 0.2 stars higher than Male customers.
Radisson Hotels's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.4 | Other | 4.4 |
Radisson Hotels's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.4 | 26-30 | 3.4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.8 | 41-45 | 3.8 |
Radisson Hotels's Product Quality score was rated the highest by customers who have used Radisson Hotels's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Radisson Hotels's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Radisson Hotels's Product Quality score is rated right above Marriott.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Radisson Hotels | 4/5 |
![]() | Marriott | 3.5/5 |
![]() | Holiday Inn | 2.6/5 |
In the Travel and Hospitality industry, Radisson Hotels's Product Quality score is rated right above Ritz-Carlton, and is preceded by Delta Air Lines.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4.1/5 |
![]() | Radisson Hotels | 4/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Chipotle | 3.8/5 |
![]() | Airbnb | 3.7/5 |
![]() | Dunkin' | 3.6/5 |
Radisson Hotels has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Travel and Hospitality industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Radisson Hotels.
Radisson Hotels's ROI score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Radisson Hotels's ROI score 0.2 stars higher than Male customers.
Radisson Hotels's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.2 | Other | 4.2 |
Radisson Hotels's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.7 | 31-35 | 3.7 |
36-40 4.7 | 36-40 | 4.7 |
41-45 3.8 | 41-45 | 3.8 |
Radisson Hotels's ROI score was rated the highest by customers who have used Radisson Hotels's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Radisson Hotels's ROI score was rated the highest by Travel and Hospitality industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Radisson Hotels's ROI score is rated right above Marriott.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Radisson Hotels | 3.9/5 |
![]() | Marriott | 3.4/5 |
![]() | Holiday Inn | 2.5/5 |
In the Travel and Hospitality industry, Radisson Hotels's ROI score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.4/5 |
![]() | Southwest Airlines | 4/5 |
![]() | Radisson Hotels | 3.9/5 |
![]() | Delta Air Lines | 3.9/5 |
![]() | Ritz-Carlton | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Chipotle | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
Radisson Hotels has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Radisson Hotels's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Radisson Hotels's Customer Satisfaction score 29 points higher than Male customers.
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Radisson Hotels' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Radisson Hotels' Customer Satisfaction (CSAT) score was rated 78% according to African American/Black users and customers.
Radisson Hotels' Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.
Radisson Hotels' Customer Satisfaction (CSAT) score was rated 83% according to Other users and customers.
Radisson Hotels's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 63% | |||||||||||||||
| 41-45 | 67% |
Radisson Hotels's Customer Satisfaction score was rated the highest by customers who have used Radisson Hotels's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Radisson Hotels's Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Compared to its competitors, Radisson Hotels's Customer Satisfaction score is rated right above Marriott.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Radisson Hotels | 80% |
![]() | Marriott | 64% |
![]() | Holiday Inn | 40% |
In the Travel and Hospitality industry, Radisson Hotels's Customer Satisfaction score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | In-N-Out Burger | 87% |
![]() | Starbucks | 84% |
![]() | Southwest Airlines | 81% |
![]() | Radisson Hotels | 80% |
![]() | Delta Air Lines | 79% |
![]() | Ritz-Carlton | 78% |
![]() | Airbnb | 72% |
![]() | Dunkin' | 65% |
![]() | Chipotle | 62% |
Radisson Hotels has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Minnetonka, MN
http://www.radisson.com/
Radisson Hotels's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated Radisson Hotels's Customer Service score 0.1 stars higher than Male customers.
Radisson Hotels's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.7 | Other | 4.7 |
Radisson Hotels's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.9 | 31-35 | 3.9 |
36-40 5 | 36-40 | 5 |
41-45 3.8 | 41-45 | 3.8 |
Radisson Hotels's Customer Service score was rated the highest by customers who have used Radisson Hotels's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Radisson Hotels's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Radisson Hotels's Customer Service score is rated right above Marriott.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Radisson Hotels | 4.1/5 |
![]() | Marriott | 3.4/5 |
![]() | Holiday Inn | 2.5/5 |
In the Travel and Hospitality industry, Radisson Hotels's Customer Service score is rated right above Starbucks, and is preceded by Southwest Airlines.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | In-N-Out Burger | 4.5/5 |
![]() | Southwest Airlines | 4.1/5 |
![]() | Radisson Hotels | 4.1/5 |
![]() | Starbucks | 4.1/5 |
![]() | Delta Air Lines | 4/5 |
![]() | Ritz-Carlton | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Airbnb | 3.5/5 |
![]() | Dunkin' | 3.4/5 |
Radisson Hotels has a 4.2/5 stars for its overall company culture rated by their employees

Radisson Hotels scored a 39 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Radisson Hotels would recommend the brand to a friend. ENPS measures how likely Radisson Hotels employees would recommend working at Radisson Hotels to a friend.
| 64% | Promoters |
|---|---|
| 11% | Passive |
| 25% | Detractors |
| 63% | Promoters |
|---|---|
| 13% | Passive |
| 24% | Detractors |
Radisson Hotels is ranked #564 in the Global Top 100 Brands. It ranks just behind Garmin International and just ahead of NXP Semiconductors.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
562 | ![]() | See's Candies | ![]() | Brad Kinstler | Retail |
563 | ![]() | Garmin International | ![]() | Clifton Pemble | Consumer Goods |
564 | ![]() | Radisson Hotels | ![]() | Trudy Rautio | Travel and Hospitality |
565 | ![]() | NXP Semiconductors | ![]() | Richard Clemmer | Energy and Manufacturing |
566 | ![]() | Live Nation Entertainment | ![]() | Michael Rapino | Media and Entertainment |
567 | ![]() | Neiman Marcus | ![]() | Geoffroy Raemdonck | Retail |
568 | ![]() | Merrill Lynch | ![]() | John Alexander Thain | Banking and Financial Services |
Radisson Hotels is ranked #34 in the Travel and Hospitality Industry. It ranks just behind Holiday Inn and just ahead of Booking.com.
| RANK | COMPANY | Location | |
|---|---|---|---|
32 | ![]() | West Marine | Watsonville, CA |
33 | ![]() | Holiday Inn | |
34 | ![]() | Radisson Hotels | Minnetonka, MN |
35 | ![]() | Booking.com | Amsterdam |
36 | ![]() | ACCOR | |
37 | ![]() | Philippine Airlines | |
38 | ![]() | Fairmont |